Category Archives: News & Updates

Cross-border sellers have always liked the Eastern European market, which has a good consumer base and a high unit price. As of October, the busiest time of year for cross-border travel has begun. In such a tough market, what should new and experienced sellers do to explore and break the situation?

01 There is an infinite amount of “money” in the “potential stocks” of Eastern European Market giants like Allegro.

Allegro has grown very quickly in the last few years to become a giant in the Polish e-commerce market. Wu Fan, director of Allegro Asia Pacific, discussed China-Europe e-commerce at the meeting. Allegro has 22 million active users each month who retrieve 1.5 billion files. Beauty, health, and supermarket are the fastest-growing e-commerce industries, and 86% of users prefer Allegro. This makes Allegro one of the ten most-visited sites in the world.

More than that, Allegro has moved east and west while still being the best platform on the Polish market. This has made it easier for the company to grow across Europe. Aleksandra Sroka Krzyak, Executive Director of Allegro Strategy, briefed the official warehouse of logistics and warehousing about his One Fulfillment strategy. The website includes 24 venues around the EU, and consumers may use English to discover and pay for things. This helps sellers get their goods to many places in Europe.

02 A full set of “cheats” for running a business, from signing up to choosing products.

Aleksandra Sroka Krzyak, Executive Director of Allegro Strategy, briefed the official warehouse of logistics and warehousing about his One Fulfillment strategy. The website includes 24 venues around the EU, and consumers may use English to discover and pay for things.

The “bewildered” procedure is challenging for new and veteran vendors alike. Plus registration and review. Managing a business well requires knowing your “chips.” What does the platform do? What tools do sellers have? Allegro Seller Development Director Marcin Póchopek and International Marketing Director Mateusz Dugokcki answered questions and explained the platform’s tools and functions at the meeting.

The platform keeps developing. Joanna Bao, Allegro’s Chinese seller training manager, brought seller support and service products like Chinese assistants, Chinese training classes in seller schools, and Chinese customer managers for high-quality merchants. Sellers require Allegro’s aid with any aspect of the sale, even an inquiry.

Second, choosing merchandise is required while traveling by water or across borders. How to shop during busy, slow, and holiday seasons? Marta Lewandowska, Allegro Asia Pacific’s senior key account manager, gave new and experienced sellers “reassurance” by offering a clear and exciting 12-month product selection advice guide. She used words and visuals.

Platform advertising has been a challenge for many retailers. It’s a crucial aspect of Allegro’s operation. Allegro Asia Pacific Key Account Manager Ignacy Brocawski discussed Deals Zone, Offers badge, and Allegro Coins (Allegro gold coins). Ignacy Brocawski shows how to advertise with ads, such as listing offers and category page promos. He shows sellers step-by-step how to use different types of ads. further. Karolina Zalegowska, the Asia-Pacific key account manager, provided strategies for selling dry items to enhance sales and praise rates and assist vendors finish the loop of online purchases.

03 Allegro’s “King Bomb” plan to take over the $10 billion Eastern European market

Logistics services are also very important when entering the Polish market. Marta Lewandowska, Senior Key Account Manager for Allegro Asia Pacific, talked about the platform’s logistics service system at the meeting. The Allegro Smart! Free Shipping Plan and the platform’s official warehouse, One Fulfillment, are two popular sellers that are part of the logistics service system.

The plan for free shipping is smart.

Allegro Smart! is one of the most important loyalty programs on the platform. It lets more than five million members get free shipping on everything they buy. The Smart! badge on an offer can encourage buyers to buy more and help sellers sell more. This program is open to sellers who ship from Poland, France, the Czech Republic, Germany, the Netherlands, or the United Kingdom.

One Fulfillment at the official warehouse. Give sellers one-stop service for everything from storing, picking, packaging, shipping, and customer service. When sellers use Allegro’s official warehouse, they can cut down on storage costs and speed up delivery. Most orders sent from the official warehouse can be delivered the same day or the next.

Qu Qingqing, Allegro’s official warehouse consultant, said that the company cares a lot about the environment and has created a unique green express cabinet called Allegro One Box. The company also promises that for every ten packages a customer receives, a tree will be planted. tree as a way to get people to care about protecting the environment. Plus, if you join the Allegro Official Warehouse Program right now, you can get limited-time welcome benefits like fee reductions, discounts on promotional tools, and more.

People in this day and age have a short capacity for maintaining their focus. You could have an incredible store that showcases your products, but if you are unable to design your store in a way that attracts the attention of your potential consumers and encourages them to make a purchase, then having an online store is not going to accomplish anything for you.

The question now is, how can you get the attention of the people that visit your international ecommerce store? To put things into perspective, this is precisely where website design comes into play.

Design is an aspect that plays an important role in grabbing the attention of your website visitors because, naturally, it is the first thing that your customers will look at and remember your brand by. As a result, it is one of the factors that plays a role in capturing the attention of your target audience. It is what people remember most about you. In point of fact, design accounts for 85 percent of a user’s initial impressions.

In light of the fact that this is the primary objective of this post, we will have a look at five straightforward recommendations for designing your international ecommerce store in order to produce a pleasant initial encounter for your clients.

5 Tips for Building an International ecommerce store

Design Like a Website Visitor

If you want your website to connect with customers in the end, you need to think like a visitor when you are designing it.

When a customer visits a website, they might want:

• A site that is simple to use
• Well-designed
• Makes shopping easy, straightforward, and trouble-free.

Putting yourself in the shoes of your visitor will help you see things from their point of view. Here are some of the most common questions you should ask yourself:

• How can I make a website that is easy to use and makes my customers’ experience better?
• What layout can I use to make it easier to find products?
• How can I make it easier to check out?

These three key questions are enough to get you thinking.

For international ecommerce stores that offer different languages, having a visible language switcher or choosing to send visitors to the right site based on the language of their browser are two big ways to make it easier for people from other countries to find their way around.

A study done by the CSA found that 65% of consumers prefer to read content in their own language, even if it isn’t very good. This makes it easier for people to stay on your site if they can choose the language they want.

Pay attention to the visual hierarchy

Visual hierarchy might sound like a hard thing to understand, but it’s actually pretty easy to grasp.

It can be understood by looking at the size, color, placement, and contrast of visual elements, which show how important they are and in what order people see them.

Even though that seems easy, it will have a big impact on how your international ecommerce store is set up. Since not all of the information on your website is equally important, the order and way that people see it can affect both sales and the way your website looks.

Here is where you can use visual hierarchy to your advantage by combining things like size, color, format, etc. to draw attention to what’s important and lead people to where you want them to go (hint: buy something!).

A key design tip for international ecommerce stores is to pay attention to visual hierarchy.

If you use it right, visual hierarchy can help your visitors move from being interested to making a purchase. This is why it’s important for ecommerce store owners to use it right, because it can lead to more sales.

Divide your content up.

When people go to an ecommerce website, they don’t want to sit down and read long blocks of text. People are more likely to leave a website with too much going on and go to a competitor’s site, which is the last thing you want.

