About: Fulfillmen

The epidemic that began in 2019 made a lot of money for sellers in 2020. With the wave of store closings in 2021, Amazon Platform sales have moved out of the “post-epidemic” era. As more sellers focus on improved operations, we must perform alternative data analyses. Statistical analysis by hand is time-consuming, and some data can’t be observed without a tool.

So, what tools do we have?

In fact, Amazon’s backstage has slowly let a lot of data analysis tools, the data is very targeted and accurate. We still need third-party plug-ins to analyze, but Amazon will likely provide more tools in the future.

Let’s look at the tools we can use next. Even the background ones are free, which is more than 90% of them.

Analysis Tool for Brands

Brand Analytics can now look at data from more than one angle. We know what these analysis functions look like and how to look at each one individually.

All of the products’ search results

View data by ASIN dimension for the past week, month, or three months. This module shows the data for all ASINs under the store’s registered brand. This means that if your brand is allowed to be sold in the B store, you can also see the product data for your brand sold in the B store.

We can see the number of impressions, upsells, sales, and conversion rates.

Performance of Search Term

View the performance of each keyword under our brand and ASIN view. Using the keyword as the dimension, we can see the total market impressions, the click-through rate of each keyword, and the share of our brand or ASIN.

The following pictures make it easy to see the total number of additional purchases for each keyword, the number of purchases, and the number and share of additional purchases and purchases of our brands or products. The “mosaic” part shows the keyword information.

With such clear data, if a certain keyword is bought a lot but our brand share is low, can we target this keyword in a very targeted way? At the same time, by looking at the click-through rate in the screenshot above and the purchase rate in the screenshot below, we can figure out which keywords for our products lead to more sales. If this word gets a lot of traffic, we can focus on This word’s placement pushes its natural position through advertising and off-site channels.

Search terms on Amazon

We can use this tool to check the keywords of our own ASINs and those of our competitors.

When you search for “coffee cup,” related words and rankings will come up. We can figure out what’s going on in this market segment. If the frequency ranking is low, this market segment isn’t that big. The top three products that people click on and buy with this keyword are listed below.

Repeat Purchase Behavior

With this tool, you can figure out how often people buy your products again. We should think about marketing to old customers for products that people buy again and again. Then you can think about advertising with SD’s product purchase remarketing. You can judge the delivery cycle by the week, month, and quarter that the tool shows you. This will help you figure out which cycle has the highest repurchase rate.

Shopping Cart Analysis Tool

This tool can see which products customers will add to our products, so these ASINs can be added to the product when the product is associated or placed. If this piece of traffic is gotten when the ad is placed, another traffic entry will be made for the product.

Demographics

Through this, you can get a general idea of who buys your products, their age range, gender, level of education, family income, and whether or not they are married. This depends on your own product to figure out if it needs to be changed.

These are the tools used in the ABA sector to look at data. Some data can’t be exported right now, and it’s hard to make copies of them, but Amazon knows what everyone needs and is making changes quickly. The analysis will be done as soon as these data are downloaded. It will be easier, and I look forward to it.

Are you planning for Q4 cross-border shopping and boost Google advertising? Here are a few tips for optimizing Google advertising that can help overseas sellers lower their Google advertising costs, improve their return on investment, make more money, and make the most of Google advertising.

• Optimization of content and creativity
• Optimization of Keywords
• Optimization of the crowd
• Optimization of delivery time
• Optimization of where things are
• Optimization of landing pages
• Optimization of the A/B test

Getting the most out of creative content

Sellers can make two different sets of content and give them different kinds of ads, like search and display ads. Two different sets of creative materials with different content can solve the problems of one set of materials at a time and promote the theme at the same time. At the same time, if there is a small language market, it is important to prepare both English and small language advertising copy, so that the advertising will work better. Multiple groups of creative ideas are launched at the same time: selling points, features, positioning, etc., text + pictures (multiple pictures) + video multi-creative scrolling display, rather than a single set of materials to go around the world. Advertising can be made better for promoting new products, boosting sales of old products, and promoting brand projects.

Getting keywords to work better

Here, the main focus is on keyword optimization for search advertising, which can be broken down into the following categories: combination optimization with your company’s core brand keywords to keep old customers; optimization with your company’s related industry keywords to get more new users; optimization with your company’s relevant product model words to keep loyal users; combination optimization with your new product’s selling points and advantages as core keywords to promote it.

Getting the most out of the crowd

Set up crowd packages based on the product’s features and the types of people who will use it, such as students, educators, game animators, makers, figures, geeks, etc. You can also find out what your audience needs by using questionnaires, forums, and Facebook groups to find out what your users want and what they need. The effect of advertising is better when it reaches the right people.

