Daily Archives: December 14, 2022

What is Social Media Marketing

Social media marketing is a form of internet marketing that involves creating and sharing content on networks to achieve marketing and branding goals.

It includes publishing text and image updates, videos and other content, attracting audience participation, and paid social media advertising. In addition, this brings lucrative market communication effects for business growth, creates brand fans, and even drives sales and sales. performance growth.

The Five Key Cores of Marketing

(1) Strategy: Determine the target group, the social media channels used and the type of content displayed.

(2) Planning and release: What content is included (video display, product images, etc.), and on what channel to push it.

(3) Research and Engagement: Track user perceptions of posts, brands, and other groups of people. (PS: Social media tracking tools are needed to assist in tracking)

(4) Analysis and reporting: Understanding how posts spread on social media, so reports on engagement and coverage are also very important.

(5) Advertising: Advertising on social media is also one of the ways to promote and further expose your brand. Because social media can accurately distinguish the audience, it is convenient for marketers to deliver to the target audience of the precise audience.

Features and Benefits of Social Media Marketing

Features:

Compared to email, social media marketing’s trust-based communication mechanism and significant user engagement can more strongly impact netizens’ consumption decisions and create more opportunities for brands to distribute and amplify. Social media users are sticky, stable, and well positioned, giving brands more subdivided target groups.

Advantage

①It can meet the different marketing strategies of enterprises

②It can effectively reduce the marketing cost of the enterprise

③Precise marketing of target users can be achieved

④ It can increase brand awareness and improve communication and interaction with key audiences

Social media marketing platform

Facebook

Facebook’s relaxed atmosphere requires strong social media marketing. Create a Facebook Business Fan Page. Facebook’s visuals require careful planning. Keep your Facebook posts light and welcoming. Consider a cost-effective Facebook advertising plan to boost organic reach.

Google +

Google+, a Facebook competitor, now caters to a narrow clientele. This lets you submit photographs, videos, links, and use circles to divide your followers into smaller groups and share information. For instance, create a circle of “superfans” and share exclusive discounts and offers with them. Try a Hangouts video conference and creatively use Hangouts Experiments. Google+ can bring social media back by listening to followers.

Pinterest

Pinterest is one of the fastest growing social media marketing avenues. Pinterest’s image-centric platform is ideal for retail, and anyone can get social media or sales promotion ads from using Pinterest. Pinterest allows businesses to showcase their products while also developing brand personality through eye-catching and unique inserts. Pay attention to its demographics when developing a personalized Pinterest strategy, as the social network’s primary audience is women.

Twitter

Twitter is a master of social media marketing tools, known as the text message of the Internet, and the tweeter of the times. Combining official tweets about specials, discounts, and news with relevant branding can build a solid following. Twitter can be used as a social media marketing tool around conversation and communication, and as much interaction as possible should be done to nurture and build product credibility.

LinkedIn

LinkedIn is more business-oriented. Theseare a wonderful area to post jobs and locate talent, share articles, and have professional conversations with industry peers. You can answer questions in “Questions” section to become a trusted leader and help new customers get to know connected businesses.

Youtube

YouTube is the most popular platform for creating and distributing videos, and it has become a potent social media marketing tool. Many firms create “how-to” videos to become viral. How-to videos rank in Google video search results, highlighting their power.

Location-Based Social Media Tools

Social media platforms like Yelp, FourSquare, and Level Up are options for brick-and-mortar businesses looking to implement marketing on social media. Register on these sites to apply for a spot, then consider additional incentives, such as stay bonuses or special discounts, which can entice visitors to leave reviews, and good reviews can help sway potential customers to buy a product.

Reddit

Reddit or similar social media platforms like Stumble Upon or Digg are ideal for sharing compelling content. With over 2 billion monthly views, Reddit is universally popular for its social media marketing potential and wealth of unique and interesting content. Publishing content on the platform appeals to the mostly young, curious, free-spirited visitors within the Reddit community. This social media platform not only improves website traffic but also provides an internet community that helps businesses reach more customers in order to better understand their target audience.

Today we will disclose the key to unlock the “six major goals” of advertising, and reduce obstacles for you to achieve your advertising goals. 

Six Advertising Goals

Key to unlock the door: focus on high-traffic category keywords and products

If you want to expand traffic, you must first drain. Taking the following measures when the budget allows can help you “spread the fishing net” and divert goods widely.

● Through competitive bidding, brand keywords, category words, etc. are launched to reach consumers extensively.

● Through product targeting, direct delivery of popular products in the category.

● Through the category delivery of product delivery, it is directly placed in the entire category.

● Use the “Extended delivery” function to match more products with the advertising campaign.

Do not mix delivery schemes in the same campaign/group

Indicators show how well advertising works. We can quantify advertising campaigns that improve purchase intents by impressions or click-through rates, but programs that increase conversions by sales. To maintain KPI consistency, employ one delivery strategy per advertising campaign/group to make the advertising effect more visible.