Text should only be added to your products to make them better. Make sure your website doesn’t have big blocks of text that take up space and draw attention away from your products and your goal of selling them.

A shopper doesn’t want to spend a lot of time on your website. Most of the time, they want to quickly find what they want and then pay for it.

If you sell products in more than one category, a website visitor should be able to quickly scan your site and find each category that might be interesting to them.

Another way to do this is to use short paragraphs, different sizes of headers, bulleted or numbered lists, and images to show off your products, just like we talked about in the section on visual hierarchy.

Add a social proof

Reading a good review about your product is the best way to reassure people who might buy it. Reviews work so well that 92% of consumers are more likely to trust recommendations than any other kind of advertising.

Because of this, ignoring it would be a bad idea. In the product description, instead of just talking about how great your product is, show how other people are talking about it.

There are different kinds of social proof, such as:

• What customers have to say
• How many customers
• Case studies
• Widgets for social media that show how many people follow you
• How much of your site should show proof from other people?

Orbit Media found that social proof and reviews are on 43% of Amazon’s product detail pages. So, if Amazon can do it and it works for them, your international ecommerce store should be able to do it too.

Make sure that your reviews and testimonials are easy to find on pages that get a lot of traffic, like your homepage and pages for your best-selling products.

Make the check-out process easy and smooth.

A customer’s online shopping experience is ruined by a bad checkout process more than anything else. If it is hard to use and requires a lot of steps, you will probably lose sales.

If you want people to buy from you, the process of checking out should be easy and smooth.

The checkout page has to be clean, easy to use, and simple. The most important parts of the design are:

1. Summary page
2. Guest checkout
3. Information about billing and shipping
4. Preview order page

Some people might be hesitant to create an account and give personal information, so giving your customers the option to either register or check out as a guest can lead to more conversions.

Any international ecommerce store needs a simple checkout process.

Making sure the customer knows exactly what is needed for the checkout process is another way to keep them interested throughout the buying process. This includes how the item will be sent, how it can be sent back, etc.

And finally, after your customer has finished making a purchase, make sure they go to a confirmation page so they know everything went well.

Conclusion

If you remember these tips, you will have a well-designed international ecommerce store up and running in no time. Here is a short summary:

1. Design like a website visitor
2. Pay attention to the way things look.
3. Organize your information.
4. Include social proof
5. Make checking out easy and smooth.

If you do these simple things, your customers will have a much better experience, and a better experience will lead to more conversions.

The online wholesale business is doing very well, and there are more ways than ever to get involved. In fact, experts say that in 2022, online sales will reach $1 trillion for the first time.

Whether you want to start your own wholesale ecommerce business or just want to learn more about it, this guide will tell you:

• What is wholesale ecommerce
• Different kinds of ecommerce for wholesale
• Pros and cons of ecommerce for wholesale

What is wholesale ecommerce?

Wholesale ecommerce is when goods or merchandise are sold in large quantities online at a price per unit that is lower than what is usually charged at retail stores.

Wholesale ecommerce businesses sell their products directly to customers through online marketplaces like Amazon, eBay, or Etsy, or through their own branded websites. The United States and China have the most wholesale e-commerce businesses.

Wholesale e-commerce has been around since the early days of the Internet in the 1990s. Some of the first businesses to go online were those that sold products in bulk because they could take advantage of the lower costs and reach people all over the world.

Today, businesses of all sizes are selling products to customers all over the world through ecommerce for wholesale.

There are a few important things that have helped wholesale ecommerce grow:

The rise of online marketplaces

Marketplaces like Amazon, eBay, and Etsy, which are all online, have made it easier for businesses to reach customers all over the world.

Social media sites like Facebook and Instagram have made it easier for businesses to connect with potential customers and build a community around their brand.

The rise of mobile commerce

Mobile commerce is the buying and selling of goods or services through mobile devices like smartphones and tablets. Businesses can reach more mobile users now that mobile devices are becoming more popular.

How Ecommerce for Wholesale Works

There are three main types of people who take part in wholesale ecommerce: wholesalers, retailers, and consumers.

Wholesalers are the companies that make or distribute the goods that retailers buy in bulk. The products are then sold to consumers by retailers, who usually charge more than what they paid the wholesaler.

People who buy things from retailers are called consumers. In wholesale ecommerce, consumers can also be businesses that buy a lot of products from wholesalers to sell to other businesses.

All three of these types of players have to work together for the wholesale ecommerce ecosystem to work.

StoreBuilder lets you sell anything, anywhere on the web.

Wholesalers need retailers to sell their products and reach consumers, and retailers need wholesalers to give them products to sell. Customers depend on retailers to sell them the things they want or need.

The goal of wholesale ecommerce is to make things easy and smooth for all three types of players.

Wholesalers should be able to find and connect with retailers online easily, and the same should be true for retailers. Wholesalers should make it easy for retailers to find and buy their products. And retailers should make it easy for customers to find and buy products.

Everyone benefits from a wholesale ecommerce ecosystem that works well and is easy to use because it makes it easier to do business and makes it more likely that each transaction will be successful.

Who can be a wholesaler?

Not every wholesaler is the same. Here are some of the most common kinds of wholesalers with whom you might work.

Merchant Wholesalers

Businesses-to-business (B2B) merchant wholesalers sell goods to other businesses. They usually buy products from manufacturers and then sell them to retailers, but they can also sell directly to other businesses.

Most merchant wholesalers have a lot of products in stock and may offer services like financing, warehousing, and shipping. Costco Wholesale, BJ’s Wholesale Club, and Sam’s Club are all examples of well-known merchant wholesalers.

Agents/Brokers

Agents and brokers are both middlemen who help buyers and sellers do business with each other. An agent acts on behalf of one party in a deal, while a broker is a third party who brings together two other parties who want to do a deal.

Real estate agents and insurance agents are common types of agents, while stockbrokers and commodities brokers are common types of brokers.

Agents and brokers both help make transactions happen, but there are some key differences between the two. One big difference is that agents usually get paid by the person they work for, while brokers usually get paid by commission.

Also, agents tend to be more specialized than brokers because they usually only work for one side in a certain kind of transaction. Lastly, agents are usually more involved in the actual deal than brokers because they often give their clients advice and help.

Sales and Getting the Word Out

Sales and fulfillment channels, also called distribution channels, are the ways that goods or services get to customers. There are many different ways to sell and distribute something, and each one has its own pros and cons.

Direct sales force is the most common type of channel. This is where representatives sell products or services directly to customers, usually in person. Distributors, retailers, and online platforms are some other common types of channels.

Every kind of channel has its own pros and cons. For example, direct sales forces tend to be very good at building relationships with customers and giving them personalized service, but they can be expensive to run.

On the other hand, distributors usually have lower prices, but they may not offer the same level of service or attention to detail. In the end, the best sales and fulfillment/distribution channel for a product or service will depend on what customers want and what the company can offer.

Ecommerce: Wholesale vs. Retail

There are a few major differences between wholesale and retail. Pricing, marketing, location, and fulfillment are the most important ones.