Best use of time for delivery

People in different parts of the world, such as the Asia-Pacific, European, Central African, and North and South American regions, work at different times. This means that the delivery time needs to be optimized for each region.

Asia Pacific: 8:30 a.m. to 7:00 p.m. Beijing time; Europe: 3:00 p.m. to 12:00 p.m. The time in Central Africa is 3 p.m. Beijing time. to 12:00 p.m. North and South America: 8:00 p.m., Beijing time. By 8 am the next morning, Beijing time

Optimization of where to put things

Asia-Pacific: Australia, Japan, South Korea, and other markets; English advertising plus small-language advertising in those languages; Europe: English, French, German, Italian, Western, and other markets; English advertising plus small-language advertising in those languages; Central Africa: Turkey, United Arab Emirates, Saudi Arabia, South Africa, Israel, and other markets; English advertising plus Arabic, Tuan; North and South America: Chile, Brazil, Argentina, and other markets; English advertising plus Arabic, Tuan; North America: Chile, Brazil, Argentina

Landing page optimization

The speed of opening should be fast; the mobile terminal experience should be good; the information should be complete; and customers should be able to pay for expensive products in installments.

Getting the most out of A/B testing

Prepare more than one set of slogan titles and descriptions, more than one set of slogans in different languages, more than one set of pictures and videos, and more than one set of budget groups.

After you do the above seven things to improve your advertising, your advertising level will obviously go up. By optimizing the combined ads, you can find the best ad groups, increase the budget for these groups, and decrease the budget for the groups with bad running data.

At the same time, we will learn from other industries with great ad titles and descriptions, write new ad combinations, and then launch new ad groups to see which copy gets the most clicks and sales, which will improve advertising returns.

After optimizing the ads, you should look at what other brands are doing well. You can always see a lot further if you stand on the shoulders of giants. First, use Similarweb to look at how peer Google ads are doing in general.

This time, let’s use a makeup company as an example. The company’s website is www.colourpop.com.

Based on an analysis by Similarweb, their website gets 5.7 million visitors per month. Their brand awareness is quite high, with 56% of their traffic coming from direct links and 31% coming from search engines. These two make up more than 70% of the total. During synchronization, you can also see the Google ads that the other person placed, including URLs, headlines, landing pages, ad copy, and so on.

Benefits of Using Shopify

(1) Provide professional and exquisite templates

Shopify has more than 60 professional templates for clothing, jewelry, furniture, art, and other topics. The mobile terminals are all flexible and work well with different mobile devices. These professional and elegant template themes make stand-alone station layouts. If a website seems professional, visitors will trust it and remain longer, leading to greater purchases.

(2) An app market with all the features

The Shopify App is like the app for setting up a mobile phone. After Shopify is set up, it only has the most basic shopping features. You need different apps to manage batches of products, orders, and emails. Shopify’s strongest feature is that it helps merchants with more than just setting up an online store and processing payments.

For example, the app can help with things like product launch, product inventory management, email marketing, SNS marketing, remarketing, advanced analysis reports, SEO, order management, and so on. In the Shopify App Store, you can choose from more than 1,000 different apps. Many of these apps can save time and make things easier.

(3) Shopify is an online business. Every day of the year, 24 hours a day

Merchants can get in touch with Shopify at any time by phone, online chat, or email. Phone calls are rarely used in China because it is more expensive to call abroad. For example, if you have trouble setting up collections or tying down a domain name, you can use the live chat to get in touch with Shopify’s official technical support and get the problem fixed right away.

(4) Shopify works with sales through more than one channel.

After the products in your Shopify store have been uploaded, you’ll need to work with the right APP (some channels don’t need extra APPs) and payment method to start selling on these platforms. You won’t have to upload products to these platforms again and again, though.

The selling platforms that are currently compatible with Shopify are:

https://www.shopify.com/channels/ is the official start page.

Facebook, Pinterest, and Facebook Messenger are all social platforms.

Amazon, Wish, and eBay are all professional sales platforms (coming soon)

Wanelo, BuzzFeed, Kik, Houzz, and other sites are also used.

(5) Marketing and SEO Tools That Are Easy to Use

One of the best things about Shopify is that it has powerful SEO features that help websites rank higher through code. With Shopify, you can use tools like social media, email marketing, and product reviews to market your business. You can also use the tools that come with Shopify to make discount coupons and great landing pages for Google ads or PPC social ads.

(6) Safety and trustworthiness

To protect important customer and company information, security is a must. Shopify offers SSL certification and PCI encryption of all data to make sure that all private personal and financial information and platforms are safe. It also has integrated payment services, secure and reliable payment gateways, support for Stripe payment options, and more.

(7) Options for integration

Shopify is an all-in-one ecommerce operations platform. It has a lot of unique features and functions, but what really makes it stand out is that it works well with a lot of other platforms and tools, such as listing mirroring. With Shopify and Listing Mirror working together, you can manage all of your tasks in one place, sell more products, and do less work.

