Category Archives: Tips & Tricks

Dealing with returns is so tiring, I can’t bear the cost of cross-border returns.

Never mind, because of cross-border returns, my store has more and more negative reviews!

Can returns be outsourced to a third party? That way I can focus on sales.

These needs, the Returns Service Provider Program (RPP) can help you solve all! Now there is a new news – in addition to the US station and European station (UK, Germany, France, Italy, Spain, Netherlands), the program is also launched in Australia, Singapore, UAE, and Saudi Arabia ! Let’s follow the editor to find out~

The Returns Provider Program (RPP) refers to:

When a buyer initiates a return, the seller needs to provide a return address in the country or region where the buyer is located for the site he is selling on . According to the return management needs, sellers can choose a provider that suits their return service needs from a group of service providers that have been audited by Amazon to cooperate. The return service provider will receive the returned product on behalf of the seller, grade it, evaluate its condition, provide value recovery services such as resale, repair and clearance, and transfer the recovered value to the seller.

The return service provider program has the following advantages:

Advantage 1: Provide a domestic return address in the destination country

Advantage 2: Simplify the return process

Help you simplify and standardize your product return process in the destination country.

Advantage 3: Save the return cost

A return service provider can help you reduce the cost of returns, and a return service provider can help you at a lower cost.

Advantage 4: Reduce negative reviews

Amazon will respond to return requests in a timely manner to provide you with a smooth buyer return experience and reduce negative reviews from buyers.

Advantage 5: Flexible selection of suppliers

You can set up an alternate address with another service provider address to support multiple return addresses.

The most prominent features of the Return Service Provider Program are:

• Increase return value
• Return service providers can increase the realized value of returned goods through secondary packaging sales, return liquidation and other forms.
• More time to focus on sales growth

Returns service providers are more familiar and proficient in managing returns and can handle returns on your behalf, so you can focus on improving your sales performance.

60% reduction in A2Z customer complaints*

We found that returns to the point-of-sale address resulted in an average 60% reduction in Amazon Marketplace Guarantee claims (A2Z) compared to international returns. Low A2Z customer complaints can reduce your order defect rate (ODR) and improve your account performance.

*According to the average data of Seller Central from September to November

Joining or not joining the return service provider plan, what is the difference in the solutions that self-delivery sellers can choose when faced with buyers’ returns?

Joining VS Not Joining

After joining, sellers can establish cooperation with service providers that have been reviewed by Amazon, and can use the local warehouse address provided by the service provider. This allows sellers to provide buyers with a local return address in their country.

If you do not join, if the seller does not have the address of the return warehouse in the country or region where the buyer is located, then the seller can only choose to return the goods to China or refund without returning the goods. The cost of these two methods is very high.

Note: Amazon will not charge any fees to these service providers, and Amazon will not be a party to any agreements between you and the relevant service providers. If you choose a service provider, you will need to contract directly with that provider. This provider will perform services to you in accordance with your instructions.

How to join the return service provider program, is it not complicated? Rest assured, the operation is very simple, you can follow the steps below:

Step 1 .

Go to the order【Manage returns】page

Log in to Seller Central, select [Orders], and then click [Manage Returns].

Step 2 .

Find 【Return Service Provider Program】

Click Returns Settings, then select Returns Program Settings, then look for the Returns Service Provider Programs tab.

Step 3 .

View a list of service providers

On the Return Service Provider Programs page, you will see a list of service providers with descriptions and pricing information for their services.

Step 4 .

Select the service provider you want to contact

You can view relevant information and select a service provider that meets your return service needs through the [Contact Provider] button. This will allow you to establish communication with that service provider.

Step 5 .

fill in contact information

Fill in the company name, contact number, email and other information, and then submit.

Step 6 .

Waiting for service provider to contact

After receiving your message, the service provider will contact you by email or phone to discuss the cooperation details and update the progress of their request on the portal until the cooperation is reached.

Step 7 .

Confirm cooperation

After you have reached an agreement with this service provider, it will update your contact request to 【Activated】 . You can view your existing contact requests and their status in Manage Service Requests.

At this point, Amazon will update your default return address to the service provider’s domestic warehouse address in the destination country. You will also receive an email to confirm registration with the service provider and to change the default return address.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Speaking of influencer marketing, when it comes to marketing, many people immediately think of cross-border B2C , because fans of influencers are mostly end consumers. But in fact, influencer marketing is also applicable to cross-border B2B .

