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The problem of involution is getting worse, and it’s hard to boost sales just by getting more natural traffic. If Amazon sellers want to get more traffic and attention, they should try advertising.

We all agree that money needs to be spent on things that are new and innovative. Advertising money can’t be saved, but it can’t be used to waste water. How can we make advertising more effective?

Explain why you are advertising.

Before advertisers can obtain the outcomes they want, they must know why. Most sellers advertise for the following three reasons.

One is to spread the word about new products and make them more well-known and popular.

The second is to get natural keywords to rank higher and make more products that sell well.

The third is to increase sales during big sales events like Prime Day, Black Friday, and the start of school.

Choose the type of ad and how it will be delivered.

Choose the type of ad

The manager of Mango will suggest a few common types of ads, and sellers can choose which ones to use and how to put them together based on their own needs.

• On the first page of search results, a product promotion will link to the product page.
• Brand promotion can show the brand logo, bespoke text, and up to three goods in search results.
• Display advertising targets in two ways. “Product placement” aims to sell your product to consumers who are considering similar ones. “Browsing targeting” aims to attract sellers who’ve looked at sellers in the past 30 days to buy from you. Product page, but no orders.

Choose how the package will be sent.

There are two kinds of advertising on Amazon. One kind is automatic advertising, and the other is advertising that you do yourself.

Automatic advertising: Amazon’s system sets keywords and bids and then uses algorithms to automatically show products.

Automatic advertising is easy to set up, and the system can find long-tail keywords on its own. However, the bidding is too programmatic and not flexible enough, and it may show ads for search keywords that aren’t relevant, which is good for sellers with little experience.

Manual advertising means that sellers have to choose their own keywords and bids and show ads based on the keywords people use to find them.

Manual advertising is more flexible when it comes to bidding, and it’s easier to push ads to target customers, which increases the conversion rate. However, it takes more time to use and requires multiple manual adjustments, so it’s better for experienced and senior sellers.

Do a good job of analyzing advertising data

After putting up an ad, the seller should keep an eye on how it’s doing and check the total cost of advertising, the number of sales from the ad, the advertising cost-of-sale (ACOS), the number of clicks, and the conversion rate.

If the cost of advertising is high but the number of impressions, clicks, and conversions are low, this means that the advertising is not working well. The seller needs to change the bids and advertising mix at the right time and make sure that the keywords and listing are the best they can be. On the other hand, if the advertising works well, the seller might want to consider spending more.

Good Amazon advertising will play a role that no one expected. It can help sellers make more money and also change the way people think. As long as the money made from the ad is more than what it costs, the fee will be worth it.

When we debut a new product on Amazon we’ll use advertising to increase traffic, as this is an effective way to do it. But sometimes, despite my enthusiastic anticipation of the order, neither the ad nor the order are viewed.

What should we do because the ad exposure is poor?

To begin with, there is little exposure to advertising; we must investigate why in order to give the appropriate treatment.

Check Your Keyword’s Relevance

When considering poor auto ad exposure, we start by considering the keyword’s relevance. Verify that the information in our listing’s title, description, and chosen keywords is correct and pertinent to our products. Low advertisement exposure will definitely result from low relevancy. At the moment, we have to optimize our copywriting, and we have to choose our keywords carefully to make sure the content is correct. We must optimize our copywriting before advertising to avoid regularly modifying it later, which will affect our keyword ranks.

Check Your Bid

We need to check to see whether our bid is too low after making sure the copy is optimized. If exposure and bid are low, we must raise the ad bid, which must be less than the proposed bid. If the product has a low unit pricing and restricted advertising budget, we can choose the intermediate bid. We can submit a higher bid than the advised bid for sellers with a large advertising budget to enhance exposure and order placement. probability.

Try Other Bidding Techniques

We can test a range of bidding techniques, open more adverts, and use different bidding strategies, such as up and down and fixed bid, before comparing which effect is better if the bid has been increased but the exposure is still unsatisfactory. save. Even bid+ is an option. However, we have to figure out the proportion when using bid+. Don’t make the last single click excessively expensive by using the formula: a single click is a bid* (1+n%).

We are the same for manual advertising with little exposure; first, confirm that copywriting optimization is in place. After ensuring that the optimization is sound, we must ascertain the accuracy and sufficiency of the phrases chosen for our manual advertisement. We must re-select more precise keywords to advertise if the word choice is not precise enough to result in low exposure.

Following that, verify the bidding, just like with the previous automatic advertising, to see if the ad keywords are accurate.

We must rule out each issue mentioned in the advertising one at a time and administer the appropriate treatment.

What is the Whitelist on Amazon?

