About: Fulfillmen

What is a Product/item code?

Global Trade Item Numbers (GTINs), which are also called commodity numbers, are a unique set of codes that are used to identify goods. People also often call these codes “barcodes.” Every item that is sold must have its own number.

If you sell shirts in three different sizes, each size will have its own item number.

But some products can get out of having a Product Number (GTIN). If the item does not have a barcode or an item number that can be scanned, you can ask for an exemption. If a product is not approved for an exemption, the product code must be entered in the product code field. When adding items to Amazon’s catalog, the Universal Product Code is the most common product code (UPC).

Where the product code can be found

On the package or cover of the product, the product code is either above or below the barcode.

If a product doesn’t have a product code, where can I get one?

You can ask the manufacturer for the product code. If you made the product yourself, GS1 will sell you a product number (GTIN).

Amazon uses the GS1 database to make sure that item codes are real. Instead of buying the product code from a third-party product code seller, it is best to buy the product code directly from GS1. Can go to http://www.gs1.org/ to find out more about how to buy GS1 product codes.

How to ask for an exemption from the commodity code

Before starting to apply for an exemption from the commodity code, check to see if the following information is ready:

• name of product
• 2 to 9 pictures that show the product and packaging from all sides. The following must be true about these pictures:
• The brand name on the product or packaging in the photo must be the same as the name you put in when you applied.

• Photos must be real and show the product and packaging from all sides. The best way to take this kind of picture is to hold the item and its packaging in your hand or put it on a table.

• Branding that stays on the product or packaging for good.

• Barcodes that have been approved by GS1 must not be on products or packaging.

Application Process

When you click “Apply for a UPC exemption,” you’ll go to the page for exemption applications and be able to start the application process for a commodity code exemption.

At this point, you’ll be taken to the “Apply for a GTC Exemption” page, where you can apply for a commodity code exemption. When “Apply for GTIN Exemption” is typed into Seller Central:

Process

1. Click on “Select.” “Select product category” will appear on the page at this point.

category)” menu.

2. From the menu, choose the product category that fits the item being sold.

3. If you fit into more than one category, click “+Add more categories.” Then enter.

4. Type the name of the brand in the Brand/Publisher field.

a. If the product doesn’t have a brand, type “Generic” here.

b. Click +Add more brands/publishers to add a brand or publisher if the product is owned by more than one brand or publisher.

Note: Sellers can add as many products as they want to this page without having to apply for exemptions for each brand or category.

5. Click “Check for eligibility”. If the product doesn’t meet the requirements for exemption, please wait until a product code is available before listing it. If the product qualifies for the exemption, the page will show a list of product categories and brands that are exempt from the product code.

6. If you confirm that your brand name also meets the requirements for exemption, please click “continue to submit the certificate.”

show proof: The supporting documents must be sent in one of three formats: JPEG, TIFF, or PDF.

Note: You won’t be able to click “Continue to submit proof” if the product doesn’t meet the GTIN exemption requirements.

7. Post pictures of the product and its packaging from all sides.

8. Click “Submit Request”.

Fulfillment By Amazon is the next evolution of AmazonShip. For commercial purposes, the vendor ships the items to an Amazon FBA warehouse. Amazon will assist in the picking, packing, and shipping of customer orders. Although this line of work may seem ideal, a solid stocking capacity on the part of the vendor is essential. Initial investment is relatively significant because of the required amount of preparation time in the Amazon warehouse.

It is not advised that first-time, independent vendors go this route. There will be no issues if a team of sellers operating more like factories reach out to the FBA business, and Amazon will even provide some traffic help.

Thus, more Xiaobai sellers will choose for FBM services if they wish to follow in Amazon’s footsteps in cross-border e-commerce. Fulfillment by Merchant or FBM, is its own fulfillment service. In Amazon, vendors can list their wares for sale. In response to an order, the seller will prepare the items for shipment, and then send them along the international logistics chain to the final destination.

Advantages of Amazon FBM

With FBM, vendors can increase their stock-keeping unit (SKU) count without increasing their warehousing footprint at Amazon. When merchants are at a loss for what to stock, they often count on a steady rise in product distribution. This service has the potential to be successful because it requires little to no initial capital investment, but it also has some drawbacks.

Disadvantages of Fulfillment by Merchant

FBM service has the drawback of being quite onerous and time-consuming for vendors. In the first place, the seller needs to act as a customer service to handle a series of client problems when the number of customer orders is huge but not obvious.

Shipping from China means a longer total delivery time, more complicated logistics, and less direct influence over product quality. Sellers may grow weary of fielding questions and dealing with issues relating to subsequent returns and exchanges.

There is growing consensus that the Amazon platform’s stringent controls make widespread product distribution impossible. Even if they can’t pass, there are still people on foot. Is that the metal? It’s possible for this reason, but it really only applies to your own life. They have to resort to the mass distribution when they lack the resources, product range, and operations staff to pursue any other option.

Conclusion

Which begs the original question: will FBM be successful in 2022? It’s possible, but merchants interested in FBM should give serious thought to whether or not their individual situations make them good candidates for the service.

Since 1995, when Amazon sold its first item online, it has grown to become the biggest online store. This has changed the way we do business and shop. Most e-commerce businesses need their own website to bring in customers, sell products, ship orders, and help customers with problems. A seller who lists items in the Amazon Marketplace, on the other hand, can use a variety of Amazon’s services and reach a large number of its users.