What it costs to open a Shopify store

(1) The platform fees for Shopify

Rent and handling fees are the most basic fees. Shopify has a few different packages, and the following table shows how the fees and services for each one are different:

Shopify has an official free trial period of 14 days. During the trial period, you can upload products, link domain names, and set up the background. After the trial period is over, you can choose the payment plan that works best for you.

Shopify’s service is set to do calculations every 30 days by default. On each billing day, Shopify will send a detailed list of charges via email, and the relevant charges will be taken out of the credit card automatically.

The package shown above is a monthly package, so the payment needs to be taken out every month. Shopify will stop the website from going online once there isn’t enough money in the account or the payment is stopped.

(2) Shopify’s fees for transactions

If you use Shopify Payment, which is a third-party service that works with Shopify and is powered by Stripe, there are no transaction fees, but you must have a company in the US or Hong Kong to sign up. If you use a different payment method, like PayPal (which requires a business account) or a credit card, you will be charged the appropriate transaction fee based on the package you choose.

Using Paypal’s Express Checkout as an example, the total cost of the $79 package is:

Transaction Fee: 1% plus PayPal rate (4.4% + 0.3%) plus withdrawal fee: 1.2% or $35. The total collection fee for a product with a selling price of $100 is:

1001%＋(1004.4%＋0.3)*(1-1.2%)=$5.65.

(3) Themes and add-ons for Shopify

In Shopify’s app store, there are many powerful plug-ins. There are currently about 2,500 plug-ins that everyone can use. Some of them are free, but most of the others are made by third parties and cost money. The price changes. Some plug-ins cost a few dollars a month, while others cost hundreds. So, it’s not easy to guess how much it will cost. Generally speaking, the budget for plug-ins is about 100 dollars per month.

(4) Promoting a website and letting water out

You must know the difference between the Shopify platform and the third-party platform in order to build a website and open a store on the Shopify platform. Because of adding products, the website won’t get natural traffic, and the Shopify platform doesn’t have its own traffic. There are ways to promote and drain a website that cost money and ways that don’t.

The easiest and most effective way to get more people to visit the Shopify platform website is to buy paid ads.

Paid promotion is most common on Facebook, Google, Instagram, Pinterest, TikTok, and other sites. Based on the product’s features, customer portrait groups can be chosen, and accurate delivery can be done to increase the conversion rate.

Content marketing is when websites make content based on what a product can make people think about. Social networking sites (SNS) like YouTube, TikTok, and Instagram are great places to market your content. Even though content marketing is a long-term process, the effects may not come as quickly as with paid advertising. However, producing high-quality content over time will lead to growth. And customer stickiness is very strong.

(5) The fees for a high-end Shopify store

This section talks about the cost of Shopify’s high-end stores, which are good for enterprise-level stores, especially those whose product brands already have a good reputation overseas.

Shopify and More

A high-end package called Shopify Plus is available in addition to the three types of Shopify packages shown above. The fee is $2,000 per month, or 0.25 percent of each month’s sales, whichever is higher. Shopify Plus has many benefits. One is that Plus stores can have up to 9 sub-sites. Plus is better if the product is for the world market. Stores can also be B2B. This feature lets factories set up distributors in other countries.

Building a website to fit your needs

Shopify has a lot of theme templates, but for many businesses and products with strong brand recognition, templates are not enough.

Overall look, if your brand has a unique style, you might not be able to find a template that fits it well, and you can’t build a custom module on the homepage, like a new product release module, a brand story module, or a buyer praise module. Display modules and templates can’t be shown exactly how they were meant to be. And there are often issues with how templates are shown, especially on mobile, where lines are often skipped.

The display of second-level pages, like blogs, brand stories, and other pages that can be put in the bottom navigation bar, also needs to be built carefully. The company needs to find a technical team to do it as well. If the technology-made page is very different from the Shopify template, the buyer will feel very uncomfortable.

Custom functions like showing a discount code on the product details page, a button to fill in buyer information, and a tag that shows the introduction of details are not included in templates, so you’ll need to find a professional technical team to build them.

Official website-building partners of Shopify offer custom website-building services, such as professional design and front-end page developers and one-on-one website-building consultants. You can add the functionality you need by changing the code or installing the right plugins.

The cost of building a website with Shopify includes platform fees (monthly rent plus a handling fee), fees for themes and plug-ins, and fees for advertising and promotion. If you want a better website, you have to build it with a professional team.

The problem of involution is getting worse, and it’s hard to boost sales just by getting more natural traffic. If Amazon sellers want to get more traffic and attention, they should try advertising.

