About: Fulfillmen

For now, Chinese sellers of auto parts are relatively rare. The gross profit of auto parts is high, and the gross profit of the auto parts industry is usually above 60%. With high profits, an independent station can have more room for development. In addition, auto parts do not have high requirements for timeliness, so the ability of sellers to update is not high. In addition to the advantages of my country’s supply chain and the vast online auto parts market overseas, it is very worthwhile for sellers to try.

How should independent stations in the auto parts industry be promoted?

Blog Marketing

Write a professional long blog related to auto parts repair or selection, which is what consumers need, so it will be easier to attract consumers to click and browse. In addition, it can also show the professionalism of the seller, so as to gain the trust of consumers.

Celebrity marketing

This cooperation with auto parts-related celebrities, and then recording videos such as unpacking and installation, can help cross-border sellers reach potential consumers more accurately. It is recommended to choose YouTube here, because this is a long video platform that can accommodate more content.

Sponsored activities

Sponsoring activities that car enthusiasts pay attention to can quickly expand the exposure of the brand. And cognition is the first step in sales. Only when more and more people know the seller’s products and brands, will the sales be higher and higher.

Google Ads

Most people have relatively clear goals when buying auto parts, and Google Ads is a keyword trigger mode, which is consistent with the purchase behavior of auto parts consumers, and the conversion rate will naturally be more impressive.

Auto Parts Selection

There are also many types of auto parts, and sellers need to choose more targeted products according to their target market. American consumers are more keen to buy pickups, so in the United States, pickup exteriors, front and rear bumpers, and trunk lids are more popular. If the seller focuses on the US market, you can consider this aspect.

British consumers are more interested in car maintenance at home, so if you are targeting the British market, you can give priority to car washing tools, washing and other products, and I believe there will be better sales.

Germany is a major exporter of automobiles and the birthplace of luxury brand vehicles. Therefore, if sellers focus on the German market, they must strictly control the quality of their products.

In addition, tires, seats, and floor mats are relatively popular products in various markets. These products are consumables and need to be replaced regularly, so the demand is very strong. Because it is a consumable product, it will pay more attention to cost performance. Of course, some consumers will use it for modification and have higher requirements for appearance. Sellers need to make choices according to their target consumer groups.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Many sellers have such doubts. For a new product, one or two orders are issued every day, but they can’t get up, why don’t they continue to push? Although the sales volume of the old products in the store is good, it feels that they have reached a bottleneck. Do we need to spend energy on the main promotion, or should we find new main promotion products?

Simple, two reports to download: Available Items Report (or All Items Report) and Business Report

Available item report: Data Report > Inventory Report > Download Available Item Report or All Item Report, required indicator: Open Date.

Then find the open-date

Subtract the open date from today’s date to get the selling time (days) of each product.

Business report: 

Data Report > Report Business Report > Download Details page sales and traffic (by sub-products), required indicator: Ordered Product Sales ( total number of ordered products )

Suppose your store has four ASINs of ABCD, then we can organize the above two data into a table.

and calculate their average.

Based on this average, we can divide the matrix diagram of four quadrants.

Above average sales, we divide into upstart ASINs (below average days) and main ASINs (above average days)

Below average sales, we divide into potential ASINs (below average days) and long tail ASINs (above average days)

OK, so we can answer the opening question. If your new product is in the potential or upstart quadrant, you can still continue to push it. However, If your old product is still in the upstart or main force quadrant, you can continue to focus on it. If it is in the long-tail quadrant, it can be considered at the end of the life cycle or reactivated.

In addition, there are several data worth noting:

After 12 months of Chinese sellers using Sponsored Products, upstart and anchor ASINs accounted for 37% of all advertised ASINs, but contributed 79% of ad sales (Source: 1) Amazon Research, North America, China Hardlines Advertisers 2019)

After 12 months of using Sponsored Products for Chinese sellers, the advertising ROI of upstart and anchor ASINs is 24% and 26% higher than potential and long-tail ASINs, respectively (Source: 1) Amazon Research, North America, 2019 Chinese hardlines advertisers)

After 12 months of using Sponsored Products, Chinese sellers still have an average of 54% of upstart ASINs and 47% of main ASINs without advertising (Source: 1) Amazon Research, North America, 2019 Chinese hardlines advertisers)

In other words, finding “upstarts and main force” ASINs and fully exploring their potential can further increase your sales.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Conclusion

The above is the way to analyze whether the product is worth continuing to promote through the “ASIN classification matrix”.

Of course, the above is just an analysis from the data level, and you have to combine your company’s specific situation or future strategic goals to decide whether this ASIN is worth continuing to focus on.

As the world’s best search engine, Google has also created many companies. There are even many new listed companies at home and abroad relying on Google rankings to survive.  It is also necessary to understand Google’s Google optimization rankings in various regions. The following is a summary of Google’s ranking query tools.

Google Webmaster Tools

Free login address: https://www.google.com/webmasters I think this is a powerful platform that search engine marketers must know. Verification of site ownership is required. You can then click Search Analytics in the Search Traffic dropdown in Search Console . It can display the impressions, clicks, click-through rate, and global average ranking of the past month. The disadvantage is that it is impossible to know the exactly Google Geographical ranking.