Launch your own brand words and products

Before attacking, you must hold your ground. How to prevent other competing products from seizing the traffic of your own products and prevent consumers from “empathizing”?

● Put keywords for your own brand words

● Using product placement to launch your own products, so as to prevent consumers from being attracted by competing product advertisements and losing business opportunities when they browse your product details page.

Wide range of delivery, fine classification

● In addition to doing a good job in defense, you can also use product launch to seize the traffic of the same category and popular competing products

Step 1 classification targeting: get a wide range of traffic

Step2 Refined classification: Refined targeting based on specific brands, price ranges, star ratings, and Prime shipping eligibility

●If you want to expand traffic, there is another trick: choose “accurate and expanded” product launches at the same time, and target competing products that are popular.

Make good use of long tail keywords and negative delivery

If we don’t want the budget to be burnt out by the big words in the category, we need to work hard to obtain more accurate traffic from two aspects.

● Put in long tail keywords

Long-tail keywords with popular sizes, colors, etc. better “hit” consumers with relevant needs. Avoid adding long-tail keywords and category keywords in the same advertisement to avoid category keywords consuming the budget and harming long-tail keyword performance.

● Negiate invalid traffic

Appropriately negate underperforming and unwanted terms and ASINs by analyzing ad reports. However, we must be cautious about negative delivery to avoid missing opportunities.

Increase traffic and drive cross-selling

Launch huge words or goods in the category and adjacent categories. Fascia gun merchants may also post products or keywords with sports scenes and related sports soothing categories, such as basketball shoes and yogaPad; target office workers who need to relax and put some office equipment products and keywords to aid improve drainage and cross-selling.

The highlight of the “hidden” indicator

Two metrics can help pick keywords. Will they function? For instance, if the IS and IR indications of the proposed keywords with high relevance are very low, you can boost the bid quickly to enhance the advertisement’s success. If a term’s IS is 0%, it signifies the keyword is irrelevant. Use the suggested keyword or optimize the bid if it is missed or inaccurate.

TIPS: The system integrates relevant insights from various services and proposes suggested keywords in various ways. These keywords can help you save time on research and effectively improve the effectiveness of your ads. Suggested keywords resulted in 171% more ad impressions, 173% higher ad-attributable sales, and 7% higher ROAS* compared to own research.

*Source: Amazon Research, Global, April-June 2021

Missed sales and ASIN troubleshooting might result from ineligible or out-of-stock items. Download the Sponsored Products bulk operations report to discover the eligibility status of all Sponsored Products ASINs and why some are ineligible. So we can maintain swiftly and not miss business possibilities.

TIPS: Use the Amazon advertising platform diagnostic tool to diagnose ads and identify optimization opportunities to save time troubleshooting. The diagnostic tool can identify issues with ad campaigns that are underperforming owing to budget overruns or keyword mismatches.

In the budget report, estimate missed impressions, clicks, and purchases to determine how often a campaign is within budget and how going over budget may effect performance. Help you budget and advertise better.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

The bounce rate is one of the criteria for testing the shopping experience of consumers, and it is also an important node to measure the conversion of traffic in the independent website. The following are the solutions to the high bounce rate summarized by the editor. I hope it can help you.

Before solving the problem, we should first find out the root cause of the problem, and then analyze and solve it one by one. Therefore, we must first find out the reason for the high bounce rate of the independent station.

Reasons for the high bounce rate of independent sites

1. The page loading speed of the independent website is too slow

Few consumers can accept a webpage that loads too slowly.

2. Independent site navigation and shipping logistics

The independent site navigation bar is the signpost of the website, which determines the user’s browsing experience and the quality of the independent site layout.

3. The product information of the independent website is vague

Vague product descriptions that fail to engage users are also reasons for increased bounce rates. There is one more thing to note here. When users want to consult customer service, they may not be able to find the entrance.

4. There are spelling or grammatical errors on the standalone website

Sellers must carefully check the content of the webpage when laying out the independent website to avoid spelling or grammatical errors, which will also reduce consumers’ trust in the independent website, and they will think that the webpage they browse is not rigorous.

5. The independent site drainage is not accurate enough

Many consumers click on the independent website to quickly find the products they need. Once they find that the advertised products are different from their own needs, they may quit directly.

Tips to Fix High Bounce Rates

1. Add site search

It is mainly used for customers to find the content or products they are interested in. It is recommended to place it in the most prominent position of the independent website. If you find that consumers are searching for the same page, you can create a link in an obvious position, so that consumers can click directly.

2. Abundant site information

Consumers can be divided into two categories, one is that after clicking on the website, they know exactly what products they need, and the other is that they don’t know exactly what they need, and they may buy whatever they see. The information of independent stations can be enriched as much as possible, providing consumers with sufficient choice space, prolonging their stay in independent stations, and also in order to do a good job in the next step of transformation.

