Daily Archives: October 18, 2022

Promotion is a type of marketing that helps you sell more and make more people aware of your brand. You do this by making special offers on the products you sell to attract and convince people to buy them.

Advantages of Promotions

1. Help sales go up

There may be a big increase in sales of the items in the promotion, and some people may come to the store because of it. At the same time, the price will make potential customers want to shop, which will get them to place orders.

2. Improve building a brand and running and maintaining stores

Promotional activities are also a big part of building a brand and running a store. Using the right marketing tools at the right time can not only help sellers raise brand awareness and exposure, but it can also help stores run and maintain themselves better. For example, clearance sales can help stores ease the financial pressure that comes from having too much inventory.

How to make sales on Amazon?

In addition to the “buy button” you must have, we’ve put together the following tips to help you build better promotions:

• Be familiar with and able to use a variety of marketing tools.
• Know when the best time to sell is at each site and be ready for it. At the same time, you need to pay attention to the latest promotion notices and event information posted on Amazon Seller Central and take part in them.
• You can also figure out the best way to promote the products you’re selling by putting together different promotional tools and high-sales times.
• Lastly, you should know that you can’t enter the promotion with restricted items or items that are unpleasant, embarrassing, or otherwise not appropriate.

Some examples of products that don’t meet the requirements are:

• books;
• music;
• video;
• DVD (BMVD);
• Alcohol

How to use promotions more effectively?

If you want to get better results, you need to choose the right tools based on how they will be used, come up with strategies, and work on your ASINs so that they can take part in high-exposure promotions like Deal activities, which will boost sales and raise brand awareness. . Choose the right tool for marketing to make a full portfolio promotion:

1. Increases the chance that an ASIN will be recommended for high-level deal activities, like Treasures of Town Stores, and even high-level deal activities during busy times.
2. Optimize price management by being clear about the cost and profit of goods, learning the rules for discounts for different promotions, and making plans for promotions.

Why is writing lists an important part of operations?

Amazon’s platform will use algorithms to suggest products when we search for them. The site’s recommendation algorithm is made up of two parts:

a) Remove all results that have nothing to do with the search term we entered;

b) Sort all of the results on the page of search results.

We care more about how to get our listings on as many search result pages as possible, and we try to rank as high as we can.

When sorting, the algorithms on the Amazon platform look at each product’s CTR, CVR, time on page, and other factors. So, the most important thing is to figure out how to improve the CTR and CVR of the listing. Along with the price and the product itself, the listing’s writing and pictures are, of course, the most important things.

Good copywriting not only improves rankings but also lets products be included in more keywords on the platform and get more exposure.

What makes good copy for an ad?

First, we need to make sure that as many keywords as possible can be used to find the listing.

Based on work experience, the most important thing in a search is the title. So, the title needs to have the most important keywords. At the same time, bullet points are very important for search. If it is hard to put the title in the main words, it should be put as much as possible in the bullet points.

Second, try to keep your site near the top of the list of search results.

We need to figure out the numerical requirements for listing:

a) Raise the CTR

b) Improve CVR

c) Bring up the page

Conclusion

There are two ways to improve the performance of a listing:

a) Made to work best on the platform (retrieved)

More relevant words need to be added to the title and bullet points so that it can be found;

b) Making things better for customers (top ranking)

To give customers a good experience, it’s important to make sure the voice of your copy is clear, smooth, and correct.

Facebook Ad is a way to promote products and services through text, image, and video posts or ads. It is part of the Facebook social network. It is a marketing channel that companies use a lot because it has a large audience (about 2,200 million people) and a lot of ways to divide up that audience.

Work needed to set up a Facebook Ad account

1. Internet access tools

Set up scientific Internet access software, a virtual private server (VPS), a router, etc., so you can log into Facebook.

2. Personal account

Use a Facebook account that is linked to your real name and has been used for a certain amount of time to make sure the account is stable (for the security of your Facebook personal account)

3. Business Page

Make a Facebook page for your business and add a link:

www.facebook.com/pages/create

4. Public Homepage

The public homepage can establish a real identity to show the company’s personality. This lets users share information and take part in the interactive display of products and services. Use the “Homepage Insights Report” to learn about your audience and figure out how to measure and improve the information you want to share.

