About: Fulfillmen

Three Kinds of Amazon Advertising

a. Sponsored Products

It was Amazon’s first type of advertising and has always been about promoting products.

b. Sponsored Brands

It’s a brand promotion that Amazon has been running for the past two years, mostly to help brand sellers get their names out there.

c. Sponsored Display

It’s a type of ad that Amazon just added recently. It is mostly put in the station where the train is going and outside the station.

At the moment, most sellers choose Sponsored Display, which is the advertising space inside and outside of Amazon.

SD ads will show up in a number of places on the Amazon home page, including the top banner, the side of customer reviews, the related products section, and below the brand name.

It also uses different ways to reach relevant shoppers at all points in the shopping journey, such as when they are searching, finding, and buying products on and off Amazon.

What Sponsored Display ads do

Awareness:

Make people aware of your product to reach more people and get your product more exposure.

Conversion Rates:

Help sellers target specific products or categories or reach audiences who have viewed, viewed, or bought similar products to help you grow your customer base.

Accuracy:

Cross-sell or up-sell items to people who have already bought from you.

SD advertising space display can not only increase the likelihood of a sale and make people want to buy, but it can also raise brand awareness and bring people into the store.

Delete anything that doesn’t follow the rules.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

What is the Facebook Marketplace?

Marketplace is a Facebook feature that was added in October 2016 to help people buy and sell used items. Statistics show that more than one-third of American users go to Marketplace every month to find new products and buy them easily. This gives advertisers a huge audience base to reach people who are actively shopping.

Merchants can post non-advertising listings of their products on Facebook Marketplace. It’s a cooperation between Facebook and third-party sites like Shopify, Zentail, bigcommerce, etc.

The following countries can list items on Facebook Marketplace:

Australia, Brazil, Canada, Germany, France, Indonesia, Mexico, the U.S., and the U.K. are automotive leaders. The US and Thailand are retail and online shopping leaders, whereas Canada, France, the US, the UK, Brazil, and India are rental industry leaders.

What’s good and bad about Facebook Marketplace?

Advantages: Facebook Marketplace allows users to easily locate buyers on Facebook pages, but they must verify if the buyers are real and if they can purchase or sell from them. Users may now post product images and promote advertising on Facebook Marketplace in real time.

Disadvantages: Facebook Marketplace doesn’t have a built-in way to pay, so users have to decide whether to use PayPal or pay offline. Some people say that if Marketplace doesn’t have a way to pay, people are likely to stop buying things. It’s also hard to verify, so there may be fakes or fraud.

What kinds of ads does Facebook Marketplace accept? What do you need to do?

Marketplace supports a variety of ad formats, including image, video, carousel, slideshow, boutique, and others.

(1) Requirements for image advertisements

Upload the highest resolution jpg or png; images with more than 20% text may serve less. Title is 25 characters, link description is 30, and text is 125.

(2) Video advertising requirements

9:16 to 16:9 aspect ratio; 4GB video file size; Shortest video is 1 second, longest is 240 minutes. 25 titles; 30 characters; Text: 125 characters; video thumbnails with more than 20% text may serve less; vertical videos with a 4:5 ratio may be modified.

(3) Rules for ads that change every so often

There must be at least two pictures and no more than ten. Type of picture file: jpg or png; Type of video file: file formats that can be used; Maximum video file size: 4GB ; The video can’t be longer than 240 minutes; Maximum picture file size: 30MB ; At least 1080 x 1080 pixels is the recommended resolution; 1:1 is the recommended aspect ratio; Text: 125 characters; Title: 25; Link description: 20; Delivery could be cut.

(4) Requirements for advertisements in the boutique column

Video

The recommended length is up to 15 seconds, the recommended ratio is 4:5, and the maximum file size is 4 GB.

Picture

The best size for an image is 1080 x 1080 pixels; 1 is the best aspect ratio for an image; Image text can’t take up more than 20% of the text.