There is also an interactive portal for customer service, which is helpful to solve the situation that users do not know what to do because they encounter problems, and increase the user’s stay time.

3. The style is in line with the target consumer group

Doing market research in advance is very important for independent websites. Sellers can understand the preferences of ideal target consumer groups through the research results, and then make corresponding website construction to localize independent websites.

4. Precise advertising placement

It is not suitable for independent stations to adopt the method of “spreading the net”. Although this is a good way to increase product exposure, it is not suitable for independent stations. Inaccurate users can easily increase the bounce rate. Therefore, when placing advertisements Have a clear understanding of your audience. What kind of product do they need? What are the requirements for the product? What keywords can impress them?

5. Improve page loading speed

We need to know that the server is the core of an independent website. Choosing a reliable server is the first step. If the server access speed is unstable, then no matter how much optimization you do, it will be useless. When you have a stable and reliable server, start trying to do the following optimizations:

• Check the current speed of the website
• Compress and optimize website content, such as images
• Caching website content to the server in advance
• Put JavaScript and CSS in external files, use asynchronous loading
• Accelerate with CDN
• Avoid using too many website plugins
• Try to avoid web page jumps

6. Clear shopping process guidance

If the bounce rate is too high, it may also be that consumers do not know how to proceed to the next step. If there are only a few pictures that cannot be clicked on the independent website, and there is no room for further operation, how should consumers continue to stay?

In addition, sellers also need to set up a clear and clear icon in the independent site to give consumers actionable guidelines, so that consumers have the urge to understand more deeply, such as adding some call-to-action language, buttons like Shop Now, to guide consumers to conduct The next shopping activity, increasing the chance of conversion.

Amazon’s Buy Shipping service

Buy Shipping (Buy Shipping) service is Amazon’s online delivery service for sellers’ self-delivery orders. You can purchase logistics delivery services from cooperative logistics carriers and print mailing labels from seller Taiwan (Seller Central) or the “buy delivery” service API1.

“Buy Shipping” automatically filters delivery alternatives that can be delivered on time and meet Amazon’s shipping requirements, ensuring that your self-fulfillment orders meet Amazon’s delivery policies.

Use the method of purchasing shipping

1. Using through Seller Central: Purchase shipping directly through the Manage Orders page in Amazon Seller Central.
2. Use through the connected ERP service provider: In addition to the Amazon seller platform, you can use the application published by the connected third-party ERP provider.
3. By connecting to Amazon MWS API, you can use Amazon Mall Web Services (Amazon MWS) for free to manage your Amazon sales and build applications through the seller’s self-delivery API to better exploit Amazon’s “buy” Delivery” service.

Purchase Shipping Operation Guide

Seller Fulfilled Prime Program

Seller-delivered Prime program sellers distribute products directly to buyers through third-party logistics carriers and offer free next-day and regular delivery. To compete, your products can show the Prime emblem when you join seller-fulfilled Prime.

Seller Fulfilled Prime Program Requirements

1. Sellers must join the Professional selling plan
2. The seller needs to have a warehouse in the destination country
3. Sellers must pass the trial period and maintain satisfactory performance

How to sign up for Seller Fulfilled Prime

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

In addition to Black Friday, what other important marketing nodes are there in November? Of course it’s every four years world cup

The 22nd FIFA World Cup will start in Qatar on November 20. The first unrestricted world-class sporting event since the new crown epidemic, 2018 World Cup in Qatar will be a festival for football enthusiasts worldwide.

At the same time, the World Cup also provides a very important marketing opportunity for major brands. What should sports marketing do?

01. Why do overseas brands do sports marketing

With the development of science and technology and economy, the pace of world globalization is gradually accelerating. More and more Chinese enterprises decide to go abroad and go overseas. The brand will confront challenges like varied consumption habits, religious cultures, and cultural traditions abroad. Every international enterprise sheds “blood and tears.”

In this case, in a sense, it is actually a very good choice to use the “sports” boat to go to sea.

First, athletics is the most universal “language” and enjoyed worldwide. In figure skating, Japanese player Yuzuru Hanyu and Chinese player Jin Boyang can become excellent friends despite being from different countries, languages, and cultures.

Second, every sport has the good energy of never giving up, which can inspire and move others.

Finally, even non-sports fans will read sports news on key sports event nodes for conversation. Brand awareness will increase.

Therefore, for overseas brands, it can be said that it is a very cost-effective choice to do a good job in sports marketing and take the “sports” boat to go overseas.

02. How should overseas brands do sports marketing

Compared with other types of marketing, overseas brands need to pay attention to the following points in sports marketing.

Convey the charm of sports and arouse the emotional resonance of the audience

“Breaking the circle” has garnered interest in numerous fields in recent years. Instead of breaking the circle, sports marketing should transmit sports’ appeal and evoke emotion.

Human nature and unique moments make football and other sports appealing. Most individuals or pan-fans care more about winning or losing than which World Cup game is most thrilling. Athletes or human empathy are more astounding.