When it comes to prices, wholesale is usually a lot cheaper than retail because there is no middleman. For retailers to make a profit, they have to raise their prices. Wholesalers, on the other hand, sell at lower prices and make their money through volume.

Marketing is another area where the two types of businesses are different. Wholesalers usually grow their business through word of mouth and referrals, while retailers put more money into advertising and marketing to reach new customers.

Place is another important difference. Most wholesalers are in industrial areas or near major transportation hubs, while most retailers are in more visible places like shopping malls or streets with a lot of traffic.

Lastly, the way that wholesale and retail orders are filled is different. Most of the time, wholesalers send their goods to retailers, who then fill customer orders. Retailers often have physical stores where customers can pick up their online orders.

Why Wholesalers Need Ecommerce

Wholesale is important for e-commerce businesses because it lets them get products at lower prices. This can help them make more money and be better able to compete with other businesses.

Also, wholesalers often have access to a wider range of products than retail businesses, which gives ecommerce businesses more options.

Wholesale is also helpful because it lets ecommerce businesses get to know their suppliers better.

These connections can lead to better terms and conditions, like early access to new products or special discounts. If you have good relationships with your suppliers, it can also be easier to solve any problems that may come up.

Overall, wholesale is an important part of ecommerce because it helps businesses save money, compete better, and build strong relationships with their suppliers.

Pros and Cons of Wholesale Ecommerce

There are some problems with ecommerce for wholesale distributors. If you want to work in this niche, you should know about them before you begin. Here are some of the pros and cons of online wholesale shopping to help you make a decision.

Costs for a website can be high.

There’s no getting around the fact that website costs can be high. Even though the start-up costs might not be too bad, the costs of keeping a website up and running can quickly add up. This is especially true if you pay a professional to help you design and build your website.

Also, you may have to pay more if you want to add new features or make changes to your existing website.

Security and fraud can be a problem

There is always a chance of fraud and security problems when you deal with money. When you have an online business, it’s important to make sure that your website is safe and that your customers’ information is safe.

There have been many times when hackers broke into online businesses and stole customer information. This can hurt your reputation and also get you into a lot of trouble with the law.

There might be some physical costs.

Most of the costs of running an online business are digital, but there may be some real-world costs you need to think about.

For example, if you’re selling physical goods, you’ll need to include the cost of shipping and handling. Also, if your business grows around the world, you may need to think about storage costs.

Pros of Wholesale Ecommerce

You can cut down on overhead costs.

One of the best things about running a business online is that you can lower your overhead costs. You can save a lot of money over time because you won’t have to rent office space or hire more people.

You can market to as many people as you want.

Another benefit of having an online business is that you can reach almost anyone with your marketing. With the power of the internet, you can reach customers all over the world with just a few clicks on an ecommerce landing page. This is a great way to reach more people and make more money.

Drop-shipping is a service you can use.

You can take advantage of dropshipping suppliers if you sell physical goods. This means you don’t have to carry any inventory yourself. Instead, when a customer orders a product from your website, the order is sent to your supplier, who ships the product directly to the customer.

This saves you money on storage costs and can also help you avoid shipping delays and other problems.

Choosing a platform for selling in bulk

Now that you know some of the pros and cons of having an online business, it’s time to choose the best wholesale platform for your needs. Here are some things you should remember.

First and foremost, you should think about what you’re selling. If you want to sell physical goods, make sure that the platform you choose can meet your needs.

If you sell digital products, on the other hand, you won’t have to worry about shipping or storing inventory. This means you’ll have more choices when it comes to picking an ecommerce platform for wholesale sales.

Next, think about how much money you have. Some wholesale platforms can be expensive, so you’ll need to make sure you choose one that fits your budget.

Don’t forget to include the cost of any extra services or features you may need. For example, if you’re selling physical goods, you’ll need to include the cost of shipping and handling.

Your level of experience is another important thing to think about. If you’re just starting out, you should choose a platform that is easy to use and doesn’t require you to know anything about technology.

If you’re more experienced, on the other hand, you might be able to use a platform with more advanced features.

Lastly, you should think about what you want to do in the long run. Do you want to build a business that will last? Or are you just trying to make easy sales quickly? Your answer to this question will help you choose the best ecommerce solution for your needs by narrowing down your choices.

Final Thoughts: Ecommerce for wholesale

Wholesale ecommerce not only helps online stores give their customers great products, it also helps the economy grow. In the long run, wholesale ecommerce will be the norm.

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It’s like a game of chess to run an online store. But instead of moving pieces on a chessboard, you move them around the world to fill customer orders. If those orders start coming back, it could be the end of your business. If you know how to cut down on RTO in ecommerce, your business will be able to stay profitable.

What is Return to Order?

Before you can reduce RTOs, you need to know what an RTO is in ecommerce. RTO means “go back to where you came from.” It’s when a customer sends a package back to the warehouse or when a package doesn’t get delivered.

Many things can cause an RTO order. The customer might not have liked what they got. Or, there might not have been anyone there to take the order, or the customer might have given the wrong address. No matter why, RTO orders can be expensive for online stores.

Why RTO is a nightmare for businesses that sell things online

RTO orders can be the worst thing for your business. When a customer sends something back, ecommerce businesses often pay for the shipping back. Companies also have to keep track of things that are stuck in transit. While the items are in transit, they can’t be restocked and sold to other customers.

Also, restocking these orders comes with a lot of costs. To handle and process the orders that have been sent back, you need staff. Also, employees have to check returned items to make sure they aren’t broken before putting them back on the shelves.

Most of the time, customers pay for products before you give them a refund. But if there is an RTO for a cash-on-delivery order, you are responsible for the cost of the order, plus shipping and return shipping. By lowering RTO in ecommerce, your company can avoid these costs.

Why should RTO be cut by brands?

In the long run, cutting down on RTO can save your ecommerce business a lot of money. Fraud is the cause of a large number of RTO orders. Some customers might take the product they got, use it, and then send it back for a full refund. Other customers may order a new item and trade it for a broken one they already own. Then, they’ll bring back the broken item and get a brand-new one for free. Even though bad actors can’t be stopped from doing bad things, reducing RTO orders can stop the financial losses that come with them.

Costs related to RTO

If you know how to lower RTO in ecommerce, you can keep making money.

These costs related to RTOs can hurt the bottom line of your business:

Costs of Shipping

It costs money to send things back. If your business offers free shipping, you add the cost of shipping into the price of the product as a whole. But if a customer wants to send the item back, you’ll have to cover the shipping costs.

Costs of repackaging

Items that are sent out are put in special boxes that have packing slips and postage. When customers send these packages back, they have to be taken out of their packaging and put back in stock. Then workers have to repackage them so they can be sent to a different buyer.

Items that are broken

When people send things back, they sometimes end up in different warehouses and are shipped with a lot of other things. During this process, some products get broken.

Costs for handling and overhead

If a product is just sitting on a shelf, it isn’t making money for your business. And if it finally ships but is sent back, it will cost your business money.

Expiration

Not everything lasts forever. Others are only useful at certain times of the year. If you ship a product, it gets lost, and it’s found after its expiration date, you’re stuck with something you can’t sell.