(1) The merchant must have a nexus connection in the U.S., such as business income from the U.S., assets (inventory, office, or warehouse) in the state, employees in the state, or actual business activities in the state, among other things.

(2) Only brand-new items can be sold by merchants.

(3) Merchants must agree to the terms of return and exchange within 30 days.

(4) Merchants must place the order within 72 hoursShip so that customers can get the goods within 7 days.

How to take part in the Facebook Daily Deals

If sellers want to take part in Facebook Marketplace’s Daily Deals, they need to be whitelisted, and many products in the following categories are required to offer big discounts compared to the MSRP (Manufacturer Suggested Retail Price).

For example, furniture products, gift cards, games, jewelry and watches, consumer electronics products, toys, clothing accessories, underwear, socks, shoes, sports and outdoor sports goods, and beauty products.

When to enter Facebook Marketplace

For stores with their own names or stand-alone stations

During the holiday shopping rush in Q4, it’s a great time to sell on Facebook Marketplace. Sellers who are qualified can also try to sell on Daily Deals, which can bring in a lot of traffic quickly through limited-time offers.

In conclusion, Facebook Marketplace is one of the sales channels that cross-border sellers should consider, whether they want to increase their conversion rate, diversify their sales mix, or make more money.

Want your ad to bid higher for a certain amount of time. Can this change be made?

Of course, the answer is yes. In advertising operations, there are often times when we want to stop delivery for a while or raise the price on Friday and Saturday. All of these can be done. Then, what are the steps?

Here are the Steps to Increase Your Bid in Google Ads

Step 1: Find the time period you want to change and call it up.

Click on the ad schedule, then click on the pencil icon.

Choose the campaign you want to change >> change it to the time period you want >> click save

Step 2: Make changes to the bids you just set for your campaign.

Click on the blue pencil icon in the upper left corner or the pencil icon in the red frame.

Change the bid amount to fit your needs, and then click Save.

At this point, you have set up everything you need. Please feel free to talk to us if you have any questions.

How to find a good supplier depends on the size of the order, since different orders need to be made with different plans. There are three types of order volume: 0–20 orders per day, 20–100 orders per day, and more than 200 orders per day.

0 – 20 orders per day

At this stage, it’s not a smart idea to stock up or rush to find a source. It’s hard to create a steady, long-term relationship with a tiny provider.

The following are better options:

(1) DSers app or Aliexpress

The website makes it easy to combine and automate orders, and the ordering process isn’t too difficult if you place fewer than 20 orders per day.

Disadvantages: The pricing isn’t inexpensive compared to other options, shipment can take up to a month, you may encounter dishonest vendors, and you may obtain a phony tracking number.

logistics tracking number: If there are more than 20 orders a day, it may be impossible to place an order; other merchants can spot explosive products because AliExpress shows the number of orders.

Use these guidelines to choose an Aliexpress supplier: Check shop hours. Open longer, better. Most customers choose AliExpress Standard Shipping for shipping; if you need to, you can choose Ship From USA. Faster shipping costs extra.

(2) Oberlo Suppliers

Advantages: Oberlo-certified suppliers will be more reliable in general, logistics will move faster (by about two weeks), and placing orders will be easier and more automated.

Cons: Prices will be a bit higher, and there won’t be as much to choose from as on AliExpress.

(3) Eprolo

I can compare the price to these things: it takes about two weeks to ship, there aren’t as many products to choose from as on AliExpress, and the ordering process is mostly easy.

(4) CJ Dropshipping

Logistics take about 1.5 to 3 weeks, and some products can be shipped from the U.S. to the U.S. The scale is big, and logistics and customer service are pretty complete. Customized services like brand packaging, brand cards, and photo shoots can be offered.

(5) Wiio.io

The price is in the middle, neither too high nor too low. It takes about two weeks to ship, and it’s best to use them when you’re getting more than 20 orders a day. They offer personalized services like brand packaging, brand cards, and photo shooting.