China hosted Oman in the sixth match in Group B of the top ten Asian qualifiers for the 2001 World Cup. The Chinese squad won the 2002 World Cup with a one-goal lead.

Adidas created customized uniforms for China’s World Cup team after 44 years. The players’ celebratory jerseys said “Chinese football has never felt so good,” reflecting the nation’s emotions.

Start from small things, let the brand really penetrate the hearts of the people

Some brands prefer “top match” in marketing. For example, when it comes to football marketing, we only do “World Cup”, and when it comes to basketball marketing, we only do “NBA” or “CBA”.

Many local tournaments merit foreign brand attention. MLS, NFL, etc. Local event marketing will assist the business blend into local culture and increase brand product awareness.

In addition to tournaments, marketers can start small by sponsoring overseas community sports games for super-cost-effective brand exposure.

In the end, excellent sports marketing is about building brand loyalty, not consumption.

Carry out the love of sports to the end

Sports are different from others, love is the most important factor. Although many brands are also engaged in sports marketing and invite some athletes to endorse their products, it always gives people a sense of disobedience. This is because the love for sports shown by these brands is too “short-lived”.

Regardless of whether to go overseas or not, when deciding to do sports marketing, it is necessary for the brand to carry out its love for sports to the end. If a brand’s love of sports depends only on whether there is a major event in the near future, then this love will soon be revealed. Only by establishing a brand image of “true love of sports” among the crowd can your sports marketing be successful.

For example, since the 1928 Amsterdam Olympic Games, Coca-Cola has started its layout in the field of sports sponsorship. In 1976, Coca-Cola officially became the official sponsor of the World Cup, and the two sides have cooperated so far. Of course, in addition to large-scale sports events, Coca-Cola also does not hesitate to sponsor small sports events. It fully reflects the importance that the Coca-Cola brand attaches to sports events.

03. Points for attention in sports marketing

Watch out for ambush marketing

For sports event organizations, sponsorship revenue is a decisive factor in maintaining event operations and sustainable development. Therefore, affiliated marketing around events such as ambush marketing without paying any fees not only damages the rights and interests of official sponsors, but also poses a threat to the sustainable development of sports events themselves. Therefore, in the past ten years, the anti-ambush marketing strategy has become the focus of the preparations for each sports event.

For example, a law passed in Brazil in 2012 requires companies to pay millions of dollars to FIFA for unauthorized use of the official logo of the World Cup, including the image of the mascot Flegu, the words FIFA, World Cup, World Cup 2014, and Brazil 2014. USD fine, or imprisonment for 3 months to one year for intellectual property infringement.

Therefore, when the brand is not an official sponsor recognized by the event organizer, it is necessary to pay attention to whether there is ambush marketing in its own marketing when marketing around large-scale events.

Ignore offline marketing

Due to the very developed domestic online economy, many domestic brands have neglected the role of offline marketing when marketing overseas. Although the development of online channels is impressive, offline activities integrating experience, quality service, and social attributes are still irreplaceable marketing channels for overseas brands.

In fact, offline marketing plays a key role in the brand’s overseas penetration rate. While emphasizing online marketing, some brands are also actively carrying out some offline marketing activities. For example, SHEIN chose to open a 5-day offline pop-up store in the southern district of Sao Paulo, Brazil, during Q4, which is a popular overseas marketing period.

It can be seen that online and offline integrated marketing is the best choice for overseas brands.

For enterprises going overseas, sports marketing overseas is the best path to take and the worst path to take. But I have to admit that with the love of sports in marketing, the carnival of sports fans can also become the carnival of brands.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

It is very important to find products that sell fast and are liked by users, which can help us obtain better profits with limited marketing costs. Therefore, product selection has always been a very, very important thing. If the product is not suitable, it will not only consume marketing costs but also cause great sales pressure.

After all, only choose the right one, not the expensive one. If it is the right price, it is easy to say. The following is a comprehensive analysis of this issue.

1. Solve user pain points

Selling products is also a process of solving pain points. If our products are all products that everyone is selling, entering the game by ourselves can only participate in a meaningless price war.

For example, hiccups are a very common thing in life, but a foreigner named HiccAway invented a straw that can quickly get rid of hiccups.

The cost is not very high but the sales volume is exceptionally good. That is to say, how high can the cost of a straw be? But adding the user’s pain point needs, it is acceptable to sell some small and expensive users.

Google will show interested parties that $14 for a straw is a sky-high price if it’s average. People will argue they’re obsessed with money, yet items that alleviate users’ pain spots seem sensible.

2. Cater to the needs of customers

The domestic pullback, American Vans, and domestic public sports and leisure shoe producers, including an American skateboard shoe manufacturer, are easy examples.

Huili sneakers cost over 200, whereas Vans vulcanized canvas shoes cost over 400.

Why is there such a big difference between the two? Vans is a professional skateboard shoe brand that caters to the audience’s love and supports it.