Thehoth (free)

Login address: https://www.thehoth.com/search-engine-rankings/ This tool is free, and you can check the Google rankings of keywords with search volume in the United States, Canada, the United Kingdom, and Australia . Enter the website for free and fill in the email address to get important data such as Google keyword ranking, keyword search volume trends, etc.

Serplab (free)

Login address: https://www.serplab.co.uk/serp-check.php This ranking query tool is not bad, you can query the rankings of all Google countries and regions, and you can enter multiple keywords to check the Google ranking position.

Small Seo Tools (Free)

Login address: https://smallseotools.com/keyword-position/ is easier to use. Personally, I like it more. You can search with multiple keywords, and you can choose multiple countries to view Google rankings for free.

Moonsy (free)

Login address: https://moonsy.com/google-keyword-rank-checker/ You can only query English, only one keyword, and you can only query the US Google ranking. But you can see the title and description of the search results displayed to customers

Semrush (with trial version)

Login address: https://www.semrush.com/ The data is generally updated once a week. According to the data of Google adwords , the search volume of each region is used to estimate the value of natural traffic and natural traffic. You can view 10 words in the free version, but you can probably see the number of keywords ranking in the top 100 and the traffic they bring.

7. Ahrefs (charged)

Login address: https://ahrefs.com/Log in to ahrefs, click on organic keywords in the sidebar, then you can choose a country and see the Google ranking in a certain country. Keyword search volume in this country, estimated traffic, etc.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

1.What is Off-site promotion?

When many sellers hear about off-site promotion for the first time, they may think of off-site inventory clearance or Facebook groups. Most of their understanding of off-site promotion is still at the stage of group big discount drainage.

So what exactly is off-site promotion? In fact, the concept of off-site promotion is for third-party platform sellers, like the Amazon sellers we are most familiar with, through off-site to on-site ordering, so we can understand him as a promotion method for third-party platform.

First of all, to understand off-site promotion, we must first familiarize ourselves with Amazon affiliates, which is one of the larger affiliate marketing programs. The Amazon Affiliate Program helps content creators, publishers, and bloggers monetize their traffic. With millions of products on Amazon, affiliates can use simple link building tools to direct their audience to the products they recommend and earn money from qualifying purchases — this is Amazon Associates

In the associates, sellers provide products, Amazon provides a platform, and alliance influencers provide traffic. These three were purchased into the Amazon Alliance.

So off-site promotion is: the seller directly goes to the affiliate celebrity to buy traffic through the Amazon affiliate. In the early days, the main source of profit for alliance influencers was platform rebates. Sellers paid commissions to the platform, and the platform paid part of the commission to alliance influencers. However, with the concept of off-site promotion or the maturity of this industry, sellers directly found alliance influencers. Afterwards, affiliate influencers received double commissions. For example, the seller paid $10 for affiliate customers to help post a post. After the product was placed, the affiliate customers then went to Amazon to ask for a commission, usually 2%-10% of the sales. %. So in the final analysis, the two commissions are paid by the seller.

2. What are the channels for off-site promotion?

You may be familiar with Facebook groups and Deal sites, such as Slickdeals and Dealnews, which are also affiliate channels.

We can divide off-site promotion into two parts,

Traffic promotion:

1) Facebook group

Facebook group is a kind of group that can post discount information established by the initial alliance celebrities. The development of the group needs a certain period of cultivation. Normally, a 10W group will take at least 1-2 years to develop. As alliance celebrities invite more and more buyers to join, they also need to meet more and more product needs, so more and more posts are posted. When the number of posts reaches a certain number, the previous posts will be heavy. Therefore, only a part of the posts can be seen by most sellers, which is why some posts are good and some are not.

Group is the most mature and earliest form of alliance. The group is characterized by quick results and short time. Generally, Beijing time is set during the day, and it is given to the group administrator at night, and the order may be blown up the next morning. However, as more and more sellers began to do off-site in 21 and 22, the development speed of the group could not keep up with the speed of the growth of sellers, and the overall effect of the group was not as good as before, so now it is mainly attracted by big discounts, 50% Even more, coupled with the browsing mechanism of group posts, usually the posts will not be seen for 1-2 days, resulting in a short duration of effect.

If the main demand of the seller is the order quantity, the group is still the best way. The premise is that the discount is large enough and the product is enough to attract fans to stay and pay attention.

2) Facebook Page

Some Facebook homepages are dedicated to serving groups, but there are also some bloggers who only attract fans through their homepages. We call them FB bloggers. These FB bloggers basically only do deals. The product is to attract fans’ attention by selecting and sharing products with different discounts for fans. This type of blogger has a limited number of posts per day, and often interacts with fans to collect fans’ needs, so fans are very sticky and active. The popularity is very good, so the quality of tas is generally much better than that of the same fan group.

If there is a long-term demand for product promotion, you can try more FB promotion.