(6)eBay

Some products are sent quickly to places like the United States and the United Kingdom. It might take a week. Of course, it’s important to find and vet local suppliers. In general, merchants with more positive customer reviews are more reliable. Ordering has to be done one at a time, which is good for testing but not for mass production.

20 – 200 orders per day

When a product gets more than 20 orders a day, you might want to find a supplier agent. You could also go to some foreign freelance websites, like Upwork or Fivver, where there is a full and fair rating system. Go to Supplier Agent and look for the one with the most happy customers.

The best way is to go to AliExpress (or 1688 or Taobao or other e-commerce platforms) and contact merchants who can sell this product and have a good overall rating. You need to talk to as many merchants as possible through private messages on the platform, such as Whatsapp, Skype, WeChat, email, etc., to see if you can get better prices and services.

After finding a supplier, the normal way to ship something is:

1) Export the order from your website’s background.

(2) Desensitization processing, delete everything that isn’t needed, like the user’s mailbox and the selling price.

(3) Send the desensitized order documents to the supplier. Depending on the situation, the supplier will make a quote and do a number of other things.

(4) If the price isn’t a big deal, you can use Paypal, Aliexpress (ask the other party for a VIP link to place an order), Alipay, and other official ways to pay. Do not send money directly.

(5) Get the document from the supplier with the logistics tracking number on it.

(6) You can use MassFullfill to upload the document to the backend of Shopify or send the information to other places where you need it.

At this point, we don’t recommend:

(1) Alibaba. The platform itself is fine, but there aren’t enough orders yet.

(2) Etsy. The platform is fine, but the prices are higher and there are fewer products to choose from.

200+ orders per day

When you have more than 200 orders per day, you can ship from the whole warehouse yourself or use a fulfillment center overseas. Logistics companies include Yuntu, Yanwen, 4PX, DHL, etc. Pay attention to fulfillment centers overseas.

(1) The traditional fulfillment center model is a third-party logistics warehousing services merchant (like Shipbob, Shiphero, etc.) + Alibaba (order a large quantity from here). A lot of goods are ordered from Alibaba and sent to the warehouses of different third-party logistics warehousing service providers. Then, if a customer places an order on the website, the product will be sent directly from the warehouse of the third-party logistics warehousing service provider. At the moment, it’s not just a simple dropship. You have to order more than one item at a time, and you have to keep a small stock.

(2) This is good because the product will be cheaper and shipping will be faster (it may take about a week from the fulfillment center to the user, of course, it still takes time from China to the fulfillment center). You can also make brand packaging and cards at this time.

(3) It’s important to know how many products will sell over a certain period of time and in different areas, or else it’s hard to plan ahead and reserve products.

Conversion rate: Buyers and sellers can learn about a product and influence a buyer’s choice on the template store’s product page. If the product page looks good, there will be a lot of sales. Even if more people visit the product page, it won’t help if it’s not done well. It could even lead to bigger losses.

So how do you optimize product pages? Here are five tips to Increase Your Conversion Rate

Images that exhibit more than one version must show more than one attribute. Selling things in numerous sizes and colors helps clients find what they want.

Products with different qualities can give customers more options, making it more likely that they will place an order. Different views of different-colored products must be exhibited so shoppers may better understand them. Different-sized goods.

CTA Words that Stand Out

On product pages, you need to have words like “buy now” and “add to cart.” The language of the call-to-action (CTA) button is the key to influencing user behavior, and consumers should be able to see it at a glance so they will follow the seller’s instructions.

Warm Tip: The best way to make the CTA button stand out is to make it a different color than the rest of the page. You should also avoid adding bells and whistles around the button.

Unique product image

In the age of online shopping, many of the product pictures on the websites of sellers are shared. When consumers see the same pictures of the same product, they start to wonder if the product is real. So, the product map should be taken by the seller himself, and it’s best to have a scene map to go with it. This can make the product seem more real.

