Daily Archives: December 9, 2022

These are the different types of independent website shipping:

1. Self-delivery within a country
2. Dropshipping (no supply)
3. A warehouse overseas
4. 4. An online warehouse

1. Self-delivery

The delivery channel is not limited by the independent station itself, and the merchant has to find it on his own. logistics, In the background of the independent station, the company can set freight rates that make sense. At the moment, most independent station sellers do their own shipping from China. Most things that you ship yourself are small and light. The average price per customer unit is too high. Pick four big businesses. express delivery And EMS, the customer with the lowest price per unit will choose the e-mail treasure packet in advance.

Four major commercial express and postal series for independent website shipping

1. UPS: Both America and Europe have their good points.
2. FedEx: Europe and Southeast Asia have their good points, and the Middle East line is a good value.
3. TNT: Western European countries are very good at getting things through customs.
4. DHL’s ability to clear customs quickly and on time is very good, and it works well for Europe, West Asia, Southeast Asia, and the Middle East. The total price isn’t too expensive, and there are different prices for items that weigh more than 21kg.

The first weight + additional weight standard is used by four major express delivery companies. Take Four main express delivery businesses to employ first+additional weight. 0.5kg is the first weight, 20kg is the key value, and 21-70kg is the bulk pricing. Each extra kilogram will cost more. There will be monthly pricing variations, including the fuel cost. The goods’ length and width can’t exceed 120cm. Pay care if you go over or turn down the extra charge. Express mail: EMS is cheaper than commercial express and takes 7 working days. Prices vary. China Postpacket (China Post Air Mail): 15 business days, cheaper shipping, up to 2kg. China Post Air Parcel: 15 business days, 20-30 kg.

Independent Website shipping optimization suggestions:

a. It is recommended to add an estimated freight cost function to the website to make it easier for customers to ask questions and choose a shipping method. It is also suggested to add logistics tracking to make it easier for customers to ask about the shipping status.

b. When setting freight costs, you can give priority to setting up multiple logistics methods and mark the delivery time for purchase. Choose “home,” and make the user experience better. For example, you could offer a commercial express like DHL, which says delivery will take 2–7 days and has relatively high shipping costs. You could also offer EMS, which says delivery will take 15–20 days and has low or free shipping costs.

2. Dropshipping (no supply)

You can find suppliers on the platforms of the international station, 1688, and AliExpress. After an order comes in from an independent station, place an order on AliExpress and let the supplier send the item straight to the buyer.

3. A warehouse overseas

Only when the independent stations are selling well will they be sent to overseas warehouses. Large-scale products are better suited for overseas warehouses, and batches are sent by sea to foreign warehouses. Overseas warehouses make local sales, which can cut down on shipping time, cut down on logistics costs, speed up the return and exchange process, and make customers happier.

Not-so-good things about overseas warehouses:

a. Need to stock up, there’s a risk of having too much inventory and it will raise capital cycle costs
b. It’s hard to run multiple SKUs at the same time. c. It costs more to store inventory and run the business.
d. Changes in the policies of other countries will lead to certain Losses and troubles For new sellers, it’s best to focus on self-delivery at first, and if orders keep coming in, you might want to think about putting up warehouses overseas.

4. Virtual warehouse in another country

The virtual overseas warehouse warehousing mode is a middle ground between direct domestic delivery and delivery from an overseas warehouse. The virtual overseas warehouse has many benefits, such as low cost, low risk, no storage fee, flexible operation, etc. It can control how fast the whole process moves based on how fast the platform needs it to move. To put it simply, it’s to mark the local country for delivery. The actual delivery is from China, but the first track on the Internet shows the local country.

TikTok influencer marketing is a powerful way for brands to get out of the circle, and Internet celebrity marketing can be seen as a quick way to get your brand out there and get people to pay attention to it.

TikTok is popular all over the world and is growing quickly. It has been downloaded more than 2.3 billion times, and there are 800 million active users around the world. Most of the people who use TikTok are young. Omnicore’s demographic data shows that 41% of TikTok users are between the ages of 16 and 24, and that about half of all users are under the age of 34. 56% of TikTok users are men and 44% are women.

Marketing with influencers

Tiktok Influencer marketing is a good way to get customers without spending a lot of money. For every dollar you spend on an influencer marketing campaign that works, you can make $6.50 back. Influencer marketing works because influencers build trust in the minds of the people who listen to them. 70% of teens trust online celebrity reviews more than reviews of well-known artists, and 86% of women use them. Ask for help when buying.

If Gen Z is part of your brand’s target audience, using TikTok influencer marketing is a great idea.

Advantages of marketing through TikTok

Influencers Brand awareness can be raised through TikTok influencer marketing. When you work with influencers, your brand can reach a whole new group of people. This makes it easier for brands to reach their target audience. On the TikTok platform, it is also easier to form a partnership with an influencer.

