Custom packaging for ecommerce is the difference between a delivery and a brand experience. Every order that leaves your warehouse is a physical touchpoint — one of the few moments in ecommerce where your brand occupies the same physical space as your customer. According to a Dotcom Distribution 2025 packaging study, 40 percent of online shoppers say they are more likely to share a purchase on social media when it arrives in branded packaging, and 52 percent say premium packaging makes them more likely to reorder. That is marketing and retention working simultaneously  from a box. This guide covers every element of custom ecommerce packaging: the types available, the realistic cost per unit, the unboxing strategy that drives repeat purchases,