3) Deal station

We are more familiar, such as Slickdeals and Dealnews

Deal is a website specially built by early affiliate celebrities, in order to attract traffic to the website, and then share Amazon affiliate discount information on the website. With slow development, there are relatively successful Deal stations such as SD and DN. Because the website has a relatively large number of visits, generally the website with the same fans has better effect than FB, but the price is also more expensive.

If you want to clear the inventory, you can try the Deal website, but the price is expensive and you may not place many orders

Brand Promotion:

For traffic promotion, on channels like Facebook and Deal, most sellers pay more attention to the immediate effect, the order volume that can be seen in the short term.

In fact, especially in the past two years, for Amazon, it has been a highly competitive platform, and the era of platform traffic dividends has passed: first, the growth rate of platform traffic cannot keep up with the growth rate of sellers, and second, the platform has begun to harvest traffic, which means It means that sellers need to spend more money on in-site advertisements to buy traffic from the platform.

With the end of the traffic bonus era, where is the way out for Amazon sellers?

The answer is the brand bonus

Going forward, the traffic will only become more and more expensive. If you only rely on the model of buying traffic, there is no way to cover your own profits. Only brands are the source of free traffic. In the past few years, due to the epidemic situation, the competition has been accelerated, and all walks of life are very difficult, but some brands in each industry are still living very well. When the general environment deteriorates, the first to be affected are those with serious homogeneity. For products, everyone started to roll wildly, then most people left the market, and finally reached a new equilibrium point, and so on. But the brand has indeed remained in this industry.

First of all, the brand has a high proportion of its own traffic, and the brand is continuous free traffic; second, the conversion rate, popularity and awareness of the brand are high, that is, if you advertise on the site, the conversion rate of the brand may be three times that of others. times, five times…; third, its high premium ability, on any platform, the brand must make money.

Return on Marketing Investment

Kantar, the world’s largest research institution, has conducted research on return on marketing investment (ROMI) that shows that for a healthy brand, 70% of sales come from brand equity, and 30% of sales come from short-term promotions and traffic conversion. However, most people put 90% of their energy into promotion and traffic with visible results. Traffic advertising may allow us to achieve short-term sales goals, but going forward, especially in the past two years, Amazon’s advertising fees have increased significantly, so everyone is focusing on researching Amazon advertising, whether it can really be achieved What about your sales target?

Everyone knows that as a platform, on a platform like Amazon, 30% of the seller’s traffic comes from Amazon’s advertising traffic, and 70% of the traffic comes from Amazon’s natural ranking traffic. But now this trend is slowly changing. Maybe within 3-5 years, Amazon will become 70% of advertising traffic and 30% of organic traffic. This is also a normal development trend of a platform.

So instead of spending so much time and money on Amazon’s traffic advertising, it’s better to promote your own brand from outside the site, build up the brand awareness of this category, and occupy the minds of users in this category.

So I think the more important long-term off-site promotion method should be brand promotion.

1). KOL (social media celebrity opinion leader)

YouTube

Youtube is an old-fashioned social media. From its early establishment to the present, its users cover different age groups. In addition, Youtube is the largest video platform in the world. Users can better understand their favorite celebrities and products through videos. Youtube features are:

• The video retention rate is high, and you can easily find videos from a few years ago.
• Video exposure is cumulative, and video exposure is growing all the time.
• Many users will go to Youtube to search before placing an order on Amazon, especially some complicated ones.
• Users have strong purchasing power.
• Platform users are sticky.

Youtube is a more suitable platform for combining brand promotion and product effects . Due to these characteristics, influencers charge more expensive than other platforms.

Celebrity Reference Price (USD):

• 1K-10K Proprietary Video 0-$500
• 10K-100K Proprietary video $100-$2000
• 100K-1000K Proprietary video $1000-$20000

Instagram

Instagram is mainly partial to pictures. Although Ins launched Stories, users are still accustomed to its picture function. Instagram is owned by Facebook, and the overlap between users and Facebook will be more serious. Ins was founded earlier than Youtube, so Ins is popular People’s growth rate is faster than Youtube. Due to the image style of Ins, people’s exposure and perception of the brand/product promoted above is not as strong as that of Youtube. Ins is more suitable for well-known brands, so it is recommended for new brands to invest less in Ins than Youtube.

Reference price of Ins celebrities (US dollars):

• 1K-10K Post 0-$200
• 10K-100K Post $100-$500
• 100K-1000K Post $200-$10000

Tiktok

Tiktok is the platform that everyone listens to the most. Because Tiktok users are younger, their purchasing power is not strong, and their fans are more sticky and traffic is relatively general. At present, branding or product promotion on TK is more of an attempt. However, TK is recognized by most as a platform with the most potential and the cheapest traffic. Now is the opportunity to enter. First cut in, you can slowly screen and cultivate users.

Basically, 99% of people follow these social media platforms, and KOLs of different categories are often well-known, also known as opinion leaders. Users mainly read content on these platforms, and no one will read advertisements, so how to make content well through these opinion leaders is the way for our brand to stand out.

2). PR

Including broad media public relations, soft articles, product reviews, etc., so as to achieve the effect of product publicity.

At present, the commonly used PR promotion in the industry is to publish press releases in professional and authoritative organizations or magazines in the industry, and endorse the brand to increase brand awareness and influence.