Many brands choose to work with influencers on Instagram, but it’s hard for brands to get their attention because it’s harder to get followers on Instagram and influencers with a lot of followers often already have a good base. But on TikTok, it sometimes happens that a short video makes a user’s popularity skyrocket overnight, and TikTok celebrities are more willing to work together.

Short videos on TikTok also give people a lot of room to be creative, and good native ads come out all the time. It is a great place for Internet stars and brands to market themselves.

How to find the right person with power

TikTok is a gold mine for brand influencer marketing, but the cost of becoming a star on the app is low and there are a lot of influencers. How do companies find the right partner?

Find “peers”

First, find “veteran” influencers in the niche of your brand. A fitness sports brand, for instance, might choose to work with personal trainers or athletes. Influencers who work in the same industry as the target brand not only have insider information, but their fans are also the target brand’s customers.

You can also look at what your competitors are doing with influencer marketing. If you know yourself and your competitors, you can win a hundred battles.

After you’ve found possible partners, take the time to look into their social media pages to learn about their audience and how often they interact.

Use the search tool for Tiktok influencers

Brands can use the TikTok influencer search tool to quickly find the right influencer candidates by setting certain parameters.

• Find things by country

• Look by subject

• Filter by engagement rate

• Sort by size of account

• Filter by average video views

• Use a name or user name to search

• Check at each influencer’s engagement rate, number of followers, number of video views, and other stats.

Once the search parameters have been set, the search results can be exported to an Excel spreadsheet.
These tools also give brands information on how to get in touch with influencers, like their Instagram, YouTube, and email addresses.

Do research on Google Search

A simple Google search can also turn up lists of influential people that brands can look into. You can use Google to look for the following words:

• A list of TikTok influencers

• TikTok influencers plus an industry or a niche market

• Influencers from the US ( American TikTok influencers)

In addition, you can also search for influencers on other platforms to see if they use TikTok. Holly Humberstone, a musician, is a very popular person on Instagram. Google “Holly Humberstone TikTok” to see Holly’s TikTok account, the number of people who follow her, and news stories about her career.

Moreover, you can search for trending topics or hashtags in the TikTok app, as well as on Influence Grid and Google.

Working with other groups

Working with institutions is another way. Based on the brand’s marketing goals and strategies, the agency will find the best influencers and encourage them to work together to get all of the hard work done.

But saving trouble costs money, and brands can choose based on their own needs.

How to get in touch with people who are popular on TikTok

After finding the right influencer, how do you get in touch with them and ask if they want to work together?

Contact via email

On the homepage of an influencer’s social media account, there is usually an email address. Getting in touch by email is more professional and shows that you are serious about working together.

When editing the content of an email, make sure to change some general frames and messages as well as content that is specific to each influencer. Take the recipient as your main focus, talk about what they do for a living, briefly describe the brand, how this partnership will help the other party, what the terms of the partnership are, etc. Use a conversational tone to show that your brand is real.

Email template for reference:

Hello, [first name!]

I hope you’re having a great Monday! I’m John from the company ABC Nutrition. We make supplements for athletes that are of high quality. Your “Vegan What I Eat in a Day” TikTok video showed up in my feed, and I really liked it. A breakfast of protein oats can’t go wrong.

We’re about to start selling a new line of vegan protein powder, which is why I’m reaching out to you. I thought you and your audience might want to know since you’re a vegan. Would you be interested in getting paid to show off this product in a TikTok video? We would be glad to send you a free case of protein powder.

Shoot me a message back if you’re interested and we can set up a time to connect via phone.

Thank you for taking the time, and keep killing it!

Hello [name]!

Have a great Monday ! I’m John from ABC Nutrition, a high- quality supplement for athletes . I saw your “Vegan What I Eat in a Day” TikTok video in my feed, and I loved it. Breakfast protein oats are always a good choice.

We’re about to start selling a new line of vegan protein powders that we’d like to suggest to you and your vegan fans. Are you interested in doing a sponsored TikTok video to showcase this product? We’d be happy to send you a box of protein powder for free.

Send me a message if you’re interested, and we can set up a time to talk on the phone.

Thank you for your time, and all the best to you.

Send a follow-up email a week later if you don’t hear back to make sure the first email wasn’t ignored or marked as spam. Keep a friendly tone in mind. Don’t bother if you still haven’t heard back.

If they say no and don’t want to know more about the product, thank them for their time and move on to the next person on the list.

[Welfare] TikTok, Instagram, and Pinterest are the three best traffic sources for selling dry goods. They are all in Indie Weekly, which you can get for free by clicking the orange word.

Contact via Instagram DM

If you can’t find an email address, you can also send a direct message (DM) on Instagram. The private message shouldn’t go on for too long. Keep the message friendly and short.