We all agree that money needs to be spent on things that are new and innovative. Advertising money can’t be saved, but it can’t be used to waste water. How can we make advertising more effective?

Explain why you are advertising.

Before advertisers can obtain the outcomes they want, they must know why. Most sellers advertise for the following three reasons.

One is to spread the word about new products and make them more well-known and popular.

The second is to get natural keywords to rank higher and make more products that sell well.

The third is to increase sales during big sales events like Prime Day, Black Friday, and the start of school.

Choose the type of ad and how it will be delivered.

Choose the type of ad

The manager of Mango will suggest a few common types of ads, and sellers can choose which ones to use and how to put them together based on their own needs.

• On the first page of search results, a product promotion will link to the product page.
• Brand promotion can show the brand logo, bespoke text, and up to three goods in search results.
• Display advertising targets in two ways. “Product placement” aims to sell your product to consumers who are considering similar ones. “Browsing targeting” aims to attract sellers who’ve looked at sellers in the past 30 days to buy from you. Product page, but no orders.

Choose how the package will be sent.

There are two kinds of advertising on Amazon. One kind is automatic advertising, and the other is advertising that you do yourself.

Automatic advertising: Amazon’s system sets keywords and bids and then uses algorithms to automatically show products.

Automatic advertising is easy to set up, and the system can find long-tail keywords on its own. However, the bidding is too programmatic and not flexible enough, and it may show ads for search keywords that aren’t relevant, which is good for sellers with little experience.

Manual advertising means that sellers have to choose their own keywords and bids and show ads based on the keywords people use to find them.

Manual advertising is more flexible when it comes to bidding, and it’s easier to push ads to target customers, which increases the conversion rate. However, it takes more time to use and requires multiple manual adjustments, so it’s better for experienced and senior sellers.

Do a good job of analyzing advertising data

After putting up an ad, the seller should keep an eye on how it’s doing and check the total cost of advertising, the number of sales from the ad, the advertising cost-of-sale (ACOS), the number of clicks, and the conversion rate.

If the cost of advertising is high but the number of impressions, clicks, and conversions are low, this means that the advertising is not working well. The seller needs to change the bids and advertising mix at the right time and make sure that the keywords and listing are the best they can be. On the other hand, if the advertising works well, the seller might want to consider spending more.

Good Amazon advertising will play a role that no one expected. It can help sellers make more money and also change the way people think. As long as the money made from the ad is more than what it costs, the fee will be worth it.

Tiktok SHop Information needed

• Business License from Mainland China or Hong Kong + Legal Person ID Card
• Settlement tutorial

Step1-Register

Go to Tiktok Shop site

• TikTokShop Cross-border official website: https://seller.tiktokglobalshop.com/account/welcome/
• Clicking on “Register as TikTok Shop Cross-border Seller” starts the process of making an account.

Fill out the basic details:

• Number for a cell phone (you can freely choose the corresponding area code)
• Mobile verification code
• email address
• E-mail verification code
• password and confirm password
• Check the agreement, including merchant service agreement and privacy agreement

Step 2: Choose a subject and an invitation code, if you want to.

Please choose based on your business license and where the main office of your company is. The platform provides two options: Mainland China or Hong Kong, China

Depending on what you choose here, the [Qualification Certification] link will ask for a different kind of information.

Choose mainland China and send in qualifications for mainland

Choose Hong Kong, China, and send in your qualifications for Hong Kong.

2.2 Invitation code optional

Normal check-in doesn’t need an invitation code, so choose “Normal check-in.”

(If it’s an invitation code, you’ll need to get in touch with the exclusive account manager to get the code, which will be sent to you by email.)

Step3-Qualification certification

(An example is a business license in mainland China.)

3.1 Qualifications of the Company

• business license Name of the Company
• Business license, unified social Xinyong code for the company
• Registered address
• registration date
• How long a business license is valid

(At the moment, individual business licenses are also supported.)

3.2 Legal person ID card

• Upload both sides of your ID photo.
• Legal name of the business, fill in Chinese
• The 18-digit legal representative ID number must match the ID number on the mainland.
• The certificate is good until [date].
• Upload ID picture, front and back
• Enterprise legal person name, fill in Chinese
• The 18-digit legal representative ID number must match the ID number on the mainland.
• The certificate is valid until

3.3Experience with cross-border e-commerce platforms

At the moment, experience with e-commerce platforms is not required. Those who have qualifications that work across borders can click “More” to upload information about their qualifications. We only support Amazon, eBay, AliExpress, and Wish.

If you don’t have qualifications that work across borders, you can leave it blank.

Step4: Basic details

4.1 Information on the Store

• Store name, fill in in English. At the moment, the platform doesn’t let you change the name of your store. Fill out the form carefully.
• Main groups, choose up to 3
• During the entry process, sellers from mainland China or Hong Kong can choose to fill one or two warehouses.
• At least one of them must be filled out, but the Chinese mainland platform

Ship

In Hong Kong, China, there is only one warehouse and one shipping warehouse on the platform.