Consumers want to know more about a product than just its size and color. They want to know about its materials, its functions, its features, and more. The information that a seller needs to show about a product varies from one product to the next. For example, if the seller is selling a small electric fan, they need to write down things like how long the battery lasts and how long it takes to charge.

Social media Evaluation

Social media reviews are a part of UCG content, and they are more trustworthy than sellers’ own advertising. So sellers can ask users ahead of time to post relevant reviews on social media, and then they can put screenshots of those reviews on product pages. Here, the review should be fairly objective and not just full of praise, or else it will be hard for consumers to believe it.

Lastly, sellers should pay attention to how the product page fits in with the tone of the brand and the style of the website as a whole.

A very important part of the website is the page for each product. In addition to what has already been said, sellers also need to make changes based on the website’s real data. If you keep making changes to product pages, the conversion rate will keep going up.

We all know that if cross-border sellers do a good job early on in the user life cycle marketing funnel, orders will go through the roof.

The three main stages of the Google Ads funnel are:

Top of the Funnel (TOFU) – Awareness Stage

The middle of the funnel: “consideration phase.”

Bottom of the Funnel (BOFU): Stage of Action or Conversion

With Google Ads channels, you can send personalized messages and relevant offers to users at every stage of the customer journey:

Strangers: A Cold Audience – People don’t know what you do and aren’t looking for what you have to offer. Make more people aware of your brand and introduce it.

Potential customers (moderate audience): When people see your ads and read your content, they start to realize that they need your product. Build interest and generate demand.

Active Searchers (Enthusiastic Audience): People who are actively looking for the product or service you offer. Get them to do something and buy the product.

Leads (Top Audiences) are users who are very interested and have given their contact info. Use persuasive advertising and special promotions to get them to buy.

A customer is someone who buys something from you.

Google Ads campaigns can help you reach a whole new group of people at the top of the funnel. These people probably haven’t heard of your brand and aren’t looking for what you have to offer. They might not even know they need your product. Utilize Google Ads to draw these new individuals into your funnel, gradually increase their awareness, and pique their interest with engaging content.

Amazon logistics new product warehousing discount plan for FBA for new product warehousing.

Amazon Logistics’s New Product Warehousing Discount Program is a charity that gives discounts on warehousing for new products. After sellers sign up for the program for free, new products can get 5-fold discounts on monthly storage fees, inventory removal fees, return processing fees, Amazon promotional advertising vouchers, and Amazon partnered carrier storage and transportation fee discounts for a limited time. This helps FBA sellers cut costs. With this program, both new and inexperienced sellers can try FBA at a low cost.

Basic information about the FBA New Product Warehousing Discount Program:

Through the FBA New Product Warehousing Discount Program, fees are lowered or waived for sellers of new products. This helps merchants use FBA to offer new products more readily, decreases testing costs, and provides more sales prospects.

After signing up, new FBA products that qualify for the program get free storage, advertising, removal, and return processing.

The program is live in the U.S., Canada, Mexico, the U.K., Germany, France, Italy, Spain, Japan, Singapore, Australia, Saudi Arabia, and the U.A.E.

Small and light products can get help from the FBA Small and Light Program.

FBA Small and Light is a way to ship products that are light, small, and cheap. FBA Small and Light is now available in France, Italy, and Spain. This makes global sales easier and cheaper. This makes it easier and cheaper to sell goods all over the world.

The FBA Remote Fulfillment Program is part of North American Logistics Solutions.

Amazon gives sellers solutions that work in North America, Europe, and other places around the world. You can choose the right local logistics solution based on how you want your business to grow.

Fourth, solutions for European logistics: Amazon’s European integration services

Amazon gives sellers solutions for Amazon Europe, such as Integration Europe (Pan-EU), European Fulfillment Networks (EFN), Multi-Country Inventory (MCI), and more.