How do I lower RTO?

Getting rid of RTO can be good for your business and save you money. Here are some things that every business owner can do to lower RTO.

Set up a policy for returns

A return policy helps you keep track of how you handle exchanges and returns. Make a policy that tells customers what to expect, so they know when and what they can return or exchange. Customers won’t feel awkward or hurt if they know what to expect from your policy. If customers know the rules before they buy, they will follow them.

Think about quality

The better your products are, the less likely it is that customers will send them back. No one wants a broken item, and customers won’t trust your business if they don’t think you care about quality. So focusing on the quality of the products will help a lot to stop people from sending them back.

Also, paying attention to the quality of the shipping materials can help cut down on RTOs. If you protect your products better when you package them, less will get broken during shipping, and you won’t have to buy new things.

Create a chart for clothing sizes

Now, most people buy clothes online, but the lack of standard sizes can be frustrating for customers. One store’s size 2 might be another store’s size 8. And many brands have their own sizes that aren’t easy for customers to understand.

Giving customers access to a size chart makes it easier for them to figure out what size your clothes are. It gives them a chance to measure themselves before buying. This process will cut down on the number of returns because the customer got the wrong size or bought more than one item to make sure they got one that fit.

Raise the importance of customer reviews

If RTOs happen often at your company, figure out why. Reach out to customers who return items through an automated email and ask them why they did so. You can use the information to figure out what you can do as a business to stop returns.

Giving happy customers a reason to write reviews can also help. If a customer likes a product, ask them to write a Google review with pictures so that other people can look at it before buying. Even a small discount on future purchases is enough to get a lot of people to leave a review.

Add videos of the products

Customers will know what to expect if they can see how your products work before they buy them. Video shows customers how the product moves or looks when it’s being used. It also makes it less likely that a customer will return a product because it wasn’t what they were expecting.

Emails after a purchase

After a customer clicks “buy,” keep in touch with them. Tell them where the item is and when it will be shipped. Customers will stay interested in the product as long as there are regular changes. And if a customer knows how long it will take to get the product, they will be less likely to have problems with it. This method will help you keep RTOs low and build trust with your customers.

Instead of refunds, help with exchanges

Even if a customer isn’t happy or wants a different product, make it easy for them to exchange it. When they bought from you, they put money into your business. If you offer to get them what they need instead of just returning the product, they will be happy. By doing this, you’ll be able to lower your RTOs and still make a sale.

Shipping faster

Buyers expect items to ship quickly. Even if you aren’t a huge store that can ship everything in two days, there are always ways to ship faster. When a product gets to the customer faster, they don’t have time to shop around while they wait. You can offer faster shipping for a higher price, and the buyer can choose that option when they check out. Or, you can raise your prices to let all of your products ship faster.

What Happened After Shipping

Your RTO rates can be affected a lot by things like personalized packaging and a branded unboxing experience. It can keep people from saying bad things about how the product works. Make sure to package all of your items well and let your customers know when they’ve been sent. This shows that you care as much about the order as the customer does.

When it comes time to choose reliable supplier, many business owners have trouble doing so. Good manufacturers aren’t always easy to find, whether you want to get products from overseas or work with a producer in your own country.

In this post, we’ll tell you where to find reliable supplier and how to talk to them about making a product for your online store.

How to find reliable suppliers

To successfully launch your product and meet consumer demand, you need to find the right company to make it. After all, the quality, cost, packaging, and shipping of your product are all set by the manufacturer. To find the reliable supplier and manufacturers for your business, follow the steps below.

Look into the market.

A lot of companies that make things today have their profiles and catalogs on the Internet. You can reach them in a number of ways, including the following:

Alibaba

Alibaba is the best place to talk to Chinese manufacturers. Just type in the name or category of your product and look through the list of wholesalers and manufacturers. Even though most retailers use Alibaba to find products that are already on the market, you can also use it to find vendors for custom manufacturing. Be wary of trading companies that say they can handle the production because they are just middlemen and won’t be able to make your goods.

Google

Searching Google is another good way to find companies that make products. However, you’ll need to look beyond the first few pages of Google search results. Because many suppliers aren’t up to date on the latest internet and SEO trends, their websites are likely to be out of date and have little information.

Plus, you’ll want to use a variety of search terms when looking for manufacturers. For example, you can add more options by using words like “distributor,” “wholesale,” and “wholesaler.” Also, getting to know Google’s search shortcuts may help you improve the quality of your searches and, in turn, the results you get.

Referrals

Referrals can be a powerful source of leads for product manufacturing. Ask friends and people you know from work if they know of any good resources in the field you want to go into. Find people who have been in business before and ask if they are willing to share their contacts.

You can also join Facebook groups and other online communities where online retailers discuss business. Check to see if anyone has a great review of a company. When you get a recommendation, it means that the manufacturer probably has a good setup and could meet your production needs.

Reach out and find out more.

Once you’ve shortlisted a few manufacturers, you’ll want to dig a little deeper before choosing a supply partner for your business. Reach out and talk to people to find answers to the following:

How many ways can they be used? Is your supplier willing to take custom orders in different sizes? Do they have the tools and know-how to make a lot of your products? Having a flexible manufacturing partner is important if you want to make money from changes in product demand.

How long do they take to make? It’s important to get things to customers quickly if you want them to be happy. If your supply partner takes a long time to make and ship products, your customers may get upset and ask for a refund. To keep your customers happy, work with manufacturers who can ship your products in a few weeks.

How much does it cost? When choosing reliable supplier, there are many costs to think about, such as the cost of production and shipping. This price may go down if you buy more than one item at the same time. You’ll also need to think about the minimum order quantities and how many items you’ll need to buy each time. These will directly affect your decision.

Are there any extra costs? Some companies will charge “set-up” fees to keep the equipment that makes your goods running. Find out if the manufacturer you want to buy from charges any of these kinds of fees.

What are their standards? When looking for a business partner, it’s important to think about how sustainable, eco-friendly, and honest they are. If you want your business to be seen as ethical, the people you work with need to have the same values as you. Check how your company affects the environment and how they treat their employees.

What do their rules say? Different manufacturers will have rules about how they work with their partners that are unique to them. Some will have policies that let you return products for free if you find a problem with them. Others will have rules about how much shipping and duties will cost.

Can they be the only ones? Most manufacturers work with more than one brand at the same time, but some also offer some level of exclusivity. For example, if your product requires tooling (you buy a tool for them to use to make your product), they’ll probably agree to use it only for your production. You can also ask about private labeling. This is when a manufacturer puts the retailer’s brand on the label instead of their own.

Get your point across.

When you talk to your manufacturer about the services and support they can provide, you must make sure they fully understand what you want and what you need from them. Some manufacturers have a product development strategy that lets them help you with things like 3D modeling and prototyping products, which can be great for new businesses.

Order samples

Don’t order everything at once. Order a sample first to see how good the final product will be. Sign and date the sample when you are happy with it.