Facebook Business Manager (BM)

Register a platform for running a business:

https:/business.facebook.com/

All of BM’s advertising accounts, homepages, apps, and other assets can be managed in one place. Fill out an application to claim advertising accounts and homepages. Give the job of coordinating the effect of advertising to more than one person.

6. Install Facebook Pixel

Add Pixel code to the website to see how it affects the number of people who convert. To place remarketing ads, the oCPM system automatically optimizes the effect of the promotion (conversion ads can’t be placed without installing the pixel code).

7. Install the Facebook Pixel Helper plug-in for Chrome

Facebook Pixel Helper is a tool that can be used to check if the Facebook Pixel is working correctly.

Get Pixel Helper for Facebook:

https:/chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

When you start making a Facebook ad, here’s what you need to do.

• The reason for advertising is to reach a business goal (relevant introduction: Introduction to Facebook Ad Goals, Guide: Choosing the Right Ad Goal)
• Who do you want your business to reach?
• Set a daily budget or a total budget for the ad.
  
• Photos or videos that are used in Facebook Ad

In general, there are two kinds of advertising accounts on Facebook: one is a personal account and the other is a business account. Among them, a Chinese agent is used to apply for a corporate advertising account, which is the most common way to do it right now. Next, we talk mostly about how to apply for a Facebook advertising account for a business.

(1) In mainland China, you can go straight to an agent to get a Facebook corporate advertising account if you want one. Most of the time, there are two types of agents:

First Level Agent

The first-level agent, also called the top-level agent, is usually a Facebook direct marketing partner. This link (https://reachtheworldonfacebook.com/reseller/) will show you all of Facebook’s first-level agents. To open an account, you can contact the first-level agent directly. You will need to have your company registered and have certain information ready ahead of time.

Secondary agent

This type of business or institution can also open an account. But first-level agents can also open the accounts of second-level agents. There are many companies that act as second-level agents, and opening an account with them is the same as with first-level agents.

The agent’s main job is to

• Open a corporate account. This is the only way to get a Facebook corporate advertising account in mainland China.
• Recharge advertising accounts, rebates, and other things on Facebook. Different businesses may use slightly different ways to pay.
• Help to appeal or check on the account when there is a problem.

There are four things you need to know before opening an account.

Fees

First-level agents, like Papaya Mobile, Yingbaotong, Blue Cursor, Yisino, etc., usually start to charge between 500 and 2,000 US dollars, but this can change based on how the market is doing.

Rebate

Rebate means that if you spend a certain amount of money, you will get a certain percentage back. If the advertising fee is $1,000 and the rebate is 1%, then you get back $10. However, this money is usually put back into your account instead of being given to you in cash. For example, if you spend $100,000 in the first quarter of 2022 and get a 5% rebate, that’s a $5,000 rebate fee, and the payment will be made as usual in the first quarter of 2022. For example, if you spend $10,000 on billing in the second quarter, the $5,000 rebate you got in the first quarter is subtracted from the $10,000, leaving you with the remaining $5,000.

Rebates are usually given to companies that spend a lot on advertising, work with one another for a long time, or grow to a certain size.

Fee for service

There are two kinds of fees for services:

The first is to do it yourself, which doesn’t cost anything.
The second idea is to let agents help put up ads. The service fee is usually 10%, but it can be higher or lower. Different agents charge different fees.

Account Period

You need to see this for yourself. There may not be a billing period for the first time you work with an agent. There will be an accounting period after a long time of working together or after a certain amount of money has been spent. This should be talked about with the agent.

Bind the account that the agent opened in BM.

Select “Ad Accounts” under “Accounts” in “Business Settings.” Then, click the blue “Add” button in the middle, choose “Add an Ad Account,” and enter the account ID that the agent gave you.

What do I need to do before I can sign up for a Facebook ads account? List of the specific steps needed to open an account

• Click “Accounts,” then “Ad accounts,” and then “Create a new ad account” under “Business settings.”

• Then type in your account name, time zone (which should be the same as the website’s statistical time zone), and currency (regularly fill in US dollars).
• Then, choose “My Business,” which is your own business.