Amazon’s FBA European integration service, officially branded “Pan-EU,” is a storage and delivery service for European sellers. Depending on how they want their firm to expand, sellers can keep their merchandise in France, Italy, Spain, Germany, Poland, or the Czech Republic. Sellers can let Amazon sell and store their products in additional places by registering for VAT numbers in more countries or regions or manually opening more storage countries. Your things will be closer to buyers, and you won’t spend extra to send them swiftly.

European Fulfillment Networks

European Fulfillment Networks (EFN) means that you can sell products on all Amazon sites in the European Union with just one seller account. With EFN, you can store products in any EU country or region, like the Amazon fulfillment centers in Germany, France, Italy, and Spain, so that you can ship them to customers all over the EU.

Multi-Country Inventory

Multi-Country Inventory (Ma) is a way for FBA to handle inventory allocation for multiple countries in Europe. Through MCI, you can send inventory directly to Amazon fulfillment centers in any number of European countries. Amazon will store your products in the fulfillment center that is closest to buyers in that country.

Other: The FBA Subscribe & Save Program and the FBA Export Program

FBA Subscribe and Save

Subscribe & Save is a program for buyers that lets them buy products they use often over and over again. It is also a program for sellers that lets buyers buy products from eligible sellers, but sellers have to pay for repeat purchases of their products. Discounts are given by buyers. By taking part in this program, sellers can use lower prices to bring in more buyers, change their buying habits, bring together their target buyer groups, take up a fixed share of the market, and make stable long-term profits.

FBA Export Program

Amazon gives you the FBA Export Program to help you grow your business around the world. With this program, you can list your FBA products on Amazon or your own website and ship export orders to countries all over the world.

Many people have heard of the Amazon POST function, but it shouldn’t be used by that many people. 

Most of the time, POST is shown under the product page ranking. If a buyer clicks on your post, they will go to your store. Before sending a POST, everyone should set up a brand flagship store.

What kinds of POST do people like more?

First of all, we should use the scene map instead of the white background map when we upload pictures. I will sometimes post the better-looking pictures from the review.

Second, the pictures should be easy to understand and not too complicated. Buyers should be able to see at a glance what you want to say, because if they don’t, they won’t click in.

The picture shouldn’t have too much text on it, and it can’t be made like Amazon’s main picture is usually made.

At the same time, the picture should be clear, the pixels should be big, and there shouldn’t be any white space around it.

Your text description should tell people what makes your brand unique and how valuable it is. It should also show where your brand stands in the market. Don’t copy your product description.

The next step is to choose 10 ASINs that have products you want to sell.

You can publish the last post at any time, so you can also choose a busy shopping time.

You can make as many posts as you want to get more attention. There is no limit to how many posts you can make. I used to try to post 5–10 articles every day, and even though more people clicked into the store, that didn’t seem to help.

So, everyone can use as much free traffic as they want.

After setting up a stand-alone station, sellers should pay close attention to logistics. Setting up the right logistics plan can not only cut down on logistics costs, but it can also improve the customer experience, integrate logistics resources, and look into new forms of logistics

Most of the time, independent sellers can choose from three shipping options.

(1) Self-delivery from China, also called “virtual warehouse delivery,” is the first way.

This is a type of self-delivery in the United States and an overseas warehouse method of delivery. When an independent station makes some orders, these orders are marked as “end-to-end delivery orders” in the United States (US), and they are then packed up and sent to warehouses in other countries. Unpack directly from overseas warehouses and send orders to the end of the United States.

At the moment, most independent station sellers in the U.S. still do their own shipping from China. Self-delivery is usually light and small, and the price per customer is usually high. Postal service is an option. packet, internationality, express delivery, special line, logistics, and so on.

The postal network covers almost the whole world and is bigger than any other way to move things. Advantages: All over the world, a lot of channels, low cost, Because they usually leave the country in private packages, they can’t get the normal tax breaks for exports. Slow speed and a lot of lost packets.

