About: Fulfillmen

Youtube subtitles are a powerful element. Subtitles can help engage your audience, improve SEO, reach a wider audience, and grow your audience. After adding captions to videos, views on YouTube increased by 7.3%.

Captioning can also improve brand memory, verbal memory, and behavioral intent. In general, adding YouTube subtitles is very helpful for the search optimization of our videos!

Here are a few ways to add Youtube subtitles:

1. Automatically translate Youtube subtitles

use Google Translate, YouTube will automatically translate your title files to other languages. To use this feature, your video will need to have an original title file. You can do it yourself, using YouTube’s automatic captioning feature.

The specific operation method is as follows:

1) Enter the background of YouTube

Find the subtitles column, and click to select “Add subtitles”:

Choose how subtitles are added:

Then there are two ways:

-upload files.

– Manual entry.

Then choose what you want to do.

2. Use relevant tools

Choosing the right subtitle editing tool can also help us get better results when editing videos.

With the specific subtitle editing tool, partners can choose according to their actual needs.

After adding the corresponding subtitles, our video can make the YouTube search engine better understand the content, so it is also very necessary to do a good job in the necessary keyword layout.

3. Keyword density of video subtitles

First of all, it is necessary to determine the keywords of the video. A video uses a core keyword. Don’t use keywords too much, not only the theme is not clear, but also the theme is easy to be unclear when we operate.

So don’t add some keywords indiscriminately for the sake of greed.

4. The source of the content of the video

You can look for videos that are already very popular as a reference for the content outline, and then the user feedback below the video is also a good point for us to use as our own video reference.

Mixing an outline with a new perspective can be very effective.

5. Google Search Ads

If the previous YouTube video operation can be implemented, we can use the way of off-site drainage to give our independent station increase traffic.

Coupled with Google search ads to achieve better results, of course, how can Google search ads achieve better results at the beginning?

We can use Spyfu as a tool to check which keywords our peers have placed on google ads above, and then do targeted screening and landing page optimization.

This can greatly save the cost of testing each keyword one by one.

Unmanned automation

The development of unmanned automation has gone through 3 stages:

1. Early automation of simple tasks ;

2. Rule-based automation ;

3. Robotic process automation for complex tasks across applications

Early automation focused on optimizing team procedures using customized software. Automation is scattered and limited, making it difficult to execute corporate activities. Thus, it cannot handle the end-to-end business process (End-to-end) beyond the application layer and can only execute minor and insignificant activities.

And when the automation technology developed further, RPA ( Robotic Process Automation ) appeared——RPA is the first automation technology that combines UI and API, allowing automation technology to get rid of the constraints of the underlying application, thereby extending to simple background management outside.

RPA’s capacity to use the UI and API to replicate business processes and team members’ work is its biggest innovation.

And because RPA realizes cross-application automation, the use cases of automation ( Use Cases ) have been greatly expanded, thus digging out the most valuable usage of RPA – development based on simulated user behavior

The second stage of automation is to realize RPA with user simulation as the core , and to complete a construction through end-to-end automation and democratic automation

What is user-centric?

Model

Have you ever played Lego ( Lego )?

Have you noticed that Lego ( Lego ) is also a “low-code” platform:

LEGO Digital Designer (LDD), the official LEGO construction software, has the most complete LEGO part numbers and names. All LEGO standard parts include low bricks, high bricks, bevels, gears, doors and windows, and technology beams. 37 categories in total and minifigure accessories:

Like the cloud service we mentioned earlier, Lego formulates relevant basic units, and then letsToyPlayers create their own automated “Lego” according to their imagination

https://www.bilibili.com/video/BV1dA411G7bW/?zw

Split the castle in the video:

Business Strategy: Moving LEGO Hogwarts Castle Goal: Build a castle with inbuilt stairs that automatically swing for characters to travel. Components: Ground Floor/Movable Stairs/Castle Walls Enterprise: Business Elements Sectioned:

Ground floor = pillars + plane stairs = movable + chassis + stairs castle wall = wall enclosure + marking line

If you start from the business element and further dismantle it, you can continue to dismantle it to a more detailed basic unit

In essence, the essence of low-code is to combine basic units into elements , and then combine elements into components , and the components form a complete marketing stack – Marketing Stack

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

First, we need to know a few prerequisites:

1. We generally will be in FBA product Out of stock, the replenishment has arrived at the port, and when it arrives at the FBA warehouse in a week or so, created since ShipSell ​​FBA link, use FBA inventory to deliver after the order

2. If the FBA inventory does not arrive in the warehouse so quickly, and the delivery time limit is about to expire after the order is shipped, in order to avoid account performance problems, it is recommended to use domestic options to choose faster logistics shipped over

The following is the specific operation process, let’s take a look:

First, after the self-delivery order is issued, we first create an FBA multi-channel delivery order.

