This article talks about how to advertise high-priced products. It mostly talks about how to play it safe and how to play it rough.

In fact, neither of these two ways of playing can’t be used for low-priced products in Amazon. However, low-priced products don’t make much money, so companies usually aren’t willing to spend too much on advertising to boost sales quickly. The best way to get a low price is to use a product category with fewer competitors, a low price, a good listing, automatic Amazon advertising, and careful follow-up.

How to Advertise High-Priced Products on Amazon

Steady play

Strategy: Bidding is suggested if the price is lower than the competition plus a discount.

Types of advertising: manual ASIN, multiple manual keyword close advertising, and automatic advertising after expansion.

The manual precision of this style of play in Amazon is one of its defining characteristics. When the rankings are stabilized, the automatic advertising begin running to improve the overall volume and word count.

The choice of ASIN placement is very important to you, and the ASIN is ranked fairly high. For some categories with low sales, having more than 100 ASINs doesn’t make sense because there isn’t enough traffic.

Depending on the situation, an ASIN can be put in one of two groups, and each group has 5–10 ASINs. By ranking, you can see what’s different about each group. Each group has $5–10 to spend. It also depends on how much your product is suggested to be sold for. If each click costs too much, the budget needs to be increased.

The suggested bid can be used to test bids.

You should place ads with tight keywords based on the accurate and high-converting keywords you’ve found. Big words at the beginning are not a good idea because the data will look bad. Two or three advertising campaigns are enough. With a budget of $20 to $30 per group, choose 2 to 3 ads for a campaign with a lot of traffic and 5 to 10 ads for a campaign with little traffic. The exact budget depends on the suggested bid for the product and is then calculated based on your category’s conversion rate and the number of orders you want to get.

Formula

The formula is: budget = target number of units * category conversion rate * single auction

The opportunity sniffer lets you see the category conversion rate.

After the ad has been running for a week, you can start to improve it by taking out words that aren’t doing well, using the money you saved to start new words, and slowly increasing the budget for good words.

During this time, open Vine voice at the same time, offer discounts, and ask people to comment often. Giving the customer a discount will save them some tax and make it easier for them to send. After a good review, take away the discount and put the price back to what it was to see if the sales volume can stay the same.

The pace of bidding depends on the situation and how often the prices change and the advertising budget goes up and down. This part is also the hardest. With the same product and the same way of advertising it, some people will do well and others will not. Most of the time, they don’t do well because they don’t get the rhythm.

Wait until the keyword rankings are steady, and then turn on automatic advertising. Don’t forget to turn off the manual placement of ads that are too precise.

Violence

Strategy: Bidding is suggested if the price is lower than the competition plus a discount.

Ad Type: Automatic Ads, Manual ASINs, and Multiple Manual Keyword Tight Ads are the three types of ads.

Local tyrants can quickly move up in the rankings by starting both automatic and manual close and ASIN advertising at the same time.

Process

First, let’s talk about keyword-tight advertising in Amazon that is done by hand. In contrast to the first stable method, the ad uses the one keyword and one campaign method. First, tell the difference between precise keywords and less precise keywords. Then, give enough money and bids for each. We’ve already talked about the budget and how to bid.

The exact keywords should be tested first, and then the second exact keywords. There’s no need to put a bunch of keywords at the beginning. Based on how popular the product is and how many keywords it has, 5–10 tests per batch are almost the same.

After the ad has been running for at least a week, go to optimization, lower the budget, and bid less on words that aren’t doing well. You don’t have to turn it off; let the campaign continue to build weight for you. Then, put the money you saved toward advertising campaigns that work well and targeted advertising that brings in new customers.

Manual ASIN advertising is the same as the strong play, with 1/2 groups of 5–10 ASINs per group.

If you don’t do it all at once, either your automatic ads or your manual ads won’t do as well. There is always an ad campaign that is running ahead and getting clicked on, the click-through rate of another ad campaign will go down, which will hurt the ad’s performance.

After a listing gets a certain number of good reviews, it will slowly start to show video ads, brand headline ads, etc.