Setting permissions

Set the highest Admin Access> directly for personal accounts. If you give permission to someone else, you can see what permission that person needs to set up, and you can choose only to give permission to view data and not to manage to advertise.

When we debut a new product on Amazon we’ll use advertising to increase traffic, as this is an effective way to do it. But sometimes, despite my enthusiastic anticipation of the order, neither the ad nor the order are viewed.

What should we do because the ad exposure is poor?

To begin with, there is little exposure to advertising; we must investigate why in order to give the appropriate treatment.

Check Your Keyword’s Relevance

When considering poor auto ad exposure, we start by considering the keyword’s relevance. Verify that the information in our listing’s title, description, and chosen keywords is correct and pertinent to our products. Low advertisement exposure will definitely result from low relevancy. At the moment, we have to optimize our copywriting, and we have to choose our keywords carefully to make sure the content is correct. We must optimize our copywriting before advertising to avoid regularly modifying it later, which will affect our keyword ranks.

Check Your Bid

We need to check to see whether our bid is too low after making sure the copy is optimized. If exposure and bid are low, we must raise the ad bid, which must be less than the proposed bid. If the product has a low unit pricing and restricted advertising budget, we can choose the intermediate bid. We can submit a higher bid than the advised bid for sellers with a large advertising budget to enhance exposure and order placement. probability.

Try Other Bidding Techniques

We can test a range of bidding techniques, open more adverts, and use different bidding strategies, such as up and down and fixed bid, before comparing which effect is better if the bid has been increased but the exposure is still unsatisfactory. save. Even bid+ is an option. However, we have to figure out the proportion when using bid+. Don’t make the last single click excessively expensive by using the formula: a single click is a bid* (1+n%).

We are the same for manual advertising with little exposure; first, confirm that copywriting optimization is in place. After ensuring that the optimization is sound, we must ascertain the accuracy and sufficiency of the phrases chosen for our manual advertisement. We must re-select more precise keywords to advertise if the word choice is not precise enough to result in low exposure.

Following that, verify the bidding, just like with the previous automatic advertising, to see if the ad keywords are accurate.

We must rule out each issue mentioned in the advertising one at a time and administer the appropriate treatment.

Shopify is software that you pay for by the month that lets anyone set up an online store and sell their goods. With Shopify POS, our point-of-sale app, and the hardware that goes with it, Shopify store owners can also sell in physical locations. If you’re a Shopify merchant with both an online and a physical store, your inventory and stock get synced, so you can manage your store(s) from one account, on any device.

Advantages of Using Shopify

Promotion

Shenzhen TP Technology was promoted by the training company, so a lot of people should have heard of it. This helped this Shopify become very popular. When the lecturer of this company went to my old master’s house Starlink for an interview, he or she turned out to be a beginner and had to start from scratch with everything. My friends and I have also gone to this company’s free public class in Qinghu. We really don’t think much of anything. My friends also think it’s a waste of time to try to learn about Shopify’s history.

Autonomy

The Shopify platform gives you a lot of freedom, and the space for independent sites is very good. To have a high-quality website, you can set your own prices, which can be 200–300% higher than Amazon. Amazon, on the other hand, has to pay 15% of the platform fee.

Website

You can put the products on the Shopify website and test them as soon as possible through Facebook to reduce the chance that they won’t sell. Good-selling categories can be sold in large quantities, unlike Amazon, which needs to stock up its overseas warehouse. The number of items in stock depends on a lot of different things. For example, a foreign person has copied one of our company’s best-selling products. Because of this, tens of thousands of PCS products made overseas are affected, and 500W RMB is lost directly.

Cost

Shopify’s costs to run aren’t too high. You don’t have to worry about linking accounts like you do on Amazon. You can do your work on one computer. After you place an order, you can go to the supplier. Ship page.

How to get your Shopify site up and running?

1. Email

You can use gmail email, business email, yahoo email, etc. Using business email is highly recommended. Tencent business email (5 pieces) costs 600 yuan per year. You can, of course, set up an enterprise mailbox with Tencent Cloud. The tutorial is very easy to follow. The URL of the email address that was signed up:

2. Domain name

Preparing a domain name can take an entire morning. Think of a domain name, guitardeals.com, which mostly sold guitar accessories. I remember that a company gave me the domain name linliru.com, which was very random. Someone else’s name was in this domain name.