 Click ” Inventory — Manage All Inventory ” and select the FBA product that is exactly the same as the self-delivery order

2. The following interface appears, fill in the information correctly:

A. The buyer’s address can be copied directly from the buyer’s address in the delivery order, and the optional items can be omitted;

B. When adding products, it is recommended to customize the order number to make it easy for you to remember, for example, fill in the last string of numbers of the self-delivery order number;

C. Packing list remarks, you can write Thank you for your order;

D. The choice of delivery speed is mainly based on the time we need to deliver to customers

E. After confirming that it is correct, click “Place an order”

3. If you want to obtain the multi-channel logistics tracking code, click on the corresponding multi-channel order to enter, and click “Shipment” to view the tracking code

4. After obtaining the tracking code, we click “Orders – Manage Orders – View Seller’s Self-delivered Orders”

5. Find the undelivered order and click “Confirm Shipment”

6. In the order list, there are delivery date and delivery dates, we must be optimistic about the time, and confirm the delivery and delivery to the customer on time, so as to avoid the problem of account delay rate

7. If it has arrived to confirm the delivery time, and there is no logistics tracking code for multi-channel delivery, our carrier information can be filled in other,express delivery for the waybill number, you can fill in the last string of numbers in the self-delivery order number first, and then you must remember to change it to the correct tracking code, so as not to cause problems with the effective tracking rate of the account

8. Click ” Yes, please continue to use this delivery service name ” to complete the self-delivery order confirmation

This is the end of this issue. If you have any questions, please leave a message. I am a cross-border little warm person, warm your cross-border road with words, see you in the next issue.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

1. How to check the conversion rate data?

Once logged into Seller Central, find the Reports option and click Business Reports.

On the left, sellers can click on “Detail page sales and traffic by sub-product” .

This report will show sellers inamazonProduct data sold on the website, including total visits, page views, orders,productsales and conversion rates.

In reports generated here, conversion rates will be recorded as Unit Session Percentage.

As an Amazon seller, tracking these metrics and optimizing accordingly will ensure your product data is performing well.

2. What is the conversion rate on Amazon?

The average conversion rate of Shopify stores is about 1%-3%, and the average conversion rate on Amazon is about 10%, which is much higher than that of some independent stores.

This number depends on a variety of factors, such as price, reviews, shipping speed, and listing quality, among others. For example, a cost-effective, impulse-buying product may have a higher conversion rate than a more expensive product.

3. How to improve Amazon conversion rate?

• Optimize listing quality

The first step for Amazon sellers to increase conversion rates is undoubtedly to improve product listing quality, including product images and infographics , product videos , compelling titles, informative product selling points, A+ content , and positive reviews . Make sure to include relevant keywords throughout your listing.

– pictures and videos

Since consumers cannot touch the product itself, professional product images, infographics and product videos are very important.

– Title and selling point summary

Make full use of Amazon’s text description space, and at the same time ensure that the description contains relevant and highly searched keywords related to the product , which will help consumers find the corresponding product information when they search . Sellers can also use keyword search to discover keywords with high conversion rates .

Product descriptions help answer any questions consumers may have before purchasing a product , and should be kept short and to the point when writing descriptions .

– A+ product description

If the seller is registered with AmazonBrand Registry plan, you can add A+ product descriptions to brand listings. This allows sellers to add more photos, infographics, and text to product descriptions, which overall look more professional, informative, and easier to read than regular product descriptions.

– Consumer praise

Consumer praise helps potential consumers make purchase decisions about products, so it is also crucial for sellers to focus on improving the overall product review volume and ratings.

• Pricing

To maximize conversions, sellers need to have an appropriate pricing strategy for product quality, profitability, and competitive offers. And pricing is not a one-and-done thing—sellers need to constantly test different pricing strategies to find ideas that are more suitable for their products.

• Promotional discounts

Another way to increase conversions is to test different discounts, coupons or promotions. This strategy can also be aligned with the seller’s overall pricing strategy.

For example, if a product normally sells for $29.95 and you want to test the effects of a sale price, you can increase the market price in Seller Central to show the discount on the detail page.

