Daily Archives: December 16, 2022

Product selection, after all, is inseparable from two platforms. The first is Amazon’s own shopping website, and the second is 1688.com. Because all buyer transactions and data, seller transactions and data are generated from these two platforms, so there is a general idea.

So, today I will talk about the selection methods of novices and veteran sellers from these two sections. Sellers with less than three years of experience are definitely enough. Take you away from introversion.

Amazon Product Selection

Amazon has integrated five lists for us, including the best-selling list, new product list, wish list, etc., which will not be listed here. And the only thing we’re going to take advantage of is the lists! The best-seller lists are all big sellers, because most of their products are not flattering because of the difference in operation methods and means. So we only look at the products that small sellers should look at. And where is the product space for small sellers?

1. New products in the best-seller list

.On the best-selling list of some categories, occasionally new products from Xiaomiao will rush up and enter the top 100. So we should pay attention to this product. How to pay attention to it:

(1) First check whether the product has novelty, novelty, and new functions; if it does, it means that the product conforms to the logic of explosion. If not, it means that it was pushed hard by a big sale.

(2) Next, analyze the seller behind this product. If the seller’s store address is in Shenzhen or abroad, and there are many store feedbacks, then click to open the store and go in to have a look. If the product chain is relatively simple, and there are many product reviews, it means that you are a big boss, then we can’t make this product, without a supply chain or no means to promote it. On the contrary, if the store behind this product is a new store, there are not many feedbacks, the address is other than Shenzhen, and the store products are relatively small, and the strength does not seem to be strong. So that means it’s a hit. The seller may have gotten lucky and hit the right item. Such products are placed in our research. We can hurry up and do it!

2. The best seller on the new product list

Since it can appear on the new product list, it means that the recent sales of this product are very good! In addition, it should be noted that you must look for products that appear repeatedly on the new product list! For example, if there is a new product, everyone has just put it on the shelves, and they are all on the list, which means that everyone is selling very well for this product! This is the style fed back by the market, and this is the hot style! A sales cycle that lasts a lot of time! Three points to note.

Repeated appearances are all on the shelves in the near future, ensuring sales!

The important thing is said three times~ Through the reference of these dimensions, it shows that this product is selling orders. It is the best time to enter the market at this time. Of course, if most of the listings on the list were launched half a year ago, then this product is no longer referenced. Just give up. Because the market flow is no longer easy to seize.

If there is a product that meets such characteristics in any category’s new product list, then record it in your selection list. This is what we have tested and is effective through most of our products, and it is also a law that many of our products have shown. It is a traffic model that can last for one or two years.

2. Product Selection from the 1688 platform (high-quality supplier selection method)

I have always had an idea that I want to make Chinese products or services abroad and lead Chinese sellers to the world. Then first of all, I have to help others, and helping others is also to achieve myself. This is also one of my original intentions. Please, everyone, give your inner self a chance. Dare to try. Having said that, except for the commodities that the big sellers connect with manufacturers offline, most of the other cross-border export commodities are inseparable from a platform, which is 1688. So no matter whether you place an order online on the 1688 platform, or you go offline to negotiate cooperation with the factory. This process is inseparable from one place, the manufacturer.

We must learn to maintain communication with these high-quality manufacturers and keep an eye on them. Remember, you will benefit a lot.

Tip 1

Bookmark their store and check back regularly for items.

Tip 2

Through Want Want or ask for other contact information, we have a good relationship with merchants. Note that you must deliberately exaggerate your own strength. For example, you are in the product development department of a certain large company;  The method of product selection, to put it bluntly, is to obtain information. Whoever catches the first wave first will make a lot of money first. Then when everyone enters the arena fiercely, you leave gracefully.

Of course, this is only part of the product selection, and the overall operation requires skills and methods to implement. selection, operation, logistics very link is important.

Where there is a market, there is profit. If you do not make money, it can only mean that you are not suitable or use the right method!

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

For now, Chinese sellers of auto parts are relatively rare. The gross profit of auto parts is high, and the gross profit of the auto parts industry is usually above 60%. With high profits, an independent station can have more room for development. In addition, auto parts do not have high requirements for timeliness, so the ability of sellers to update is not high. In addition to the advantages of my country’s supply chain and the vast online auto parts market overseas, it is very worthwhile for sellers to try.

How should independent stations in the auto parts industry be promoted?

Blog Marketing

Write a professional long blog related to auto parts repair or selection, which is what consumers need, so it will be easier to attract consumers to click and browse. In addition, it can also show the professionalism of the seller, so as to gain the trust of consumers.

Celebrity marketing

This cooperation with auto parts-related celebrities, and then recording videos such as unpacking and installation, can help cross-border sellers reach potential consumers more accurately. It is recommended to choose YouTube here, because this is a long video platform that can accommodate more content.

Sponsored activities

Sponsoring activities that car enthusiasts pay attention to can quickly expand the exposure of the brand. And cognition is the first step in sales. Only when more and more people know the seller’s products and brands, will the sales be higher and higher.

Google Ads

Most people have relatively clear goals when buying auto parts, and Google Ads is a keyword trigger mode, which is consistent with the purchase behavior of auto parts consumers, and the conversion rate will naturally be more impressive.

Auto Parts Selection

There are also many types of auto parts, and sellers need to choose more targeted products according to their target market. American consumers are more keen to buy pickups, so in the United States, pickup exteriors, front and rear bumpers, and trunk lids are more popular. If the seller focuses on the US market, you can consider this aspect.

British consumers are more interested in car maintenance at home, so if you are targeting the British market, you can give priority to car washing tools, washing and other products, and I believe there will be better sales.

Germany is a major exporter of automobiles and the birthplace of luxury brand vehicles. Therefore, if sellers focus on the German market, they must strictly control the quality of their products.

