What Is Minimum Order Quantity (MOQ)?
A minimum order quantity (MOQ) is the smallest number of units a supplier will sell in a single order. If a factory sets an MOQ of 500 units, you cannot order 200. You either meet the minimum or find another supplier. MOQ is a supplier constraint, not a negotiation style: it reflects the fixed costs […]
How to Source From China: The Ecommerce Brand’s Definitive Guide
Sourcing from China remains the single most effective way for ecommerce brands to access quality products at margins that make a business viable. That’s the honest answer and it’s why over 70% of ecommerce sellers worldwide still source from China even in 2026, despite tariff shifts, shipping complexity, and persistent noise about reshoring. The question […]
What Is a China Sourcing Agent and Do You Actually Need One?
A China sourcing agent is a professional or company based in China that acts as your local representative in the country finding factories, negotiating prices, managing quality inspections, and coordinating shipping on your behalf. That’s the textbook definition. But here’s the honest answer most guides won’t give you: for a significant share of ecommerce brands, […]