Another way to test discounts is to add coupons to your listings. For example, when consumers receive a coupon, they can get a 5% or 10% discount, and the discount will be displayed in the product listing and search results in the form of an orange label.

Go to the “Advertising” option in Seller Central to see what types of coupons and promotions are available to consumers.

• Using Fulfillment by Amazon

Shoppers on Amazon have grown accustomed to receiving products quickly, in two days or less. By using Fulfillment by Amazon (FBA), and if your competitors deliver slower, your conversion rate will also increase in disguise.

With Fulfillment by Amazon, sellers send products to Amazon’s fulfillment centers, and Amazon handles the picking, packing, and shipping of orders—plus, Amazon handles all customer service.

• Add variants

If the seller has already created a successfulExplosive styleproduct, consider adding variations to this existing product to increase conversions. Some consumers may prefer different colors, sizes, scents or designs, etc. of the products that the seller is currently offering.

The more choices sellers provide consumers, the higher the final conversion rate is likely to be.

Cover image source / Tu Chong Creative

Image source in the text/Amazon screenshot

Compilation / Hugo cross-border Liu Zhiwei

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

China makes 80% of electric skateboards. China will produce 3.64 million electric scooters in 2020, 85.52% of the global total of 4.25 million. Electric scooter manufacturing will reach 10.01 million by 2027, where the market is clear.

However, there are very few electric skateboard brands that belong to China independently in the world. Molly found a good electric skateboard DTC brand in China – MEEPO.

MEEPO founder Mao Li skateboards. He surprisingly became popular in 2017 after posting YouTube videos of board assembly. Passed independent station. Order acceptance can net several million a month. MEEPO was born, and everything seemed normal.

1. Market space of electric skateboards

In China, skating is seen as a fun and adventurous way of life, and most users are in their 20s. In other nations, the average skateboarder is 30-40 years old. They have a lengthy skateboard culture and many commute on skateboard. Foreign skateboard markets provide domestic sellers a fresh possibility.

The global electric skateboard market is driven by sports’ popularity and entertainment’s rising appeal. Australia, the US, and Europe prefer electric skateboards because they are faster and easier to manage. Electric skateboards are popular worldwide among all ages.

Thwy are becoming popular personal transportation due to their compact size and ease of usage. Electric skateboards also save time, which drives global demand.

The global electric skateboard market is projected to reach US$1,931.8 million by 2022 and US$3,525.39 million by 2032. Electric skateboard sales will grow 6.2% throughout the evaluation period. 5.1% market growth from 2016 to 2021.

Europe trails North America in the electric skateboard business. The Public Skatepark Development Guide estimates 3.1 million US youth are hardcore skaters. The global electric skateboard market is 32.7% North American and 27.7% European.

MEEPO has shipped approximately 150,000 pieces to more than 70 countries in five years, benefiting from the domestic supply chain. Its $400 pricing makes it popular.

MEEPO earned about 100 million yuan in 2021. Since its founding, it has been the best-selling longboard on Amazon and the first in US independent station traffic for electric skateboards.

2. Break through the traffic bottleneck

MEEPO’s independent station initially sent samples to microinternet celebrities. For free traffic, evaluate and promote videos. The first year, 1,500 units were sold without advertising, but traffic bottlenecks made Mao Li recognize that only natural traffic can be obtained. He focused on paid promotion to avoid losing potential buyers.

Meepoboard.com currently receives 330,000/uv, with 42.59% direct visits, 39.78% search traffic, and 9.51% social traffic.

Traffic Sources

Image

Natural traffic and paid traffic accounted for 55.13% and 44.87% of the search traffic respectively. Of the natural traffic, 55% of users entered the official website by searching common terms for products, and 45% entered by searching for brand terms. Brand momentum still needs to be improved.

In this way, the first step for MEEPO to break through the traffic bottleneck is to broaden the user base , increase crowd segmentation, and carry out effective promotion with conversion as the goal through Google ads.

The main audience of MEEPO is young people around 20 years old. However, through website traffic analysis, the number of visitors aged 25-34 exceeds that of users aged 18-24 by 6%. Therefore, these older youths can be used as the upper-level funnel for expansion. The main goal of the flow pool.

After identifying the user group, creative content should be tailored to their traits. For example, young consumers aged 18-24 prefer creative, dynamic, and high-burning videos to stimulate users; older youth care more about product functions, so advertising materials should emphasize practical functions like transportation/commuting/endurance and use different materials to reach different consumer groups.

