Daily Archives: October 28, 2022

Word-of-mouth is people’s views on a company or brand. With this, people generally have high trust in word-of-mouth. A good word-of-mouth can save promotion costs, improve corporate image, attract consumers, and drive sales growth.

Word-of-mouth communication involves non-commercial communicators and receivers who can interpret information recommending a product, service, or brand. Taking use of word-of-role mouth’s and benefits, word-of-mouth marketing is an effective way for enterprises or brands to achieve continuous and quick growth.

In the Internet age, with the explosion of information and media, consumers are already immune to, or disgusted by, advertising. Word-of-mouth spread by word-of-mouth can capture consumers’ attention and trust. Trust and loyalty allow consumers to advocate a firm or brand for free, bringing in new customers.

Social Media Word-of-mouth Marketing

It is the best way to increase word of mouth online. Social media’s involvement helps firms form emotional bonds with consumers, allowing them to leave a lasting impression. Compared with traditional media instillation, the conversion rate is higher.

Social media’s interactivity and amplification of opinion leaders’ voices is stand-alone station. Cross-border sellers can leverage overseas social media platforms for word-of-mouth marketing.

1. Know your target customers

The main body of social media is people, and it is a two-way communication, not a simple one-way output. Understand the feelings, preferences and habits of the target customers, do a good job in the preliminary market research, and formulate a reasonable and efficient social media marketing plan according to the portraits of the target customers. Win the minds of consumers and let them take the initiative to communicate for the company or brand.

While marketing, pay attention to consumers’ feedback, and feedback the company’s product development, marketing promotion and market responsiveness.

2. Always stay active

Social media has the characteristic of being “fast”, spreading quickly and disappearing quickly. If the company has not appeared in front of the public for a long time, the audience’s awareness and enthusiasm for the brand will be weakened, and the marketing effect will be greatly reduced.

Always remain active on social media platforms, hold various activities constantly, enhance the stickiness of the brand or enterprise and consumers, and after the brand has repeatedly “meeted” with consumers, the possibility of word-of-mouth communication is greatly increased.

3. Create valuable content

The biggest principle of social media communication is value and practicality . Only when the content you publish is useful to the receiver and can bring or create value for the receiver can you attract the audience and let the audience promote you from their hearts . Quality can stimulate forwarding and dissemination of content, and can reap the effect of dissemination and marketing.

High-quality forwarding interactions can bring word of mouth, attract target groups, and bring clicks or purchases. Close to consumers’ psychology, create highly interactive and highly forwarded content, resonate with small circles, stimulate consumer re-creation, and trigger viral spread of content on the entire Internet platform, which is conducive to the accumulation of corporate or brand reputation.

Conclusion

Finally, with the development of the Internet, information explosion and fragmentation, people’s perception and discrimination of information have declined, and people are generally used to listening to the opinions of people around them. Social media has great power and advantages for word-of-mouth communication. , Do a good job in social media marketing, build word of mouth, and shape brand effects.

However, the results of social media marketing are uncontrollable, and it may cost a lot of effort, but the effect is still not good, so keep a good attitude.

Amazon Brand Protection Overview

Amazon offers sellers 4 key brand protection solutions, each built for different phases and types of businesses to tackle brand infringement problems.

(1) Automatic Amazon brand protection tools: automated brand information protection means

Amazon will use the brand’s information to execute predictive protection, identifying and removing potentially harmful product information, protecting the brand name, logo, offer limits, and ASIN restrictions.

Eligibility: Complete Amazon Brand Registry sellers can enjoy this tool.

(2) Reporting infringements: Helps to reduce brand infringements

Sellers can utilize the tool’s search and report tools to notify Amazon of suspected IP infringements, protecting brand trademarks, copyrights, and patents.

Eligibility: Sellers who have completed Amazon Brand Registry can enjoy this tool

(3) Transparency plan: proactively prevent counterfeiting and hijacking in advance

The Transparency program is Amazon’s product tracking and authenticity verification service for brand sellers and consumers. It tracks every product and prevents your brand’s counterfeit products from being sold on Amazon.

The Transparency initiative covers 10 Amazon sites: the US, UK, Germany, France, Spain, Italy, India, Canada, Australia, and Japan.

Eligibility: Sellers who meet the following conditions can submit an application↓

• Through Amazon brand registration and the brand owner, you can enjoy cross-site protection;
• Commodities must have a Global Trade Item Number (GTIN), such as EAN or UPC barcodes on the commodity;
• Make certain that every Transparency product has a distinctive barcode. Barcodes are applied or printed to unit-level packaging to do this.

(4) Project Zero: Self-service counterfeit goods removal

Project Zero uses automatic protection, self-service counterfeit product elimination, and product serialization to eliminate counterfeit products.