You can also keep one or two samples to use as control samples. These are forensic samples that are used to make sure that the design specifications are accurate and consistent.

Control samples also make it easier to explain to a company why you don’t like one of their products if they send it to you in the future. You’ll be able to compare the item to the control sample to show where the manufacturer went off from the standard set.

Negotiate

Between ordering a sample and agreeing to full production, you should talk about payment terms and minimum order quantities.

Pay attention to your needs and the business of the manufacturer when you’re negotiating. The goal shouldn’t be to take advantage of your reliable supplier but to find a way for both of you to make money.

Place your order

Now it’s finally time to put in your order. But before you click “Buy” or sign a contract, make sure every product meets your standards by doing a full quality control check. Once you’re sure you’ve found the right partner, send your order to get the production process started.

Given the dynamic nature of the business-to-business (B2B) market, e-commerce has become more than a convenience in recent years; it’s now a need. The recent rapid expansion of online shopping has only increased the importance of B2B companies moving their operations online.

According to Digital Commerce 360, 42% of wholesalers see upgrading their website to better serve clients as their top priority for the coming year.

We’ve culled the latest developments in B2B ecommerce that we believe will have the most significant effect on your company so you can keep current.

Top Trends in B2B ecommerce for 2023

This year will be hard for B2B companies. We’ve put together a list of the top B2B ecommerce trends you need to know to be successful with this type of business.

• Leave old systems behind.
• Invest in technology for an ecommerce platform.
• Make online shopping more fun by adding your own touches.
• Give product information and discovery top priority.
• Sell on online marketplaces run by other people.
• Explore social media platforms.
• Fulfill orders even faster.

Leave old systems behind

In 2022, 36.6% of distributors will find it hard to upgrade their old systems. But if you want to give your new and old customers a better, more B2C-like experience, you’ll need to make sure you have the right systems in place.

Many companies make the mistake of only upgrading their systems when they need to. Which can make it harder to combine technologies in the future and put you right back where you started.

Instead, come up with a plan for digital transformation that is based on your business’s overall goals and vision, not just your technology needs.

Invest in technology for an ecommerce platform

When planning your digital transformation, your B2B ecommerce platform is a great place to start because it can be the hub of your digital ecosystem. And in fact, for 35% of US B2B businesses, investing in ecommerce platform technology is their top priority.

But not all eCommerce platforms are the same. Many still work as monoliths, or “one-size-fits-all” solutions, which means you can’t choose the best one for your needs.

On the other side of the spectrum, you’ll find platforms that don’t truly support B2B ecommerce functionality. Instead, they may offer a few features or ways to get around the problem.

With modern SaaS ecommerce solutions, like BigCommerce, you can get all the benefits that come with SaaS — robust security, speed to innovate and lower total cost of ownership — as well as features that support the complexities of B2B.

Make online shopping more fun by adding your own touches

50% of B2B buyers said that improved personalization was a key feature when they were looking for online suppliers to build relationships with. When consumers have a personalized experience, they spend 48% more money.

The online store TYGRIS and their digital agency used a headless solution to give their customers more personalized experiences.

“The middleware portal on MyTYGRIS.com was made with the help of APIs from BigCommerce and Dropbox Business. It lets customers connect to it through an API to place orders or check stock levels and data that are pushed or pulled from the BigCommerce platform. “MyTYGRIS.com acts as validation between all connected systems,” said Matt Sandham, director of bspoq.

And that’s one reason why so many B2B companies are turning to headless commerce: it can make it easier to create and deliver personalized shopping experiences.

In addition to headless commerce, there are many personalization solutions that use AI and machine learning to build customer segments and let marketers take immediate action through recommendations, triggered emails, automatic optimization, and real-time messaging.

Give product information and discovery top priority

Finding products is one of the most frustrating things for B2B buyers who shop online. Even if they can find the products, they still face challenges finding up-to-date information.

And B2Bs can solve this problem in a number of ways. One is with product information management (PIM) software. PIMs are helpful because they collect, manage, enrich, and share product information across channels, such as your ecommerce storefront or mobile app, social sales channels, marketplaces, and even advertising networks.

B2Bs can also use back-office technology, which can help automate tasks that used to be done by hand. For example, a lot of B2B companies use spreadsheets to keep track of product information or stock. But if you use the right back-office system, like an ERP, you can keep all of your catalog information in one place that’s linked to your website so that updates and changes show up right away.

An easy option that can also help is to use a chatbot that can direct shoppers to product pages or encourage them to start a conversation with your B2B sales team if they’ve never purchased a product with you before.

Sell on B2B marketplaces run by other companies

Marketplaces are a key part of the path that B2B buyers take. In fact, marketplaces are where a lot of B2B buyers get ideas and start their search for products.

Not only that, but 15% of US buyers and 20% of UK buyers make their purchases through Amazon Business, which is just one of many third-party B2B marketplaces.

One of the best things about marketplaces run by third parties is that they can bring in new customers. Not only can this mean more sales, but it’s also an opportunity to reach global markets and test new products.

“Many successful B2B merchants are leveraging tools like Feedonomics to optimize their marketplace strategy. In fact, Feedonomics helps B2B sellers make their Amazon listings easier to use. For instance, Feedonomics’s integration with Amazon Business lets B2Bs offer discounts to customers who buy in bulk and prices that are only visible to registered Amazon Business customers “Feedonomics Vice President of Marketplaces Dmitriy Ryzhiy says so.

Explore social media platforms

Social media commerce has been dominated by B2C companies in the past, but B2B companies are now trying to get in on the action because many of their customers are already using these channels.

According to Gartner, about 46% of B2B buyers use social media to learn about available solutions, 40% use it to compare solutions, and 35% use it for need-to-know information before they complete a purchase.

Gartner also found something interesting: 54% of B2Bs have set up an online store with the help of social commerce.

You can still try out B2B marketing through social media, even if the idea of selling and offering checkout through social media is too scary for you right now.

Choose the platform(s) that your audience is most likely to use and start making different posts, like a video showing how your product works or quotes from customers talking about their experiences with your business. This can help you figure out what kinds of content your audience likes best.

Fulfill orders even faster

As more and more B2B companies go digital, it’s more important than ever to have fast and efficient fulfillment processes. In a post-Amazon world, millennials are driving this demand with 73% of them involved in the B2B buying process today.

Customer expectations are growing, and this is another way B2Bs can appeal to the buyer. B2Bs can streamline fulfillment processes by using order management software. This kind of software can help a B2B manage orders across different sales platforms, keep information in one place, and simplify the supply chain.

Third-party fulfillment is another way for B2Bs to get things moving. Third-party fulfillment, or 3PL, is a great option if your business is growing quickly, your fulfillment costs are going up, or you spend too much time managing your inventory.

Conclusion

B2B companies should focus on the new trends we’ve found, such as getting rid of old systems, investing in ecommerce technology, making shopping more personal, and looking into new sales channels.

Even though it might seem important to put them in order of importance, the key to success will be getting information about your customers and making a plan for digital transformation. Because once you have that, you can use it as a plan to get where you want to go.