After validating the material, they mostly market using social media like Facebook and YouTube, targeting skateboarders and related products and giving innovative materials. The “shop now” button guides interested viewers to the advertisement. Enter the landing page to convert further.

MEEPO ran 16 US-based Facebook ads in December. 66% of website users interviewed are from the US, hence MEEPO development is still focused on the US.

After the first stage of attracting new users, MEEPO observed from Google Ads account data that the conversion rate of users who have visited the website many times is 2 times higher than that of customers who visited the website for the first time, so they entered the second Phase – Remarketing .

Use distinct material for viewers of video advertising and product page visitors. The ad will be shown again on Google/YouTube and other sites to increase purchase intent.

After attracting users to the landing page, an excellent website can finally retain users and complete the final conversion, so it comes to the third stage-the conversion stage .

3. Improve website loading speed

Molly observed that MEEPO’s independent station adopted shopify Prestige, a paid theme with a 93% positive feedback rating, focuses on product and brand identity.

One of its main benefits is that it has more built-in marketing opportunities, such as in-menu promotions, promotion pop-ups, recently seen and recommended products, Instagram, social media Apps, email subscriptions, and other tools that link products;

The theme can also change the product title, original description or excerpt, product details or content, and product variant names, as well as make the article search engine friendly to help sellers with SEO optimization. Not all themes have this.

Molly found their in-menu promotions and image hotspots to be interesting when looking at their standalone site.

In-menu promotion: under the subdivided menu bar, promotional products can be displayed first;

Image hotspot link: The mouse hover operation will provide information about the product, which can reduce the customer’s multi-page navigation for the product, and mark the highlight for the product.

Themes have pros and cons. In the operation, Molly observed that the theme cannot support currency conversion and refund choices, and the website opens slowly due to the enormous quantity of high-definition photographs and videos.

71.38% of MEEPO independent station users access the website via mobile phones, hence mobile terminal access speed influences website retention.

The mobile terminal’s PageSpeed Insights score is 53, indicating poor performance. MEEPO’s website is in First Contentful Paint (when the browser renders the first DOM element, 0-1.8 seconds is best), according to the diagnosis. Time to Interactive (interactive time, less than 2.5 seconds), Speed Index (average value of first screen display, 0-3.4 seconds is better), Total Blocking Time (should be controlled within 300 milliseconds), Largest Contentful Paint (the time it takes to render the element with the most content, the lower the score, the better the website optimization, the faster the website loading time, usually less than 2.5 seconds) All above average.

According to the diagnosis, the website’s response performance is affected by the big DOM and third-party code from Tik Tok, shopify, Facebook, Google Analytics, etc.

In order to improve the opening speed of the website, it is recommended to:

(1) You can reduce unused JavaScript and wait until you need to load scripts to reduce the number of bytes consumed by network activities;

(2) shorten the initial server response time and ensure that the server takes less time to respond to the main document, as this will affect the response time of all other requests;

(3) Postpone the loading of off-screen images. It is recommended to postpone the loading of off-screen images and hidden images after all key resources are loaded, so as to shorten the time-consuming before interaction;

(4) Use a new generation format to provide pictures. The compression effect of picture formats such as WebP and AVIF is usually better than PNG or JPEG, so the download speed is faster and the data traffic consumption is less.

Website loading speed can boost conversion rates and sales.

Four. Conclusion

Competition has increased product homogeneity. MEEPO has achieved early traffic returns, but as the brand matures, it must extend new marketing strategies and traffic pools to stay competitive.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Do you regularly worry that once the listing has been up for a while, traffic, order volume, and advertising statistics may drop? Although nothing has changed, the data has. It all makes sense. Your opponent is always improving. Therefore, if you meet such a difficulty, you must properly check your listing status from the following elements to determine where you stand compared to your opponent.

First, compare the external display effect

First of all, let’s compare the display effects of the two listings. The display here covers the main image, evaluation, question and answer, A+, video display quantity and quality, and so on.

First, the main photo. 6 key photos and a video are usually best. Five major photos, a video, and a 360 view are also used by certain minor partners. It was crowded. If your product is complex, showing 360 views to improve client experience is more helpful. Your investment manager can help you shelf this 360view. Sending him the documents requires preparation. Ask Amazon customer care for specifics.

