TikTok influencer marketing is a powerful way for brands to get out of the circle, and Internet celebrity marketing can be seen as a quick way to get your brand out there and get people to pay attention to it.
TikTok is popular all over the world and is growing quickly. It has been downloaded more than 2.3 billion times, and there are 800 million active users around the world. Most of the people who use TikTok are young. Omnicore’s demographic data shows that 41% of TikTok users are between the ages of 16 and 24, and that about half of all users are under the age of 34. 56% of TikTok users are men and 44% are women.
Marketing with influencers
Tiktok Influencer marketing is a good way to get customers without spending a lot of money. For every dollar you spend on an influencer marketing campaign that works, you can make $6.50 back. Influencer marketing works because influencers build trust in the minds of the people who listen to them. 70% of teens trust online celebrity reviews more than reviews of well-known artists, and 86% of women use them. Ask for help when buying.
If Gen Z is part of your brand’s target audience, using TikTok influencer marketing is a great idea.
Advantages of marketing through TikTok
Influencers Brand awareness can be raised through TikTok influencer marketing. When you work with influencers, your brand can reach a whole new group of people. This makes it easier for brands to reach their target audience. On the TikTok platform, it is also easier to form a partnership with an influencer.
Many brands choose to work with influencers on Instagram, but it’s hard for brands to get their attention because it’s harder to get followers on Instagram and influencers with a lot of followers often already have a good base. But on TikTok, it sometimes happens that a short video makes a user’s popularity skyrocket overnight, and TikTok celebrities are more willing to work together.
Short videos on TikTok also give people a lot of room to be creative, and good native ads come out all the time. It is a great place for Internet stars and brands to market themselves.
How to find the right person with power
TikTok is a gold mine for brand influencer marketing, but the cost of becoming a star on the app is low and there are a lot of influencers. How do companies find the right partner?
Find “peers”
First, find “veteran” influencers in the niche of your brand. A fitness sports brand, for instance, might choose to work with personal trainers or athletes. Influencers who work in the same industry as the target brand not only have insider information, but their fans are also the target brand’s customers.
You can also look at what your competitors are doing with influencer marketing. If you know yourself and your competitors, you can win a hundred battles.
After you’ve found possible partners, take the time to look into their social media pages to learn about their audience and how often they interact.
Use the search tool for Tiktok influencers
Brands can use the TikTok influencer search tool to quickly find the right influencer candidates by setting certain parameters.
• Find things by country
• Look by subject
• Filter by engagement rate
• Sort by size of account
• Filter by average video views
• Use a name or user name to search
• Check at each influencer’s engagement rate, number of followers, number of video views, and other stats.
Once the search parameters have been set, the search results can be exported to an Excel spreadsheet.
These tools also give brands information on how to get in touch with influencers, like their Instagram, YouTube, and email addresses.
Do research on Google Search
A simple Google search can also turn up lists of influential people that brands can look into. You can use Google to look for the following words:
• A list of TikTok influencers
• TikTok influencers plus an industry or a niche market
• Influencers from the US ( American TikTok influencers)
In addition, you can also search for influencers on other platforms to see if they use TikTok. Holly Humberstone, a musician, is a very popular person on Instagram. Google “Holly Humberstone TikTok” to see Holly’s TikTok account, the number of people who follow her, and news stories about her career.
Moreover, you can search for trending topics or hashtags in the TikTok app, as well as on Influence Grid and Google.
Working with other groups
Working with institutions is another way. Based on the brand’s marketing goals and strategies, the agency will find the best influencers and encourage them to work together to get all of the hard work done.
But saving trouble costs money, and brands can choose based on their own needs.
How to get in touch with people who are popular on TikTok
After finding the right influencer, how do you get in touch with them and ask if they want to work together?
Contact via email
When editing the content of an email, make sure to change some general frames and messages as well as content that is specific to each influencer. Take the recipient as your main focus, talk about what they do for a living, briefly describe the brand, how this partnership will help the other party, what the terms of the partnership are, etc. Use a conversational tone to show that your brand is real.
Email template for reference:
Hello, [first name!]
I hope you’re having a great Monday! I’m John from the company ABC Nutrition. We make supplements for athletes that are of high quality. Your “Vegan What I Eat in a Day” TikTok video showed up in my feed, and I really liked it. A breakfast of protein oats can’t go wrong.
We’re about to start selling a new line of vegan protein powder, which is why I’m reaching out to you. I thought you and your audience might want to know since you’re a vegan. Would you be interested in getting paid to show off this product in a TikTok video? We would be glad to send you a free case of protein powder.
Shoot me a message back if you’re interested and we can set up a time to connect via phone.
Thank you for taking the time, and keep killing it!
Hello [name]!
Have a great Monday ! I’m John from ABC Nutrition, a high- quality supplement for athletes . I saw your “Vegan What I Eat in a Day” TikTok video in my feed, and I loved it. Breakfast protein oats are always a good choice.
We’re about to start selling a new line of vegan protein powders that we’d like to suggest to you and your vegan fans. Are you interested in doing a sponsored TikTok video to showcase this product? We’d be happy to send you a box of protein powder for free.
Send me a message if you’re interested, and we can set up a time to talk on the phone.
Thank you for your time, and all the best to you.
Send a follow-up email a week later if you don’t hear back to make sure the first email wasn’t ignored or marked as spam. Keep a friendly tone in mind. Don’t bother if you still haven’t heard back.
If they say no and don’t want to know more about the product, thank them for their time and move on to the next person on the list.
[Welfare] TikTok, Instagram, and Pinterest are the three best traffic sources for selling dry goods. They are all in Indie Weekly, which you can get for free by clicking the orange word.
Contact via Instagram DM
If you can’t find an email address, you can also send a direct message (DM) on Instagram. The private message shouldn’t go on for too long. Keep the message friendly and short.
DM template for a reference:
Hello, [first name!] I am John from ABC Nutrition. I like seeing the vegan recipes you post and following your account. We’re putting out a new vegan protein powder, and I was wondering if you’d be interested in working with us? If that’s the case, we’d be glad to send you some for free. We can set up a call to talk about more. Tell me your thoughts!
Hello [name]! I’m John from ABC Nutrition, and I really like the vegetarian recipes you post. Our company is about to release a new vegan protein powder, and we’d like to know if you’d like to work with us. We’d be glad to send you some free products. If we can, we can talk on the phone to talk about more details.
How to get the most out of working together
Set goals for activities
Before forming a formal partnership, you should first figure out the brand’s marketing goals, such as increasing brand awareness, increasing the number of people who interact with the brand, or making more sales. Write down a specific list of goals so you can measure how well the campaign did.
Figure out how you will work together.
Find out the terms of the partnership, such as who will pay for what, whether free products or money will be sent, and what the brand’s content requirements and deadlines are for the video.
Music /Visual Elements
There are many kinds of videos on TikTok, such as:
• Dance video
• Collaborative video ( fans can continue the original video and create “dolls”)
• Challenge
The video’s music and visuals can be put together in an endless number of ways, using the creativity and social knowledge of the influencers to make the best possible content for the brand.
Draw up a contract for TikTok influencer marketing.
After negotiations, the contract is written up, and it should include the following ten things:
• Handle wrongdoing
• Endorsement disclosure
• specific activities
• No one else can do it
• Who owns the content?
• Pre-approval
• Time to stop working together
• Payment
• Metrics
• misleading info
It’s best to work with an attorney to make a contract, make sure everything is legal, and protect the brand and influencer’s interests in case something goes wrong. As soon as the contract is signed, the work can start!
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