Daily Archives: January 4, 2023

TikTok E-commerce is one of the hot topics in the industry in the past two years, and it is also a new form of content e-commerce with the fastest development speed and the greatest potential. Now with the opening of TikTok in the United States, cross-border sellers will usher in a rare market opportunity. Hugo cross-border invited two senior TikTok live broadcast players to share with you how to play TikTok in the US.

1. Several ways to obtain e-commerce permissions in TikTok US

The first one is to activate the Shopify y video car. 

If a seller wants to open a video cart, he first needs to have a US Tik Tok account with 1,000 fans, and Shopify needs to meet the three-month operating time limit.

The second is to open the TikTok America’s Got Talent account. 

The account must have 3 videos, 10,000 fans, a mobile phone number, and 1,000 plays. After the Daren account application is approved, you can link your own or other Shopify products on the TikTok account video/live broadcast/home page and sell regular products except for crystal/jewelry/black five categories.

It should be noted here that the Daren account itself does not generate income, and the trailer is directly sold on Shopify. You only need to submit the US TikTok account nickname and UD to apply.

The third type is a British-American fusion car.

UK vendors that satisfy certain requirements can seek to open fusion stores. A British retailer must settle in for two months before its game reaches 850 US dollars. Wenwan, jewelry, and crystal categories demand 1,000 US dollars and other certifications. The manager will help ordinary gamers open it if the info meets the standard.

The fourth type is the little green car. 

The little green car can add any website you want, it can be a YouTube video link, or it can be Amazon, AliExpress, eBay, links to such e-commerce platforms, or your own independent station, although this link is written as a gourmet website, it is actually a highly flexible marketing function.

2. The basic capabilities of the TikTok live delivery team

Live delivery teams must be selectable. Livestreaming product selection is crucial. The team must test products, assure quality, and set “high benefits” prices to entice buyers.

The second point is the need to have content capabilities. Including short video operation capabilities, anchor training, and live broadcast capabilities.

The third point is the need to have supply chain capabilities. 

Every link in the commodity supply chain is crucial, and a good supply chain is guaranteed the success of live streaming.

The fourth point is the need to have the ability to manage and control. 

The team must be managed systematically and with a clear division of tasks.

The fifth point is the customer service team. 

Customer service is tested throughout pre- and post-sales, and its quality impacts performance.

A team of Mepurdus.

Another very important point is the cultivation of live broadcast talents. A live delivery team must be good at cultivating live broadcast talents and can tap live broadcast talents by designing the echelon training structure and a relatively good incentive policy within the company.

3. Is it necessary to build an independent station for TikTok?

At present, there are about 25 million independent e-commerce sites in the world, of which the United States accounts for 9 million, accounting for 36%. The advantages and disadvantages of independent stations and third-party platforms are shown in the following figure:

Overall, being an independent station can protect sellers more, while third-party e-commerce platforms, including TikTok shop is more about protecting buyers, especially since the experience sub-function was launched, the fulfillment rate and negative review rate have become an important indicator of store assessment, and sellers are required to operate more standardized. But on the other hand, TikTok’s current business system has been well established, and it will be more friendly to sellers who will enter the market in early 2022 or 2021.

Most brand consumers, even buy a piece from a third-party platform. product will also search for the brand’s independent site, so TikTok e-commerce must be an independent site, especially for brand sellers on Amazon and eBay. If there is no independent site, it may not be considered one in the eyes of overseas consumers. The real brand is related to their online shopping habits.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Negative words

Negative words prevent your ad from appearing on keywords’ advertising space. The rationale is simple: inform the advertising system that I don’t need this inaccurate traffic, I don’t need this word’s marketing, and I hope this traffic won’t appear on my advertising space.

This operation believes that for each amazon. No stranger to sellers. Because this action can help sellers save some unnecessary advertising costs.

Whether it is automatic advertising or manual advertising, there will always be some words with clicks but no conversion or low conversion. Then these words need to be rejected at this time to avoid them from generating more advertising costs. According to the contacted sellers, observing their advertising reports for a whole year, advertising costs such as clicks but no conversions account for 10-15% of the advertising cost , which is not a small amount for sellers.

Therefore, how to minimize this cost and save more costs is also a concern of many sellers.

Negative mode

Negative patterns are divided into negative phrases and negative precision , but novice sellers tend to confuse the matching patterns of the two.

Negative phrase:

negate long-tail words with the same phrase and sequence, but not reversed phrases. Thus, shoppers searching for words containing this negative keyword will not find your ad. resembling If you don’t say “5000 mAh power bank,” shoppers won’t find your product.

Accurate negation:

When a seller negates a keyword and a buyer searches for this keyword, your ad will not appear on the relevant page at this time.

Negative terms narrow the search scope, making it easy to negate specific traffic words and intercept seller traffic. Sellers should avoid using negative phrases, especially for single keywords. Negative precision is more exact and accurate for keyword negation, harder to kill, and does not effect long-tail keyword traffic.

It should be noted that if the matching method of negative words is not chosen correctly, it is easy to reduce the exposure and conversion rate of the advertisement.

What keywords need to be negative

After the ad runs for a period of time, usually the seller needs to download the ad report for analysis. If some keywords have a lot of exposure and a lot of clicks, but the conversions are very little, almost zero. Then sellers need to negate these keywords with low return on investment.

•  Words with high exposure, high clicks, low conversion or no conversion can be accurately negated
• Words that are not related to the attributes of the product or the usage scenarios of the product. For example, if you use a certain keyword to search the front desk, none of the searched products are of the same kind, so you can deny it.
• Irrelevant negative words derived from copywriting
• Words with overly high ACOS, but situational.ACOS-heavy words, but situational. Negating the word may lose orders if it generates many sales, but if it generates few sales and orders, it can be negated.

Sellers can refer to these suggestions as the choice of negative words, depending on their own product conditions. If it is a new product, it is not recommended to make too many negatives first, you can observe first. Because if you do too much negation during the new product period or the product is still in the promotion period, it may affect the exposure of the entire link.

In addition, some keywords with brand prefixes can also be ignored first. Also, don’t negate the words that have not been converted after clicking a few times, sometimes it is easy to negate the words with strong correlation.

Therefore, sellers must have a certain amount of data as a basis for judgment when analyzing and optimizing advertisements. Data with too few times and too few bases is not descriptive and has no reference value. Therefore, sellers should not be too impatient about advertising.

Conclusion

We know that making an advertisement requires optimizing the listing, photos, keywords, and other criteria, otherwise the advertisement data will only get worse. Thus, sellers must organize the negative thesaurus before constructing a keyword matrix and reject the terms in one step while creating an advertisement.

Negative words should only be introduced to the ad group, not the advertising campaign or the double layer. “Words that slip through the net” will be clicked and spent. You can only add 1w negative words, but what if you have more than 1w? Add the first 10,000 high-frequency negative words and negative the copy’s irrelevant negative terms.

If most of the words that come out of automatic ads are not related to your product, then there must be something wrong with the listing copywriting. At this time, it is useless to deny the keywords, because this is a problem with your copywriting, isn’t it? advertising problem. This requires you to re-optimize the copy, and then reopen the ad.

Hope today’s content can help you!

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.