The main picture’s selling points must be robust, each photo must have its own selling points and differences, and the overall series of pictures must be cohesive. Find a great designer to help you design your photographs since color matching and structure are as integrated as feasible. High-quality photos boost conversions. Working hard to convert little traffic will simply fatigue you.

In addition to the main picture, A+ is another part of the picture display, and it can also be accompanied by text. The official line has always been that a good A+ can increase conversions by 5%. In fact, if your pictures are good enough, the increase will not exceed 5%.

And now there is such a high-level A+ appearing, try to put A+ on it as much as possible, so that it is a complete listing.

Customers first read reviews and Q&A below the headline. Customers would like you if you have many reviews and questions and answers. Q&A We can use our typical accumulation or an intermediate to put it on the shelves. A few key questions and responses are plenty. The video can now include products and Q&A.

In terms of evaluation, we need to focus on two points. One is the number of reviews, and the other is the number of good comments on the review page.

We can obtain the number of reviews by participating in vine. At present, the background of this function is open, but when the first evaluation comes back, a fee of 200 US dollars will be deducted. As long as your product is relatively simple and of good quality, vine will bring you many surprises.

The evaluation homepage also has positive comments. We recommend no bad ratings on the home page and good evaluations across the board. Many providers can assist. If a rebound occurs, choose a new comment, like it, then click to the top page again.

The final video displays celebrities. Video and explanation are fine. Showcase your merchandise whenever possible. You must determine if your opponent has changed in these areas or if you have fallen behind.

Second, compare the existence of advertising slots

The next thing we want to compare is the situation of the advertising space. At this time we need a tool to assist, here we use the seller wizard.

We first record all the main keywords, and then check our ad position and natural ranking position at the same time. Then query the opponent’s position and make a comparison. Find out whether our ranking is lagging behind recently, and whether any advertising space has been snatched by our opponents. Then adjust the advertisement, grab the advertising space back, and then observe the order situation.

Third, understand the opponent’s traffic words

Since the order has fluctuated, in many cases the traffic has shifted to a certain extent. So we need to check the opponent’s current traffic situation. Whether there is a clear gap between our traffic and that of our opponents.

We open the keyword reverse search function of the seller wizard

After we input asin, we can get the associated keywords of each variant of this product. Here you can clearly see a number, which is the number of associated traffic words. And we can check whether there is a gap or change in the associated traffic words by comparing our products with those of our competitors.

We can also filter the month to see the comparison between the opponent’s traffic words and our traffic words in the past time period. We can clearly know in which month our traffic was quietly lost, and in which month the opponent started to run. At the same time, you can know which keywords brought traffic growth to your opponent in that month.

Click on asin perspective, you can also view the sales of the opponent in the past two years.

And when we look down, we can see the main traffic composition of the opponent

At this time, we can also select the main keywords of our opponents and add them to our advertisements or embed them in our listings. These keywords also have a lot of indicators, which can help us play a guiding role when advertising or competing for rankings.

Fourth, obtain category information through tools to understand high season difference

As we said earlier, using plug-ins, you can get past sales information of products. Then look at the oldest products and the top products, and you can generally understand the market situation of this category. So your sales decline is likely to be the seasonality of this product. You need to grasp the low and peak seasons and prepare in advance.

Fifth, periodic monitoring

Be sure to monitor your opponent. In addition to keyword monitoring, it is also necessary to monitor the opponent’s five-element description, main picture, title and other changes. A slight action will affect the weight, thereby affecting the sales competition between you and your opponent. Be sure to use the tools well and keep abreast of the dynamics of your opponents.

If you have encountered similar problems, then check the link thoroughly according to the above five points, and hope that all friends can become BSR!

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

More and more cross-border sellers choose to build a website on an independent website. When the seller chooses to register and open a store, he needs to choose the appropriate logistics for delivery, and there will also be certain requirements for the delivery packaging. So, what are the requirements for the independent station delivery packaging, and what should the independent station delivery pay attention to?

Airlines require uniform packaging and sealing of liquids to prevent leaks. Batteries and fragile items must be wrapped properly. International express shipping charges by package weight and capacity. Use lightweight packaging materials to simplify packaging and save logistics expenses.

Requirements for the Delivery Packaging

1. Item restrictions

Independent website vendors must be aware of international shipping constraints. Internationally, products are classified as general, sensitive, or contraband. Ordinary goods can be mailed over ordinary channels, but sensitive goods and counterfeit goods pose safety risks to the transportation environment, such as liquids with unknown components, battery products, charged items, etc. Airlines cannot export contraband commodities like firearms, harmful goods, etc.