Do a good job in media public relations, make a good topic, and after the content is done, we also need hot things to spread the content better.

3). Brand advertising

Brand advertising and online conversion are mainly concentrated in some industry magazines, professional organization websites, etc. For now, because the entire promotion cost is relatively high, it is still only suitable for some big sellers.

Are Amazon sellers suitable for brands?

When most Amazon sellers mention brands, they may say: Do you think I don’t know how to be a brand? Do you know how much it costs to promote a brand? Do you know how many died on the way of the brand?

Just like Professor Daniel Kahneman’s “Thinking Fast and Slow”, the human brain is divided into two systems: one is called the fast system, which is the intuitive response system, and the other is called the slow system, which is the rational thinking system. 95% of our life and work use the fast system, and 5% are the slow system. So when most people hear the word brand promotion, the first thing they think of is high cost and high failure rate.

So can we do it at low cost? In fact, many influencers can replace products for free. The current premise is that your product is good. Many influencers and even some PR editors will help you promote it for free with the purpose of acquiring your products or increasing fans.

Don’t do brand advertising first, do KOL first social mediaTo grow grass, if you have less funds, you should focus on breaking things first, such as focusing on Youtube first, or first gaining popularity in your own segmented fields.

So can we have brand thinking? When developing products, can you do some low-cost differentiation? Can you make a main image to embed brand awareness? ….

What’s more, now that the Amazon platform has entered a fierce competition, is there any other way out besides the brand?

How does off-site promotion help Amazon?

1) Link unit weight

Order volume is a very important algorithm weight. Amazon’s brand rebates can reach up to 10%, which shows that Amazon attaches great importance to off-site traffic. As long as you attract an order from outside the site, Amazon will not only acquire a user, but also earn commissions for this order. . It is a win-win for both the platform and the seller.

2) Activation link

When our new products are first launched, we don’t place many orders. At this time, we can activate the link by placing an order outside the website.

3) Cooperate with flash sales and other activities

Amazon’s algorithmic logic supports whoever can make money for him. Of course, it refers to making money for a long time, not a short-lived link, so try to keep the order quantity stable, so that it is easier to push the product and make it easier. Do off-site before the seckill, first pull up the ranking, the effect of the seckill will be better, and then do the off-site to extend the high order volume after the seckill.

4) FBT: Frequently Bought Together

FBT is also called buying together, that is, two products are often purchased by the same buyers together. This is a very good traffic portal. When your product can be bound with a complementary Best Seller, then your traffic will be very large. of. So how can it be bound together? Advertising ASINs? Of course not, this is a complementary product, and using ASIN will make your traffic miss. So the best way is to promote outside the site. Research which channels complementary products are often put on. You also invest in these channels. There is a high probability that these audiences are the same. Buying complementary products will basically have demand for your products. In this way, together Buying is easy to do FBT.

5) Request a review

The price outside the website is generally much cheaper than the natural price on the website. Many buyers feel that they have found a bargain when they buy the product. At this time, we go to ask for reviews, and the probability of getting a good review is higher, and the feedback rate is much higher than that on the website.

6) Clear inventory

For Amazon sellers, the inventory determines the profit. Many sellers often complain that they have earned an inventory all year round, so if we can clear out these unsalable inventory outside the site and reserve the inventory for products with better sales, will there be profits? up?

7) Ton storage capacity

Amazon is limiting inventory again.peak seasonThe storage fee has started to increase again.

8) Build your brand

Current status and future direction of off-site promotion:

1) Only focus on short-term transformation or effect

At present, no matter whether it is an Amazon seller or a service provider, everyone puts most of their resources, time and energy into the group. It often takes several years to establish a group. However, as more and more sellers do off-site promotion, the group The group effect is also slowly getting worse.

2) Few Amazon sellers pay attention to brand promotion.

What everyone cares about is the short-term visible effect, and few Amazon sellers pay attention to brand promotion. We can find celebrities with vertical fans to promote our brand and products. Influencer fans are very accurate, Amazon needs high-quality buyers, and these accurate buyers can be converted into fans of our brand.

Assuming that we are engaged in maternal and infant products, the brand’s maternal and infant audience may be around 10 million. If we can find 10 maternal and infant bloggers with 10W followers to cooperate, it means that 10% of the people in the entire market have seen my brand or A small part of my products can be converted in a short period of time, but most of them will search our brand and find our products when there is demand, or when we advertise on Amazon, you have already used influencers to advertise Exposure, at this time your on-site advertising conversion rate can be greatly improved.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

What is Social Media Marketing

Social media marketing is a form of internet marketing that involves creating and sharing content on networks to achieve marketing and branding goals.

It includes publishing text and image updates, videos and other content, attracting audience participation, and paid social media advertising. In addition, this brings lucrative market communication effects for business growth, creates brand fans, and even drives sales and sales. performance growth.

The Five Key Cores of Marketing

(1) Strategy: Determine the target group, the social media channels used and the type of content displayed.

(2) Planning and release: What content is included (video display, product images, etc.), and on what channel to push it.