Amazon is by far the most popular shopping app in the U.S., with 150 million users. Small and medium-sized businesses in the U.S. sell more than 4,000 items per minute on Amazon. But even though it gives everyone chances, not everyone is successful on the other side. You can learn both how to sell and how to make money on Amazon by reading books. Here are a few things you should know if you’re thinking about sleeping with Amazon.

It charges many fees

Like any other business, Amazon needs to make money. You can be sure that Amazon will get something out of every way to make money. Their Fulfillment by Amazon (FBA) program, for example, gets your product to more customers, but it can cost hundreds or even thousands of dollars in fees to set up, receive, and store the product. Before you sign up, find out how much Amazon will charge to ship your products to your customers. This way, you can recalculate your profit margins and not be surprised by the costs later.

What’s next for online shopping and digital stores?

It’s hard to get ahead

With 1.5 million sellers and growing, there is bound to be competition on Amazon. It’s very important that you try to stand out. Use the information that makes you a unique seller to learn about the Amazon Marketplace and find your niche. If you’re building a brand, you can protect it by registering your brand name as a trademark and telling the Amazon Brand Registry. Get ready for a price war if you want to sell a lot, but standing out from your competitors can still give you that extra edge you need to win.

FBA wins every time

Through the Fulfillment by Amazon (FBA) program, you can store a large number of your products at Amazon fulfillment centers. Amazon will then ship your orders for you. As a perk, your product will be listed as Prime Eligible, giving you access to a group of shoppers who are more likely to buy. Your number of orders will skyrocket, but it will cost you. The FBA fees cut into your profit. So, you might prefer to fulfill orders yourself and make more money, but you can never compete with your own FBA listing. This can make it hard for you to be your own boss as a seller, so think carefully about it before you sign up.

All buyers like a unique selling point

If the buying process is better for your customers, even on Amazon, this unique selling point (USP) can make the difference between whether they buy from you or a competitor. Your selling point should have something that makes people want to buy your products, like a funny description, a free bonus, or a better warranty. Read reviews or ask customers for feedback, and then use this information to figure out why people choose your products. Use this unique selling point as part of your brand.

It is global

Your customers are everywhere that needs your product, so don’t just think about your own country. Amazon can ship your items anywhere, no matter where you are. This means there are places where you could be selling, but aren’t. You can reach more customers and make more sales if you put in the work and look into possible international markets. This will help you make the most of what Amazon has to offer.

Listing doesn’t guarantee a sale

Anyone can list a product on Amazon, and in theory, anyone can find it. However, Amazon is a big place, and just because a product is listed doesn’t mean it will sell. Don’t think that making an account and listing your product will turn you into a hero. Use the above tools to find out how many searches and sales your competitors get. Adjust your listing. Use Amazon’s platform for ads to run ads. If you work hard to make sales, you will get them.

Amazon is full of chances to make money.

Even with all the hoops you have to jump through, the best thing about selling on Amazon is that it really does give anyone who is willing to work hard amazing opportunities. If the margins and competition don’t drive you crazy, the volume, scale, and resources are unmatched. It might be the perfect place to sell your products, but there are so many options, tools, and services that you should take the time to look into all of them to find what works best for you.

Not every ecommerce business lists on Amazon, and not every Amazon seller has their own ecommerce site. Both are good ways to run a business online, but keep an eye out for new growth opportunities that come with new technologies. If the first 30 years of Amazon have taught us anything, it’s that we should pay attention to new ways of doing business, because the next one might be just what your business needs to grow.

There are a lot of things that brands and their marketing teams need to keep track of these days. They need to keep track of how many likes, followers, retweets, comments, shares, tags, mentions, and so on they have. Also, if your business is still going strong, especially after the COVID-19 pandemic, you should remember to be thankful.

When you have more than 20 social media networks for marketing, it’s challenging to monitor your Google ranking. Don’t social networks change the way people look for information? Have these channels gotten to the point where they can replace Google?

Should you still care how you rank on Google in the year 2022?

Google has around 86 billion monthly visits, according to Statista. Facebook generates 20 billion monthly visits, while Instagram and Amazon have over 4 billion. In fact, Google has been the most popular website for the past ten years.

So, yes, you should still care how you rank on Google in the year 2022.

Getting a high Google ranking is still one of the hardest things to do, even after 10 years. First of all, it’s tough. Hosting Tribunal says that every day, about 2.75 million posts are made on WordPress alone. Second, you need to figure out how Google’s algorithm works.

We’ve put together a list of 15 SEO practices to help you figure out how to rank higher on Google. You might already be using some of these tips, while others might be new to you. You should look at each and make improvements in the new year.

15 SEO Tips to Rank Up in Google

Pay attention to on-page SEO

On-page SEO will still be easy in 2022. It’s quick and gives speedy results. It’s anything you can edit on your website’s pages, like headlines, page names, and graphics. Off-page SEO makes your site relevant to search engines. Getting additional backlinks is one way to do this, which we’ll discuss later.

Here are some of the best things you can do for on-site SEO:

• Put your keywords at the beginning of your title tags.
• Pay attention to making long-form content (aim for at least 1,800 words)
• Put your keyword on the page two to three times (keyword stuffing will get you the opposite result)

Don’t forget about technical SEO.

Technical SEO, in short, means making sure that your website is set up in a way that makes it easy for search engines to crawl and index it. Content is still king, but all your work will be for nothing if search engines can’t find, crawl, and index your pages.