2. Customs clearance

The customs clearance issue is an important factor that affects whether the goods can be delivered to the recipient smoothly. The customs clearance process includes three parts: customs declaration, customs duty, and customs clearance. When declaring customs, depending on the country of origin, the amount of tax charged for the declared value of the goods is also different. Tariffs are generated due to the type and value of the goods. Generally, the probability of tariffs on goods mailed by individuals is relatively small. As long as the general goods do not exceed the country’s tariff threshold, they do not need to pay tariffs. If the quantity is large, the tax shall be paid according to the value of the goods.

Choosing a freight forwarding company for delivery can simplify the customs clearance process. The freight forwarding company will be responsible for sending the materials required for customs clearance to the recipient.

3. Recipient information

When mailing an international express, the recipient’s information must be confirmed to ensure the accuracy of the information. Foreign couriers also need to use English information.

Since the delivery address is abroad, if the return is made, it will be returned to the overseas warehouse address. If it is unsalable, warehouse rental fees will also be incurred.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

According to the survey, 59% of Amazon sellers cite increased ad spend as a major concern. For advertising, Amazon sellers often fall into a vicious circle: if you don’t advertise, you won’t get orders ;

46% of sellers believe that advertising strategies and budgets are challenging. For example, for some products, it may not be possible to push them up, and if it is pushed up, they may encounter involution.

32% of sellers plan to spend more money on advertising. Amazon’s financial report shows that Amazon’s advertising revenue is growing steadily, which also indirectly shows that sellers’ advertising expenditures have increased.

The arrival of the epidemic in 2020 has promoted the transfer of offline consumption to online, driving more Amazon sellers to flood in, and leading to more intense competition. This phenomenon is also reflected in advertising. In the past two years, the cost of advertising has gradually increased, and ROAS has shown a downward trend. 

As can be seen from the above figure, the ACOS of products with low prices is higher, while the ACOS of products with high unit prices is lower.

Why?

Due to the low threshold for low-priced standard products, everyone competes with each other, and the bidding price also increases. Therefore, the lower the order price, the more standard products, the higher its CPC; the higher the customer order, the more non-standard products, its slightly lower CPC.

Therefore, if you want to choose some standard products, try to make a difference, that is, non-standard products; Single quantity to promote the natural ranking of keywords to rise faster.

2. How to increase the value of traffic on the site?

What is the main traffic on the site, and how to make full use of this traffic?

1. Natural search traffic, which is the most used and most mainstream traffic method on the site:

natural search terms;

• AC recommendation words——Amazon’s choice;
• ER recommendation words——additional recommendations——Amazon official or third party internet celebrity product recommendation for post evaluation;
• BO recommended words——best overall;
• Star recommendation words – 4+ star styles – more than four stars, with at least 100+ product reviews.

The most important of these is the natural search term. It must be remembered that keywords are the main factors that promote the rapid improvement of rankings. Only high clicks, conversion rates, and keyword orders will increase the natural position and bring more organic search traffic.

Another factor to push natural search traffic is that if you rely on advertising, the cost is high, and if you rely too much on advertising when the conversion of advertising becomes poor, it will easily lead to a decrease in the overall order volume.

How high is the click-through rate? How much is low? The click-through rate of 0.3% and below is relatively low, and 0.7% is a relatively good value. If the click-through rate can be maintained at 0.7% and above, it means that the click-through rate is very good.

Another one depends on the conversion rate. Check the commodity detector, if it is between 1.5 times and 3 times the average value of the category, and the keywords are increasing every day, it means that the conversion rate is very good.

Therefore, only by improving the natural ranking and reducing reliance on advertisements can links be in a healthy state.

2. Paid search traffic:

• Brand headline advertisement;
• SP advertising words;
• HR recommendation words—high rated—advertisements often appear on the first line of the homepage, with good conversion, more than 4 stars, and at least 100+ comments;

Branded video ads.

It is worth noting that brand video ads, video ads are the type of ads with the highest click-through rate and the best conversion rate on Amazon, so everyone should make good use of them.

Paid search traffic will eventually be transformed into natural search traffic, and paid search traffic needs to keep contributing about 30% of the order volume. There are too few advertising sheets, which means that the contribution is too small on the way to promote links, which will further inhibit the further development of links. If the ratio reaches 5:5, with half of the advertising and half of the natural segment, it means excessive reliance on advertising.

