Daily Archives: October 1, 2022

Shoppable content links photos directly to the products they show. This lets people buy right away from the pictures, videos, and even text they are looking at.

In this age of speed and convenience, shoppable content is crucial for content marketing, especially mobile sales. It is predicted that by 2021, 72.9% of all e-commerce would be conducted via mobile device. People navigate through Instagram, Pinterest, Snapchat, and TikTok in this atmosphere.

By tying videos and images to the products they show, you can streamline the buying process. There is a direct link between making it easier to buy and making more sales. The consumer is more likely to buy if the content is interesting enough.
It can look different ways. The best part about selling content is that you can easily monitor your success. Brands and advertisers may measure the ROI of different creative techniques.

Kinds of Shoppable Content:

Text

This is shoppable content at its most basic level. Readers can easily purchase the item they see in an article or blog post by clicking on a link to the product’s page.

Images

High-quality photography has been the standard way to show a product in its best light for a long time. Since photo-sharing applications like Instagram and Pinterest are so popular, brands should enable users buy from visual content. Shoppers can buy products highlighted in shoppable Instagram posts and Buyable Pins.

Video

Video is a natural extension of shoppable photo content. Brands can tag the right parts of online videos so that viewers can directly buy the items they see on screen. Considering that videos make up 80% of all online shopping traffic, there doesn’t seem to be much reason not to make them shoppable.
All of these forms of media have in common the ease with which they can be distributed. If the content is interesting enough, people will share it with their friends on social media, giving more people the chance to buy the products.

Also, because that content comes from a friend or contact instead of an advertiser, there is a much higher chance that a viewer will trust it and interact with it. In this way, user-generated content can make shoppable content even better.

In January 2020, 49% of people around the world used social media. There will be 4.4 billion social media users in the world by 2025, up from an estimated 3.6 billion in 2020. Shoppable content allows consumers all over the world to see a company’s wares.

Shoppable content is the latest step in the evolution of ecommerce, where brands and online retailers are always looking for ways to improve the customer experience. Forward-thinking retailers can improve conversions and drive sales by making the buying process as smooth as possible. They can do this by combining written and visual content with the need to meet customer demands for more speed and convenience.

Conclusion

In retail, it has always been important to have both written and visual content that is appealing and of high quality. But too often it hasn’t been much more than a show. Ecommerce today needs something much more interesting and dynamic. Shoppable content, if implemented correctly, may transform casual browsers into paying customers with a single click. This effect can be amplified when shoppers share information about their purchases on social media.

This is especially important now, when more people are shopping online because of the pandemic. Because of the dynamic nature of the retail industry, this is especially crucial in the long run. From the history of ecommerce, we know that new types of shoppable content will keep coming out in the years to come. Consider the meteoric rise of livestreaming, which began in China but is now widely used by consumers around the world.

Investing in learning how to make shoppable content will help brands make the most of these opportunities as they create and tweak their marketing strategies in the years to come.

It just took twenty seconds. According to research conducted by the Nielsen Norman Group, this is the typical amount of time users spend on a given website. Therefore, if you want to make a sale, you need to grab their attention and state your value proposition effectively inside the first 10 seconds.

Is it true that product descriptions are so important?

Even though pictures are great, they don’t tell the whole story of your product. Even though consumers like and find value in pictures and videos, product descriptions are still a big part of how well your e-commerce business does. In fact, another NNG study showed that 20% of people who were going to buy a product but didn’t end up doing so because the information about the product wasn’t clear or wasn’t complete.

Poor product experience

Information about a product that is wrong, missing, inconsistent, or old, which causes confusion and frustration and leads to a decision not to buy.

Product Return

Misinformation that causes customers to return items, lose money, and be unhappy.

These results have an effect not only on your overall conversion rate, but also on your relationship with your current customers, your reputation with potential customers, and how likely they are to buy from you again.

You need to include certain things in your next product description.

Rich product descriptions grab the reader’s attention and get them interested in the product. Make sure your product descriptions are interesting by doing the following:

• A clear explanation of what the product is for.
• Sentences that are easy to understand and don’t use jargon
• lines that focus on the benefits and answer objections
• Key features that answer frequently asked questions are highlighted.
• Full disclosure of where a product comes from, how it affects the environment, what it is made of, and other similar information, if needed.

But that’s only the very top of the iceberg. In the highly competitive world of e-commerce, you need to do the following to get people to buy from you:

Figure out who your customer is.

When writing a product description, you should have a certain type of buyer in mind. This may be the best way to make sure your efforts lead to closed sales, since your messaging is targeted and based on the pain points and wants of a specific segment.

Focus on what the product can do for you.

Be clear, but don’t use jargon and try to be brief. Don’t waste your readers’ time with long, confusing writing. Get to the point and say it as quickly as you can.

Listing features are also good to know, especially for tech-savvy people and people who want to get more for their money. But a lot of people shop for things they need, which means they want specific information and benefits.

Write in detail and stay away from hypes

When you don’t have a copywriter to describe your product, you often end up with strange phrases like “excellent quality” or “grade A finish.” So, your product description seems like it was written from a template, wasn’t well thought out, and wasn’t convincing at all. This makes readers scroll down the page and eventually go to another site. Customers trust specific language over vague descriptions.

Make descriptions that are easy to read.

A lot of people who buy things online just scroll and don’t read the text. So, when they go to a product page, they want to see the most important information right away. So, to describe your product, use short, consistent bullet points.

People usually read the information about a product after looking at its picture to help them make a choice. Make sure they can see right away why the product is worth buying. Use bullet points to list the features and benefits. This will make it easy for them to skim and find what they need.

Bullet points are also great for things like pencils that don’t need to be explained.

Bullet points can also be used as decorations because they can make a plain page look friendlier.

Make sure your product descriptions are SEO-friendly.

SEO is the engine that makes an e-commerce strategy work. You want your product to be the first thing people see when they look for what they need. When you write product descriptions, use search terms that people often use. You can find these frequently used keywords with a lot of different tools. First, look for a tool that will analyze how a chosen keyword will do in terms of impressions, cost per keyword, and click-through rate. Once you’ve chosen all of your keywords, put them in your product description in a smart way. But use your keywords sparingly so you don’t get penalized for keyword stuffing.

Shopify says that you should also put keywords in the following places:

• Title of page
• Alt tags
• Meta descriptions

Conclusion

There are no hard and fast rules about how to describe a product. You don’t have to follow traditional rules to make great content that gets people to buy. It depends on your brand, what you’re selling, and who you’re selling to. Add a reliable Product Information Management (PIM) system that lets you write compelling product descriptions to your strategy, and you’ll be able to write rich, engaging product descriptions that sell.