DM template for a reference:

Hello, [first name!] I am John from ABC Nutrition. I like seeing the vegan recipes you post and following your account. We’re putting out a new vegan protein powder, and I was wondering if you’d be interested in working with us? If that’s the case, we’d be glad to send you some for free. We can set up a call to talk about more. Tell me your thoughts!

Hello [name]! I’m John from ABC Nutrition, and I really like the vegetarian recipes you post. Our company is about to release a new vegan protein powder, and we’d like to know if you’d like to work with us. We’d be glad to send you some free products. If we can, we can talk on the phone to talk about more details.

How to get the most out of working together

Set goals for activities

Before forming a formal partnership, you should first figure out the brand’s marketing goals, such as increasing brand awareness, increasing the number of people who interact with the brand, or making more sales. Write down a specific list of goals so you can measure how well the campaign did.

Figure out how you will work together.

Find out the terms of the partnership, such as who will pay for what, whether free products or money will be sent, and what the brand’s content requirements and deadlines are for the video.

Music /Visual Elements

There are many kinds of videos on TikTok, such as:

• Dance video

• Collaborative video ( fans can continue the original video and create “dolls”)

• Challenge

The video’s music and visuals can be put together in an endless number of ways, using the creativity and social knowledge of the influencers to make the best possible content for the brand.

Draw up a contract for TikTok influencer marketing.

After negotiations, the contract is written up, and it should include the following ten things:

• Handle wrongdoing

• Endorsement disclosure

• specific activities

• No one else can do it

• Who owns the content?

• Pre-approval

• Time to stop working together

• Payment

• Metrics

• misleading info

It’s best to work with an attorney to make a contract, make sure everything is legal, and protect the brand and influencer’s interests in case something goes wrong. As soon as the contract is signed, the work can start!

“What is Tiktok Store Group Why make a group of stores? How does the store group for TikTok work? This article explains what affiliate marketing is and how it works.”

Tiktok store group used to be very popular in the circle, and most sellers wanted to know what was going on. In fact, the core of store group gameplay is the affiliate marketing of the seller’s backstage. With store group gameplay and experts bringing goods, the order rate of small stores, the chance of making explosive models, and the conversion rate can all be improved.

You will learn the following from this article:

• what is the TikTtk Store group?
• Why make a group of stores?
• How does the store group for TikTok work?

————————————

What is Tiktok Store Group?

People who work in e-commerce have been using store groups for a long time. The “store group,” as the name suggests, is a group of different stores. Merchants will build large-scale stores in batches, standardize operations using SOPs, and employ batch copying and uploading to use many stores and products with the group as the hub. It can be thought of as “casting a wide net” to get as much traffic and market share as possible.

Electronic business platform store groups in many domestic and foreign

Playing is now varied. In the TikTok Shop, the store group is largely alliance-brought goods. By inviting and passively seeking skilled people, we acquire a lot of commodities. This lets us split up the store group.

Here’s a rundown for first-time sellers who haven’t started yet: what is affiliate marketing for TikTok? How to find the person in the alliance who brings the goods?

After clicking the account in the background center, merchants who have applied for TikTokShop can go straight to the “Alliance Bringing Goods” page in the upper left corner of the Merchant Center’s home page.

The store group + expert delivery model has four main benefits:

Get the word out about the platform

When compared to a single popular SKU, creating multiple popular single product links in a single store can increase the chance of intercepting platform traffic. But a single store still has a limited number of explosion models it can make. At this time, you need to use the store group method to create multiple explosion models through the Combo of “multiple stores + a large number of talents bringing goods” to catch more platform traffic. to make it more likely that users will see a single product.

Lower the risk of running a single store

people think that Amazon and Other e-commerce companies that use platforms know that you can’t put all of your eggs in one basket. Once the top store, which took many years of hard work to build, starts getting complaints, demotions, or even bans, it will be very expensive and time-consuming to build a new one. So, a multi-store layout is also a strategy that a lot of companies will use to spread out the risks of their investments.

Use keywords and make it more likely that something will go wrong.

By adding more stores and popular SKUs, customers are more likely to see our products when they: (1) search for keywords in related categories; and (2) swipe through short videos and live broadcasts of goods being delivered by people. There are probabilities of things.

Improve the quality of materials and the rate of conversion

There is no limit on how many merchants can bring goods for us, and they can choose from a wide range of high-quality and vertical people. Affiliate marketing can save merchants money compared to building live broadcast rooms and teams for goods, which can increase the number of sales.

How does the Tiktok store group work?

Get in touch with experts

A. Go to the store’s backstage and look for “My Account,” “Bind TikTok Account,” and “Bind New TikTok Account.

B. Type in the TikTok username or TikTok UID to send a binding invitation, but pay special attention to:

• The account holder is older than 18

• “The account is in good shape.”

• The country where the account is located is the same country where the store is located.

