Daily Archives: October 24, 2022

Here are the reasons that can lead to Amazon Account suspension:

Connection to an account

The term “account association” means that the same site is linked to the same account.

Amazon

A person or business can only have one Amazon account, according to the rules. If Amazon uses technical tools to monitor and check different data, match related factors, and find that a seller has more than 2 Amazon accounts, these accounts will be considered to be linked.

Account Infringement

This is the most common situation in business, and it’s also the one where new sellers make the most mistakes. Most sellers don’t do detailed research on the product before they start selling it.

At some point, you will cross the line. If you step on a patent for an appearance, an invention, or a trademark right, it will be a big pit, and can lead to your amazon account suspension.

The account is closed because of the KYC check.

According to the rules set by European regulators, Amazon is required to do a company and owner identity check on European platform (including the UK, France, Germany, Spain, Italy, etc.) sellers who open a store (referred to as KYC audit). After being checked out by the European verification team, sellers can only sell on the European platform. To do this, sellers must fill out the necessary information honestly and upload the necessary documents when they sign up and through the seller’s backstage after they sign up. The store will also be blocked if the KYC review fails.

Poor Amazon Performance

The performance indicator is a rule for how third-party sellers should act. Amazon uses the performance indicator to figure out which sellers are good, average, or bad.

The main reasons for closing an account are the rate of order defects, the rate of order cancellations, and the rate of late shipments. Rate of returns and rate of unhappy customers with customer service are not hard to measure for seller accounts.

Order Defect Rate: 1%, Cancellation Rate Before Shipment: 2.5%, Delay Rate: 4%, and Invoice Delay Rate: 3%.

Non-Compliance with the regulations

Amazon cares a lot about how people use its products. So, some of the products consumers get will be old or broken because of non-human and unpredictable factors during the sales process. This will also affect how consumers feel about their experience. Because of this, AZ and negative comments from customers are received. The attitude and results of after-sales service will also be used by Amazon to judge the business.

Review Manipulation

This is the ban from Amazon. Sellers can’t buy reviews or give discounts or free stuff in exchange for good ones. Amazon has strict rules to make sure that reviews are real, and sellers are not allowed to change reviews in any way.

Facebook dynamic creative is a  new advertising tool that came out that can put together different creative materials in a way that makes sense. The system chooses different parts of the ad (pictures, videos, titles, etc.) and puts them together in different ways to make creative schemes. to your audience to figure out which creative mix works best. Dynamic creative ads can be used to increase the number of people who buy a product, traffic, video views, reach, brand awareness, and more.

You can upload up to 10 pictures or videos to dynamic creative content, and you can also upload up to 5 segments of text, title, description, etc (pieces). According to Facebook marketing partner ROIHunter, users who took part in the dynamic creative test said that the number of people who bought things from the online store and downloaded the app went up a lot. Also, using assets that change helps lower CPI ( cost per install).

The exact method of operation is as follows:

Add events and install Facebook Pixel

The first thing you need to do is set up the Facebook Pixel and put the code on your website. Follow the steps below to do this.

a. Click “pixel” in Ads Manager.

b. Click “Create pixel.”

If you click on it, a small string of code will show up that you need to copy and paste into the header of your website. If you’re not very tech-savvy, you can email the developer for installation instructions, use the partner integration, or use the tag manager. After the setting is done, the pixel needs to be tested to make sure it works normally. If the status says “active,” the setting is done.

c. Add events

Events are common things that people do on a web page, like look at a product, fill out a form, or buy something. When you set up events, it will be easy to remember important business. As you can see in the picture below, different pixels can add different events, and events like viewing content, adding to the shopping cart, and buying have higher weights. Pixel events can help you make a list of potential customers, such as people who looked at a product but didn’t buy it.

Make a list of your products on Facebook

The second step is to make a list of all the products that Facebook sells. This is a list of names, prices, descriptions, pictures, brands, and other information about products. You will need to send this information to Facebook so that ads can be made from it. Here are the steps you need to take to set up a product catalog:

a. Go to the ad manager and choose the directory from the list of assets. Select the best category for the product in the Catalog Manager and click Next.

c. Upload and change the settings for the directory

Facebook lets you upload information about products using forms, data sources, or Facebook pixels. It also lets you link to other websites.

Web site for doing business

If the seller is small, it won’t take too long to upload by hand, and large and medium-sized sellers can use the e-commerce platform’s automatic import feature. With Leadsbridge’s Catalog Sync, you can also automatically post products to Facebook.

d. Type in the name of the directory, then click “Create” to see the page in the image below.

Follow the steps below to set up ads for products that change over time:

Create a product set

You can group products into different product sets with the help of product sets, so that different products can be shown when the campaign is running. Click on the set of products shown in the picture below.