(3) Research and Engagement: Track user perceptions of posts, brands, and other groups of people. (PS: Social media tracking tools are needed to assist in tracking)

(4) Analysis and reporting: Understanding how posts spread on social media, so reports on engagement and coverage are also very important.

(5) Advertising: Advertising on social media is also one of the ways to promote and further expose your brand. Because social media can accurately distinguish the audience, it is convenient for marketers to deliver to the target audience of the precise audience.

Features and Benefits of Social Media Marketing

Features:

Compared to email, social media marketing’s trust-based communication mechanism and significant user engagement can more strongly impact netizens’ consumption decisions and create more opportunities for brands to distribute and amplify. Social media users are sticky, stable, and well positioned, giving brands more subdivided target groups.

Advantage

①It can meet the different marketing strategies of enterprises

②It can effectively reduce the marketing cost of the enterprise

③Precise marketing of target users can be achieved

④ It can increase brand awareness and improve communication and interaction with key audiences

Social media marketing platform

Facebook

Facebook’s relaxed atmosphere requires strong social media marketing. Create a Facebook Business Fan Page. Facebook’s visuals require careful planning. Keep your Facebook posts light and welcoming. Consider a cost-effective Facebook advertising plan to boost organic reach.

Google +

Google+, a Facebook competitor, now caters to a narrow clientele. This lets you submit photographs, videos, links, and use circles to divide your followers into smaller groups and share information. For instance, create a circle of “superfans” and share exclusive discounts and offers with them. Try a Hangouts video conference and creatively use Hangouts Experiments. Google+ can bring social media back by listening to followers.

Pinterest

Pinterest is one of the fastest growing social media marketing avenues. Pinterest’s image-centric platform is ideal for retail, and anyone can get social media or sales promotion ads from using Pinterest. Pinterest allows businesses to showcase their products while also developing brand personality through eye-catching and unique inserts. Pay attention to its demographics when developing a personalized Pinterest strategy, as the social network’s primary audience is women.

Twitter

Twitter is a master of social media marketing tools, known as the text message of the Internet, and the tweeter of the times. Combining official tweets about specials, discounts, and news with relevant branding can build a solid following. Twitter can be used as a social media marketing tool around conversation and communication, and as much interaction as possible should be done to nurture and build product credibility.

LinkedIn

LinkedIn is more business-oriented. Theseare a wonderful area to post jobs and locate talent, share articles, and have professional conversations with industry peers. You can answer questions in “Questions” section to become a trusted leader and help new customers get to know connected businesses.

Youtube

YouTube is the most popular platform for creating and distributing videos, and it has become a potent social media marketing tool. Many firms create “how-to” videos to become viral. How-to videos rank in Google video search results, highlighting their power.

Location-Based Social Media Tools

Social media platforms like Yelp, FourSquare, and Level Up are options for brick-and-mortar businesses looking to implement marketing on social media. Register on these sites to apply for a spot, then consider additional incentives, such as stay bonuses or special discounts, which can entice visitors to leave reviews, and good reviews can help sway potential customers to buy a product.

Reddit

Reddit or similar social media platforms like Stumble Upon or Digg are ideal for sharing compelling content. With over 2 billion monthly views, Reddit is universally popular for its social media marketing potential and wealth of unique and interesting content. Publishing content on the platform appeals to the mostly young, curious, free-spirited visitors within the Reddit community. This social media platform not only improves website traffic but also provides an internet community that helps businesses reach more customers in order to better understand their target audience.

Today we will disclose the key to unlock the “six major goals” of advertising, and reduce obstacles for you to achieve your advertising goals. 

Six Advertising Goals

Key to unlock the door: focus on high-traffic category keywords and products

If you want to expand traffic, you must first drain. Taking the following measures when the budget allows can help you “spread the fishing net” and divert goods widely.

● Through competitive bidding, brand keywords, category words, etc. are launched to reach consumers extensively.

● Through product targeting, direct delivery of popular products in the category.

● Through the category delivery of product delivery, it is directly placed in the entire category.

● Use the “Extended delivery” function to match more products with the advertising campaign.

Do not mix delivery schemes in the same campaign/group

Indicators show how well advertising works. We can quantify advertising campaigns that improve purchase intents by impressions or click-through rates, but programs that increase conversions by sales. To maintain KPI consistency, employ one delivery strategy per advertising campaign/group to make the advertising effect more visible.

Launch your own brand words and products

Before attacking, you must hold your ground. How to prevent other competing products from seizing the traffic of your own products and prevent consumers from “empathizing”?

● Put keywords for your own brand words

● Using product placement to launch your own products, so as to prevent consumers from being attracted by competing product advertisements and losing business opportunities when they browse your product details page.

Wide range of delivery, fine classification

● In addition to doing a good job in defense, you can also use product launch to seize the traffic of the same category and popular competing products

Step 1 classification targeting: get a wide range of traffic

Step2 Refined classification: Refined targeting based on specific brands, price ranges, star ratings, and Prime shipping eligibility

●If you want to expand traffic, there is another trick: choose “accurate and expanded” product launches at the same time, and target competing products that are popular.

Make good use of long tail keywords and negative delivery

If we don’t want the budget to be burnt out by the big words in the category, we need to work hard to obtain more accurate traffic from two aspects.

