fbpx

You are just a few minutes away to start using our services, please submit the signup form below to get your account activated instantly.



 

Skip to Content

Google Ads Funnel

Content

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

We all know that if cross-border sellers do a good job early on in the user life cycle marketing funnel, orders will go through the roof.

The three main stages of the Google Ads funnel are:

Top of the Funnel (TOFU) – Awareness Stage

The middle of the funnel: “consideration phase.”

Bottom of the Funnel (BOFU): Stage of Action or Conversion

With Google Ads channels, you can send personalized messages and relevant offers to users at every stage of the customer journey:

Strangers: A Cold Audience – People don’t know what you do and aren’t looking for what you have to offer. Make more people aware of your brand and introduce it.

Potential customers (moderate audience): When people see your ads and read your content, they start to realize that they need your product. Build interest and generate demand.

Active Searchers (Enthusiastic Audience): People who are actively looking for the product or service you offer. Get them to do something and buy the product.

Leads (Top Audiences) are users who are very interested and have given their contact info. Use persuasive advertising and special promotions to get them to buy.

A customer is someone who buys something from you.

Google Ads campaigns can help you reach a whole new group of people at the top of the funnel. These people probably haven’t heard of your brand and aren’t looking for what you have to offer. They might not even know they need your product. Utilize Google Ads to draw these new individuals into your funnel, gradually increase their awareness, and pique their interest with engaging content.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Tips & Tricks

How to Ship from China to Amazon Warehouse

Article Contents What is FBA? How much does FBA cost? How long is FBA shipping? How to ship Your Products From China to FBA warehouses? Customs and Amazon certification Amazon’s

Tips & Tricks

How to Utilize Facebook Marketplace

What is the Facebook Marketplace? Marketplace is a Facebook feature that was added in October 2016 to help people buy and sell used items. Statistics show that more than one-third

Share this post

Join Us

Do You Want To Boost Your Business?

drop us a line and keep in touch

What is D2C