According to the survey report of Top Rank Marketing, 71% of the surveyed B2B marketers believe that influencer marketing is very important. How to do influencer marketing? What are the differences from B2C influencer marketing?

The difference from B2C

The core of B2C influencer marketing is to stimulate consumers to place orders. Therefore, fans’ value and emotional identification with celebrities and the interaction rate between celebrities and fans are very important, which directly determine the decision-making influence of celebrities on fans. Influence.

As for cross-border B2B transactions, it is obviously impossible to make decisions only through one influencer. Therefore, the most critical point of B2B influencer marketing is to provide product. Make trust endorsement with the brand and expand brand awareness at the same time. The core purpose is different, and there will be big differences in natural marketing strategies.

Platform selection

Popular popular platforms such as Facebook , Instagram , and short video platformssocial media . Although the platform has a large number of users and can introduce more traffic, the accuracy is low. Doing B2B celebrity marketing on these platforms can also develop customers, but the cost is relatively high.

LinkedIn is the world’s largest workplace social platform, with 90 million company executives on the platform, of which 63 million hold decision-making positions . Therefore, although the number of LinkedIn users is far less than that of Facebook, it is still an important promotion platform for B2B .

There is no doubt that LinkedIn will be one of the best choices for B2B independent station influencer marketing. In addition, because the position and job information in LinkedIn are very clear, it will be easier to choose influencers.

Choose the right celebrity

Because of the verticality and closedness of the audience circle, the number of fans of B2B industry influencer will be relatively limited. Therefore, when choosing an influencer, sellers should pay more attention to the matching degree and professionalism of the influencer, rather than the number of fans as a key consideration.

Experts in the industry, distributors, influential old customers, consultants, etc. are all partners that sellers can choose.

Form of cooperation

Interview: The interview itself has a certain degree of professionalism, so it will be easier to gain the trust of customers. Conduct interviews with celebrities and invite them to express their views on industries, brands, and products.

Warm tips: interview questions should involve the industry, the environment, etc., so that it will be more attractive.

Participation experience: Influencers go to the factory to browse, participate in the activities held by the brand, experience the products in person, etc., which are also very good forms of promotion. Displaying products and brands from the perspective of a third party often makes people feel more real.

Finally, sellers should pay attention to the most critical point of B2B celebrity marketing, which is to show professionalism, because only professional enough can achieve the purpose of trust and endorsement.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

TikTok E-commerce is one of the hot topics in the industry in the past two years, and it is also a new form of content e-commerce with the fastest development speed and the greatest potential. Now with the opening of TikTok in the United States, cross-border sellers will usher in a rare market opportunity. Hugo cross-border invited two senior TikTok live broadcast players to share with you how to play TikTok in the US.

1. Several ways to obtain e-commerce permissions in TikTok US

The first one is to activate the Shopify y video car. 

If a seller wants to open a video cart, he first needs to have a US Tik Tok account with 1,000 fans, and Shopify needs to meet the three-month operating time limit.

The second is to open the TikTok America’s Got Talent account. 

The account must have 3 videos, 10,000 fans, a mobile phone number, and 1,000 plays. After the Daren account application is approved, you can link your own or other Shopify products on the TikTok account video/live broadcast/home page and sell regular products except for crystal/jewelry/black five categories.

It should be noted here that the Daren account itself does not generate income, and the trailer is directly sold on Shopify. You only need to submit the US TikTok account nickname and UD to apply.

The third type is a British-American fusion car.

UK vendors that satisfy certain requirements can seek to open fusion stores. A British retailer must settle in for two months before its game reaches 850 US dollars. Wenwan, jewelry, and crystal categories demand 1,000 US dollars and other certifications. The manager will help ordinary gamers open it if the info meets the standard.

The fourth type is the little green car. 

The little green car can add any website you want, it can be a YouTube video link, or it can be Amazon, AliExpress, eBay, links to such e-commerce platforms, or your own independent station, although this link is written as a gourmet website, it is actually a highly flexible marketing function.

2. The basic capabilities of the TikTok live delivery team

Live delivery teams must be selectable. Livestreaming product selection is crucial. The team must test products, assure quality, and set “high benefits” prices to entice buyers.

The second point is the need to have content capabilities. Including short video operation capabilities, anchor training, and live broadcast capabilities.

The third point is the need to have supply chain capabilities. 

Every link in the commodity supply chain is crucial, and a good supply chain is guaranteed the success of live streaming.