For instance, you’ll have to make sure:

• All your pages are secure
• Your site is set up for mobile users.
• You haven’t copied someone else’s work or put similar things on different pages of your own site.
• Pages load quickly
• Every link works.

Don’t settle for content that isn’t very good 

Backlinks, which are links on other websites that lead back to yours, are a big part of how Google ranks websites. So, getting people to share your posts on social media should be one of your main goals. And you can only expect people to do that if you regularly post good content.

Backlinks not only show that other people find your content useful, but they also show that you know a lot about your niche. And the more people who link to your content, the more Google knows that your content is trustworthy and worth sharing.

But you can’t just make content, sit back, and hope that other people will share it. Instead, you should try to get it by contacting other authoritative websites and brands and asking if they would be interested in publishing a guest post you’ve written. So, you can add your own links to content on your website that is relevant. Your domain authority (DA) score can also go up if you get high-quality sites to link back to yours. Again, this strategy will only work if the content you make is good. This means you should be careful not to come across as too spammy, which is a common mistake people make when writing guest posts.

Overall, quality, relevant content is more important than the number of keywords on a page these days. We said earlier that you should try to write at least 1,800 words, but posts with more than 3,000 words work even better for getting links. After all, it’s not the keywords on their own that keep people coming back to your page, but the quality of your content as a whole. In other words, the best way to get to the top is to write something that is important, interesting, and well-written.

Make links within your site

We’ve talked a lot about how important backlinks are, but you should also work on creating links within your own site. A link that goes to another page on the same domain is called a “internal link.” In short, they help Google find your web pages and put them in its index.

When you use internal links, one of the benefits is that the anchor text can be the same as the content. So, they’re easy to make and you don’t have to rely on other websites. You should put the internal links as close to the top of the page as possible. This can also help lower your bounce rate.

Include LSI keywords in Your SEO

Latent semantic indexing, or LSI keywords, are related phrases that a search engine like Google can use to figure out what a page is about. But they are not all the same. Instead, they are phrases and words that are related to your main keyword.

For example, if your main keyword is “influencer marketing,” LSI keywords could include words and phrases like “social media,” “marketing campaigns,” “brands,” “Instagram,” “marketers,” “endorsements,” etc. You know what I mean.

You can still use synonyms, but you’ll also need to use LSI keywords. This is because search engines have changed over time. Today, you don’t have to use too many keywords on a page so that Google can figure out what it’s about.

In fact, it’s no longer enough to just optimize your content for a small number of keywords. Google is more interested in what your page is about overall. So, it will check if your content is about the topic by looking for these kinds of keywords.

Also, using LSI keywords helps improve the depth of your topic, which helps with relevancy. In 2022, it will be more important to know a lot about a subject (hence, the preference for long-form content). So, make sure to build and expand your content around other related keywords and subtopics as well.

Since there are free online tools that will do this research for you, you have no reason not to put in the “extra effort.” You can look at tools like LSIGraph or KeySearch to find LSI keywords that are relevant.

Expertise, Authority, Trust

These are the three things that Google looks at to figure out where your website might rank. Even more so if your website is about so-called YMYL topics (aka your money or your life). Most of the time, these include information about health, law, safety, or money.

Expertise means that your author has a good reputation and a lot of experience (s). Will people who visit your website find content written by authors they can trust and who have a lot of experience? You can show that you know what you’re talking about by putting short author bios on your website, like I have.

Authoritativeness has mostly to do with your online reputation and how well known you are. That’s another reason why it’s important to have authoritative sources link back to your content. For example, a press release can be helpful if you want the right kind of press to talk about you (in SEO, there’s such a thing as “bad publicity”)

The other two things have a lot to do with how trustworthy someone is. If you’ve shown that you know what you’re talking about and other sources look to you for information, Google will see you as reliable.

A lot of the other tips in this blog post can help you improve your E-A-T score in the long run. For example, high-quality articles can show that you know a lot about your niche and make your business look like an authority. Site security can also help build trust.

Match the searcher’s goal

Do you know what your readers want to know about the things you’re going to write about? You might think they already know all the basics about a topic like influencer marketing and want to know all the in-depth details, or vice versa.

Google basically gives more points to the websites that share the content that people search for the most. What do the people you want to reach usually type into Google’s search bar? Do they use the Internet to find how-to guides, examples from real life, or tips for beginners?

One way to make sure your content matches what people are looking for is to look at what’s on the first page. Do your articles talk about those things? If not, look at it as a chance to update some of your older content so that it fits better with what your target audience is looking for online right now.

Lower your “bounce rate”

If people land on your site, look at one of your pages, and then go back to the search page within a few seconds, it will hurt your search rankings. Google sees this as a sign that people aren’t happy with your website. In other words, if your bounce rate is low, it means that people like to look around your site.

A low bounce rate is good for your search engine ranking, and it also gives visitors more time to learn about your brand, which can help boost sales and customer loyalty. At the end of the day, isn’t this what you really want?

To lower your bounce rate, make sure that all of the most important information is above the fold. This means that visitors shouldn’t have to scroll down to find what they’re looking for. Adding a table of contents or a summary like we do can also help visitors go straight to the section that answers their question. And adding visuals like infographics and videos is a must if you want your content to be easy to understand, which brings us to our next SEO tip.