New brands (or current manufacturers) use direct-to-consumer (D2C) to enter established markets without traditional distributors.

Direct-to-consumer brands handle all aspects of production, promotion, and delivery in-house. They can get their goods to market faster and control the customer’s buying experience.

Great news for the buying public? People can get the genuine brand experiences they want from direct-to-consumer companies. Furthermore, 86% of respondents cited “authenticity” as a very significant or somewhat important factor when making a purchase.

As it gets simpler for businesses to communicate with their clients directly, one-third of shoppers say they have made a D2C purchase in the past 12 months.

Millennials are leading this trend because they value convenience, affordability, openness, and efficiency in retail. Many distinguishing features of the D2C model.

Let’s explore the D2C model, why it’s effective, and global D2C brands.

What is D2C?

Direct-to-consumer (often abbreviated as “D2C”) is an industry term for businesses that bypass traditional retail channels in favor of selling their products directly to consumers. This word needs little explanation.

Simply said, manufacturer and seller work jointly to market the product without wholesalers and retailers. Direct-to-consumer firms market and sell their wares using a variety of channels, including the web, social media, and physical shops.

While many people think of small, up-and-coming firms as “D2Cs,” the term is applicable to businesses of any size.

Essentially, and this is where making too many condensed business models may get incredibly complex…

It’s true that all DNVBs are also D2Cs, but not all D2Cs can also be DNVBs.

Why D2C Succeed?

Simplicity, lower cost, and that elusive genuineness…

88% of consumers would rather buy directly from the brand if given the chance, highlighting why D2C is gaining in popularity.

This type of company strategy is driven by millennials. Millennials will spend $1.4 trillion this year, making them the highest spending generation by 2020.

Millennials, who are famously fussy about where they spend their money, like direct-to-consumer (D2C) enterprises because they are more ecologically sensitive, authentic, and socially responsible.

70% of millennials consider a company’s principles before buying, and they’re impacted by online advertising, Instagram, influencers, etc.

Direct-to-consumer (D2C) enterprises use social media extensively to reach consumers. Hashtags, video, and platforms like Instagram help direct-to-consumer enterprises succeed.

Simply said, direct-to-consumer firms “understand” this form of marketing and brand voice more better than conventional merchants.

Benefits of D2C Business Model

1. Getting rid of the middleman means making more money.

When you sell your product directly to the customer, you don’t need a middleman (the retailer), so the money you make is yours. You don’t have to lower your margins to keep a complicated network of resellers going, and getting rid of interactions with third parties will help you make more money.

2. More control

The traditional retail model takes control away from the company that makes the product and gives it to the store that sells it. A D2C model, on the other hand, gives the brand back this control and puts it in direct contact with the customer.

This means that you control how the customer interacts with your brand and take care of every part of the customer experience. It lets you meet the needs of your target consumer, change how they interact with you, and, most importantly, build a relationship with them.

3. Access to data

When you use a direct-to-consumer (D2C) model, you talk to your customers. This means you’ll have access to all the information you can get from the people who bought your products, such as buying trends, demographics, etc.

This helps you provide a more unified marketing experience, develop or improve your products based on personalization, and make better buyer personas.

4. Sell to everybody, everywhere

If you use a store to sell your products, you are known by the countries they ship to and sell in. If you use the direct-to-consumer (D2C) model, customers can literally buy from your brand wherever you ship your products, especially if you translate your website.

It means that, based on your business plan, you have the tools to be the best at both online and offline retail.

What problems does a D2C business model have?

Of course, not everything is paved with gold. The D2C model also comes with a few problems that need to be thought about.

1. Going up against stores

The hardest part will be competing with retailers who used to be your friends but are now clearly your rivals. Retailers have been selling to customers for a long time and are already known and trusted.

As a new brand, it can be hard to become a trusted and respected company without the help of a retailer selling your products.

2. Order fulfillment

Shipping your goods can be hard for new direct-to-consumer brands. That’s because you’re competing with bigger stores that offer the expected “free next-day delivery” and “free returns” model, which not all D2C companies can offer (afford) from the start.

Getting your products shipped and keeping track of your stock is also a complicated process in and of itself.

3. Marketing and dealing with customers

You’re on your own, which means you’ll have to come up with your own marketing plan, advertising budget, and customer service team. Even though a small direct-to-consumer brand can handle several roles at once, to really grow, you’ll often need to spend money on hiring.

What’s next for D2C?

The D2C business model is good for brand owners, and it’s not hard to see why. Businesses have full control when they can make, distribute, and talk directly to their final customers.

It’s also a sign of the times, since a pandemic is changing the way people buy things more than ever. More manufacturers will probably turn to D2C ecommerce to sell directly to their customers.

There is definitely work to be done. From your own channels of distribution to putting in the work to build your social media channels, it takes work, but it can be very successful.

Marketplaces are now where people go to learn about products and buy them if the price is right. Gross merchandise volume (GMV) from the world’s top 100 marketplaces is thought to have been $2.67 trillion in 2020.

Two-thirds of this number came from just three marketplaces: Taobao, Tmall, and Amazon. This sector is still increasing as clients, notably those in developing nations, find new locations. Etsy’s GMV will reach $10,3 billion in 2020, up from $314 million in 2010.

These raw data demonstrate why brands might consider selling through marketplaces, but:

• How should companies handle this?
• What do you need to know to sell on a marketplace?
• What’s the best way to plan for the future?
• What is a market, exactly?

To start answering these questions, it helps to define what a marketplace is. Simply put, a marketplace is an e-commerce site that brings together buyers and sellers from outside the site. The marketplace may charge a monthly subscription fee in exchange for listing a seller’s items.

There are marketplaces that service other sectors or portions of the world besides Amazon Marketplace or eBay.

Overall, in the world of multichannel digital retail, marketplaces fall somewhere between traditional stores and selling directly to customers. As with a retailer or wholesaler, the marketplace will want some information about the products it lists. In exchange, brands could get a lot more information about who is buying their products, though maybe not as much as when they sell directly to consumers (D2C).

How to start selling on marketplaces

At first, brands may be tempted to see the need for specific product data as an administrative burden. However, a better way to think about the work that needs to be done is to realize that these kinds of requests are now made by every sales channel. All kinds of business are now driven by data. So, brands should think about how to make the process of giving this information as easy as possible.

One solution is to use a Product Information Management (PIM) system, which stores all the information about a product that is sent to different channels. This is partly about how well things work. The PIM becomes the system that a brand uses to add to and improve the information it has about its products. It’s a place where images, videos, and product specs live, but each brand sets up their PIM and ERP systems differently.

Some of this information will be shared among different channels. Other data, a certain type of image, or a product description of a certain length can be matched to what a channel like Amazon Marketplace or Etsy needs. Most of the time, “connectors” are already available to make the syndication of product data even easier.

It’s also important to note that brands can work with marketplaces in different ways, which may change the data that’s needed.