The fourth point is the need to have the ability to manage and control. 

The team must be managed systematically and with a clear division of tasks.

The fifth point is the customer service team. 

Customer service is tested throughout pre- and post-sales, and its quality impacts performance.

A team of Mepurdus.

Another very important point is the cultivation of live broadcast talents. A live delivery team must be good at cultivating live broadcast talents and can tap live broadcast talents by designing the echelon training structure and a relatively good incentive policy within the company.

3. Is it necessary to build an independent station for TikTok?

At present, there are about 25 million independent e-commerce sites in the world, of which the United States accounts for 9 million, accounting for 36%. The advantages and disadvantages of independent stations and third-party platforms are shown in the following figure:

Overall, being an independent station can protect sellers more, while third-party e-commerce platforms, including TikTok shop is more about protecting buyers, especially since the experience sub-function was launched, the fulfillment rate and negative review rate have become an important indicator of store assessment, and sellers are required to operate more standardized. But on the other hand, TikTok’s current business system has been well established, and it will be more friendly to sellers who will enter the market in early 2022 or 2021.

Most brand consumers, even buy a piece from a third-party platform. product will also search for the brand’s independent site, so TikTok e-commerce must be an independent site, especially for brand sellers on Amazon and eBay. If there is no independent site, it may not be considered one in the eyes of overseas consumers. The real brand is related to their online shopping habits.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Negative words

Negative words prevent your ad from appearing on keywords’ advertising space. The rationale is simple: inform the advertising system that I don’t need this inaccurate traffic, I don’t need this word’s marketing, and I hope this traffic won’t appear on my advertising space.

This operation believes that for each amazon. No stranger to sellers. Because this action can help sellers save some unnecessary advertising costs.

Whether it is automatic advertising or manual advertising, there will always be some words with clicks but no conversion or low conversion. Then these words need to be rejected at this time to avoid them from generating more advertising costs. According to the contacted sellers, observing their advertising reports for a whole year, advertising costs such as clicks but no conversions account for 10-15% of the advertising cost , which is not a small amount for sellers.

Therefore, how to minimize this cost and save more costs is also a concern of many sellers.

Negative mode

Negative patterns are divided into negative phrases and negative precision , but novice sellers tend to confuse the matching patterns of the two.

Negative phrase:

negate long-tail words with the same phrase and sequence, but not reversed phrases. Thus, shoppers searching for words containing this negative keyword will not find your ad. resembling If you don’t say “5000 mAh power bank,” shoppers won’t find your product.

Accurate negation:

When a seller negates a keyword and a buyer searches for this keyword, your ad will not appear on the relevant page at this time.

Negative terms narrow the search scope, making it easy to negate specific traffic words and intercept seller traffic. Sellers should avoid using negative phrases, especially for single keywords. Negative precision is more exact and accurate for keyword negation, harder to kill, and does not effect long-tail keyword traffic.

It should be noted that if the matching method of negative words is not chosen correctly, it is easy to reduce the exposure and conversion rate of the advertisement.

What keywords need to be negative

After the ad runs for a period of time, usually the seller needs to download the ad report for analysis. If some keywords have a lot of exposure and a lot of clicks, but the conversions are very little, almost zero. Then sellers need to negate these keywords with low return on investment.

•  Words with high exposure, high clicks, low conversion or no conversion can be accurately negated
• Words that are not related to the attributes of the product or the usage scenarios of the product. For example, if you use a certain keyword to search the front desk, none of the searched products are of the same kind, so you can deny it.
• Irrelevant negative words derived from copywriting
• Words with overly high ACOS, but situational.ACOS-heavy words, but situational. Negating the word may lose orders if it generates many sales, but if it generates few sales and orders, it can be negated.

Sellers can refer to these suggestions as the choice of negative words, depending on their own product conditions. If it is a new product, it is not recommended to make too many negatives first, you can observe first. Because if you do too much negation during the new product period or the product is still in the promotion period, it may affect the exposure of the entire link.

In addition, some keywords with brand prefixes can also be ignored first. Also, don’t negate the words that have not been converted after clicking a few times, sometimes it is easy to negate the words with strong correlation.

Therefore, sellers must have a certain amount of data as a basis for judgment when analyzing and optimizing advertisements. Data with too few times and too few bases is not descriptive and has no reference value. Therefore, sellers should not be too impatient about advertising.