Eligibility: If you meet the following eligibility requirements, you can join Project Zero:

• · One must be the copyright owner of the trademark
• · You must have an Amazon account with access to Brand Registry

Used the Report Infringement Tool in the past 6 months and had a 90% acceptance rate

Note: To prevent misuse of Amazon’s tools, Amazon reserves the right to evaluate other factors to determine a user’s eligibility.

Apple’s iOS 16 update has been bad for advertising, which makes Facebook ad sellers sigh about their bad luck. However, it’s hard to give up Facebook and Instagram. advertising on social media. Today, retailers must adjust their advertising tactics and approaches to meet Facebook’s advertising restrictions and Instagram’s algorithm upgrades. They also must come up with new advertising concepts to fill in the data gap. More effort spent studying advertising, selecting audiences, and assessing data will make growing Facebook ads difficult. This article will show sellers ways to scale Facebook ad campaigns. This will help sellers grow their advertising businesses more quickly and accurately.

Method 1: Test new audiences that look like your old ones.

Facebook finds “lookalike audiences” by comparing them to a “seed audience.” For example, a seller can ask Facebook to make a lookalike audience from a CSV list of users. The seller can then test a wave of lookalike audiences using the following methods:

Facebook Ad Pixel function export

About 1% of your target audience is made up of lookalike audiences. 1% lookalike audiences are made up of people who are most similar to a seller’s seed audience. In theory, 1% of your audience is made up of the people Facebook thinks are most likely to buy.

Sellers can make different groups of people who look like them for different places. Based on user locations, it’s easy to create dozens of similar audiences, as demonstrated.

Customers with high unit prices from CRM

If there are many CRM or database users, sellers can generate lookalike audience lists based on specified user groups, export the CSV list, and include their customer lifetime value (LTV). Then, sellers can use this list as a starting point to find audiences that look like them. Facebook will use seed data from LTV users who spend the most as a priority when building lookalike audiences. If the seller has never sent a CSV list of customers to Facebook, it will look like this:

Method 2: Try out new users who are interested.

To reach new audiences, get users interested in new things. Sellers may leverage some interests to target specific client groups, and they may build on the basic premise to reach more people.

Method 3: Add 20% to the budget.

Increasing your ad expenditure by 20% every two to three days might enhance your conversion rate. As the ad group increases, it won’t need to learn a new learning phrase, stabilizing its performance. Your ad groups will stay longer and perform better if you slowly increase your budget. To run manually, go to ad management and change the ad group’s budget.

Raise the budget for the Facebook ad group in question.

Using Facebook’s automated rules, an ad group’s budget will automatically go up if certain things happen, like:

The aforementioned rule increases all ad groups’ budgets by 20% per week, with a maximum daily budget of $6,000 when the number of impressions is over 8,000, the cost per transaction is less than $10, and at least one purchase has been made in the last 3 days. The maximum daily budget and per-purchase cost should be lowered. “Once a week” is set as the number of times it will run. The background system on Facebook can only change automatically once a day or once a week.

Campaign budget optimization will automatically take care of budgets.

Facebook released Campaign Budget Optimization (CBO) at the end of 2018. They said it was a new way to manage the whole advertising budget. When CBO is turned on, sellers don’t have to set the budget for each ad group. Facebook will give the budget that was set during the campaign to the ad group that did the best. Enable CBO by creating a new campaign or activating the current one under campaign settings. You can see ads.

Method 4: Scale Facebook ads with automated rules

Most of the automation can be done by sellers using the automated rules tool on Facebook, but Revealbot will provide more accurate, timely, and efficient growth. Here’s a quick summary of the difference between the two:

With Revealbot, sellers have more power over time. Facebook only lets you do things every hour or every day, but Revealbot lets you do things every 15, 30, 1, or 2 hours. Ad groups are another difference. Facebook can only apply the rules to each campaign, ad group, or ad individually. But if sellers want to make different rules for different ad sets based on products, services, or audiences, Facebook is not yet able to do that. However, Revealbot can help sellers choose specific ad groups or make dynamic selections using filtering logic (for example, the ad set name contains ” keyword ” ). Overall, the automated rules of Revealbot can do a lot more than Facebook.

Method 5: Copy the ad group that did well.

Copying a successful ad group is not the same as making a new one step by step. You need to set a higher budget when copying ad groups. In theory, the more ad groups you have, the more sales you’ll get, but keep in mind that some people may be in more than one group. Once a seller sees that an ad group is doing well after 24 hours, they can do it again with a bigger budget. This is a manual process, but the seller can set up an automated rule to finish moving the action.

Method 6: Copy ads that didn’t work.

