Today we will disclose the key to unlock the “six major goals” of advertising, and reduce obstacles for you to achieve your advertising goals.
Six Advertising Goals
Key to unlock the door: focus on high-traffic category keywords and products
If you want to expand traffic, you must first drain. Taking the following measures when the budget allows can help you “spread the fishing net” and divert goods widely.
● Through competitive bidding, brand keywords, category words, etc. are launched to reach consumers extensively.
● Through product targeting, direct delivery of popular products in the category.
● Through the category delivery of product delivery, it is directly placed in the entire category.
● Use the “Extended delivery” function to match more products with the advertising campaign.
Do not mix delivery schemes in the same campaign/group
Indicators show how well advertising works. We can quantify advertising campaigns that improve purchase intents by impressions or click-through rates, but programs that increase conversions by sales. To maintain KPI consistency, employ one delivery strategy per advertising campaign/group to make the advertising effect more visible.
Launch your own brand words and products
Before attacking, you must hold your ground. How to prevent other competing products from seizing the traffic of your own products and prevent consumers from “empathizing”?
● Put keywords for your own brand words
● Using product placement to launch your own products, so as to prevent consumers from being attracted by competing product advertisements and losing business opportunities when they browse your product details page.
Wide range of delivery, fine classification
● In addition to doing a good job in defense, you can also use product launch to seize the traffic of the same category and popular competing products
Step 1 classification targeting: get a wide range of traffic
Step2 Refined classification: Refined targeting based on specific brands, price ranges, star ratings, and Prime shipping eligibility
●If you want to expand traffic, there is another trick: choose “accurate and expanded” product launches at the same time, and target competing products that are popular.
Make good use of long tail keywords and negative delivery
If we don’t want the budget to be burnt out by the big words in the category, we need to work hard to obtain more accurate traffic from two aspects.
● Put in long tail keywords
Long-tail keywords with popular sizes, colors, etc. better “hit” consumers with relevant needs. Avoid adding long-tail keywords and category keywords in the same advertisement to avoid category keywords consuming the budget and harming long-tail keyword performance.
● Negiate invalid traffic
Appropriately negate underperforming and unwanted terms and ASINs by analyzing ad reports. However, we must be cautious about negative delivery to avoid missing opportunities.
Increase traffic and drive cross-selling
Launch huge words or goods in the category and adjacent categories. Fascia gun merchants may also post products or keywords with sports scenes and related sports soothing categories, such as basketball shoes and yogaPad; target office workers who need to relax and put some office equipment products and keywords to aid improve drainage and cross-selling.
The highlight of the “hidden” indicator
Two metrics can help pick keywords. Will they function? For instance, if the IS and IR indications of the proposed keywords with high relevance are very low, you can boost the bid quickly to enhance the advertisement’s success. If a term’s IS is 0%, it signifies the keyword is irrelevant. Use the suggested keyword or optimize the bid if it is missed or inaccurate.
TIPS: The system integrates relevant insights from various services and proposes suggested keywords in various ways. These keywords can help you save time on research and effectively improve the effectiveness of your ads. Suggested keywords resulted in 171% more ad impressions, 173% higher ad-attributable sales, and 7% higher ROAS* compared to own research.
*Source: Amazon Research, Global, April-June 2021
Missed sales and ASIN troubleshooting might result from ineligible or out-of-stock items. Download the Sponsored Products bulk operations report to discover the eligibility status of all Sponsored Products ASINs and why some are ineligible. So we can maintain swiftly and not miss business possibilities.
TIPS: Use the Amazon advertising platform diagnostic tool to diagnose ads and identify optimization opportunities to save time troubleshooting. The diagnostic tool can identify issues with ad campaigns that are underperforming owing to budget overruns or keyword mismatches.
In the budget report, estimate missed impressions, clicks, and purchases to determine how often a campaign is within budget and how going over budget may effect performance. Help you budget and advertise better.
How Fulfillmen Can Help You
If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.
Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.
We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.