International Express

You can also use international express because you can make a lot of money from it. International express is a term for the four biggest companies in the commercial express business: DHL, TNT, UPS, and Federal. International express has strict rules about how information must be given, collected, and managed. It is supported by a global network that it built itself and an international information system. The pros are fast speed, good service, and a low rate of packet loss. Cons: It’s expensive, and shipping costs vary a lot.

EMS, SF Express, and “four links and one delivery” are the main types of domestic express delivery (Shentong, Yuantong, Zhongtong, Huitong, Yunda). EMS’s international business is pretty well developed and can reach more than 60 countries around the world through the mail. The pros are that it is fast and cheap. Disadvantages include not having enough experience, not being able to control the market, and not being able to reach as many overseas markets.

Special Line Delivery Method

For the other country on the market, special line logistics is a special line delivery method. It has a pretty set time for when the goods will be delivered, cheaper shipping costs than express logistics, and double clearance. For cross-border e-commerce in a certain country or region, special line logistics is a better way to handle logistics. The pros are the low price, fast speed, and low rate of packet loss. Disadvantages: Domestic collection isn’t as big as it could be.

(2) Dropshipping is the second way to do it (no supply)

AliExpress is used by most domestic sellers to do dropshipping. Go to AliExpress, place an order, and let the supplier send it directly to the customer. Shipping will be better for the customer.

(3) The third way is to use an overseas warehouse.

Overseas warehousing service is the one-stop control and management service of goods warehousing, sorting, packaging, and delivery that is offered by online foreign trade trading platforms and logistics service providers, either separately or together, for sellers in sales destinations. That is, the goods are kept in a local warehouse by the seller, and when the buyer needs them, they are sorted, packed, and sent to the buyer on time. Also, most of the big sellers at independent stations use warehouses overseas.

Reduce logistics costs, offer flexible and reliable return and exchange options, give customers in other countries more confidence to buy from you, and speed up delivery.

Things are easy to hold, but it’s hard for sellers to keep track of everything.

There are a number of things that independent website sellers need to keep in mind when choosing a method of shipping.

(1) Country where you’re going

When choosing a logistics provider, you should pay attention to whether the countries it can reach and the main countries it transports to match its own business scope.

(2) Shipping time

If the way the business works or the customer doesn’t care much about shipping time, you should choose a logistics provider based on price and safety. On the other hand, there must be a special line or express logistics provider that works together.

(3) The goods

When it comes to choosing a logistics provider for special products, there are more rules.

(4) If door-to-door collection is possible

Logistics providers usually pick up from door to door, and they will only pick up a certain number of packages. Please talk to the logistics provider about specific quantities or restrictions.

Facebook Advertising is very flexible. If you know how to make the most of a platform with so many features and so many users, you can easily reach any audience.

Still, these options won’t help you much if you can’t do the basics. Even the best marketers will have trouble sometimes with the Facebook advertising platform, but don’t worry. Today, we’re going to go over our top seven tips and tricks for advertising on Facebook. This will help you optimize your campaigns, get better results, and get the most out of your return on investment (ROI).

How to Increase Your Facebook Advertising’s ROI

1) Make different versions of your ad copy.

No matter how good you are at writing copy, there will always be unknowns when making new Facebook ads, especially if you haven’t done a lot of A/B testing.

Now, you need to make more than one set of ad copies. Write some headlines and main text that go together well. Each ad should have a different main message, address a different problem, and be written in a different style and tone. Experiment structure: Have you tried short sentences, bullet points, or long paragraphs?

Facebook’s “Dynamic Creative” feature lets you give your ad up to five headlines, descriptions, and pictures. The feature then puts these CTAs together with different ones in different ways and figures out which one works best.

2) You can’t say enough about how powerful video is.

After it came out in 2018 that Facebook had inflated video metrics by a lot, many advertisers have been wondering if video is still a good way to market on the site. In short, yes, and it’s very big.