This is why users will still choose Vans even if the pull-back is cheaper.

3. Use Google to search for requirements and discover products

This step is actually what we want to focus on. In fact, there is no great technical content, just a large area of ​​product browsing. When you want to sell something, it’s best to Google it first.

Just with independent station operations, search for long-tail demand words resulting from this keyword.

The same is true when we dig out a product. If you are going to sell a product, you must know whether your product meets the needs of users.

If the needs of the major categories are met, there is nothing special about it. In fact, it will fall into a price war after a long time.

This is why we have to continuously upgrade according to the needs of existing users after selecting the previous product, because if our products cannot meet the needs of users, users will naturally choose other products.

If you want to cultivate user loyalty, you must first meet the needs of users.

For example, I want to sell a skateboard shoe, but I found that there are already many well-known brands through Google search. If you sell rashly at this time, the effect will not be particularly satisfactory, and it may also cause a backlog of goods.

At this time, we can Google to search for some long-tail words of demand to see what the users really care about? We can also cooperate with Semrush

Brand purchases account for the majority, but price, gender-neutral, and professional needs are combined to produce a skateboard shoe that is more friendly to the people.

Of course, to be on the safe side, we can also look at the relevant user comments on youtube:

We can find out from the comments of video users, durable! Durable! Not too expensive is the first choice of users, because first-line brands like Nike are still very expensive.

At the same time, users with flat feet can also wear it comfortably. These are very real user needs.

Doing a good job of satisfying these user needs can help us in the high season Get better sales this season!

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Indonesia is the 11th largest e-commerce sales market in the world. According to data, the total size of the Indonesian e-commerce market will reach 43.35 billion US dollars in 2021, ahead of Russia and Australia. It is predicted that in 5 years, Indonesia’s online business market will be 5 times the current size.

Indonesia has a population of about 270 million, ranking fourth in the world. The huge population base, coupled with Indonesia’s gradually developing economy, has enabled the rapid expansion of the Indonesian e-commerce market. Along with it, Indonesia’s cross-border e-commerce market will also expand, so independent station. How should sellers seize the trend of the economy, how about nuggets in Indonesia?

Category Selection

Summer supplies: Indonesia is a tropical country with high temperature in summer and a long duration of high temperature. Therefore, summer products, such as refrigeration products, sunscreen products, small electric fans, etc. are very popular in Indonesia, and can be sold for a long time, which is a very good choice for cross-border sellers.

Maternal and baby products

Indonesia is a country with a large population, and the birth rate is also maintained at a relatively high level. Therefore, the number of newborns in Indonesia is very large, which also makes the Indonesian mother and baby products market continue to thrive. The sales of baby toys, strollers, baby tableware and other categories in Indonesia are also relatively stable.

Clothing and shoes

Clothing and shoes are one of the most popular categories in Indonesia. In terms of clothing, because Indonesia has a long summer, Ueeshop recommends that cross-border sellers give priority to summer clothing. In addition, due to the influence of the Korean wave, Indonesian consumers will prefer Korean clothing. Cross-border sellers need to pay close attention to the latest fashion of the Korean wave in order to grasp the preferences of consumers.

Warm tips: Indonesia has a large population and cultural customs are quite different, so cross-border sellers also need to know what local taboos are before choosing products.

Social media to promote

Video is the most used social media platform in Indonesia. The long video mode can also better display product details and improve persuasiveness. In addition to long video platforms , short videos are also a good channel for cross-border sellers to promote.

Short video is one of the most downloaded apps in Southeast Asia in 2021 , and nearly half of these downloads came from Indonesia. In addition, Indonesian consumers are influenced by short video celebrity. The impact is relatively large, so it is recommended that cross-border sellers can conduct celebrity marketing on short videos .

Tips: Indonesian celebrity video production takes a long time. In order to speed up video production, it is best for cross-border sellers to agree on the video production time before cooperation. In addition, sellers can also speed up the progress of cooperation by directly giving each other video ideas.

Payment method

Payment is actually a major problem for independent website sellers to develop the Indonesian market . The penetration rate of credit cards in Indonesia is only about 2% . Indonesian consumers are still accustomed to bank transfers, cash on delivery and other methods. In order to cater to the payment habits of local consumers, cross-border sellers must either connect to local payment methods, or find a relatively reliable local payment method. The company uses the cash on delivery model to increase the payment rate.

In addition, in the past two years, buy now and pay later has gradually become popular in Indonesia, and cross-border sellers can also consider replacing the cash on delivery model with the buy now and pay later model.

The potential of the Indonesian cross-border e-commerce market is very large. If the independent website sellers are interested, act quickly! Get in early to get a head start.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Only when keywords with search volume are placed on the website will search users come to the website. That is to say, if there are some keywords that no one searches for all year round, then no users will come to the website to search.