Conclusion

We know that making an advertisement requires optimizing the listing, photos, keywords, and other criteria, otherwise the advertisement data will only get worse. Thus, sellers must organize the negative thesaurus before constructing a keyword matrix and reject the terms in one step while creating an advertisement.

Negative words should only be introduced to the ad group, not the advertising campaign or the double layer. “Words that slip through the net” will be clicked and spent. You can only add 1w negative words, but what if you have more than 1w? Add the first 10,000 high-frequency negative words and negative the copy’s irrelevant negative terms.

If most of the words that come out of automatic ads are not related to your product, then there must be something wrong with the listing copywriting. At this time, it is useless to deny the keywords, because this is a problem with your copywriting, isn’t it? advertising problem. This requires you to re-optimize the copy, and then reopen the ad.

Hope today’s content can help you!

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

For inventory clearance, a core element is “fast”, the sooner you stop the loss, the faster you can get back the cost.

Recently, due to the peak of infection, the production capacity of many factories has been affected and they cannot deliver on time. It is also limited because of this, and many are too late ship.The sellers gave up this round of stocking directly and lay down to welcome the holiday.

Based on the unprecedented long promotion period in Q4 this year, Christmas sales would be frigid, especially for old-fashioned seasonality products. After a promotion period, inventories will be removed easily.

Of course, clearing inventory is not just a matter of just waving your hand and selling it at a high price. as a good. For operations, how to minimize the cost of inventory clearance is our priority.

Before clearing the inventory, we need to calculate the order cost of the product:

The billing cost incurred by directly destroying the product

This is the bottom line for clearing inventory. No matter what channel is used to clear the goods, the cost of clearing the goods is higher than the cost of destruction, and the price is meaningless. It is better to directly destroy or let Amazon clear the goods at a low price;

The cost of issuing orders for off-site channels and on-site channels for clearing goods

Sellers sometimes debate whether to sell their inventory on-site or off-site. Xiao V suggests the seller calculate the cost and conversion effect of site advertising + low price + large Coupon. The seller should swiftly use off-site channels if site conversion is low owing to high cost.

Increase advertising, increase Coupon, and reduce the cost of selling orders

When clearing inventory, the above methods may be used at the same time, or only one or two of them may be used to see the effect. But it mainly depends on which one is the main method. If the cost is similar, give priority to the one with a higher overall conversion rate, because it can bring some natural orders to neutralize the cost of the order.

On the premise that the limited budget can be fully used, continuously optimize and reduce the overall advertising CPA

Many operational feedbacks suggest testing multiple types of ads, bids, position premiums, the lowest CPA, or ACoS during clearance.

Here we need to refer to the following formula:

CPA (cost per order) = (cost per order – profit per order) / number of orders

When there are multiple plans/channels to choose from, try to choose the one with the lowest CPA.

At the same time, during inventory clearance, we must avoid two misunderstandings: Clear and clear, I feel that I can do it, and I don’t increase the price if I increase the quantity.01

This is a pit that many sellers have stepped on, and I feel that it is clear and clear explosive style. Don’t think about why you need to clear the goods in the first place, but also step up the stocking and go deep into the pit. 02Just started to clear the inventory, and the ink marks are small.

Many rookies start clearing inventory by slowly adjusting the advertisement. Inventory clearance speed matters. Numerous “predecessors” have shown that altering the advertisement while maintaining gross profit is unlikely to clear the inventory. Starting with price is best. Execute.

2023 is coming, and the post-Christmas return peak is also coming. I hope all sellers can stabilize their mentality and survive the difficult time.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

What is Google SEO?

 Many people will answer search engine optimization, but if you tell a novice like this, he may still not understand, because it is too official. In fact, in simple terms, Google SEO is to do rankings, that is, to make all the web pages of the website the results of search engines In front of the list, this is the purpose of seo, which may be biased, but in fact, more than 90% of users think of it in this way.

Now that we understand SEO, we can discuss its principles. It is about ranking, hence we must follow search engine ranking principles. This article’s principle is that website pages should be ranked first.

Here we need an example to illustrate.

For example, if you search for the word seo, the websites that appear on the Baidu homepage are:

Webmaster Tools: seo.chinaz.com/ Seo

Explorer Team: www.seoai.cn/ Seo

Baidu Encyclopedia Seo Research Center: bbs.moonseo.cn/Seo

Seowhy Forum: bbs.seowhy.com/

Jiaoda: www.jiaodaseo.com/

Why are the top six homepages not yours? Many SEOs can determine why these websites rank high by analyzing weight, external links, and content. It seems sense to suggest that the answer will have many elements, but what are the main ones?