● Put in long tail keywords

Long-tail keywords with popular sizes, colors, etc. better “hit” consumers with relevant needs. Avoid adding long-tail keywords and category keywords in the same advertisement to avoid category keywords consuming the budget and harming long-tail keyword performance.

● Negiate invalid traffic

Appropriately negate underperforming and unwanted terms and ASINs by analyzing ad reports. However, we must be cautious about negative delivery to avoid missing opportunities.

Increase traffic and drive cross-selling

Launch huge words or goods in the category and adjacent categories. Fascia gun merchants may also post products or keywords with sports scenes and related sports soothing categories, such as basketball shoes and yogaPad; target office workers who need to relax and put some office equipment products and keywords to aid improve drainage and cross-selling.

The highlight of the “hidden” indicator

Two metrics can help pick keywords. Will they function? For instance, if the IS and IR indications of the proposed keywords with high relevance are very low, you can boost the bid quickly to enhance the advertisement’s success. If a term’s IS is 0%, it signifies the keyword is irrelevant. Use the suggested keyword or optimize the bid if it is missed or inaccurate.

TIPS: The system integrates relevant insights from various services and proposes suggested keywords in various ways. These keywords can help you save time on research and effectively improve the effectiveness of your ads. Suggested keywords resulted in 171% more ad impressions, 173% higher ad-attributable sales, and 7% higher ROAS* compared to own research.

*Source: Amazon Research, Global, April-June 2021

Missed sales and ASIN troubleshooting might result from ineligible or out-of-stock items. Download the Sponsored Products bulk operations report to discover the eligibility status of all Sponsored Products ASINs and why some are ineligible. So we can maintain swiftly and not miss business possibilities.

TIPS: Use the Amazon advertising platform diagnostic tool to diagnose ads and identify optimization opportunities to save time troubleshooting. The diagnostic tool can identify issues with ad campaigns that are underperforming owing to budget overruns or keyword mismatches.

In the budget report, estimate missed impressions, clicks, and purchases to determine how often a campaign is within budget and how going over budget may effect performance. Help you budget and advertise better.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

The bounce rate is one of the criteria for testing the shopping experience of consumers, and it is also an important node to measure the conversion of traffic in the independent website. The following are the solutions to the high bounce rate summarized by the editor. I hope it can help you.

Before solving the problem, we should first find out the root cause of the problem, and then analyze and solve it one by one. Therefore, we must first find out the reason for the high bounce rate of the independent station.

Reasons for the high bounce rate of independent sites

1. The page loading speed of the independent website is too slow

Few consumers can accept a webpage that loads too slowly.

2. Independent site navigation and shipping logistics

The independent site navigation bar is the signpost of the website, which determines the user’s browsing experience and the quality of the independent site layout.

3. The product information of the independent website is vague

Vague product descriptions that fail to engage users are also reasons for increased bounce rates. There is one more thing to note here. When users want to consult customer service, they may not be able to find the entrance.

4. There are spelling or grammatical errors on the standalone website

Sellers must carefully check the content of the webpage when laying out the independent website to avoid spelling or grammatical errors, which will also reduce consumers’ trust in the independent website, and they will think that the webpage they browse is not rigorous.

5. The independent site drainage is not accurate enough

Many consumers click on the independent website to quickly find the products they need. Once they find that the advertised products are different from their own needs, they may quit directly.

Tips to Fix High Bounce Rates

1. Add site search

It is mainly used for customers to find the content or products they are interested in. It is recommended to place it in the most prominent position of the independent website. If you find that consumers are searching for the same page, you can create a link in an obvious position, so that consumers can click directly.

2. Abundant site information

Consumers can be divided into two categories, one is that after clicking on the website, they know exactly what products they need, and the other is that they don’t know exactly what they need, and they may buy whatever they see. The information of independent stations can be enriched as much as possible, providing consumers with sufficient choice space, prolonging their stay in independent stations, and also in order to do a good job in the next step of transformation.

There is also an interactive portal for customer service, which is helpful to solve the situation that users do not know what to do because they encounter problems, and increase the user’s stay time.

3. The style is in line with the target consumer group

Doing market research in advance is very important for independent websites. Sellers can understand the preferences of ideal target consumer groups through the research results, and then make corresponding website construction to localize independent websites.

4. Precise advertising placement

It is not suitable for independent stations to adopt the method of “spreading the net”. Although this is a good way to increase product exposure, it is not suitable for independent stations. Inaccurate users can easily increase the bounce rate. Therefore, when placing advertisements Have a clear understanding of your audience. What kind of product do they need? What are the requirements for the product? What keywords can impress them?

5. Improve page loading speed

We need to know that the server is the core of an independent website. Choosing a reliable server is the first step. If the server access speed is unstable, then no matter how much optimization you do, it will be useless. When you have a stable and reliable server, start trying to do the following optimizations:

• Check the current speed of the website
• Compress and optimize website content, such as images
• Caching website content to the server in advance
• Put JavaScript and CSS in external files, use asynchronous loading
• Accelerate with CDN
• Avoid using too many website plugins
• Try to avoid web page jumps

6. Clear shopping process guidance

If the bounce rate is too high, it may also be that consumers do not know how to proceed to the next step. If there are only a few pictures that cannot be clicked on the independent website, and there is no room for further operation, how should consumers continue to stay?