Amazon Whitelist is a new way for sellers who have TM labels but can’t upload products to sell their goods. Many sellers who don’t use brand filing won’t have to worry about the issue of not being able to submit a brand when creating a new listing thanks to Amazon Brand Whitelisting.

What you need to do to get on a whitelist

• Name of Your Brand
• Lot Number for File Process Report on Inventory
• Image of the item (need to display LOGO)
• Packaging picture (need to show LOGO)

How to get on a “whitelist”

Bulk upload products

• Find [Inventory] in the Amazon Seller Backstage and click [Bulk Upload Products].

• Find [Download Inventory File] on the [Bulk Upload Upload Page] and follow the on-screen instructions to get the template form.

• On the form you downloaded, enter the name of the brand that needs to be added to the inventory file. The form’s fields must be filled out completely. After filling out the form, upload it in batches while you’re doing something else.

You can check the status of the inventory file after you’ve uploaded it by going to [Monitor Upload Status]. Downloading the batch upload files that indicate the error shows the error message and 5665 code.

Start a case and ask to be added to a whitelist

• Find the small help icon in the upper right corner of the Amazon Seller Central page to get to the help page.
• Find the Get Support button on the help page under Need More Help.
• Find [I want to open a store] in Get Help.
• Click [or use the menu to look for your problem] under “Describe your problem.”
• Fill in [Inventory file upload problem] in [Product, product information, or inventory] and the error code in [Please describe your inventory file problem].
• In the contact technique, there are three ways to get in touch. If for any reason you are unable to use the online contact form, you may still leave your email and phone number.
• When you click “View,” the interface for responding to the information you sent will show up.
• The product (logo included), packaging (with batch number and brand name visible), and brand name can all be uploaded after a thorough reading of the guidelines (the logo needs to be displayed). After a few business days, you’ll receive an email with the audit’s results.

When I try to get on a whitelist, what should I pay attention to?

Checking the trademark database is essential before launching a new product or service under a new brand name to ensure there is no danger of infringing on an existing trademark.

What is a Product Listing?

Product listing pages (Listings) are the greatest way for buyers to learn about Amazon products. It is made up of seven parts. A good listing (product details page) can help sellers sell more. Here is a full explanation of what the product details page is all about (Listing).

Listings are the key to increasing sales.

How a product is listed affects whether traffic becomes an order.The Listing page will eventually be in charge of adding new types of traffic. The listing is very important because it shows whether or not it can be turned into an order.

Listing is made up of seven parts.

The Amazon’s product detail page (Listing) shows all product details. It has seven important parts:

1. Title

That is, the product name is the name of the product that describes the product itself through the format of brand name + product name + product features/models and is easy for consumers to understand. Inside and outside of Amazon, the title is the most important search item.

2. Product points (Bullet Point)

Show buyers what’s important or unique about the product. Buyers use bullet points to understand what’s important about a product. You can write a “five-point description” with up to five product points.

3. Description of the product

The product description is a written explanation of the product that gives more information and details about it.

4. Item Picture

On the Amazon marketplace, each product needs at least one product image. “Main image” refers to the main picture of the product. The main product image appears in search results, browsing pages, and the product detail page. “Other image/Sub Image” is the name of the extra image. It should be supported by images showing the product from different angles, how it’s used, and other facts.

5. Keyword Search

Phrases and words that describe a product. These are used to match products for sale with the search terms that buyers use to find products. Buyers search for items by typing in keywords that match the information that sellers give about the item (item name, description, etc.). The position of a product in a buyer’s search results is based on things like text match, item price, availability, selection, and sales history. You can get more people to see and buy your products by giving them relevant and complete information about them.

6. EBC/A+ page

Combining pictures and text to describe a product has the effect of making the product easier to sell. When pictures and descriptions of a product are used together, they can better show the product’s features, differences, and charm, which can help people decide to buy it.

7. Look at Node

The classification node usually refers to the leaf node, which is the last node for classifying products and is used when adding new products. Amazon shoppers can find products by using the search and browse functions. Buyers can make their search even more specific by choosing certain product categories and sub-categories as they browse.

Why Listings Are Important

The product detail page gives a detailed description of the product and is the only place where all product information can be seen. Since customers can’t touch the product in person, they can only learn about it from the product page. So, a good product page is the key to whether or not a customer will buy the product in the end.

Seller’s Point of View

From the seller’s point of view, first of all, the product page is a great way to share information about the product in a variety of ways and to show how it works and what it can do. A good product page can make the product more appealing, help buyers decide what to buy, and increase the rate of conversion. Also, a detailed page with correct information can help buyers make good decisions, cut down on after-sale complaints and return rates, and save sellers money on maintenance costs.