Here I think there are three aspects:

First of all, the external factors of the website.

Domain names and servers are external factors. External forces do not affect website content. Domain age and server status affect ranking. Baidu ranks stability. In the few examples above, domain name URL weight is crucial. Why several websites may rank Domain names and url weights are important.

Second, the website’s own factors.

Here, we mainly refer to the internal factors such as the structure and content of the website that we can control. The content in the famous saying “Content is king, and external links are king” that has been widely circulated in the seo circle is actually mainly includes the website’s own factors we are talking about here. This factor is very important. It can even be said that it is now an important factor affecting rankings.

Here we subdivide the factors of the website itself into search engine preference factors and content factors that meet user experience. If these two factors are combined and extended, we can even explore how search engines determine web pages. weight size.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

After most cross-border sellers ended the “Black Friday Cyber ​​Monday” sales season, it almost indicated that their entire sales this year had come to an end, partly because the adaptation problem may continue until Christmas. But in fact, nearly one month after Christmas is still the golden period of year-end sales.

From Google statistics, it can be seen that from December 1, 2021, to January 15, 2022, the year-end retail-related searches of overseas consumers did not decrease but increased. For example, related searches in the United States during this time period increased by 4.5%, Poland increased by 8.2%, and Australia increased by 7.4%.

So in the face of the still high-demand overseas market, which one category more potential?

1. 2022 Black Friday Cyber ​​Monday consumption insights in major global markets

According to Google ads Data from 2019 shows that across all categories this year, sports and fitness, automotive, and beauty performed well across the globe. Japan, Germany, Spain, Italy and Turkey all outperformed other countries. Demand in the U.S. market, traditionally the largest e-commerce market, remained unchanged from last year.

However, there are obvious differences when looking at the specific sub-categories.

The data of Google advertising can be summarized as follows:

1. Apparel: 

The largest market is still the United States, and the demand is basically the same as that in 2021. In addition, the demand in Europe and Southeast Asia has the fastest growth rate this year. Specifically, all subcategories performed well, with a few exceptions (eg jewellery); outerwear finally started to pick up.

2. Beauty & Personal Care : 

Double-digit growth in most markets; fragrance, nail care, and cosmetics are booming.

3. Sports & Fitness : 

The growth of sportswear with specific needs functions is higher than that of clothing covering general needs. also

4. Toy & Games, Pets & Animals :

The company’s results were mixed, with demand for dolls still decelerating in several markets, while stuffed toys and radio-controlled toys performed well across the board.

5. Home & Garden: 

Searches during Black Friday and Cyber ​​Monday in the U.S. market decreased compared with last year, while those in Japan, Europe, and Turkey increased; in terms of sub-categories, kitchen, bedding, and laundry categories were listed in multiple markets (for example, in Europe) market) has grown. Here we focus on the energy category. Batteries, solar panels, and pet batteries performed well in most North American and European countries, but home&garden showed negative growth in the United States as a whole and performed slightly better in EU countries.

6. 3C category: 

Growth in Japan and Turkey is better than in other markets. TV and small home appliances are sub-categories with better growth during Black Friday and Cyber ​​1st.

7. Automobile and motorcycle parts: 

It has shown growth in many markets. Except for the North American market, it has mainly shown a growth trend in other major markets; among them, the growth of auto parts is most common in multiple target markets.

2. How to prepare for the “post-Christmas” retail consumer market

We might as well make a prediction from the search situation of overseas users in the same period last year (December 1-January 15). Video games, footwear, mobile phones, and home furniture were the categories that received the most attention during this time last year, according to Google Ads data; apparel saw the highest growth rate during the 2021 holiday season. 

Specifically, it can be expressed as follows:

1. Coats and perfumes account for 20% of the year’s sales in the six weeks during the holidays;

2. Toys and games exceed the average level during the holidays, and 20% of the annual searches in 10 sub-categories come from these 6 weeks;

It can be seen that in the short period of 6 weeks, the sales of many categories will actually have explosive growth, and it can be seen that many overseas users will stagger the time of Black Friday and Cyber ​​Monday when packages are crowded, and choose Christmas or even later time to search and place an order.

So, how can Chinese sellers seize this wave of new business opportunities?