Sign up for the affiliate program and look for people to work with.

Merchants can find the right people to promote their products by joining the TikTok Shop affiliate program. Please note that short videos and live broadcasts won’t be open to products that haven’t joined the alliance.

The Alliance Brings Goods to the Merchant Center

https://affiliate.tiktokglobalshop.com/seller/dashboard

The three plans are:

Open plan

All experts in the alliance can see the open plan and can apply to bring goods for the goods they want. After the merchant approves the application, the experts can start planning how to bring the goods.

Orientation Plan

Merchants can ask certain experts to help bring goods, and experts can start bringing goods as soon as they accept the invitation from the merchant.

Store Plan

In the Merchant Center, a merchant can set a single commission rate for all products.

The commission rate is shown in the following order: Targeted Plan > Public Plan > Store Plan.

We should focus on the [public plan] and the [targeted plan] to make sure that the products are actively found and brought by more experts without having to send invitations or do other tasks. Also, it’s important to note that experts can’t see the store’s goods until the [Public Plan] is set.

Let me show you how to open a plan by using the open plan as an example:

1. Plan Management – Public Plan – New Public Plan
2. Editing commission rate (usually not less than 10%), free sample plan (such as support, will incur costs such as postage). Lastly, press “Submit” to make a creation that works.
3. If the master is interested in the plan and applies to bring the goods, you can see all the applications in [Manage Master Application]. Make sure to process it on time.
4. We can also ask people who bring goods to Daren Square to join us. If there is contact information, check it to see if you can talk to them offline. If the contact information is not shown on the master, click “Invite.”

[Special Reminder]: Please invite the right people.

1. Each week, you can only invite up to 20 different talents.
2. You can only invite the same person once a week.

You can choose between fixed commission and commission settlement after clicking the invitation (you can choose both).

Fixed commission: Ask people who are good at promoting to work with you on a fixed commission.

Commission settlement: Ask experts to work with you to promote the goods in exchange for a commission based on how well the goods do.

Next, decide if you want to offer free samples and information about invitations.

When you send a message, make sure the words you use are kind, appropriate, and right. I’ll give you an English example to use as a guide:

Dear XXX (calling the name of the person is convenient for getting closer),

I’m XXX (your English name). Nice to e-meet you! I’m texting you to ask you to help us promote our products: (the name of the product you want to promote and a short description of it). If you’re interested, please don’t hesitate to get in touch.

(Please include your contact info)

Kind Regards,

XXX

No matter if the master has filled in the contact information or not, he can send the merchant’s own contact information to the master through the “Invite” button, explain his brand information and cooperation intention in the dialog box, and view and manage himself on the “Invitation History” page. The invitation issued to build a relationship with the master.

The master who says yes to the invitation will reach out to you and try to work together.

【Special Note】

Merchants are told to sign up for a WhatsApp account and keep in touch with talents they’ve worked with in the past.

Let the product go into the “recommended” spot and be chosen by a lot of experts.

We just discussed how to connect with the store’s channel skills. Let the talent actively look for our stuff. That’s the most crucial aspect of “store group + talent.”

I think this is something that everyone who has made a TikTok master account knows about. When the store has opened under the expert’s authority, you can freely look at the items, choose the ones you want to buy, and hang them in your window. And there aren’t that many products here. To get the recommendation position, you need to be at the top of sales or organic traffic on every country site with an affiliate program that has opened.

The product pool is updated every day, and the standards are set based on how much competition there is that day, which is pretty much inseparable from how orders are placed. So, the core of the store group + expert game is making sure that your product sales have an absolute advantage and making SKUs that are popular.

Three Kinds of Amazon Advertising

a. Sponsored Products

It was Amazon’s first type of advertising and has always been about promoting products.

b. Sponsored Brands

It’s a brand promotion that Amazon has been running for the past two years, mostly to help brand sellers get their names out there.

c. Sponsored Display

It’s a type of ad that Amazon just added recently. It is mostly put in the station where the train is going and outside the station.

At the moment, most sellers choose Sponsored Display, which is the advertising space inside and outside of Amazon.

SD ads will show up in a number of places on the Amazon home page, including the top banner, the side of customer reviews, the related products section, and below the brand name.

It also uses different ways to reach relevant shoppers at all points in the shopping journey, such as when they are searching, finding, and buying products on and off Amazon.

What Sponsored Display ads do

Awareness:

Make people aware of your product to reach more people and get your product more exposure.

Conversion Rates:

Help sellers target specific products or categories or reach audiences who have viewed, viewed, or bought similar products to help you grow your customer base.

Accuracy:

Cross-sell or up-sell items to people who have already bought from you.

SD advertising space display can not only increase the likelihood of a sale and make people want to buy, but it can also raise brand awareness and bring people into the store.

Delete anything that doesn’t follow the rules.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.