Click “Make a product set.” Set up rules for your campaigns. For example, you can choose to show the product again to people who saw it but didn’t buy it.

Choose your audience

It is best to start with a large group of people so that Facebook can collect data on activity and user feedback. This will help Facebook figure out which parts of the audience will see which products after the ad runs. You can either retarget people who looked at the product page but didn’t buy, or you can go after new users.

There are four ways to reach your audience again:

• Viewed or added to cart but not bought: This option promotes the product to users who have looked at the product or put it in their cart but haven’t bought it within the time limit.

*Added to cart but not bought audience: This option promotes the product to people who put it in their carts but didn’t buy it within the time limit.

*Collocation sales, which help promote products to people who have seen one product within a certain time frame and another product

• Cross-sell products, or show users who have bought something else that you also sell.

• Show potential users the right products
• Choose a budget and place for your ad. Facebook recommends using automatic delivery, and the budget depends on your product and goals, with a minimum daily budget of $5.
• Set the ad optimization delivery to “link clicks,” and then click “continue.”
• Choose the Facebook page and Instagram account you want to use for your campaign.
• Choose a way to advertise
• Write the copy for the ad

Cross-border sellers have always liked the Eastern European market, which has a good consumer base and a high unit price. As of October, the busiest time of year for cross-border travel has begun. In such a tough market, what should new and experienced sellers do to explore and break the situation?

01 There is an infinite amount of “money” in the “potential stocks” of Eastern European Market giants like Allegro.

Allegro has grown very quickly in the last few years to become a giant in the Polish e-commerce market. Wu Fan, director of Allegro Asia Pacific, discussed China-Europe e-commerce at the meeting. Allegro has 22 million active users each month who retrieve 1.5 billion files. Beauty, health, and supermarket are the fastest-growing e-commerce industries, and 86% of users prefer Allegro. This makes Allegro one of the ten most-visited sites in the world.

More than that, Allegro has moved east and west while still being the best platform on the Polish market. This has made it easier for the company to grow across Europe. Aleksandra Sroka Krzyak, Executive Director of Allegro Strategy, briefed the official warehouse of logistics and warehousing about his One Fulfillment strategy. The website includes 24 venues around the EU, and consumers may use English to discover and pay for things. This helps sellers get their goods to many places in Europe.

02 A full set of “cheats” for running a business, from signing up to choosing products.

Aleksandra Sroka Krzyak, Executive Director of Allegro Strategy, briefed the official warehouse of logistics and warehousing about his One Fulfillment strategy. The website includes 24 venues around the EU, and consumers may use English to discover and pay for things.

The “bewildered” procedure is challenging for new and veteran vendors alike. Plus registration and review. Managing a business well requires knowing your “chips.” What does the platform do? What tools do sellers have? Allegro Seller Development Director Marcin Póchopek and International Marketing Director Mateusz Dugokcki answered questions and explained the platform’s tools and functions at the meeting.

The platform keeps developing. Joanna Bao, Allegro’s Chinese seller training manager, brought seller support and service products like Chinese assistants, Chinese training classes in seller schools, and Chinese customer managers for high-quality merchants. Sellers require Allegro’s aid with any aspect of the sale, even an inquiry.

Second, choosing merchandise is required while traveling by water or across borders. How to shop during busy, slow, and holiday seasons? Marta Lewandowska, Allegro Asia Pacific’s senior key account manager, gave new and experienced sellers “reassurance” by offering a clear and exciting 12-month product selection advice guide. She used words and visuals.

Platform advertising has been a challenge for many retailers. It’s a crucial aspect of Allegro’s operation. Allegro Asia Pacific Key Account Manager Ignacy Brocawski discussed Deals Zone, Offers badge, and Allegro Coins (Allegro gold coins). Ignacy Brocawski shows how to advertise with ads, such as listing offers and category page promos. He shows sellers step-by-step how to use different types of ads. further. Karolina Zalegowska, the Asia-Pacific key account manager, provided strategies for selling dry items to enhance sales and praise rates and assist vendors finish the loop of online purchases.

03 Allegro’s “King Bomb” plan to take over the $10 billion Eastern European market

Logistics services are also very important when entering the Polish market. Marta Lewandowska, Senior Key Account Manager for Allegro Asia Pacific, talked about the platform’s logistics service system at the meeting. The Allegro Smart! Free Shipping Plan and the platform’s official warehouse, One Fulfillment, are two popular sellers that are part of the logistics service system.

The plan for free shipping is smart.

Allegro Smart! is one of the most important loyalty programs on the platform. It lets more than five million members get free shipping on everything they buy. The Smart! badge on an offer can encourage buyers to buy more and help sellers sell more. This program is open to sellers who ship from Poland, France, the Czech Republic, Germany, the Netherlands, or the United Kingdom.