There are many reasons why an ad delivery doesn’t work, and sometimes it takes one or two tries to figure out what’s wrong. So it is very important to make copies of ads that don’t do well. The automated rules on Facebook can’t be used to copy either ad groups or individual ads. Here’s how to use the automated rules in Revealbot to copy ads that don’t do well.

Revealbot builds rules with AND/OR operators, and sellers can split these rules into 2 separate rules in Facebook’s algorithm. In this case, the rule would copy an ad that had more than 8,000 impressions, no purchases, a cost per link click of more than $5, or a relevance score of less than 7.

As you can see, one of the best ways to scale Facebook ads is to use automation tools and funnel strategies in a smart way. The idea behind the funnel strategy is to set high and low thresholds for key metrics and change other settings based on how well they work.

Method 7: Make sure at least one manual bid

If the seller uses manual bidding and sets the bid too low, the ad won’t be shown. The seller should try to raise the price if the manual bid is too low and the conversion rate and exposure have been low. Here’s how to set up auto-rules on Facebook:

This rule will raise the bid by 25% if an ad had less than 100 impressions the day before. The only problem with this rule is that you have to wait 24 hours to see how the bid affects exposure. This is because of how Facebook works. Every 2 hours, a test can be done with Revealbot. Revealbot can also automatically make the price go up. Once the rules are set, it’s almost always possible to get the lowest bid.

Method 8: Change the budget depending on how the business is doing.

If an ad group isn’t making money, the seller needs to cut the budget, just like a stop loss in stock trading. This is easy to do thanks to the tools that come with Facebook. In the following rule, the ad group’s daily budget should be cut by 25% if it spends more than $100 and only converts twice or less.

When you don’t have enough data to make a decision, you can replace upsell as a metric, depending on the campaign, how it’s used, how conversion metrics change, etc. If the ROAS data is good, on the other hand, you should increase the advertising budget by 25%. Under the two automated rules “spend > $100” and “purchase volume (Facebook Pixel) > 3,” the seller can be sure that the ROAS level is acceptable, and the price of the ad set will automatically go up.

If the cost per action (CPA) of an ad group is lower than the average CPA for its campaign, cut the budget for that ad group (or pause). Say, for instance, you have 3 ad groups in one campaign. Each ad group’s total CPA is $15, $20, or $35. This campaign’s average CPA would be $23.30. Sellers can set up a rule that stops ads if the CPA of an ad group is higher than the CPA of a campaign. This kind of benchmark is especially helpful for sellers who have a lot of ad sets and don’t know what CPA threshold to set.

Amazon Trademark Infringement are in three ways:

Trademark infringement, copyright, or patent is something that Amazon sellers do often. First, let’s look at how the three types of infringement are different:

Amazon Trademark infringement

When a seller uses a specific sign or a confusingly similar sign, like the words, symbols, or designs of a brand’s trademark, or a combination of those things (like a brand name or logo), it makes people wonder if the goods being sold are trademarks. The owner’s goods make things hard to understand.

Copyright infringement

The seller puts the original works of the copyright owner, like videos, movies, songs, books, music works, video games, and paintings, on the product detail page without the copyright owner’s permission.

Patent infringement

A patent is a legal way to protect an invention. Common examples include smart home patents, patents for mobile phone accessories, etc., and patent infringement is when the seller makes, uses, offers for sale, sells, or imports the invention into the country.

What mistakes will sellers make at different points that will lead to the above three types of violations?

During the selection

If the goods aren’t found or checked, they aren’t infringing. Copyrights and patents are not looked at; only trademarks are; Big-name clothing is changed and sold, thinking it doesn’t break the law; products with unique shapes are sold directly, thinking it doesn’t break the law.

Preparation

Someone else’s logo is on the outsourced packaging, and the design of the outsourced packaging is protected by a patent.

Launching

Listings of other brands that were shared directly without permission; Inadvertently, someone else’s brand name is in the title of the listing; the image of the listing has other people’s brand icons or text; and the video of the listing uses music that is protected by intellectual property laws.

Most sellers don’t care about infringements that show up on the Listing (product detail page). You need to pay more attention to checking the Listing than to whether or not the product infringes on someone else’s rights. Also, making fake money is a more serious violation. If the shape (design/Logo) of your product looks a lot like that of a well-known brand, this is called counterfeiting.

What should I do if I find that someone has broken the law?

What are the first steps to take after finding out there is a problem with infringement to make sure the goods can still be sold and the store can keep running normally?

Basics: Fix problems quickly and clearly say what you want to say.

How to do it consists of three main steps:

1) Figure out why sales are blocked because of infringement.

What if a seller doesn’t know what kind of violation is causing the sales to be limited?

The editor announced the account violation self-check form for the first time. Please make sure to save it. With this form, sellers can do a self-examination to find out why they can’t sell something.