Incorporate video

Content and keywords have been written about a lot. Most of the time, this is right away linked to written content like blog posts, white papers, reports on the state of the industry, etc. But video can (and should) also be used as content.

In fact, video carousels are a more common way for videos to show up in search results now than they were in the past. Remember that Google gives you more than just text results. It also gives you video, images, and news articles to make your experience better.

You can embed videos on your website, but it can also be helpful to make your own YouTube channel where you can upload these videos. Not only will it get Google’s attention, but it can also keep people on your site longer, which also tells search engines that your site matches what people are looking for.

Share statistical data

You can also try to include information, like facts and numbers, that other bloggers can use on their own sites. Statistics are often linked to by the people who make content, which can earn you valuable backlinks.

You could, for instance, add it as an infographic. As we’ve already said, adding visuals like infographics can also help lower your bounce rate, which will improve your page’s ranking on Google.

If you read our blog often, you’d know that we love to share statistics. As shown in Exhibit A, or the screenshot below, it has helped us make a lot of backlinks (and from authoritative sources, if we may boast a bit).

Get more people to click on your ads

Even though rankings are important, you should also pay attention to your organic traffic. After all, what good does it do if your target audience finds your site through an online search but doesn’t go to it? This is why it’s important to keep an eye on your click-through rate.

Focus on your metadata, like the URL and the metadata description that shows up below the search result, to get more people to click on your links. It might not seem like much, but if this information looks useful and trustworthy, your click-through rate will go up, which will help your rank.

All things considered, URLs that are shorter and still explain what they are are better. Don’t be afraid to play on the emotions of your readers in your title tags. This is one of the few chances you have to persuade people to click on your link.

Make a Google My Business page for your business

By making a Google My Business page, a business can also improve its Google ranking for local searches. In short, a Google My Business profile lets you control how your business shows up on Google products like Search and Maps.

So, make sure that all the information about your business, like your contact information, business hours, and address, is correct and full. Google’s help page says that relevance and prominence are two of the most important things.

Google will find it easier to match your Google My Business profile to the right searches if it closely matches what your target audience usually searches for. Also, if more people review your business on Google, it can help your local rank on Google.

There are a number of Google My Business scheduling tools and platforms you can try out to help you with this. You can look at Loomly, ContentCal, Sendible, and Social Pilot, among other things. Most of these will not only help you with Google My Business, but they will also work with other useful social platforms.

Look over your brand and its content

Your overall brand can also have an effect on how you rank. As was already said, your Google E-A-T score is based on whether or not people can trust your brand. Do people think you know a lot about what you do? Even though the quality of your content is very important, it won’t help as much if you don’t use your brand consistently.

Also, even though most of the focus is on making more content, don’t forget to review the content you already have. If your knowledge or standards have grown since you wrote a post, it’s best to get rid of it. Maybe the needs of your audience have changed? No matter what, don’t leave content on your site just because you think that more content will make you look better. Quantity shouldn’t take the place of quality, just like many other things in life.

Keep track of how well you did.

Not only should you do regular audits of your brand and content, but it’s also important to keep an eye on how your SEO is doing. Even though it won’t directly help your SEO (Google won’t know about this step), what’s the point if you don’t know how much organic traffic you’re getting? This is also a good way to make sure that you are ranking for all the keywords you’re aiming for.

Also, does the increase in traffic lead to more sales and customers? SEO takes time, and if you don’t keep track of your results, you won’t know what to change or if it’s worth your time.

Don’t be scared to hire professionals.

Even though you might leave more technical things like mobile optimization and web page speed to the pros, that doesn’t mean you should do everything else on your own. Whether you need a freelance content writer or a user experience (UX) designer, or if you need help with something else, hire a professional. We’re talking about how you show up online. That’s a lot on the line.

Conclusion

If you have been afraid of SEO in the past, don’t bring those fears into the new year. We’ve given you a long list of things to do and change, but as you may have guessed, many of them are related.

For example, if you have high-quality content, you will get more backlinks, which will increase your credibility. If you speed up your page, your bounce rate will go down, which shows Google that people trust your site. You know what I mean.

So, even though it may seem like too much work, if you’re working on one part, you’re also working on improving a number of other parts. And if you don’t know where to start, your content is a pretty good place to start. All clicks lead back to your content, after all.

More individuals are unhappy with the old ways of communicating and getting things done as global e-commerce grows. E-commerce that is social and easier ways to talk to people make them more likely to be accepted.

Jerry Zhang, business director of Meta Greater China, says e-commerce is no more a one-time affair for first-time online shoppers who want to keep in touch with online merchants. Online merchants also want to keep in touch with customers. Convenience is a must-have tool, and user behavior is changing in a big way at the same time.

Live shopping events in the U.S. will generate $25 billion in sales by 2023, and more people are shopping on mobile devices, which let them virtually try on clothes and see what a house will look like. You can also talk to merchants one-on-one from home to find out more about their products.

Exploratory e-commerce is based mostly on meta. Most of the time, Meta technology is used to help people find new brands or products online. More than 74% of US users polled said that Meta will help them find new brands and products.

First, Meta’s ability to send messages can help more customers move from the “discovery” stage to the “purchase” stage.

Globally, 68% of adults are more willing to do business with a company that offers messaging services.

Also, most people are unhappy with traditional ways of communicating with businesses. 54% of foreign adults stated traditional business communication (phone, email, face-to-face) is bothersome. 72% of poll respondents say waiting on the phone for a business employee is a waste of time.