Note: If only one warehouse is filled in during check-in, go to “Merchant Background – Merchant Profile” to edit and add more.

If the first warehouse chooses the warehouse on the mainland, the second warehouse can only choose the warehouse in Hong Kong, and vice versa.

The Chinese warehouse has a cell phone number that starts with the area code +86.

The Hong Kong warehouse’s cell phone number starts with the area code +852.

After you’ve filled out everything, you can send it in for review.

Shopify is used by the majority of retailers, and using it will save you a lot of hassle. Using the purchased plug-ins within Shopify can alleviate several issues, such as website theme themes. To easily launch your own online store, you only need to download the necessary Shopify app and pay for the related paid monthly service.

First off, why is selection given so much attention by everyone? Finding the demand is essential because without it, the market cannot be located, and without the market, the sales project cannot function well. Finding demand is the final trend in selection, then!

The product must have autonomous R&D, packaging, and design skills and not violate platform or destination country intellectual property constraints.

Product knowledge is necessary. You, as the seller, should be most familiar with your product to understand what the seller cares about and where the pain points are.

The following three points should be the new product selection in 2022.

• Products must have unique design and development constraints, with past selection procedures or methodologies only being utilized as a guide;
• Product quality must be raised, as must overall design;
• The avenues for testing items should be more varied, including Tik Tok, Pinterest, or through the way websites are operated and the growth of private domain traffic.

The prior Shopify independent site selection approach is as follows.

Before making a decision, you can consult the following:

Simply taking into account these values—visual value, practical value, emotional value, specialty value, trend value, hot value, etc.—is all that goes into choosing independent stations.

Sellers can choose products through channels like social networking, Google Trends, and SPY tools. Consider the SPY tool selection as an illustration. We all know that SPY technologies can gather information on the countries in which advertisers have placed advertisements on Facebook and Instagram. Sellers can download the products that have the best market advertising effects using this application in order to gather data on product popularity.

Ideas for product selection

Prior to everything else, we must decide which primary product categories we wish to pursue.

Enter the most split categories next to check the size and level of competitiveness of the market as a whole.

You can determine if 20 or 50 items can be produced to reach a specific sales volume. If the market is too small, it will either become monopolized or be small in comparison.

Analyze product sales, assessment, monopoly, and sellers using tools.

If the products are up to par, figure out the profit margin and then get in touch with the supplier for a product analysis.

The independent station will undoubtedly give sellers the surprise they desire during the process of using the independent station product selection, allowing sellers to select various products and have various marketing effects. This is provided that the seller carefully manages each link and puts the independent station product selection thinking and method into practice.

Sharing of product selection experience

I’ve included some recommendations for screening choices in the hopes that everyone can stay clear of hazards.

• Avoid creating well-known products (since we can’t compete with others in the tough market for well-known products).
• Avoid developing unpopular products (if the products are too unpopular, we may not have a lot of sales even if we achieve the top ten, and it is not recommended for everyone to do it)
• Always use warm products.
• Avoid creating a brand-new category (although a brand new category is an opportunity, it may also be a pit, so be cautious)
• Avoid creating items with several functionalities; it is preferable to have just one (the more functions, the more troublesome our after-sales processing will be, so try to choose a simple and single function)
• Affordable (this is not absolute, it is mainly determined by the amount of personal funds.)
• Small dimensions (if the size is small, the shipping fee will not be particularly high, including the storage fee later)
• Simple to package products
• Products that are simple to move
• No post-purchase items
• Avoid having products with various versions because these products require more stocking, more inventory, and more money. Still, you need to make wise decisions.)

You can use the websites listed below.

AliExpress

I have to admit that AliExpress is China’s biggest cross-border marketplace. The majority of international dropshipping comes from AliExpress. Why? Simple: inexpensive. Naturally, we can also discover our own sources on it at that point. It is advised to take a peek at the homepage’s Flash Deals channel. There are a lot of odd and inventive tiny things available for a very little price.

Top selling on Amazon

When you see superior products, you can go to Aliexpress to find the identical item, but the price will undoubtedly be greater. Amazon still holds a prominent position in Europe and the United States, so pricing there are obviously quite pricey. much lower cost.

Use the Buzzsumo resource

You can use this tool to search for the most popular social media posts. You may also enter product keywords at the same time to search for the most well-liked postings. For instance, if you notice that a post regarding apparel for pets is particularly popular, click on it to discover that this product is still very uncommon in the market. Congratulations! You can now uncover the source and test the product by advertising on social networking sites like Facebook. This tool has a cost. Students who require it will be grouped together by me, and everyone will come to get it at a price that is unquestionably affordable.