One Fulfillment at the official warehouse. Give sellers one-stop service for everything from storing, picking, packaging, shipping, and customer service. When sellers use Allegro’s official warehouse, they can cut down on storage costs and speed up delivery. Most orders sent from the official warehouse can be delivered the same day or the next.

Qu Qingqing, Allegro’s official warehouse consultant, said that the company cares a lot about the environment and has created a unique green express cabinet called Allegro One Box. The company also promises that for every ten packages a customer receives, a tree will be planted. tree as a way to get people to care about protecting the environment. Plus, if you join the Allegro Official Warehouse Program right now, you can get limited-time welcome benefits like fee reductions, discounts on promotional tools, and more.

This article talks about how to advertise high-priced products. It mostly talks about how to play it safe and how to play it rough.

In fact, neither of these two ways of playing can’t be used for low-priced products in Amazon. However, low-priced products don’t make much money, so companies usually aren’t willing to spend too much on advertising to boost sales quickly. The best way to get a low price is to use a product category with fewer competitors, a low price, a good listing, automatic Amazon advertising, and careful follow-up.

How to Advertise High-Priced Products on Amazon

Steady play

Strategy: Bidding is suggested if the price is lower than the competition plus a discount.

Types of advertising: manual ASIN, multiple manual keyword close advertising, and automatic advertising after expansion.

The manual precision of this style of play in Amazon is one of its defining characteristics. When the rankings are stabilized, the automatic advertising begin running to improve the overall volume and word count.

The choice of ASIN placement is very important to you, and the ASIN is ranked fairly high. For some categories with low sales, having more than 100 ASINs doesn’t make sense because there isn’t enough traffic.

Depending on the situation, an ASIN can be put in one of two groups, and each group has 5–10 ASINs. By ranking, you can see what’s different about each group. Each group has $5–10 to spend. It also depends on how much your product is suggested to be sold for. If each click costs too much, the budget needs to be increased.

The suggested bid can be used to test bids.

You should place ads with tight keywords based on the accurate and high-converting keywords you’ve found. Big words at the beginning are not a good idea because the data will look bad. Two or three advertising campaigns are enough. With a budget of $20 to $30 per group, choose 2 to 3 ads for a campaign with a lot of traffic and 5 to 10 ads for a campaign with little traffic. The exact budget depends on the suggested bid for the product and is then calculated based on your category’s conversion rate and the number of orders you want to get.

Formula

The formula is: budget = target number of units * category conversion rate * single auction

The opportunity sniffer lets you see the category conversion rate.

After the ad has been running for a week, you can start to improve it by taking out words that aren’t doing well, using the money you saved to start new words, and slowly increasing the budget for good words.

During this time, open Vine voice at the same time, offer discounts, and ask people to comment often. Giving the customer a discount will save them some tax and make it easier for them to send. After a good review, take away the discount and put the price back to what it was to see if the sales volume can stay the same.

The pace of bidding depends on the situation and how often the prices change and the advertising budget goes up and down. This part is also the hardest. With the same product and the same way of advertising it, some people will do well and others will not. Most of the time, they don’t do well because they don’t get the rhythm.

Wait until the keyword rankings are steady, and then turn on automatic advertising. Don’t forget to turn off the manual placement of ads that are too precise.

Violence

Strategy: Bidding is suggested if the price is lower than the competition plus a discount.

Ad Type: Automatic Ads, Manual ASINs, and Multiple Manual Keyword Tight Ads are the three types of ads.

Local tyrants can quickly move up in the rankings by starting both automatic and manual close and ASIN advertising at the same time.

Process

First, let’s talk about keyword-tight advertising in Amazon that is done by hand. In contrast to the first stable method, the ad uses the one keyword and one campaign method. First, tell the difference between precise keywords and less precise keywords. Then, give enough money and bids for each. We’ve already talked about the budget and how to bid.

The exact keywords should be tested first, and then the second exact keywords. There’s no need to put a bunch of keywords at the beginning. Based on how popular the product is and how many keywords it has, 5–10 tests per batch are almost the same.

After the ad has been running for at least a week, go to optimization, lower the budget, and bid less on words that aren’t doing well. You don’t have to turn it off; let the campaign continue to build weight for you. Then, put the money you saved toward advertising campaigns that work well and targeted advertising that brings in new customers.

Manual ASIN advertising is the same as the strong play, with 1/2 groups of 5–10 ASINs per group.

If you don’t do it all at once, either your automatic ads or your manual ads won’t do as well. There is always an ad campaign that is running ahead and getting clicked on, the click-through rate of another ad campaign will go down, which will hurt the ad’s performance.

After a listing gets a certain number of good reviews, it will slowly start to show video ads, brand headline ads, etc.