More users prefer to talk to merchants privately, therefore texting is becoming more crucial.

75% of adults around the world want to message businesses like they do friends and relatives. This shows that consumers are very willing to build relationships with businesses.

Conversational marketing is very popular in the Asia-Pacific region, where two-thirds of users are used to talking to brands.

Jerry says that the best thing about conversational marketing is that it makes the unreachable accessible anytime, anywhere. People use different ways to get to the website. When choosing a product, they can either leave or wait for the merchant to respond. Using quick communication capabilities, the merchant can answer queries and try to sell the order.

Second, conversational marketing can help every step of the way when a customer is shopping.

In addition to the customer service help mentioned above, it can also help shoppers before, during, and after shopping. It can entice users with adverts, offer product information, and help customers place orders using shopping guides. Or, through the system that is linked to CM, users can get special deals and increase their loyalty.

68% of respondents sent a message to the seller when researching items or services, and 60% asked about purchase concerns.

From 2021 to 2022, e-commerce customers in 15 Greater China regions took part in a test that shows Messenger direct advertising can not only encourage customers to make a purchase, but also help them throughout the whole customer journey.

75% of the tests show that users who have seen direct Messenger ads will watch more content. 80% of the tests show that users who have seen direct Messenger ads will add to their shopping carts. 73% of the tests show that users who have seen direct Messenger ads will return more often, and 82% of the tests show that users who have seen direct Messenger ads will buy more. In the end, the rate of return on advertising went up by as much as 2.43 times.

Meta has three of the world’s most popular messaging apps.

With 1.3 billion Messenger users, 1 billion monthly active Instagram users, and more than 2 billion monthly active Whatsapp users in 180 countries, each app can help users keep in touch instantly and share their thoughts and ideas, and each has its own benefits.

Messenger can make the process more personal, and users can start conversational marketing directly from the Facebook backend or work with platform development partners to add CRA for a more customized experience.

Whatsapp’s goal is to let anyone talk to and do business with any business. It will start with an app and then add APIs to build a more complete shopping experience.

People use Instagram to connect with people, brands, and things they like. This can be set up from the Facebook backend, or you can use Instagram’s API to provide a complete solution.

It is also possible to use the features of the three apps in different ways to make spreading messages a better experience.

For example, you can use Messenger or Instagram print ads to remarket directly to users who have seen a product but haven’t bought it yet. You can encourage them to start a conversation with the brand and use chatbots to automatically ask questions to figure out why consumers haven’t finished their purchases and make personalized suggestions, like other colors, styles, etc., to get them to buy.

Creating a personalized Messenger or Instagram Direct experience for customers can help brands increase sales and may also help them spend less on advertising than other channels.

Conclusion

Before a customer shops, you can recommend products to them using the product catalog, discount information ads, and CRM, or answer their questions.

In the later stages of shopping, information advertising can be directly linked to the order system and CRM, and the live shopping feature can also be used to encourage consumers to buy.

After a customer buys something, the company knows more about them and can send more personalized messages, such as ads for discounts, and skip regular notifications. This can encourage customers to buy more and buy the same brand more often.

This is how the number of times a content management system (CMS) was used each year in the past, as shown by the W3Techs website. That is, it is the same as the number of people in the world who use the most popular website-building tools.

As you can see, WordPress has grown from having 13.1% of the market in 2011 to having 43% of the market in 2022. Most people agree that the quality isn’t too bad.

Next, I’ll explain in detail why everyone likes to use WordPress to build a website.

Google SEO works better with WordPress

When compared to other platforms for building websites, WordPress is known to be the most SEO-friendly.

For example, you can install a plugin like Yoast SEO, which helps you do as much SEO as possible.

In addition to plugins, the WordPress platform itself can help your website in many ways.

We’ve looked at a lot of sites to compare. The website came out around the same time and was also put on the Google Search Console. Google will basically index websites made with WordPress faster than other websites.

Has many themes that fit the experience of the user

WordPress comes with a number of different “theme” styles, which are usually called “website templates.”

We can find the theme we’re looking for and quickly put together the website.

If you don’t like the theme that comes with WordPress, there are many other themes out there, some of which you can pay for and some of which you can get for free. Here, we’ll tell you about a site we like to use to find themes, called Theme Forest. You might find what you’re looking for here.

WordPress is a platform that is free to use

It is a platform that gives users full access to the code and is free in and of itself. We can use it for any kind of project, whether it’s for business or not.

And as long as you have the right skills and technology, you can change the whole website.

Has tens of thousands of add-ons

If you have technical flaws, can’t fully use the technology to show certain features, or don’t think you need a lot of people to make certain features, you may not be able to do so. Then you can add any kind of plugin you want.

I think that one of the best things about building websites with WordPress is that it is too easy for many website builders.

WordPress has a high level of security

Along with problems with the website’s front page and how it works, the security of the website is also something that everyone should think about.

I think WordPress is one of the safest ways to build a website right now. If you have enough skills, you should make sure you have the latest version of WordPress.

With features like password protection for folder contents, WordPress makes it easy to make your site more secure. And it’s easy for WordPress to turn on SSL for our website.

It’s the most widely used CMS in the world

As we said at the beginning, it is the most popular Content Management System (CMS) in the world. Just to name a few well-known websites built with WordPress: Wikipedia, Tumblr, and WikiHow.