Oberlo

This plug-in must be a familiar to you. With only one click, you may compile products from AliExpress and upload them to your Shopify store. What connection does this app have to product choice given that it was previously paid for but is now completely free?

There are thousands of comments when you visit the app download page. Each comment is actually a link to the commenter’s online store. To view it and see what things they are selling, click the arrow in the image below.

sum up and communicate

A significant restructuring of cross-border e-commerce has taken place as of 2021. Sellers should put more effort into the product selection process in 2022.

Selection is always a process and way of thinking, teaching you how to identify a good way to sell rather than telling you what to sell. I thus hope that these data and websites will help you identify your own high-quality products.

Dropshipping has become very popular in the past few years. During the epidemic, China’s drop-shipping business has also grown at a very fast rate.

The dropshipping business is expected to be worth $557.9 billion by 2025. MarketWatch says that the effects of the pandemic will cause the number of people who shop online to rise from 15% in 2020 to 25% in 2025.

According to data from DataIntelo, the drop shipping market will reach its peak in 2020. In 2021, the market size and growth rate from one year to the next will slow down slightly. Cross-border e-commerce will be allowed again in 2022. The dropshipping industry is steadily getting better.

The way the dropshipping model works for business

A drop shipping company is also a storage company.

When a customer places an order, it is sent to the service provider’s warehouse, and the goods are then shipped from the location in the logistics provider’s network closest to the recipient.

By leveraging logistics service providers’ expertise in areas like storage, transport, personnel, distribution networks, financial resources, etc., dropshipping benefits both parties involved.

Overseas warehouse

What are the pros of dropshipping?

1. Cost of capital is low

When retailers use dropshipping, they save money on labor costs because they don’t have to pay employees to pick, pack, and deliver orders. They also don’t have to buy packaging materials.

Most of the time, drop shipping means low overhead costs and low start-up costs, so there isn’t much financial risk.

2. Low cost of time

You only have to worry about taking orders through your e-commerce platform or one you built yourself. You don’t have to worry about packaging and shipping, which saves sellers time and gives them more free time.

3. Variety of Choices

The drop shipping model makes it easy for sellers to offer more products and more options.

4. Fast and Efficient

Since the delivery address is known and the service can be done as quickly as possible, the seller can get a bigger discount on the final delivery. Cost control and being on time are the best, because they make the experience of using the product better and make people more likely to buy it again.

Word-of-mouth is people’s views on a company or brand. With this, people generally have high trust in word-of-mouth. A good word-of-mouth can save promotion costs, improve corporate image, attract consumers, and drive sales growth.

Word-of-mouth communication involves non-commercial communicators and receivers who can interpret information recommending a product, service, or brand. Taking use of word-of-role mouth’s and benefits, word-of-mouth marketing is an effective way for enterprises or brands to achieve continuous and quick growth.

In the Internet age, with the explosion of information and media, consumers are already immune to, or disgusted by, advertising. Word-of-mouth spread by word-of-mouth can capture consumers’ attention and trust. Trust and loyalty allow consumers to advocate a firm or brand for free, bringing in new customers.

Social Media Word-of-mouth Marketing

It is the best way to increase word of mouth online. Social media’s involvement helps firms form emotional bonds with consumers, allowing them to leave a lasting impression. Compared with traditional media instillation, the conversion rate is higher.

Social media’s interactivity and amplification of opinion leaders’ voices is stand-alone station. Cross-border sellers can leverage overseas social media platforms for word-of-mouth marketing.

1. Know your target customers

The main body of social media is people, and it is a two-way communication, not a simple one-way output. Understand the feelings, preferences and habits of the target customers, do a good job in the preliminary market research, and formulate a reasonable and efficient social media marketing plan according to the portraits of the target customers. Win the minds of consumers and let them take the initiative to communicate for the company or brand.

While marketing, pay attention to consumers’ feedback, and feedback the company’s product development, marketing promotion and market responsiveness.

2. Always stay active

Social media has the characteristic of being “fast”, spreading quickly and disappearing quickly. If the company has not appeared in front of the public for a long time, the audience’s awareness and enthusiasm for the brand will be weakened, and the marketing effect will be greatly reduced.

Always remain active on social media platforms, hold various activities constantly, enhance the stickiness of the brand or enterprise and consumers, and after the brand has repeatedly “meeted” with consumers, the possibility of word-of-mouth communication is greatly increased.

3. Create valuable content

The biggest principle of social media communication is value and practicality . Only when the content you publish is useful to the receiver and can bring or create value for the receiver can you attract the audience and let the audience promote you from their hearts . Quality can stimulate forwarding and dissemination of content, and can reap the effect of dissemination and marketing.