Whether you cover the global market with the same third-party platform, or through independent station. Wait until you only deeply cultivate a certain area, and don’t blindly burn money in advertising. To this end, Google Ads provides some references for sellers:

1. As the largest market in the United States, advertising for clothing, home gardening, etc. has entered an oversaturated state this year, while sports, toys, and pets are still in the blue ocean stage. It can be said that the sports, toys, and pet categories are in the blue ocean stage of launch in all countries, and the overall launch of Japan, Western European countries, Turkey, Indonesia, and other countries are in the blue ocean stage.

2. Fashion:

 Black Friday in the United States has entered into fierce competition. Although the demand is rising, the advertising efforts are greater than before, leading to a red sea in the market; Japan has a high degree of blue ocean in all categories. From the perspective of categories, women’s clothing is popular in Europe, Japan, and Southeast Asia and is still in the blue ocean stage. In terms of countries, Japan, Europe (France, Italy, Turkey), and Southeast Asia (Indonesia, Vietnam) are still in the blue ocean market; in terms of categories, ethnic style clothing is still in the blue ocean market, trousers, shoes, accessories are in Japan, Europe, and Southeast Asia is still in the blue ocean stage.

3. beauty:

 In terms of countries, Japan, Europe, and Southeast Asia are in the blue ocean market. In terms of categories, skincare, fragrance, and hair care are basically in the blue ocean stage in various markets, and color cosmetics are in the blue ocean stage in Japan, Europe, and Indonesia.

4. Sports & Fitness : 

The sports category is in the blue ocean stage of launch in various countries, among which the sports products in the sub-category are even more blue ocean, while the launch of sportswear is close to the red ocean.

5. Toy: 

The market of stuffed toys, dress-up dolls, and animation figures is in the blue ocean stage.

6. Home & garden: 

The Japanese, European and Turkish markets are in a relatively blue ocean stage, while the North American market, especially in furniture, kitchen, and bedding categories, is highly competitive.

7. 3C: 

The Japanese, Southeast Asian, and Turkish markets are in a relatively blue ocean stage. Although the search volume for games and peripherals has decreased compared with last year, advertising investment has also decreased significantly, and the blue ocean has increased. The blue ocean of TV, small home appliances, and mobile phones are relatively high.

8. Automobile and motorcycle parts: 

The overall blue ocean of automobile and motorcycle parts is relatively high, and major markets such as Europe, America, and Japan are in a blue ocean state; the auto parts industry is a blue ocean higher than other subcategories.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Youtube subtitles are a powerful element. Subtitles can help engage your audience, improve SEO, reach a wider audience, and grow your audience. After adding captions to videos, views on YouTube increased by 7.3%.

Captioning can also improve brand memory, verbal memory, and behavioral intent. In general, adding YouTube subtitles is very helpful for the search optimization of our videos!

Here are a few ways to add Youtube subtitles:

1. Automatically translate Youtube subtitles

use Google Translate, YouTube will automatically translate your title files to other languages. To use this feature, your video will need to have an original title file. You can do it yourself, using YouTube’s automatic captioning feature.

The specific operation method is as follows:

1) Enter the background of YouTube

Find the subtitles column, and click to select “Add subtitles”:

Choose how subtitles are added:

Then there are two ways:

-upload files.

– Manual entry.

Then choose what you want to do.

2. Use relevant tools

Choosing the right subtitle editing tool can also help us get better results when editing videos.

With the specific subtitle editing tool, partners can choose according to their actual needs.

After adding the corresponding subtitles, our video can make the YouTube search engine better understand the content, so it is also very necessary to do a good job in the necessary keyword layout.

3. Keyword density of video subtitles

First of all, it is necessary to determine the keywords of the video. A video uses a core keyword. Don’t use keywords too much, not only the theme is not clear, but also the theme is easy to be unclear when we operate.

So don’t add some keywords indiscriminately for the sake of greed.

4. The source of the content of the video

You can look for videos that are already very popular as a reference for the content outline, and then the user feedback below the video is also a good point for us to use as our own video reference.

Mixing an outline with a new perspective can be very effective.

5. Google Search Ads

If the previous YouTube video operation can be implemented, we can use the way of off-site drainage to give our independent station increase traffic.

Coupled with Google search ads to achieve better results, of course, how can Google search ads achieve better results at the beginning?

We can use Spyfu as a tool to check which keywords our peers have placed on google ads above, and then do targeted screening and landing page optimization.

This can greatly save the cost of testing each keyword one by one.