Buyer’s Point of View

From the buyer’s point of view, they can fully understand what the product is by looking at the product page. When you buy your favorite things, try to avoid getting things that aren’t right after the sale. This helps to avoid needless comparisons, questions, returns, complaints after the sale, etc., and makes the whole purchase logistics process easier, so buyers can shop in a calm, efficient, and pleasant way.

Amazon’s Point of View

From Amazon’s point of view: A standard and unified product page is a way to make sure that Amazon gives buyers accurate information about a product, and it is also a way to make sure that sellers are all on an even playing field. At the same time, it is what the Amazon brand stands for.

The next step is to find the source of goods. To get product ideas, look at the data through the seller wizard. If you think something is selling well on Amazon, you can use 1688 to look for it by text and pictures.

The choices should be put in a vertical field that makes sense, like art prints under “home decor.”

Most of the time, beginners just think about what to sell, but they can’t buy it. When you receive an idea, check for a supply. After you think you can afford it, discover inspiration and research this category carefully.

How to Choose Products

Find the most popular items in this vertical category to find out what the top of the category is (you can pass the list). Some big sellers think that the most a category can sell each month is tens of thousands of items. But this isn’t always true for small sales. Small categories can earn $5,000 per month. This is the seller wizard plugin sales information. If a market is too small, you can’t buy soup, and small sellers have it even worse.

If the upper limit isn’t high enough, it means that the category is too small and shouldn’t be done. Watch out for items with fewer than 50 reviews. Then check their sales and traffic words using the seller wizard. 200-300 sales per month is sufficient (for small merchants), and 300-600 is preferable.

At the same time, it’s important to see if the “brand words” or “super words” that make up the core traffic words of these Listings. You want to see that these asins are made up of many small words, not just a few big words.

When you have this idea, feel like you can still do it, and are okay with the lower limit, you can start to figure out how much money you will make. For the calculation, you need a lot of information, such as the size and weight of the product, the price of a single or full box, the size and weight of the full box, and an estimate of the product’s selling price. Then, put these numbers into a certain Excel table and get a rough idea of the final profit percentage. If the final profit percentage is a good number, say 20–40%, then you can try to do it.

How do first-time sellers go about choosing products?

Calculate Logistics

When thinking about the cost, you should also think about things like volume and weight, as well as the estimated cost of promotion, the proportion of acos, etc., as well as the cost of return and exchange. In a real business setting, your costs will be higher for sure. Because of how big Amazon is, sellers will always run into problems. These problems could be caused by Amazon itself or by competitors. So, you need to make sure you have enough profit to cover these costs. A final profit margin of 15% is great in most cases.

Some businesses in the industry also share the profit margins of their own companies and products within the group. He said that his company made 15%, 25%, or 30%. In fact, you should never just believe what a business says about its profit and profit margin. Because they don’t know how many stocks can’t be sold, how many listings are killed by competitors, or how many evaluations are done behind the scenes on black operations.

FBA When the logistics are lost, the third party doesn’t know what to do. Out of country warehouse In the end, Amazon is in an industry with a very high level of cost complexity, both in the short and long term. It doesn’t mean that every business can’t figure out this account, but you shouldn’t trust a business that tells you the profit margin of its own company. The only people who know the real numbers are bosses and accountants.

Conclusion

For experts, they will have a pretty full list of things to check to see how dangerous it is for this product to go through logistics. For new sellers, contacting the logistics service provider directly is the easiest way to get started. A good logistics service provider is responsible, and Fulfillmen will give you the right help and let you know if the products you want to ship will have any problems with shipping or getting through customs.

Fulfillment By Amazon is the next evolution of AmazonShip. For commercial purposes, the vendor ships the items to an Amazon FBA warehouse. Amazon will assist in the picking, packing, and shipping of customer orders. Although this line of work may seem ideal, a solid stocking capacity on the part of the vendor is essential. Initial investment is relatively significant because of the required amount of preparation time in the Amazon warehouse.

It is not advised that first-time, independent vendors go this route. There will be no issues if a team of sellers operating more like factories reach out to the FBA business, and Amazon will even provide some traffic help.

Thus, more Xiaobai sellers will choose for FBM services if they wish to follow in Amazon’s footsteps in cross-border e-commerce. Fulfillment by Merchant or FBM, is its own fulfillment service. In Amazon, vendors can list their wares for sale. In response to an order, the seller will prepare the items for shipment, and then send them along the international logistics chain to the final destination.

Advantages of Amazon FBM

With FBM, vendors can increase their stock-keeping unit (SKU) count without increasing their warehousing footprint at Amazon. When merchants are at a loss for what to stock, they often count on a steady rise in product distribution. This service has the potential to be successful because it requires little to no initial capital investment, but it also has some drawbacks.