3. Credit Card

VISA credit card, used to take money out of bound accounts in the background (monthly package fee or APP fee).

4. Paypal

Corporate PayPal is the only kind of PayPal that Shopify’s backend can connect to. Personal PayPal is not supported. Before a friend just did it, it took more than a month to set up a business PayPal account, so it took almost a month.

Costs to open a Shopify store

There are three different packages that cost $29, $79, or $299 per month for the Shopify platform. Has an official 14-day free trial. During the trial period, you can set up the basic store, connect a domain name, upload products, and add Page pages (About us, Contact Us, Shipping Policy, FAQ, etc.). Every month, the fee will be taken out of the linked credit card automatically.

Shopify plugins

The Shopify store has a lot of powerful plugins, some of which are free and some of which cost money. Each plug-in has a different price. Most people choose comment plugins, currency converters, plugins that let you buy more than one thing at once, etc.

Themes

Shopify themes can be free or paid. More popular websites use the Brooklyn Theme or the Debut Theme, while more clothing websites use the Minimal Theme or paid themes. My advice is not to use themes sent by other people, because if a theme used by someone else has uncleaned code, it will slow down your website when you upload it. A simple idea is to buy it on Taobao, where it won’t cost you much—30 yuan will do.

Transaction Fees

Shopify charges transaction fees, like the cost of using PayPal. If a product costs $100 and the customer pays with PayPal, PayPal will charge a fee of 4.4% + 0.3, the customer will pay $100, and PayPal will get $95.3 (100-100*4.4%-0.3). If you currently have a $29 monthly rental plan and pay a 2% monthly rental fee, that’s a transaction fee of $100 * 2% = $2. There is no fee to withdraw to a third-party exchange company, but there will be some exchange loss. Here, 1.2% of Payoneer’s new account is used to figure it out: 95.3% * 1.2% = 1.14 US dollars. From the time the customer pays until you receive the RMB (using a third-party foreign exchange settlement company), the total cost is $4.7 (PayPal fee) + $2 (Shopify transaction fee) + $1.14 (foreign exchange loss) = $7.84.

What is the Whitelist on Amazon?

Amazon Whitelist is a new way for sellers who have TM labels but can’t upload products to sell their goods. Many sellers who don’t use brand filing won’t have to worry about the issue of not being able to submit a brand when creating a new listing thanks to Amazon Brand Whitelisting.

What you need to do to get on a whitelist

• Name of Your Brand
• Lot Number for File Process Report on Inventory
• Image of the item (need to display LOGO)
• Packaging picture (need to show LOGO)

How to get on a “whitelist”

Bulk upload products

• Find [Inventory] in the Amazon Seller Backstage and click [Bulk Upload Products].

• Find [Download Inventory File] on the [Bulk Upload Upload Page] and follow the on-screen instructions to get the template form.

• On the form you downloaded, enter the name of the brand that needs to be added to the inventory file. The form’s fields must be filled out completely. After filling out the form, upload it in batches while you’re doing something else.

You can check the status of the inventory file after you’ve uploaded it by going to [Monitor Upload Status]. Downloading the batch upload files that indicate the error shows the error message and 5665 code.

Start a case and ask to be added to a whitelist

• Find the small help icon in the upper right corner of the Amazon Seller Central page to get to the help page.
• Find the Get Support button on the help page under Need More Help.
• Find [I want to open a store] in Get Help.
• Click [or use the menu to look for your problem] under “Describe your problem.”
• Fill in [Inventory file upload problem] in [Product, product information, or inventory] and the error code in [Please describe your inventory file problem].
• In the contact technique, there are three ways to get in touch. If for any reason you are unable to use the online contact form, you may still leave your email and phone number.
• When you click “View,” the interface for responding to the information you sent will show up.
• The product (logo included), packaging (with batch number and brand name visible), and brand name can all be uploaded after a thorough reading of the guidelines (the logo needs to be displayed). After a few business days, you’ll receive an email with the audit’s results.

When I try to get on a whitelist, what should I pay attention to?

Checking the trademark database is essential before launching a new product or service under a new brand name to ensure there is no danger of infringing on an existing trademark.