If the number of orders increases steadily, and more and more, the budget for advertising investment should increase accordingly. Sellers should try their best to keep ACOS around 15%, 15% is an ideal value, and the range of 10%~20% is reasonable, so we must make full use of this advertisement.

3. Other traffic:

In addition to the most mainstream traffic, there is also some other traffic, such as category traffic, list traffic, and promotional traffic:

1. Category traffic:

Select a category on the left side of the search box;

The parameter column on the left side refines the category screening – prime, brand, price segment, and star rating.

Therefore, the product parameters must be written as perfectly as possible to participate in an algorithm of A9.

2. Ranking traffic:

• Bestseller;
• New releases;
• Movers & shakers;
• Most wished for;
• Gift ideas.

3. Promotion traffic:

• Lighting deals;
• Best deal;
• Top deal/DOTD;
• Coupon;
• Outlet;
• Warehouse deals;
• Woot! Deals.

4. Associated traffic:

Generally speaking, search traffic is required for standard products, and related traffic is required for non-standard products.

There are mainly the following types of associated traffic :

• Natural Associated Traffic
• looked and looked;
• similar products;
• watched and watched;
• buy everything you see;
• bundling;
• Combo purchase;
• More related;
• brand recommendation;
• Amazon post;
• Upgrade;
• related videos.
• Paid associated traffic:
• product advertisement;
• Four-star product;
• brand advertisement.

focus:

Independently set associated traffic + paid advertising to play associated traffic;

Advertising Association: keyword broad matching, product positioning, automatic advertising, SD advertising.

3. How do small and medium-sized sellers arrange out-of-site traffic

1. Off-site promotion what are the channels?

deal station, various groups, KOL, SNS, and independent station.

2. Why do you want to do off-site promotion?

Improve product sales and ranking: replenish orders for new products, activate half-dead links, clear redundant inventory, and relieve inventory pressure;

Increase traffic search and brand promotion: customers search and shop on Google, and customers search and shop on the site to increase traffic entrances;

Ease the pressure of competition in the station: obtain cheaper traffic outside the station, and promote products outside the station;

Protection of links in the site: independent sites prevent the links in the site from being complained by others.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

1. Google Gmail account registration (YouTube registration)

2. About YouTube and video marketing basics

There is a slight difference between a registered YouTube account and a Gmail account registration.

YouTube supports emails from other channels to register YouTube accounts.

With a Gmail account, you can directly log in to YouTube, because YouTube was acquired by Google in 2006 and is an independently operated subsidiary.

First, science goes online.

Next, let’s look at the practical steps. If you have any questions, please leave a message in the comment area.

Google browser, click【Avatar】

In the expanded interface, at the bottom, click [Add]

Select【Continue without logging in】

Enter [personal name]

Emphasis: For new browser users, do the following.

Then open YouTube, or the gmail web page for account registration

1. Create a YouTube account/create a Gmail account

1. Open YouTube.com

Click Login, pop-up box, select create account.

If you have a Gmail account, you can log in directly. If you encountered difficulties in applying for gmail in the past, you can try to apply for a YouTube account and choose to create a gmail account, which can be successfully created.

Options appear below: For myself, for business management.

Most people don’t run Google Ads and simply choose to create one for themselves.

If you need to place advertisements on behalf of others, select, select for merchant management.

2. Enter basic personal information:

Click: create a new gmail address instead

If you have a gmail mailbox, you can log in directly.

If you have another email address, you can choose to enter your usual email address to activate and log in when registering YouTube. We choose to switch to apply for a gmail account. By the way, I will also teach you regarding gmail account registration.

3. Enter the mobile phone number

Explanation, verify the mobile phone here, many friends will get stuck here.

Solution suggestion: choose to register without trace, do not fill in ➕86, as shown in the figure below.

Or use a new computer, a genuine system, or replace the VPN. The current author’s computer environment

This mobile phone number is an old mobile phone number, and I have successfully registered several gmail accounts in the past.

In addition, it is relatively easy to register an account through the YouTube app on the mobile phone, online and offline.

4. Obtain the verification code

Click [Verify] to get the verification code.

5. The next step is to enter the recovery mailbox

Fill in the basic information.

Next, click 【Activate Now】

6. Next step, [Agree]

Finally, complete the creation and see the login status effect.

Complete the YouTube account creation, and also create a Gmail account.

2. Basic knowledge about YouTube

1. About YouTube

YouTube is a video site, the early company is located in San Bruno, California, USA.