This is also the main reason why we have written a lot of content but the website has no users to view it. Next, I will combine how to view Google Search volume and how to use Google Trends to tell everyone which keywords are what we really need.

1. Google search index and Google search volume

The search index is actually a concept related to the search volume. The higher the index, the higher the search traffic of the keyword in Google.

Now, the search results provided by Google keywords planner are relatively broad, and they simply tell everyone the level of competition.

However, the results of search queries are often only an interval value, and the reference value is relatively low. Of course, google keywords planner can help us dig out more keywords, and it is also a useful tool for partners who are poor in words.

2. How to check Google search volume?

Querying the search volume of Google is to query the volume of a certain keyword on Google. I introduced the google keywords planner to you earlier, but using it to query the search volume of keywords is obviously of low reference value.

Let me introduce several tools to you, which can help us more accurately query the search volume of a certain keyword in Google.

2.1 Use KEYWORD GENERATOR to check search volume

This is a free keyword query tool produced by Ahrefs. I don’t need to describe the popularity of afs.

Using this tool, we can clearly see the search volume, search difficulty (KD) and recent statistical time of a certain keyword. The only regret is that although it is free, you need to pay to view all keyword search volumes.

2.2 Use Keywords Sheeter+MozBar to query search volume

This is also the method that I did not have so much money to buy professional SEO query tools before.

Before doing this search volume search, let’s understand these two tools first.

1) Keyword Sheeter can mine relevant keywords from Google in batches. First, enter one or more keywords, then click “Sheet keywords” to start automatically collecting relevant keywords.

2) MozBar can help us check the PA value and DA value of the website that ranks on the first page and the second page of Google, mainly by checking the DA value of the website to know whether the DA value of the current website for a certain keyword can support the keyword ranking to the top page. Because the higher the domain name trust value (DA), the better the keywords of the website will be ranked.

3) We can use the keywords mined by Keyword Sheeter to filter, then use MozBar to judge the difficulty, and finally use KEYWORD GENERATOR to check the search volume of the word.

Although it is not as convenient as paid tools, we can get the results we want by combining these three free tools.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

1. The importance of keywords — the pain point of lack of keywords

A. Pain points of foreign trade business

Those who have done foreign trade business are very clear about it. Google when developing customers, the number of searched customers is often insufficient due to poor “words”. After screening through the sales funnel, there are not many accurate customers left. At this time, we need to expand our keyword library, such as adding some long-tail keywords to accurately search for customers.

B. The pain point of B2B platform operation

B2B platforms like Alibaba International Station, Global Sources, and Made in China have a pain point: they cannot repeat product distribution, keywords, and titles. The problem is that the title is mainly composed of 3 keywords. If the keywords are very close or similar, it is difficult not to repeat them. At this time, we need to expand the keyword library.

C. Pain points of overseas promotion

Overseas promotion will also encounter a problem. The number of keywords with a large search volume in the industry is extremely limited. Due to keyword competition above 60, ranking on Google’s first page is challenging. It is necessary to expand keywords, especially long-tail keywords, to have the opportunity to gradually improve the ranking. At this time, we need to expand the keyword library.

2. Jack’s keywords experience

Lu Xun once said: There is no road in the world, if there are many people walking, there will be one. This sentence also applies to the keywords tool. There is no keywords tool in the world. If there are more people who need it, there will be one.

At the beginning, I didn’t know about keywords tools. I was dizzy looking for keywords every day, and my brain lacked oxygen. Later, I finally got the hang of it. I eventually learned and tried each keyword tool. I can finally collect keywords.

Alibaba offers a term recommendation table, but many of the words are popular, including cheap bluetooth speaker, bluetooth speaker india, and online store bluetooth speaker, which are not our target market and clients.

After all, at that time, the circle and methods were limited, and many keywords were thought and edited by myself, without considering whether there was any search volume.

For a while, I went to the webpage source code of the peer website to find keywords. The specific operation is to open the peer website, right-click to view the webpage source code, enter the webpage source code (html page), and press the shortcut key Ctrl+F (Mac system Cmd+F) , enter “keywords” to view the 3 keywords of the other party’s webpage, and then copy and paste Crll+C/Alt+Tab/Ctrl+V.

Switch back and forth between the web page and the Excel table, so that 20 websites can find almost 60 keywords. This is faster than before, but still not fast enough.

3. Keywords Tools

First keywords tools: ubersuggest (free). 

In 2016, I learned that ubersuggest could batch-generate, download, and export keywords.

The biggest advantage of this tool is that it is free , all language searches are free, and some of them are now supported for free, which is a very conscientious tool.

It supports external link query, domain name analysis, and SERP analysis, and the functions are much more powerful than before; the sky was always blue at that time, and the days always passed too slowly, and now there are new things to learn every day.

The second keyword tool: google keywords planner (Google keyword planning master, opened google ads Free to use). It was also one day in 2016. I found the tool Google Keyword Planner. At that time, I was also in the mood of picking up a treasure.