After it’s clear that the restriction is due to a violation, we also need to know what specific actions led to the violation. Attached is a list of ways to avoid infringement, which will help sellers know where to look into and find ways to stop and avoid infringement as soon as possible.

The seller can also go to the seller platform to check the performance and see if the account status rating shows any infringement problems. When the account rating is affected by “suspected intellectual property infringement,” “intellectual property complaint,” or “commodity authenticity buyer complaint,” it means that there is a problem with infringement.

Important facts that sellers should pay close attention to before collection!

How can Amazon sellers keep other people from stealing their products, in addition to avoiding infringement? I suggest the following two things:

Trademark

• As soon as possible, you should sign up for and use your own trademark.
• As soon as possible, possible goods are suggested.
• request copyright or a patent

After looking at themselves, most sellers might be able to figure out what’s wrong, but what makes you more troublesome is that you don’t know how to fix it.

To fix the problem as soon as possible so that the sales authority can be given back? We’ll use a real-life example to show you how to solve the problem of restricted sales as soon as possible after finding the infringement.

Amazon told Seller A that he or she couldn’t sell that item anymore. Based on the self-inspection list, it was found that some packaging bought from outside sources may violate the patents of others because the products were not reviewed well enough. After talking to the person who made the complaint, it was clear that there was in fact an infringement. question.

What should Seller A do after figuring out the real problem?

2) Explain what has been done to deal with infringement problems.

Talk to the complainant to get them to drop the complaint

(1) Take everything out of its packaging.

(2) Come to an agreement about payment.

All customers who bought the product should get their money back.

Notice

In order to take action, you need to give Amazon records that can be tracked, such as:

(1) The record of the product order and the record of the refund

(2) Order from Seller Central to get rid of stock

(3) Agreement to Leave

3) Explain what steps will be taken to make sure it doesn’t happen again.

Optimize the purchasing system to make sure that goods bought are reviewed well.

(1) An infringement risk review is added to the process after a sample is bought.

(2) Keep the list of responsibilities and other related systems up-to-date.

for buying and shipping

People set up relevant training courses for infringement inspections to make sure that the person in charge can judge infringement inspections.

Notice

When taking action, it’s important to make sure it can be done or that it can be documented and tracked.

(1) Workflow + Document of Job Responsibilities + Review Work Record

(2) Purchase order for a training course, a course outline, and a training plan or record

A lot of teaching materials that are not good

It’s hard to win over people with bad communication!

“Some systems that require long-term monitoring can’t be finished right away, but you only have a certain amount of time to talk to the Amazon review team to get your account permissions back. How can I get my message across better?”

“There are three main reasons why communication doesn’t work well: subjectivity, content repetition, and leaving out important information. The editor has put together a list of “negative cases” of poor communication with the review team. Let’s look at what’s wrong with them and how they should be fixed.”

If the following invalid communication happens while appealing to the Amazon review team for sales authority, it is very likely that the appeal will not be successful. So, sellers must pay attention to whether or not the wording is objective, correct, and clear, so that the authority can get back to normal as soon as possible.

First counter-example

“We’ve stopped selling this product, and everyone who buys something will have to get the best consumables in the safest range.”

Directions for optimization: Don’t use subjective words like “must be” to describe what needs to be done. Instead, explain what needs to be done along with a clear plan for improvement.

Case in point 2

“The failure of XXXX is probably what caused this problem.”

Direction for optimization: Don’t use vague words like “maybe.” Instead, use clear words like “the root cause of this problem is XX.”

Case in point 3

“The quality audit team met to talk about the problems and look over our account. Several departments also thought this was a very important issue and held a serious meeting to talk about what went wrong.”

Optimization direction: You don’t need to go over what happened before again. Just talk about what happened and what decisions were made. Be brief.

Case in point 4

“There have been a lot of sales of this product in the past, but there haven’t been many problems. This shows that the quality of our products is still pretty good.”

Descriptions like “very considerable” and “very few” are subjective, and the quality of the products can be shown with clear sales data and the percentage of problems.

Case in point 5

“This is a problem because the description of inappropriate actions on the details page is not clear enough, and consumers can easily miss it. So, we talked with the sales operations team and changed how our page worked.”

Optimization direction: There aren’t enough detailed descriptions of the actions that have been changed to improve things. It can be made better by adding a clear XX logo to the XX spot on the details page.

Case in point 6

“Even though we guarantee the quality of our products, we are still happy to help buyers deal with compensation, apologies, and problems. We will continue to pay close attention to quality and safety during the next sales process.”

Optimization direction: There aren’t enough details about what has been done to solve compensation problems. It can be written as: “The complaints/payments for the following orders have been communicated and resolved” (list of order numbers).