High-quality forwarding interactions can bring word of mouth, attract target groups, and bring clicks or purchases. Close to consumers’ psychology, create highly interactive and highly forwarded content, resonate with small circles, stimulate consumer re-creation, and trigger viral spread of content on the entire Internet platform, which is conducive to the accumulation of corporate or brand reputation.

Conclusion

Finally, with the development of the Internet, information explosion and fragmentation, people’s perception and discrimination of information have declined, and people are generally used to listening to the opinions of people around them. Social media has great power and advantages for word-of-mouth communication. , Do a good job in social media marketing, build word of mouth, and shape brand effects.

However, the results of social media marketing are uncontrollable, and it may cost a lot of effort, but the effect is still not good, so keep a good attitude.

Amazon Brand Protection Overview

Amazon offers sellers 4 key brand protection solutions, each built for different phases and types of businesses to tackle brand infringement problems.

(1) Automatic Amazon brand protection tools: automated brand information protection means

Amazon will use the brand’s information to execute predictive protection, identifying and removing potentially harmful product information, protecting the brand name, logo, offer limits, and ASIN restrictions.

Eligibility: Complete Amazon Brand Registry sellers can enjoy this tool.

(2) Reporting infringements: Helps to reduce brand infringements

Sellers can utilize the tool’s search and report tools to notify Amazon of suspected IP infringements, protecting brand trademarks, copyrights, and patents.

Eligibility: Sellers who have completed Amazon Brand Registry can enjoy this tool

(3) Transparency plan: proactively prevent counterfeiting and hijacking in advance

The Transparency program is Amazon’s product tracking and authenticity verification service for brand sellers and consumers. It tracks every product and prevents your brand’s counterfeit products from being sold on Amazon.

The Transparency initiative covers 10 Amazon sites: the US, UK, Germany, France, Spain, Italy, India, Canada, Australia, and Japan.

Eligibility: Sellers who meet the following conditions can submit an application↓

• Through Amazon brand registration and the brand owner, you can enjoy cross-site protection;
• Commodities must have a Global Trade Item Number (GTIN), such as EAN or UPC barcodes on the commodity;
• Make certain that every Transparency product has a distinctive barcode. Barcodes are applied or printed to unit-level packaging to do this.

(4) Project Zero: Self-service counterfeit goods removal

Project Zero uses automatic protection, self-service counterfeit product elimination, and product serialization to eliminate counterfeit products.

Eligibility: If you meet the following eligibility requirements, you can join Project Zero:

• · One must be the copyright owner of the trademark
• · You must have an Amazon account with access to Brand Registry

Used the Report Infringement Tool in the past 6 months and had a 90% acceptance rate

Note: To prevent misuse of Amazon’s tools, Amazon reserves the right to evaluate other factors to determine a user’s eligibility.

Apple’s iOS 16 update has been bad for advertising, which makes Facebook ad sellers sigh about their bad luck. However, it’s hard to give up Facebook and Instagram. advertising on social media. Today, retailers must adjust their advertising tactics and approaches to meet Facebook’s advertising restrictions and Instagram’s algorithm upgrades. They also must come up with new advertising concepts to fill in the data gap. More effort spent studying advertising, selecting audiences, and assessing data will make growing Facebook ads difficult. This article will show sellers ways to scale Facebook ad campaigns. This will help sellers grow their advertising businesses more quickly and accurately.

Method 1: Test new audiences that look like your old ones.

Facebook finds “lookalike audiences” by comparing them to a “seed audience.” For example, a seller can ask Facebook to make a lookalike audience from a CSV list of users. The seller can then test a wave of lookalike audiences using the following methods:

Facebook Ad Pixel function export

About 1% of your target audience is made up of lookalike audiences. 1% lookalike audiences are made up of people who are most similar to a seller’s seed audience. In theory, 1% of your audience is made up of the people Facebook thinks are most likely to buy.

Sellers can make different groups of people who look like them for different places. Based on user locations, it’s easy to create dozens of similar audiences, as demonstrated.

Customers with high unit prices from CRM

If there are many CRM or database users, sellers can generate lookalike audience lists based on specified user groups, export the CSV list, and include their customer lifetime value (LTV). Then, sellers can use this list as a starting point to find audiences that look like them. Facebook will use seed data from LTV users who spend the most as a priority when building lookalike audiences. If the seller has never sent a CSV list of customers to Facebook, it will look like this:

Method 2: Try out new users who are interested.

To reach new audiences, get users interested in new things. Sellers may leverage some interests to target specific client groups, and they may build on the basic premise to reach more people.

Method 3: Add 20% to the budget.

Increasing your ad expenditure by 20% every two to three days might enhance your conversion rate. As the ad group increases, it won’t need to learn a new learning phrase, stabilizing its performance. Your ad groups will stay longer and perform better if you slowly increase your budget. To run manually, go to ad management and change the ad group’s budget.