Disadvantages of Fulfillment by Merchant

FBM service has the drawback of being quite onerous and time-consuming for vendors. In the first place, the seller needs to act as a customer service to handle a series of client problems when the number of customer orders is huge but not obvious.

Shipping from China means a longer total delivery time, more complicated logistics, and less direct influence over product quality. Sellers may grow weary of fielding questions and dealing with issues relating to subsequent returns and exchanges.

There is growing consensus that the Amazon platform’s stringent controls make widespread product distribution impossible. Even if they can’t pass, there are still people on foot. Is that the metal? It’s possible for this reason, but it really only applies to your own life. They have to resort to the mass distribution when they lack the resources, product range, and operations staff to pursue any other option.

Conclusion

Which begs the original question: will FBM be successful in 2022? It’s possible, but merchants interested in FBM should give serious thought to whether or not their individual situations make them good candidates for the service.

Since 1995, when Amazon sold its first item online, it has grown to become the biggest online store. This has changed the way we do business and shop. Most e-commerce businesses need their own website to bring in customers, sell products, ship orders, and help customers with problems. A seller who lists items in the Amazon Marketplace, on the other hand, can use a variety of Amazon’s services and reach a large number of its users.

Amazon is by far the most popular shopping app in the U.S., with 150 million users. Small and medium-sized businesses in the U.S. sell more than 4,000 items per minute on Amazon. But even though it gives everyone chances, not everyone is successful on the other side. You can learn both how to sell and how to make money on Amazon by reading books. Here are a few things you should know if you’re thinking about sleeping with Amazon.

It charges many fees

Like any other business, Amazon needs to make money. You can be sure that Amazon will get something out of every way to make money. Their Fulfillment by Amazon (FBA) program, for example, gets your product to more customers, but it can cost hundreds or even thousands of dollars in fees to set up, receive, and store the product. Before you sign up, find out how much Amazon will charge to ship your products to your customers. This way, you can recalculate your profit margins and not be surprised by the costs later.

What’s next for online shopping and digital stores?

It’s hard to get ahead

With 1.5 million sellers and growing, there is bound to be competition on Amazon. It’s very important that you try to stand out. Use the information that makes you a unique seller to learn about the Amazon Marketplace and find your niche. If you’re building a brand, you can protect it by registering your brand name as a trademark and telling the Amazon Brand Registry. Get ready for a price war if you want to sell a lot, but standing out from your competitors can still give you that extra edge you need to win.

FBA wins every time

Through the Fulfillment by Amazon (FBA) program, you can store a large number of your products at Amazon fulfillment centers. Amazon will then ship your orders for you. As a perk, your product will be listed as Prime Eligible, giving you access to a group of shoppers who are more likely to buy. Your number of orders will skyrocket, but it will cost you. The FBA fees cut into your profit. So, you might prefer to fulfill orders yourself and make more money, but you can never compete with your own FBA listing. This can make it hard for you to be your own boss as a seller, so think carefully about it before you sign up.

All buyers like a unique selling point

If the buying process is better for your customers, even on Amazon, this unique selling point (USP) can make the difference between whether they buy from you or a competitor. Your selling point should have something that makes people want to buy your products, like a funny description, a free bonus, or a better warranty. Read reviews or ask customers for feedback, and then use this information to figure out why people choose your products. Use this unique selling point as part of your brand.

It is global

Your customers are everywhere that needs your product, so don’t just think about your own country. Amazon can ship your items anywhere, no matter where you are. This means there are places where you could be selling, but aren’t. You can reach more customers and make more sales if you put in the work and look into possible international markets. This will help you make the most of what Amazon has to offer.

Listing doesn’t guarantee a sale

Anyone can list a product on Amazon, and in theory, anyone can find it. However, Amazon is a big place, and just because a product is listed doesn’t mean it will sell. Don’t think that making an account and listing your product will turn you into a hero. Use the above tools to find out how many searches and sales your competitors get. Adjust your listing. Use Amazon’s platform for ads to run ads. If you work hard to make sales, you will get them.

Amazon is full of chances to make money.

Even with all the hoops you have to jump through, the best thing about selling on Amazon is that it really does give anyone who is willing to work hard amazing opportunities. If the margins and competition don’t drive you crazy, the volume, scale, and resources are unmatched. It might be the perfect place to sell your products, but there are so many options, tools, and services that you should take the time to look into all of them to find what works best for you.

Not every ecommerce business lists on Amazon, and not every Amazon seller has their own ecommerce site. Both are good ways to run a business online, but keep an eye out for new growth opportunities that come with new technologies. If the first 30 years of Amazon have taught us anything, it’s that we should pay attention to new ways of doing business, because the next one might be just what your business needs to grow.