America’s BBC (BBC America)

Sony Records

News from MTV

Nytco (New York Times)

Angry Birds

Have autonomy

You have full control over WordPress, which is a very important thing. Websites and platforms can’t be stopped by anyone else because they have their own rules and autonomy.

If you use a lot of SaaS platforms, you basically need to bind the server in the form. But you can always switch to your own server if you use WordPress. You can even put the code in a package and move it to another place.

Conclusion

WordPress is the best website builder for businesses that sell to other businesses. You can either find a back-end website builder in your own company or hire someone outside of it. If you only want to make one website, I think the second option is better because it will save you time and money.

I think SHOPIFY is the best choice for business-to-consumer (B2C) companies because SHOPIFY is a very mature e-commerce platform that fully supports a wide range of after-sales processes and is easy for customers to use.

Suann Song started Appointed in the US and is also its CEO. Suann saw a gap in the domestic paper product market in the United States as early as 2014. She wanted to make products that not only met people’s everyday needs but also worked better than the standard products on the market. Suann spent almost a year polishing the business plan, researching manufacturers, making samples, designing the look of the packaging, etc. On paper, the original idea has been turned into a closely linked promotion process, but money problems have kept it from moving forward. Suann decided to try crowdfunding after giving it some thought.

In March 2015, Suann started a campaign on Kickstarter to raise money. Her goal was to get $25,000 in 30 days. In fact, it only took seven days to reach the goal that had been set. By the end of the campaign, more than $50,000 had been raised. The money was later used to start up Appointed.

Benefits of Crowdfunding

Suann said that crowdfunding is usually more effective and less risky than other ways to raise money, and if no one is interested in a product on Kickstarter, that means it isn’t good enough. There could still be a weak reaction.

Another benefit of crowdfunding is that the people who are willing to pay out of their own pockets to help other people’s dreams during the event often become the first users of the brand and become loyal users in the future. If the fundraising idea works, the media will come to the door to write about it. This will give them another way to connect with the outside world.

Kickstarter isn’t the only way to get money, though. Indiegogo is a crowdfunding site like Kickstarter. Patreon is mostly for artists and creators, while GoFundMe and CircleUp are mostly for personal and business fundraising. No matter which platform a seller chooses in the end, these 4 tips will still work.

Set fundraising goals based on facts

Kickstarter says that most projects that get funded have a goal of raising less than $10,000. Fundraising is meant to help pay for some of the costs. Suann had a plan for how to spend the $25,000 at the time. She thought it could be used to build web pages, the first batch of notebook products, and accessories that would go online with the notebook. If the original goal is reached, there may be more use extensions, but don’t forget to think about the supporters’ well-being at this point.

Planning ahead

Only a small part of starting a business is making a business plan. Before the fundraising event starts, rewards for supporters and marketing plans should be made, especially for the part that has to do with the product. Kickstarter’s website has examples of different types of cases that sellers can use as guides. These cases include games, art, books, and other things.

Publicity skills

The first few days of an event are very important for getting things going. It’s very important that people know about the event early on. Before the event starts, sellers can call on family and friends to get people together. Once the first group of supporters joins the publicity army, the number of people who hear about it will grow even more. Sellers need to take advantage of social media while the iron is hot. The platform and some advertising tools help spread the word about the product and get people interested.

Get in touch with the press

First, a list of editors who might be interested in the products and activities on Kickstarter can be made. Even if you only have a few fans, that’s not a problem. What’s important is how enthusiastic those fans are, and sellers need to pay attention to how the blog is used. Also, you need to think about what makes the product unique and what makes the story of how it came to be interesting or newsworthy. These important pieces of information need to be shared with the self-media so that they can write articles that sound as much like the brand as possible.

In the process of creating a website, one of the most crucial pages is the one dedicated to answering common inquiries. The most effective frequently asked questions (FAQ) pages may bring in new business, resolve consumer concerns, and cut down on administrative work.

So how does one even begin building a FAQ website, much alone know what questions to answer? Keep reading for some advice on creating a successful FAQ section, as well as some of the ways in which doing so might boost your company’s bottom line.

What does FAQ mean?

Frequently Asked Questions is what the letters (or word) FAQ stand for. A FAQ page usually has a list of the most frequently asked questions about a product or service.

Every website for a business or product comes with a set of default pages, such as “About,” “Contact,” “Privacy Policy,” and more. One of the few must-have pages on this list is a FAQ page.

Think of a FAQ page as a simplified product manual or an automated customer service page. Where users can find their own answers to questions about the product.

Benefits of FAQ Page

You’ll save time.

An FAQ can save you a lot of time if you spend a lot of time answering emails or questions on social media. It can also help your online store avoid costly and time-consuming returns.

It brings more people to the website and more customers.

The goal of Google is to answer questions. If you make your text into a Q&A, you’ve already done half the work. Even better, if you have a good answer to a question, you might be featured in one of Google’s answer boxes or feature snippets, which will give you a big traffic boost.

It shows that you understand and build trust.

A well-written FAQ page shows that you know what you’re talking about. You already know what customers are thinking and have an answer ready. It’s a great way to make people trust your website and make it look more professional.

Which queries are most appropriate for a Frequently Asked Questions section?