In addition, sellers also need to set up a clear and clear icon in the independent site to give consumers actionable guidelines, so that consumers have the urge to understand more deeply, such as adding some call-to-action language, buttons like Shop Now, to guide consumers to conduct The next shopping activity, increasing the chance of conversion.

Amazon’s Buy Shipping service

Buy Shipping (Buy Shipping) service is Amazon’s online delivery service for sellers’ self-delivery orders. You can purchase logistics delivery services from cooperative logistics carriers and print mailing labels from seller Taiwan (Seller Central) or the “buy delivery” service API1.

“Buy Shipping” automatically filters delivery alternatives that can be delivered on time and meet Amazon’s shipping requirements, ensuring that your self-fulfillment orders meet Amazon’s delivery policies.

Use the method of purchasing shipping

1. Using through Seller Central: Purchase shipping directly through the Manage Orders page in Amazon Seller Central.
2. Use through the connected ERP service provider: In addition to the Amazon seller platform, you can use the application published by the connected third-party ERP provider.
3. By connecting to Amazon MWS API, you can use Amazon Mall Web Services (Amazon MWS) for free to manage your Amazon sales and build applications through the seller’s self-delivery API to better exploit Amazon’s “buy” Delivery” service.

Purchase Shipping Operation Guide

Seller Fulfilled Prime Program

Seller-delivered Prime program sellers distribute products directly to buyers through third-party logistics carriers and offer free next-day and regular delivery. To compete, your products can show the Prime emblem when you join seller-fulfilled Prime.

Seller Fulfilled Prime Program Requirements

1. Sellers must join the Professional selling plan
2. The seller needs to have a warehouse in the destination country
3. Sellers must pass the trial period and maintain satisfactory performance

How to sign up for Seller Fulfilled Prime

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

In addition to Black Friday, what other important marketing nodes are there in November? Of course it’s every four years world cup

The 22nd FIFA World Cup will start in Qatar on November 20. The first unrestricted world-class sporting event since the new crown epidemic, 2018 World Cup in Qatar will be a festival for football enthusiasts worldwide.

At the same time, the World Cup also provides a very important marketing opportunity for major brands. What should sports marketing do?

01. Why do overseas brands do sports marketing

With the development of science and technology and economy, the pace of world globalization is gradually accelerating. More and more Chinese enterprises decide to go abroad and go overseas. The brand will confront challenges like varied consumption habits, religious cultures, and cultural traditions abroad. Every international enterprise sheds “blood and tears.”

In this case, in a sense, it is actually a very good choice to use the “sports” boat to go to sea.

First, athletics is the most universal “language” and enjoyed worldwide. In figure skating, Japanese player Yuzuru Hanyu and Chinese player Jin Boyang can become excellent friends despite being from different countries, languages, and cultures.

Second, every sport has the good energy of never giving up, which can inspire and move others.

Finally, even non-sports fans will read sports news on key sports event nodes for conversation. Brand awareness will increase.

Therefore, for overseas brands, it can be said that it is a very cost-effective choice to do a good job in sports marketing and take the “sports” boat to go overseas.

02. How should overseas brands do sports marketing

Compared with other types of marketing, overseas brands need to pay attention to the following points in sports marketing.

Convey the charm of sports and arouse the emotional resonance of the audience

“Breaking the circle” has garnered interest in numerous fields in recent years. Instead of breaking the circle, sports marketing should transmit sports’ appeal and evoke emotion.

Human nature and unique moments make football and other sports appealing. Most individuals or pan-fans care more about winning or losing than which World Cup game is most thrilling. Athletes or human empathy are more astounding.

China hosted Oman in the sixth match in Group B of the top ten Asian qualifiers for the 2001 World Cup. The Chinese squad won the 2002 World Cup with a one-goal lead.

Adidas created customized uniforms for China’s World Cup team after 44 years. The players’ celebratory jerseys said “Chinese football has never felt so good,” reflecting the nation’s emotions.

Start from small things, let the brand really penetrate the hearts of the people

Some brands prefer “top match” in marketing. For example, when it comes to football marketing, we only do “World Cup”, and when it comes to basketball marketing, we only do “NBA” or “CBA”.

Many local tournaments merit foreign brand attention. MLS, NFL, etc. Local event marketing will assist the business blend into local culture and increase brand product awareness.

In addition to tournaments, marketers can start small by sponsoring overseas community sports games for super-cost-effective brand exposure.

In the end, excellent sports marketing is about building brand loyalty, not consumption.

Carry out the love of sports to the end

Sports are different from others, love is the most important factor. Although many brands are also engaged in sports marketing and invite some athletes to endorse their products, it always gives people a sense of disobedience. This is because the love for sports shown by these brands is too “short-lived”.