Because to use Google Keyword Planner, you must have a Google account. After ninety-nine and eighty-one difficulties, I finally registered a Gmail Google account. 

The biggest advantage of this tool is: it is the source/database of all other keyword tools, and the data is the most accurate. Most of the keywords of other free/paid keyword tools are transferred from here.

The third keywords tools: keywords everywhere. 

This tool should be known one day in the second half of 2016. At that time, I spent almost an hour to install the chrome browser plug-in of keywords everywhere.

The biggest advantage of this tool is that it can display the global monthly search volume and CPC advertising cost of your search keywords in the browser search box . You can judge whether the keyword value is worth doing Google ads based on this (for example, if the monthly search volume is less than 20, It is not recommended to place advertisements) , whether it is worth doing SEO optimization (for example, if the monthly search volume is more than 5000, it is not recommended to do SEO ranking).

This keyword tool will start charging in October 2019. There are multiple currency calculation methods. The search volume of the basic package is 100,000 times, which can meet the needs of most people. It is recommended to pay with 10 US dollars. If you pay in RMB, it will cost 75RMB, which is almost more 5RMB.

This plug-in can support Google and Firefox browsers at the same time. As long as your API verification code is consistent, it also supports cross-device use. For example, after you purchase, install Google and Firefox browser plug-ins on your company computer, and install Google Firefox browser on your laptop. Plug-ins, which are most efficient to use.

The fourth keywords tools: answerthepublic. 

I have been in contact with this tool for 17 years, and what impressed me the most is: the one on the home pageGlassesThe old man with white beard kept shaking.

This tool is a long-tail keyword generation tool, which is more inclined to topic derivation. It can generate many subtopics according to 5W1H (What/Who/When/Where/Why/How). Subtopics can directly jump to Google to search, and can provide A lot of material for copywriting.

The generated subtopics will generate a circular millstone, arranged in sequence, which is very suitable for printing out to study subtopics. Currently, keyword generation in English is free, and keyword generation in other minor languages ​​(German/French/Spanish) is paid.

This tool can also be entertained occasionally, such as input: 18 years old (18 years old), he will display all the sub-topics about 18 years old in the world, such as how to become rich in 18 years old (how to become rich at 18 years old).

when can i get a GF/BF when i was in 18 years old(How to find a boyfriend/girlfriend at 18 years old), why life is so hard in 18 years old(Why is life so hard at 18 years old).

When you read this information when you are bored, you will find that life is very difficult for young people like you all over the world. They all want to become rich, they all want to get out of the singles, and they all have problems of one kind or another.

You will feel that you are not alone in persevering. People of the same age all over the world are like you. You will feel relieved a lot. At this time, you will be more confident when you listen to being young and promising.

The fifth Google Ads keywords generator tools: Ahrefs. 

What Ahrefs started to contact in 18 years is a paid SEO query software developed by the Singapore team. I always thought it was expensive before. The lowest package price on the official website is 99 US dollars / month.

The most powerful function is the external link query function, but it also has a keyword query and export function, which can be used for different countries and languages, and can query the keyword ranking of different pages.

You can check the natural keywords and paid keywords of your peers, and make targeted SEO ranking strategies; you can also check the paid slogans and descriptions of your peers.

The sixth keywords generation toosl: Semrush.

 Semrush also came into contact with it in 2018. It is a paid SEO query software developed by the American team. I always thought it was expensive before. The lowest package price on the official website is 99 US dollars / month.

Tried it for free for a month, and the function is still quite powerful. The biggest advantage of this tool is that you can see the natural rankings of your peers and your own keywords on Google, and which pages are ranked. You can use this to research the market and do targeted SEO rankings.

You can also see the keyword rankings of specific countries and specific languages, which is very convenient and worry-free to use. He can also look at the paid keywords and slogans of his peers, which is more accurate and comprehensive than that of ahrefs.

The seventh keyword generation tool: kwfinder. 

kwfinder is the abbreviation of keyword finder. As the name suggests, it is a tool for finding keywords. This tool Jack came into contact with in 2019. The biggest advantage of kwfinder is that it has a function of predicting traffic. Approximate flow rate. This tool mailbox registration can enjoy a 10-day free trial period, no need to bind a dual-currency credit card.

The above seven tools are the most frequently used keyword generation tools by Jack. You can use them according to your own needs. Below is the framework of this article and the map of these tools to help you better understanding of these tools. If you need a PDF of the article structure mind map, please private message me.

Benefits at the end of this deadline : Hugo cross-border jointGoogleThe launched OceanWeb intelligent marketing platform is launched , which can automatically generate the most attractive advertising title and creative copy for your category, advertising budget and competitive product analysis, relying on massive keyword database and big data. At present, the full function is free and open for use, and the first 100 consultations will send $20 trial money immediately.