How do you decide what questions to answer? Ideas I had:

Look at your customers’ questions

What questions do your clients have? Check your mailbox or social media to see if there are any recurring questions. What causes hesitance before a purchase? When could they possibly have reservations? Customers will be more likely to make purchases with confidence if you can automate the process of answering their inquiries. Not only will you avoid wasting time, but you’ll also help yourself out.

Have a look at what your rivals have online.

If you’re a new firm or don’t have a lot of client queries yet, have a look at similar websites for suggestions. If you can give a better response to the question than they can, you win points.

Explore Google and Quora

Start putting a topic related to your company into Google’s search bar and see what suggestions pop up. Here you can find answers to the most frequently asked questions. Using this as a springboard, you can begin brainstorming potential FAQ-section topics.

Check out Quora, a website designed specifically to provide solutions to people’s questions. Simply enter a search term, click on More Options, and then pick All Questions. You’ll get a list of the most recent queries linked to that topic.

Formulating Frequently Asked Questions with Google Autocomplete

Google’s Autocomplete tool is an excellent source of ideas for writing your FAQ page. Just start typing and watch what shows out. The questions may surprise you.

Tip: An FAQ should include some broad inquiries about your industry or product—not simply ones about you. For example, if you offer kids shoes, you may include a question like “How do I assess my child’s shoe size?” That way visitors investigating children’s shoes will locate your information, even if they don’t know about your products yet. Ta da, now you’ve got a new customer.

Writing responses to general inquiries can attract people who might never have heard of your organization. This will also help people see you as an authority in your field.

How to make a good FAQ page

Your FAQ page should be simple and easy for customers to use above all else. Use these tips to make sure your page follows best practices for FAQs:

1. Make it easy for people to find

People know what a FAQ is, so put that in the title of your page. Don’t make things harder than they need to be by calling it “Good to Know” or “More Information.” People sometimes put the Frequently Asked Questions section on their Contact page, but you can make your own page and put it right in your website’s navigation menu or footer so it’s easy to find.

2. Write your questions from the point of view of a customer:

Write the question as if you were the reader. So “I” is the customer and “you” is the website owner. Sticking to this format makes more sense to a reader, reduces confusion, and is more like what people actually type into search engines.

3. Use a format of questions and answers:

Don’t forget to write down real questions and answers. When someone goes to a “Frequently Asked Questions” page, they want specific answers, not a sales pitch or a long story.

4. Don’t say too much.

It’s nice to get a straight, quick answer to your question. So try to answer in a short paragraph, less than 100 words, if you can.

5. Answer the question itself

You’d be surprised at how many FAQs don’t answer your question directly or send you on a wild goose chase to a different page. If you can, answer the whole question on the FAQ page instead of sending people to another page. You can link to more information, but the answer should be on the page itself.

6. Begin each answer with “yes” or “no”

People can save time by using these few words. Also, saying “yes” or “no” to a question makes you sound more sure of yourself than saying “well, sometimes, maybe…”

7. Don’t use jargon:

FAQs work well because they answer questions that people are already asking or thinking. To do this, make sure you use words and phrases that your customers are already familiar with.

8. Show your own style:

Even though a FAQ section is straightforward, that doesn’t mean it has to be dull. Use it as a chance to write in your brand’s voice (funny, casual, serious, etc.) and share some behind-the-scenes information about your company to make your content more interesting. It’s a great way to show that behind the website is a real person (you!) who cares about the customers and answers their questions personally.

What else should a FAQ page have?

Still don’t know what to say? Here are some things you could put in your FAQ:

• Your store’s rules, such as refund rules,
• Where you ship and other information about shipping
• How fast you get orders done
• Customers need to know how to choose the right size, for example, in order to choose the right product.
• Any information about your products or services that not everyone knows
• Myths that people often believe about your product or industry that you can bust
• If people can’t tell the difference between your products, give them clear descriptions.

Conclusion

So, to sum up

This tutorial should help you see the light about the many uses of frequently asked questions. And I strongly suggest you improve your company’s Frequently Asked Questions website in order to boost sales.

As for your other question, we do have a frequently asked questions page. It’s a database of frequently asked questions and extensive answers about our goods. Check it out if you need ideas for your own Frequently Asked Questions or knowledge base!

Shoppable content links photos directly to the products they show. This lets people buy right away from the pictures, videos, and even text they are looking at.

In this age of speed and convenience, shoppable content is crucial for content marketing, especially mobile sales. It is predicted that by 2021, 72.9% of all e-commerce would be conducted via mobile device. People navigate through Instagram, Pinterest, Snapchat, and TikTok in this atmosphere.

By tying videos and images to the products they show, you can streamline the buying process. There is a direct link between making it easier to buy and making more sales. The consumer is more likely to buy if the content is interesting enough.
It can look different ways. The best part about selling content is that you can easily monitor your success. Brands and advertisers may measure the ROI of different creative techniques.

Kinds of Shoppable Content:

Text

This is shoppable content at its most basic level. Readers can easily purchase the item they see in an article or blog post by clicking on a link to the product’s page.

Images

High-quality photography has been the standard way to show a product in its best light for a long time. Since photo-sharing applications like Instagram and Pinterest are so popular, brands should enable users buy from visual content. Shoppers can buy products highlighted in shoppable Instagram posts and Buyable Pins.

Video

Video is a natural extension of shoppable photo content. Brands can tag the right parts of online videos so that viewers can directly buy the items they see on screen. Considering that videos make up 80% of all online shopping traffic, there doesn’t seem to be much reason not to make them shoppable.
All of these forms of media have in common the ease with which they can be distributed. If the content is interesting enough, people will share it with their friends on social media, giving more people the chance to buy the products.