The information brands get back

But brands don’t use marketplaces to improve their work flow. Instead, it’s because selling well on marketplaces brings in both money and information, which is where the strategic case for using marketplaces really starts. As we’ve said before, marketplaces offer brands the chance to get data back. This data can help brands answer the following kinds of questions:

• Which things sold the best?
• Are there any patterns that show when and why these things were bought and by whom?
• What didn’t get bought?
• What things were sent back, and why?
• What made a brand’s product stand out from the rest?
• What kinds of problems did people say they were having?

In the past, retailers and wholesalers were most likely to have this kind of detailed information about how customers behaved. It could be very useful and revealing. Take something as simple as the information that comes from customer reviews on different shopping sites. By putting all of this information together and maybe comparing it to reviews on retailers’ sites, brands can learn a lot about how their products are doing with different groups of customers.

On one level, this could be as simple as noticing that a dress is being sent back because it is called “royal blue,” but customers don’t agree. Or maybe a product is being sent back because an image didn’t show what it really was. On a more positive note, the data that comes back can be used to help make new products.

Getting these kinds of insights can also show surprising patterns in how people act, like when a brand appeals to people from very different groups for very different reasons.  As soon as brands notice these kinds of patterns and regional differences, they can change their marketing to take advantage of new opportunities.

As a step toward direct-to-consumer sales, marketplaces are used (D2C)

Speed to market is one thing we haven’t talked about yet. One of the best things about marketplaces for brands is that they make it easy to reach customers quickly. This is especially important for brands that might not have a lot of e-commerce experience in-house.

For these brands, going direct-to-consumer and starting e-commerce from scratch can be a huge job. By using marketplaces as a step along the way, on the other hand, brands can gain experience that they can later use to build their own e-commerce site or even something more creative, like a subscription service.

Conclusion

This is maybe the most important strategic reason to use a marketplace. It’s not that marketplaces are the end goal; it’s that mastering the skills needed to sell on marketplaces gives brands the tools they need to sell across channels, and the key to this is making sure that product data is managed and used well.

The globalization of ecommerce has been a huge success. Increasing numbers of people from all over the world, in both major cities and outlying areas, are conducting product searches online. However, we do not limit ourselves to comparing the products and costs of international brands when we travel. We are one in our pursuit of the lowest price, no matter where it may be found (even foreign websites).

According to projections, international online sales will account for 22% of the industry by 2022. 15% was also the 2016 figure.

That fact alone is a compelling argument in favor of international expansion for brands. However, there is also the expansion of the e-commerce industry as a whole to consider. Global online retail sales reached $4.28 trillion in 2020.

It is anticipated that by 2022, this amount will have increased to $5.4 trillion. The potential for increasing one’s share of a growing market is therefore exemplified by the growth of cross-border ecommerce.

Challenges of cross-border ecommerce

Why don’t more organizations aim to develop by growing sales through foreign online marketplaces? Leaving the security of native markets for international ones is challenging. A lot of unknowns come into play, such as cultural norms, logistics, local business climate, and so on.

Some challenges may be industry- or country-specific, as British brands learned after Brexit. Cross-border ecommerce must overcome several hurdles to be profitable.

Top Challenges of cross-border ecommerce

If your company is thinking about entering a new market through online sales, here are the top challenges of cross-border ecommerce to consider.

1) Currencies

Customers are much less likely to stick around if they can’t estimate their whole cost of an order in a few seconds. Uncertain price is a major contributor to the abandonment of shopping carts, with as many as one in five customers giving that reason for not completing a transaction.

Brands need Amazon-like capabilities, such as displaying prices in local currencies and automatically converting between them, before expanding into a new market.

2) Payment Method

Providing a variety of payment methods for customers simplifies the buying process, which in turn increases revenue. Some forms of payment are universal across borders, such as digital wallets, credit and debit cards, bank transfers, Apple Pay, and PayPal, but businesses must also be aware of payment methods that are unique to each markets, such as iDEAL in the Netherlands.

Brands should keep an eye on the rise of alternative payment methods in various international markets, in addition to providing alternatives that are localized for each country. This is an extremely dynamic part of the e-commerce industry.

3) Fulfillment and Logistics

The transportation process across countries is both difficult and costly. No one can foresee, for instance, when a ship would block the Suez Canal, adding another element of unpredictability. Furthermore, global supply chains were affected by the Covid-19 epidemic due to the collapse of trade and subsequent increase in demand when the world emerged from lockdown.

Brands need to ensure they can ship their products to consumers without eating into their profitability, despite these factors.

4) Returns

Before making an online purchase, nine out of ten consumers research the company’s return policy. They’re acting in this way for perfectly reasonable reasons. Consumers are accustomed to making several purchases and returning the ones they don’t like or don’t fit into the fashion industry.

Though accommodating consumer preferences in this regard comes at a price, it is ultimately more beneficial to expand into new markets. To sway a hesitant online buyer into making a purchase, a simple return policy can make all the difference. Additionally, a firm that offers a hassle-free returns policy has an advantage over the competition and is more likely to retain customers as a result. UPS claims that a free return policy is one way to persuade customers to buy from an international merchant:

For 52% of customers, free return shipping is essential to a good return experience.

If a prepaid return label were included, 68 percent of shoppers would complete the transaction.

Conclusion

If your brand can solve these challenges, explore cross-border ecommerce to boost sales. Before you do, ask yourself if you have the correct data management strategy and technology.

The fast growth of the global e-commerce market has given Chinese brands more chances to “go global.” In this situation, more and more Chinese brands are going global and doing great things outside of China.

Anker Innovation started on Amazon and rose to the top with its expertise and play style.

Ekepu Technology, which started as an OEM, altered and hatched Waterdrop, the top US water purifier brand.

Hanwang Youji’s hand-painted board and screen brand XPP en has garnered digital art fans.

Zhiou Technology, Shangbai Global, Saiwei Times, and Karmiqi Lighting have also done great things in their own fields.

These Chinese brands that are willing to try new things are like the “sailors” of the new era of navigation. They set out to tell the world the story of Chinese brands and ride the wind and waves.

More and more Chinese brands, like these new and old sailors, are taking the chance to go abroad.

Amazon Advertising has deployed innovative advertising products, techniques, and solutions since 2017 to promote high-quality advertising in China.

Brands go overseas, which helps brands find overseas customers they want to sell to and boost sales. It can also help overseas businesses build brands and make them truly international brands.

Traffic “hurts” and training talent “hurts.”

There are always going to be thorns in the way of success. Anker Innovation, Ikepu Technology, and XPPen are making tiny improvements in overseas markets, although they’ve experienced terrible times.

In the global market, “beginning a firm” generally means figuring out how to generate traffic and become renowned among consumers.

Going global means Chinese brands must compete in many different nations and areas.

Brands and consumers may have trouble communicating with each other because of differences in how people buy things, how they live, and what the rules are.

For example, XPPen’s main audience is a small group of people who like digital art.

A brand that moves overseas must blend in with the local creative and cultural scene.

The biggest hurdle of going global is reaching additional clients.

In addition to traffic, the brand must train its personnel abroad.

Today, online information is fragmented and diversified, so customers are quickly enticed to new items.