Registered on February 15, 2005, it was founded by Chinese-American Chen Shijun and others, allowing users to download, watch and share videos or short videos. In November 2006, Google acquired YouTube for US$1.65 billion and operated it as a subsidiary.

Alphabet’s Google division

In 2022, Q1 Alphabet’s total revenue will be US$68.01 billion, a year-on- year increase of 13%.

In the 2022 fiscal year, Q2 Alphabet’s total revenue will be US$69.685 billion, an increase of 13% year-on-year

second quarter

Google search and other businesses: US$40.689 billion, an increase of 11.9% year-on-year.

YouTube advertising business revenue: 7.34 billion US dollars, a year-on-year increase of 4.85%.

2. The number of YouTube active users

You don’t need to sign up for an account to watch YouTube content, so there will be a lot more than the statistics.

① YouTube has more than 2 billion logged-in users every month.

Compared:

Facebook2.74 billion monthly active users.

TikTokThe global monthly active users are close to 1.6 billion.

② 74% of adults in the United States use YouTube.

That’s more than Facebook (which reaches 68 percent of U.S. adults).

3. YouTube account

YouTube belongs to Google, and you can log in and watch it directly with Gmail.

4. YouTube website and interface:

https://www.youtube.com/

PC interface of YouTube

YouTube’s mobile terminal can also be watched without registration

5. YouTube’s homepage

After logging in to YouTube with Gmail, we can create a brand official video homepage on YouTube.

set up hang enterpriseindependent stationAddress, take anker as an example, the official website of anker is hanging on the right hand side,

The logo avatar area shows the number of subscribers of anker, that is, fans of YouTube.

The video has the number of views. In the picture, we can see that the maximum number of views of this video of anker is as high as 36.84 million. We can quickly display through YouTube videosproductAnd services, with the help of YouTube video ads, we can quickly obtain a large number of potential target customers.

The YouTube homepage of PERI, the world’s top aluminum formwork supplier

https://www.youtube.com/c/Perigroup

PERI’s videos are especially suitable for TO B companies to do brand promotion reference learning.

6. SEO external links of YouTube videos

As we saw earlier, YouTube’s video homepage can be linked to the company’s official website, which is a very good external link for the company’s independent website to attract traffic and increase its value weight.

In addition, under the videos released by YouTube, we can add the address we want to guide customers to visit for each video. These external links can also bring customers conversion to the official website and promotional stores. In addition, through YouTube opinion leaders/internet celebrityPromote our brand and guide users to Google to search for brand words, which will bring a lot of brand weight improvement. This is also a very beneficial method for corporate brand promotion.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

New products don’t have much traffic at the beginning. If you want to increase volume quickly, you need to use your store’s existing traffic. If your store already has mature ASINs, orders are stable, and traffic is relatively high, then try to use this method of bringing new products with old products.

But there is a prerequisite, that is, your new product must be similar or complementary. if completely irrelevantproduct, a charging treasure, and a pair of shoes, it is basically impossible to associate the traffic.

The three ways to bring the old with the new are as follows:

• Brand promotion advertisement (mature ASIN + new product ASIN landing page)

• Virtual commodity bundle (mature ASIN + new ASIN bundle)

• ASIN targeting ads (new products targeting mature ASIN pages)

Brand Sponsored Ads

For brand promotion, we display up to three products, so you can use one old product with two new products, or two old products with one new product. As shown below:

Then the landing page of brand promotion can also put mature ASIN + new product ASIN. Bring more traffic to new ASINs.

Virtual Goods Bundle

Using the mature ASIN + new ASIN bundling method, the virtual bundling function closes the details page traffic loop. Shampoo and body wash can be bundled, as can phone cases and movies. You can bundle better complementary products.

Product Placement Advertisement

It is to launch new ASIN advertisements, and then locate them under the detailed pages of their own mature ASINs. to get more traffic.

Commodity promotion, brand promotion, and display promotion can increase the flow of new products and strengthen the closed loop; new products can be launched on self-brandExplosive styleDetails page of old products

Summarize

There are several ways to generate new items, and if your store already has the key ASINs with stable traffic, you should use them to enhance exposure prospects for your new products faster and lower to swiftly issue orders.

The main methods we use are: brand promotion advertisements with new ones, virtual bundled products with old ones with new ones, and product advertisements (closed-loop traffic on the details page).

This can achieve twice the result with half the effort.

Remember to like, share, and bookmark it so that you can view it at any time later.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.