How Fulfillmen Can Help You

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Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

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Kuaishou, a short video platform with rapid user data expansion, has grown in global commercial monetization. How can sellers maximize traffic bonus and conversion efficiency? Hugo cross-border asked Kuaishou Global E-commerce account manager Liu Na to study how full-link advertising could boost conversion.

1. Kuaishou Kwai user portrait analysis

Kuaishou’s current overseas commercial traffic monetization business is mainly in Brazil, Mexico, Colombia, Argentina in Latin America, Indonesia in Southeast Asia, and Pakistan in the Middle East .

Among the Kuaishou Kwai users in Latin American countries , more than 25 years old accounted for it. Such users have stable occupations and incomes, and have stronger purchasing power, so the unit price per customer is higher.

It has a great impact on Latin American users. Local users spend a lot of time on social media every day, and everyone has a lot of social accounts, and the Internet addiction is very large . From the crowd portraits in the Brazilian market , it can be found that 77% of Brazilian users are over 25 years old. This part of the population is economically independent and can make consumption decisions more directly .

In addition , on local short video platforms , users have a , and e-commerce videos account for nearly 30% of the total viewing time . by Kol internet celebrity The proportion of orders placed for advertising recommendation is also close to 60%.

In Brazil, the application rate of Kuaishou ranks among the top five, and the top five categories of online shopping include clothing, bags , fashion makeups, electronic products, home improvement , health and so on.

Indonesian users also have a very high shopping enthusiasm. The top 5 online shopping categories in the local area are mainly clothes and shoes, fashion accessories , groceries, game books, and electronic products.

The needs of Indonesian users are mainly concentrated in some relatively low-priced products, such as mobile phone communications and accessories, auto parts film supplies, leisure sports, watch( electronic watches, smart watches ) , etc. There are also cosmetics, cosmetics, clothing, jewelry , small household appliances , kitchen supplies, etc. These categories are very popular in the local area.

2. Kuaishou overseas full-link advertising solution

1. Eyemax cover

Eyemax cover advertisement is a very traditional open screen advertisement , which is the first advertisement launched after opening the APP . It is mainly a 5-second screen-on video or picture for full-screen display without background music. It can give users an immersive experience and guarantee one exposure throughout the day.

2. Eyemax Flow

Eyemax Flow is an upgraded version of the opening screen advertisement. Generally , after the traditional opening screen advertisement jumps, it will enter the information flow. The content of the information flow is directly the natural content of UGC. If Eyemax Flow is used , after the opening screen ad is displayed, the ad that will be seamlessly connected to this information flow will continue to be displayed . The purpose of this is to obtain more user interaction behaviors and subsequent conversions.

3. Brand Challenge

The Brand Challenge is an interactive product combination game, which covers traffic portals such as screen opening , topic aggregation, talent , magic watch, etc., and provides advertisers in the entire industry with services such as traffic exposure , content interaction , and brand retention . , purchase conversion, etc., including interactive marketing models.

Sellers can use these interesting gameplays to attract users to produce some brand-related content, use the power of users to split, and help brands accumulate content, thereby affecting the minds of users.

4. Magic expression

Through fixed borders, fixed stickers, makeup effects, and item accessories, Magic Emoji enables a very effective link between brands and users, allowing brands to have a very effective interaction with users .

5. Brand contract information flow

There are mainly two types of brand contract information flow, one is called First Sight ( the first brush first out ) , and the other is called Brand Exclusive (the information flow is not the first brush first out) .

First Sight ( First Swipe , First Out ) is the first advertisement displayed in the video stream. First Swipe, First Sight takes the lead , and you can purchase contract guarantees by rounds, and give priority to display. It can be displayed in Brazil , Indonesia , In Pakistan, the form is in the form of pictures or 5-second to 10-minute video creativity. The final effect is smooth consumption and can evenly reach our users .

Brand Exclusive (information flow is not the first to appear first) will randomly display information flow advertisements in the for you video stream. The CPM contract guarantees volume and strong exposure . The regions that can be placed are also in Brazil, Indonesia, and Pakistan. The form is Pictures or 5-second to 10-minute videos can also reach users smoothly and evenly.

The contract information flow advertisement supports internal and external link jumps. The internal link can jump to the brand challenge, and the external link can jump to the official page of the brand .

6. Brand account official certification

Brand account official certification is a free function, which can directly interact with fans and manage brand content directly by creating an account with a blue v logo .

After introducing brand advertising , let’s take a look at performance advertising .

Performance advertising is actually a traditional audio information streaming advertisement. The 60-second advertising video can be interspersed natively in the natural video stream, full-screen with sound effects , and can flexibly purchase and reach our target users.

7. Information flow advertisement

Information flow advertisements are also information flow cards, and there are ad styles with different dynamic materials such as product images, multi-images , single images, and product anchors.

In terms of product selection , you can choose products with proven running capacity in the early stage . Such products have advantages such as high cost performance , novel impulse consumption , and limited-time promotions . Test products with a small budget . Different products correspond to different test amounts.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.