Category Archives: FULFILLMENT FROM CHINA TO USA

There’s a saying in investment that goes something like this: “Do not put all of your eggs into one basket.” The logic here is that, if you put all your eggs into one basket and that basket went down, you will lose all your eggs – or in this case, you’ll lose all your investments if you invest only on one asset. The same can also be applied to sales channels in e-commerce.

When you are only running your business on one sales channel only, your business will always take the toll whenever that sales channel have problems.

Whether we like it or not, the Internet will always have its downtime and other problems. In the case of sales channels, this means problems like server crashes, payment processing problems, etc. While these problems are usually temporary and will eventually resolve itself, your business will always take the beating should your sales channel have these problems. On the other hand, if you run on multiple sales channels, your business can still operate smoothly even if you face temporary inconveniences on one or two sales channels.

In some cases, problems with sales channels can be long-term – at times, you may even need to stop running your business on a particular sales channel. If you run on multiple sales channels and one of them went really bad for your business, you have a good buffer to rely on since you have other sales channels that runs well for your business.