Videos give you a lot of freedom to be creative and have fun. No other medium gives you a better chance to tell a moving, interesting story. When they see more than two lines of ad copy, many clients will send a big “no.” But if you get their attention with an interesting video, you can get your message across perfectly and keep them interested until the end. Clients are happy to stop what they’re doing on social media to watch a 20-second video.

Use your videos to make a Facebook ad funnel. Run a campaign that attracts similar audiences or traffic that isn’t very popular. Build your video around your brand and tell a great story. Then, make an ad for people who watch your video for at least ten seconds. Show them an ad that might work. You can even offer something like a free consultation, ebook, or course.

3) Use high-value customers to create a group of people who are like them.

Some customers are more valuable to a business than others, either because they are loyal or because they spend a lot of money. With this information, you can create a custom audience of only the most valuable customers for your Facebook advertising. This will help you connect with smaller groups of people who are most like your best customers. This is a great way to get more customers who are worth a lot to you.

Depending on how your high-value audience uses Facebook and other sites, it might be smart to update their information. If you don’t, you might not reach the users who are the best fit for your ad.

4) Keep the correlation high and the frequency low.

Too many advertisers don’t pay enough attention to the Frequency Score and the Relevance Score for their Facebook ads.

Frequency is simply the average number of times a user sees the same version of your ad. The most you should do is three times a week. If it gets any higher, it will hurt your advertising campaigns. Think about it this way: if a user sees the same ad ten times and still doesn’t convert, it’s unlikely that they will.

To keep your frequency low, you want to have a big enough audience that your ad keeps going to new people at a steady rate. If you spend more on ads, keep an eye on how that might affect your frequency score.

What about metrics of correlation? Instead, this score should be the best you can get. Facebook uses a scale from one to ten to figure out how relevant your ad is to your audience. Your score will go up if you do things like like, view, comment, click, and share. Your score will go down if people do things to avoid seeing your ad, like taking steps to hide it.

At least an 8 on how relevant your ad is would be great. The more momentum you have in Facebook’s algorithm, the higher your score. This can even cause your CPC to go down in the long run.

5) Always put mobile content first.

Google gives mobile-friendly content more weight, and you should do the same with your Facebook ads.

Content targeting desktop doesn’t always translate well to mobile — but it doesn’t. In other words, remember that content made for mobile devices usually works well on desktop. So make sure your ads are mobile-friendly. That way, you’ll be more likely to reach the people you want to reach.

Make sure your ads follow the best practices for mobile. This means that the video is in the vertical position, making it easy for mobile users to go full screen without having to turn their phone. Small things like these can set you apart from your competitors in a big way.

6) Know Who You’re Writing For Before You Start Targeting

Facebook is well-known for its many options for targeting. If you put a few marketers in charge of all of these choices, they would be like kids in a candy store. You have to use this energy in a subtle way.

Having an audience that is too small can hurt your business. You risk increasing your frequency score, which, as we saw in Proposal Two, isn’t the best thing to do. This is a pretty boring thing to do. Before you can set targeting criteria, you need to know who you’re writing for. Don’t let the number of options you have get in the way of the most important things. You might accidentally send your CPC through the roof.

AdTargeting, a Facebook ad targeting tool I use often, helps me target my audience quickly and accurately in this way. This has also made a big difference in my advertising return on investment.

7) Set a bid cap

Facebook lets you set a bid cap if you don’t have a lot of money. This strategy lets you pay the lowest possible price per ad slot to stretch your budget and make sure you don’t spend a dime more than you can afford. You can test the lowest price in a few days, see what kind of results you get in an auction, and then use those results to set a whole new standard.

Are your Facebook advertising working as well as they can?

Digital marketing campaigns can be overwhelming, but if you use any (or all) of our seven tips and tricks for advertising on Facebook, you’ll be able to use the platform like a pro. If you need more help, using some Facebook Ads tools can be a great way to cut costs, improve efficiency, and increase the return on investment (ROI) of your Facebook Ads.