Regardless of whether to go overseas or not, when deciding to do sports marketing, it is necessary for the brand to carry out its love for sports to the end. If a brand’s love of sports depends only on whether there is a major event in the near future, then this love will soon be revealed. Only by establishing a brand image of “true love of sports” among the crowd can your sports marketing be successful.

For example, since the 1928 Amsterdam Olympic Games, Coca-Cola has started its layout in the field of sports sponsorship. In 1976, Coca-Cola officially became the official sponsor of the World Cup, and the two sides have cooperated so far. Of course, in addition to large-scale sports events, Coca-Cola also does not hesitate to sponsor small sports events. It fully reflects the importance that the Coca-Cola brand attaches to sports events.

03. Points for attention in sports marketing

Watch out for ambush marketing

For sports event organizations, sponsorship revenue is a decisive factor in maintaining event operations and sustainable development. Therefore, affiliated marketing around events such as ambush marketing without paying any fees not only damages the rights and interests of official sponsors, but also poses a threat to the sustainable development of sports events themselves. Therefore, in the past ten years, the anti-ambush marketing strategy has become the focus of the preparations for each sports event.

For example, a law passed in Brazil in 2012 requires companies to pay millions of dollars to FIFA for unauthorized use of the official logo of the World Cup, including the image of the mascot Flegu, the words FIFA, World Cup, World Cup 2014, and Brazil 2014. USD fine, or imprisonment for 3 months to one year for intellectual property infringement.

Therefore, when the brand is not an official sponsor recognized by the event organizer, it is necessary to pay attention to whether there is ambush marketing in its own marketing when marketing around large-scale events.

Ignore offline marketing

Due to the very developed domestic online economy, many domestic brands have neglected the role of offline marketing when marketing overseas. Although the development of online channels is impressive, offline activities integrating experience, quality service, and social attributes are still irreplaceable marketing channels for overseas brands.

In fact, offline marketing plays a key role in the brand’s overseas penetration rate. While emphasizing online marketing, some brands are also actively carrying out some offline marketing activities. For example, SHEIN chose to open a 5-day offline pop-up store in the southern district of Sao Paulo, Brazil, during Q4, which is a popular overseas marketing period.

It can be seen that online and offline integrated marketing is the best choice for overseas brands.

For enterprises going overseas, sports marketing overseas is the best path to take and the worst path to take. But I have to admit that with the love of sports in marketing, the carnival of sports fans can also become the carnival of brands.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

It is very important to find products that sell fast and are liked by users, which can help us obtain better profits with limited marketing costs. Therefore, product selection has always been a very, very important thing. If the product is not suitable, it will not only consume marketing costs but also cause great sales pressure.

After all, only choose the right one, not the expensive one. If it is the right price, it is easy to say. The following is a comprehensive analysis of this issue.

1. Solve user pain points

Selling products is also a process of solving pain points. If our products are all products that everyone is selling, entering the game by ourselves can only participate in a meaningless price war.

For example, hiccups are a very common thing in life, but a foreigner named HiccAway invented a straw that can quickly get rid of hiccups.

The cost is not very high but the sales volume is exceptionally good. That is to say, how high can the cost of a straw be? But adding the user’s pain point needs, it is acceptable to sell some small and expensive users.

Google will show interested parties that $14 for a straw is a sky-high price if it’s average. People will argue they’re obsessed with money, yet items that alleviate users’ pain spots seem sensible.

2. Cater to the needs of customers

The domestic pullback, American Vans, and domestic public sports and leisure shoe producers, including an American skateboard shoe manufacturer, are easy examples.

Huili sneakers cost over 200, whereas Vans vulcanized canvas shoes cost over 400.

Why is there such a big difference between the two? Vans is a professional skateboard shoe brand that caters to the audience’s love and supports it.

This is why users will still choose Vans even if the pull-back is cheaper.

3. Use Google to search for requirements and discover products

This step is actually what we want to focus on. In fact, there is no great technical content, just a large area of ​​product browsing. When you want to sell something, it’s best to Google it first.

Just with independent station operations, search for long-tail demand words resulting from this keyword.

The same is true when we dig out a product. If you are going to sell a product, you must know whether your product meets the needs of users.

If the needs of the major categories are met, there is nothing special about it. In fact, it will fall into a price war after a long time.

This is why we have to continuously upgrade according to the needs of existing users after selecting the previous product, because if our products cannot meet the needs of users, users will naturally choose other products.

If you want to cultivate user loyalty, you must first meet the needs of users.

For example, I want to sell a skateboard shoe, but I found that there are already many well-known brands through Google search. If you sell rashly at this time, the effect will not be particularly satisfactory, and it may also cause a backlog of goods.

At this time, we can Google to search for some long-tail words of demand to see what the users really care about? We can also cooperate with Semrush

Brand purchases account for the majority, but price, gender-neutral, and professional needs are combined to produce a skateboard shoe that is more friendly to the people.

Of course, to be on the safe side, we can also look at the relevant user comments on youtube:

We can find out from the comments of video users, durable! Durable! Not too expensive is the first choice of users, because first-line brands like Nike are still very expensive.

At the same time, users with flat feet can also wear it comfortably. These are very real user needs.

Doing a good job of satisfying these user needs can help us in the high season Get better sales this season!

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.