Raise the budget for the Facebook ad group in question.

Using Facebook’s automated rules, an ad group’s budget will automatically go up if certain things happen, like:

The aforementioned rule increases all ad groups’ budgets by 20% per week, with a maximum daily budget of $6,000 when the number of impressions is over 8,000, the cost per transaction is less than $10, and at least one purchase has been made in the last 3 days. The maximum daily budget and per-purchase cost should be lowered. “Once a week” is set as the number of times it will run. The background system on Facebook can only change automatically once a day or once a week.

Campaign budget optimization will automatically take care of budgets.

Facebook released Campaign Budget Optimization (CBO) at the end of 2018. They said it was a new way to manage the whole advertising budget. When CBO is turned on, sellers don’t have to set the budget for each ad group. Facebook will give the budget that was set during the campaign to the ad group that did the best. Enable CBO by creating a new campaign or activating the current one under campaign settings. You can see ads.

Method 4: Scale Facebook ads with automated rules

Most of the automation can be done by sellers using the automated rules tool on Facebook, but Revealbot will provide more accurate, timely, and efficient growth. Here’s a quick summary of the difference between the two:

With Revealbot, sellers have more power over time. Facebook only lets you do things every hour or every day, but Revealbot lets you do things every 15, 30, 1, or 2 hours. Ad groups are another difference. Facebook can only apply the rules to each campaign, ad group, or ad individually. But if sellers want to make different rules for different ad sets based on products, services, or audiences, Facebook is not yet able to do that. However, Revealbot can help sellers choose specific ad groups or make dynamic selections using filtering logic (for example, the ad set name contains ” keyword ” ). Overall, the automated rules of Revealbot can do a lot more than Facebook.

Method 5: Copy the ad group that did well.

Copying a successful ad group is not the same as making a new one step by step. You need to set a higher budget when copying ad groups. In theory, the more ad groups you have, the more sales you’ll get, but keep in mind that some people may be in more than one group. Once a seller sees that an ad group is doing well after 24 hours, they can do it again with a bigger budget. This is a manual process, but the seller can set up an automated rule to finish moving the action.

Method 6: Copy ads that didn’t work.

There are many reasons why an ad delivery doesn’t work, and sometimes it takes one or two tries to figure out what’s wrong. So it is very important to make copies of ads that don’t do well. The automated rules on Facebook can’t be used to copy either ad groups or individual ads. Here’s how to use the automated rules in Revealbot to copy ads that don’t do well.

Revealbot builds rules with AND/OR operators, and sellers can split these rules into 2 separate rules in Facebook’s algorithm. In this case, the rule would copy an ad that had more than 8,000 impressions, no purchases, a cost per link click of more than $5, or a relevance score of less than 7.

As you can see, one of the best ways to scale Facebook ads is to use automation tools and funnel strategies in a smart way. The idea behind the funnel strategy is to set high and low thresholds for key metrics and change other settings based on how well they work.

Method 7: Make sure at least one manual bid

If the seller uses manual bidding and sets the bid too low, the ad won’t be shown. The seller should try to raise the price if the manual bid is too low and the conversion rate and exposure have been low. Here’s how to set up auto-rules on Facebook:

This rule will raise the bid by 25% if an ad had less than 100 impressions the day before. The only problem with this rule is that you have to wait 24 hours to see how the bid affects exposure. This is because of how Facebook works. Every 2 hours, a test can be done with Revealbot. Revealbot can also automatically make the price go up. Once the rules are set, it’s almost always possible to get the lowest bid.

Method 8: Change the budget depending on how the business is doing.

If an ad group isn’t making money, the seller needs to cut the budget, just like a stop loss in stock trading. This is easy to do thanks to the tools that come with Facebook. In the following rule, the ad group’s daily budget should be cut by 25% if it spends more than $100 and only converts twice or less.

When you don’t have enough data to make a decision, you can replace upsell as a metric, depending on the campaign, how it’s used, how conversion metrics change, etc. If the ROAS data is good, on the other hand, you should increase the advertising budget by 25%. Under the two automated rules “spend > $100” and “purchase volume (Facebook Pixel) > 3,” the seller can be sure that the ROAS level is acceptable, and the price of the ad set will automatically go up.

If the cost per action (CPA) of an ad group is lower than the average CPA for its campaign, cut the budget for that ad group (or pause). Say, for instance, you have 3 ad groups in one campaign. Each ad group’s total CPA is $15, $20, or $35. This campaign’s average CPA would be $23.30. Sellers can set up a rule that stops ads if the CPA of an ad group is higher than the CPA of a campaign. This kind of benchmark is especially helpful for sellers who have a lot of ad sets and don’t know what CPA threshold to set.