For brands, it’s crucial to keep up with the times, study the latest marketing approaches, and apply marketing methods consumers appreciate.

Yikepu Technology has had to change the way its team works for a while because it is moving overseas. Yikepu Technology tried to keep advertising and operations separate so that it could run its business better.

Young business Xiaolu had to start immediately in advertising, but it was difficult.

This also shows that a lot of overseas brands have a hard time bringing in new people and making sure their teams are set up in the best way possible.

There are many problems, and brand breakthroughs can’t happen without exploration and experimentation. However, it’s hard for one person to figure out how to solve the problems of reaching consumers. So, brands need a “guide” who knows the brand’s pain points and knows more about how global consumers think.

Connecting the world needs touch on many levels

As for “damage” to traffic, the existing brand has already left the early stages of hard growth and management.

In the second half of a brand’s foreign migration, it must operate successfully and gain customer recognition. Because of this, brands need a wider range of delivery points.

In this way, Amazon Advertising is in a position that is unlike any other. 200 million Amazon Prime members are loyal and trust the company. 75% of people locate new products and brands on Amazon, and 69% of sellers expect Chinese brands will flourish. Amazon Advertising has played an irreplaceable “link” role by helping brands connect with customers all over the world.

Anker Innovation uses the VOC system to record and analyze Amazon Shanghai customers’ real voices to inform product development.

This system is still in use today. Brands will leverage Amazon’s keyword search, product search performance report, and search term performance report to find new opportunities and track growth. Advertising on Amazon helps them learn more about their customers and connect with them.

Amazon Advertising can help marketers reach more consumers through off-site media and platforms.

Amazon Advertising can offer a variety of advertising options for popular services like Amazon Marketplace, Twitch, Freevee (formerly IMDb TV), Alexa, Amazon Music, and third-party publishers, websites, and apps outside of Amazon. Help brands connect with their ideal customers both on and off the site.

In 2019, Ecoptech wanted to get the word out in the United States about a new way to clean water. But at that time, there weren’t any similar products on the market, so the common keyword tools didn’t help much. The team thought about how to change the strategy and decided to focus on educating users. Through Amazon’s rich goods, such display marketing, they were able to raise the brand’s voice online and let more people know how water purifiers improve life. Now, Amazon calls it “Amazon’s Choice.”

Getting people’s attention requires exact correlation

Building a brand is, of course, also a long-term process. For long-term value and user recognition, use consumer insights from thousands of people and faces. Because of this, it is also very important to use marketing tools well.

Amazon Advertising has developed new advertising techniques and product lines based on how brands and consumers’ needs change over time, from sales promotion to brand building.

“Sponsored Products” and “Sponsored Brands” raise product visibility in search results and product detail pages to boost sales.

“Sponsored Display,” “Amazon DSP,” “Streaming” and “Media Video Ads” enable brands to reach people on and off Amazon, increasing brand exposure.

Yikepu Technology leverages Amazon’s advertising products and resources to grow its Waterdrop brand.This is part of the company’s move from OEM to its own brand.

Ecoptech employed Amazon’s advertising display promotion, product promotion, and other rich products to strengthen the Waterdrop brand’s voice in 2016.

Based on years of hard work, on this year’s Prime Day, IKEPO Technology used different communication channels, such as the exclusive page of the brand flagship store, Amazon DSP and Fire tablet multimedia ads, and also worked with Internet celebrities to live-stream the product display on Amazon Live, among other things, to show how the product works to clean water. In the end, Yikepu Technology’s sales have doubled this year, and consumers have taken notice of its brand concept.

XPPen has solved the above challenges with Amazon Advertising’s novel strategy and advertising mix.

Its vice president Ma Xiaobo says the company values product functions and brand recognition.

It also creates personalized brand advertisements to improve customers’ impressions of products and brands.

XPPen customizes creative content like graphics and videos based on user preferences on multiple Amazon sites. To make the promotion more effective, they’ll target the crowd with Amazon display and video ads.

At the same time, Amazon Advertising has paid attention to how important advertising performance is for measuring brand growth. It has been releasing new solutions for association analysis and performance measurement, such as “Amazon Marketing Cloud,” “Brand Metrics,” and “Brand Metrics,” which help brands measure long-term brand engagement value through metrics of awareness and purchase intent, and evaluate drivers of business growth.

For example, Anker Innovation, which is one of the companies that best represents Chinese brands going overseas, uses tools like “brand analysis” and “brand indicators” to build brands and keeps track of both its own brand and brands that are competing with it. It can help brands find out how people search for their products and change their delivery strategies quickly.

Brands can also use free advertising tools like flagship stores, posts, and attention to create exclusive positions, make shopping experiences that are unique to the brand, and build long-term relationships with brand users in more ways. Space.

Local services must be better if teams are empowered.

Using Amazon’s powerful traffic pool and the efficient and rich promotion tools of Amazon Advertising, the “pain” of training new talent for brands can be taken care of, and the “injury” of traffic during the process of going overseas can be effectively taken care of. Empower.

On the one hand, Amazon Advertising has opened offices in 10 key cities across the country over the past few years to help local sellers and brands get services quickly. Amazon Advertising has also set up an official Amazon Advertising website, an official WeChat, Tik Tok, and Himalaya account, as well as other ways to talk to brands and sellers about the latest industry trends and information about Amazon Advertising products.

On the other hand, Amazon Advertising has also set up a three-dimensional professional training system to make sure that training is more in line with what Chinese brands actually need. Amazon Advertising’s official website, “Learning Online,” has training materials for all stages of a brand’s life cycle. At the same time, the brand side can share experiences with sellers from all over the country in the Amazon Advertising Community and ask questions or make suggestions to the Amazon Advertising team at any time. In China, Amazon Advertising has set up a “Seller Instructor Program” for training. Based on its own team of experts, the program brings in experienced seller instructors to cover offline training in different cities.

Amazon Advertising also offers brand owners customized services that are made just for them. Based on the analysis and diagnosis of brand advertising accounts, it helps brands better understand the language and cultural characteristics of different sites, user search habits, category placement trends, etc., and gives relevant insights and insights. Advice on how to do advertising.

It is known that in order for overseas brands like Anker Innovation, Ikepu Technology, XPPen, etc. to run smoothly on a daily basis, they need to stay in close contact with the Amazon advertising team and log in to “Learning Online” on a regular basis to learn about real-time dynamics and operational skills. Indispensable matter.

In the second season of “The Sailor Project,” each of these special studies was recorded individually. The “Sailor Project” is also a new way for Amazon Advertising to help brands get started. Through the real growth stories of brands in different categories, sizes, and stages of development, as well as the “Sailor Observation Room” and “Sailor Self-study Room,” the highlights of the program are analyzed in depth, and the strategy for going overseas is shared, so that a large number of overseas brands can use it as a landing point reference.

From the East Eighth District, ships set sail for the rest of the world. With the help of Amazon Advertising, the gap between “sailors” and consumers around the world has gradually shrunk. The journey to the sea goes on, and these brands will continue to show the world the story of Chinese brands through the advanced technology and unique ideas in their products.