Unmanned automation

The development of unmanned automation has gone through 3 stages:

1. Early automation of simple tasks ;

2. Rule-based automation ;

3. Robotic process automation for complex tasks across applications

Early automation focused on optimizing team procedures using customized software. Automation is scattered and limited, making it difficult to execute corporate activities. Thus, it cannot handle the end-to-end business process (End-to-end) beyond the application layer and can only execute minor and insignificant activities.

And when the automation technology developed further, RPA ( Robotic Process Automation ) appeared——RPA is the first automation technology that combines UI and API, allowing automation technology to get rid of the constraints of the underlying application, thereby extending to simple background management outside.

RPA’s capacity to use the UI and API to replicate business processes and team members’ work is its biggest innovation.

And because RPA realizes cross-application automation, the use cases of automation ( Use Cases ) have been greatly expanded, thus digging out the most valuable usage of RPA – development based on simulated user behavior

The second stage of automation is to realize RPA with user simulation as the core , and to complete a construction through end-to-end automation and democratic automation

What is user-centric?

Model

Have you ever played Lego ( Lego )?

Have you noticed that Lego ( Lego ) is also a “low-code” platform:

LEGO Digital Designer (LDD), the official LEGO construction software, has the most complete LEGO part numbers and names. All LEGO standard parts include low bricks, high bricks, bevels, gears, doors and windows, and technology beams. 37 categories in total and minifigure accessories:

Like the cloud service we mentioned earlier, Lego formulates relevant basic units, and then letsToyPlayers create their own automated “Lego” according to their imagination

https://www.bilibili.com/video/BV1dA411G7bW/?zw

Split the castle in the video:

Business Strategy: Moving LEGO Hogwarts Castle Goal: Build a castle with inbuilt stairs that automatically swing for characters to travel. Components: Ground Floor/Movable Stairs/Castle Walls Enterprise: Business Elements Sectioned:

Ground floor = pillars + plane stairs = movable + chassis + stairs castle wall = wall enclosure + marking line

If you start from the business element and further dismantle it, you can continue to dismantle it to a more detailed basic unit

In essence, the essence of low-code is to combine basic units into elements , and then combine elements into components , and the components form a complete marketing stack – Marketing Stack

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

First, we need to know a few prerequisites:

1. We generally will be in FBA product Out of stock, the replenishment has arrived at the port, and when it arrives at the FBA warehouse in a week or so, created since ShipSell ​​FBA link, use FBA inventory to deliver after the order

2. If the FBA inventory does not arrive in the warehouse so quickly, and the delivery time limit is about to expire after the order is shipped, in order to avoid account performance problems, it is recommended to use domestic options to choose faster logistics shipped over

The following is the specific operation process, let’s take a look:

First, after the self-delivery order is issued, we first create an FBA multi-channel delivery order.

 Click ” Inventory — Manage All Inventory ” and select the FBA product that is exactly the same as the self-delivery order

2. The following interface appears, fill in the information correctly:

A. The buyer’s address can be copied directly from the buyer’s address in the delivery order, and the optional items can be omitted;

B. When adding products, it is recommended to customize the order number to make it easy for you to remember, for example, fill in the last string of numbers of the self-delivery order number;

C. Packing list remarks, you can write Thank you for your order;

D. The choice of delivery speed is mainly based on the time we need to deliver to customers

E. After confirming that it is correct, click “Place an order”

3. If you want to obtain the multi-channel logistics tracking code, click on the corresponding multi-channel order to enter, and click “Shipment” to view the tracking code

4. After obtaining the tracking code, we click “Orders – Manage Orders – View Seller’s Self-delivered Orders”

5. Find the undelivered order and click “Confirm Shipment”

6. In the order list, there are delivery date and delivery dates, we must be optimistic about the time, and confirm the delivery and delivery to the customer on time, so as to avoid the problem of account delay rate

7. If it has arrived to confirm the delivery time, and there is no logistics tracking code for multi-channel delivery, our carrier information can be filled in other,express delivery for the waybill number, you can fill in the last string of numbers in the self-delivery order number first, and then you must remember to change it to the correct tracking code, so as not to cause problems with the effective tracking rate of the account

8. Click ” Yes, please continue to use this delivery service name ” to complete the self-delivery order confirmation

This is the end of this issue. If you have any questions, please leave a message. I am a cross-border little warm person, warm your cross-border road with words, see you in the next issue.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.