Also, because that content comes from a friend or contact instead of an advertiser, there is a much higher chance that a viewer will trust it and interact with it. In this way, user-generated content can make shoppable content even better.

In January 2020, 49% of people around the world used social media. There will be 4.4 billion social media users in the world by 2025, up from an estimated 3.6 billion in 2020. Shoppable content allows consumers all over the world to see a company’s wares.

Shoppable content is the latest step in the evolution of ecommerce, where brands and online retailers are always looking for ways to improve the customer experience. Forward-thinking retailers can improve conversions and drive sales by making the buying process as smooth as possible. They can do this by combining written and visual content with the need to meet customer demands for more speed and convenience.

Conclusion

In retail, it has always been important to have both written and visual content that is appealing and of high quality. But too often it hasn’t been much more than a show. Ecommerce today needs something much more interesting and dynamic. Shoppable content, if implemented correctly, may transform casual browsers into paying customers with a single click. This effect can be amplified when shoppers share information about their purchases on social media.

This is especially important now, when more people are shopping online because of the pandemic. Because of the dynamic nature of the retail industry, this is especially crucial in the long run. From the history of ecommerce, we know that new types of shoppable content will keep coming out in the years to come. Consider the meteoric rise of livestreaming, which began in China but is now widely used by consumers around the world.

Investing in learning how to make shoppable content will help brands make the most of these opportunities as they create and tweak their marketing strategies in the years to come.

It just took twenty seconds. According to research conducted by the Nielsen Norman Group, this is the typical amount of time users spend on a given website. Therefore, if you want to make a sale, you need to grab their attention and state your value proposition effectively inside the first 10 seconds.

Is it true that product descriptions are so important?

Even though pictures are great, they don’t tell the whole story of your product. Even though consumers like and find value in pictures and videos, product descriptions are still a big part of how well your e-commerce business does. In fact, another NNG study showed that 20% of people who were going to buy a product but didn’t end up doing so because the information about the product wasn’t clear or wasn’t complete.

Poor product experience

Information about a product that is wrong, missing, inconsistent, or old, which causes confusion and frustration and leads to a decision not to buy.

Product Return

Misinformation that causes customers to return items, lose money, and be unhappy.

These results have an effect not only on your overall conversion rate, but also on your relationship with your current customers, your reputation with potential customers, and how likely they are to buy from you again.

You need to include certain things in your next product description.

Rich product descriptions grab the reader’s attention and get them interested in the product. Make sure your product descriptions are interesting by doing the following:

• A clear explanation of what the product is for.
• Sentences that are easy to understand and don’t use jargon
• lines that focus on the benefits and answer objections
• Key features that answer frequently asked questions are highlighted.
• Full disclosure of where a product comes from, how it affects the environment, what it is made of, and other similar information, if needed.

But that’s only the very top of the iceberg. In the highly competitive world of e-commerce, you need to do the following to get people to buy from you:

Figure out who your customer is.

When writing a product description, you should have a certain type of buyer in mind. This may be the best way to make sure your efforts lead to closed sales, since your messaging is targeted and based on the pain points and wants of a specific segment.

Focus on what the product can do for you.

Be clear, but don’t use jargon and try to be brief. Don’t waste your readers’ time with long, confusing writing. Get to the point and say it as quickly as you can.

Listing features are also good to know, especially for tech-savvy people and people who want to get more for their money. But a lot of people shop for things they need, which means they want specific information and benefits.

Write in detail and stay away from hypes

When you don’t have a copywriter to describe your product, you often end up with strange phrases like “excellent quality” or “grade A finish.” So, your product description seems like it was written from a template, wasn’t well thought out, and wasn’t convincing at all. This makes readers scroll down the page and eventually go to another site. Customers trust specific language over vague descriptions.

Make descriptions that are easy to read.

A lot of people who buy things online just scroll and don’t read the text. So, when they go to a product page, they want to see the most important information right away. So, to describe your product, use short, consistent bullet points.

People usually read the information about a product after looking at its picture to help them make a choice. Make sure they can see right away why the product is worth buying. Use bullet points to list the features and benefits. This will make it easy for them to skim and find what they need.

Bullet points are also great for things like pencils that don’t need to be explained.

Bullet points can also be used as decorations because they can make a plain page look friendlier.

Make sure your product descriptions are SEO-friendly.

SEO is the engine that makes an e-commerce strategy work. You want your product to be the first thing people see when they look for what they need. When you write product descriptions, use search terms that people often use. You can find these frequently used keywords with a lot of different tools. First, look for a tool that will analyze how a chosen keyword will do in terms of impressions, cost per keyword, and click-through rate. Once you’ve chosen all of your keywords, put them in your product description in a smart way. But use your keywords sparingly so you don’t get penalized for keyword stuffing.

Shopify says that you should also put keywords in the following places:

• Title of page
• Alt tags
• Meta descriptions

Conclusion

There are no hard and fast rules about how to describe a product. You don’t have to follow traditional rules to make great content that gets people to buy. It depends on your brand, what you’re selling, and who you’re selling to. Add a reliable Product Information Management (PIM) system that lets you write compelling product descriptions to your strategy, and you’ll be able to write rich, engaging product descriptions that sell.