In addition, tires, seats, and floor mats are relatively popular products in various markets. These products are consumables and need to be replaced regularly, so the demand is very strong. Because it is a consumable product, it will pay more attention to cost performance. Of course, some consumers will use it for modification and have higher requirements for appearance. Sellers need to make choices according to their target consumer groups.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Many sellers have such doubts. For a new product, one or two orders are issued every day, but they can’t get up, why don’t they continue to push? Although the sales volume of the old products in the store is good, it feels that they have reached a bottleneck. Do we need to spend energy on the main promotion, or should we find new main promotion products?

Simple, two reports to download: Available Items Report (or All Items Report) and Business Report

Available item report: Data Report > Inventory Report > Download Available Item Report or All Item Report, required indicator: Open Date.

Then find the open-date

Subtract the open date from today’s date to get the selling time (days) of each product.

Business report: 

Data Report > Report Business Report > Download Details page sales and traffic (by sub-products), required indicator: Ordered Product Sales ( total number of ordered products )

Suppose your store has four ASINs of ABCD, then we can organize the above two data into a table.

and calculate their average.

Based on this average, we can divide the matrix diagram of four quadrants.

Above average sales, we divide into upstart ASINs (below average days) and main ASINs (above average days)

Below average sales, we divide into potential ASINs (below average days) and long tail ASINs (above average days)

OK, so we can answer the opening question. If your new product is in the potential or upstart quadrant, you can still continue to push it. However, If your old product is still in the upstart or main force quadrant, you can continue to focus on it. If it is in the long-tail quadrant, it can be considered at the end of the life cycle or reactivated.

In addition, there are several data worth noting:

After 12 months of Chinese sellers using Sponsored Products, upstart and anchor ASINs accounted for 37% of all advertised ASINs, but contributed 79% of ad sales (Source: 1) Amazon Research, North America, China Hardlines Advertisers 2019)

After 12 months of using Sponsored Products for Chinese sellers, the advertising ROI of upstart and anchor ASINs is 24% and 26% higher than potential and long-tail ASINs, respectively (Source: 1) Amazon Research, North America, 2019 Chinese hardlines advertisers)

After 12 months of using Sponsored Products, Chinese sellers still have an average of 54% of upstart ASINs and 47% of main ASINs without advertising (Source: 1) Amazon Research, North America, 2019 Chinese hardlines advertisers)

In other words, finding “upstarts and main force” ASINs and fully exploring their potential can further increase your sales.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Conclusion

The above is the way to analyze whether the product is worth continuing to promote through the “ASIN classification matrix”.

Of course, the above is just an analysis from the data level, and you have to combine your company’s specific situation or future strategic goals to decide whether this ASIN is worth continuing to focus on.

As the world’s best search engine, Google has also created many companies. There are even many new listed companies at home and abroad relying on Google rankings to survive.  It is also necessary to understand Google’s Google optimization rankings in various regions. The following is a summary of Google’s ranking query tools.

Google Webmaster Tools

Free login address: https://www.google.com/webmasters I think this is a powerful platform that search engine marketers must know. Verification of site ownership is required. You can then click Search Analytics in the Search Traffic dropdown in Search Console . It can display the impressions, clicks, click-through rate, and global average ranking of the past month. The disadvantage is that it is impossible to know the exactly Google Geographical ranking.

Thehoth (free)

Login address: https://www.thehoth.com/search-engine-rankings/ This tool is free, and you can check the Google rankings of keywords with search volume in the United States, Canada, the United Kingdom, and Australia . Enter the website for free and fill in the email address to get important data such as Google keyword ranking, keyword search volume trends, etc.

Serplab (free)

Login address: https://www.serplab.co.uk/serp-check.php This ranking query tool is not bad, you can query the rankings of all Google countries and regions, and you can enter multiple keywords to check the Google ranking position.

Small Seo Tools (Free)

Login address: https://smallseotools.com/keyword-position/ is easier to use. Personally, I like it more. You can search with multiple keywords, and you can choose multiple countries to view Google rankings for free.

Moonsy (free)

Login address: https://moonsy.com/google-keyword-rank-checker/ You can only query English, only one keyword, and you can only query the US Google ranking. But you can see the title and description of the search results displayed to customers

Semrush (with trial version)

Login address: https://www.semrush.com/ The data is generally updated once a week. According to the data of Google adwords , the search volume of each region is used to estimate the value of natural traffic and natural traffic. You can view 10 words in the free version, but you can probably see the number of keywords ranking in the top 100 and the traffic they bring.

7. Ahrefs (charged)

Login address: https://ahrefs.com/Log in to ahrefs, click on organic keywords in the sidebar, then you can choose a country and see the Google ranking in a certain country. Keyword search volume in this country, estimated traffic, etc.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

1.What is Off-site promotion?

When many sellers hear about off-site promotion for the first time, they may think of off-site inventory clearance or Facebook groups. Most of their understanding of off-site promotion is still at the stage of group big discount drainage.

So what exactly is off-site promotion? In fact, the concept of off-site promotion is for third-party platform sellers, like the Amazon sellers we are most familiar with, through off-site to on-site ordering, so we can understand him as a promotion method for third-party platform.

First of all, to understand off-site promotion, we must first familiarize ourselves with Amazon affiliates, which is one of the larger affiliate marketing programs. The Amazon Affiliate Program helps content creators, publishers, and bloggers monetize their traffic. With millions of products on Amazon, affiliates can use simple link building tools to direct their audience to the products they recommend and earn money from qualifying purchases — this is Amazon Associates

In the associates, sellers provide products, Amazon provides a platform, and alliance influencers provide traffic. These three were purchased into the Amazon Alliance.

So off-site promotion is: the seller directly goes to the affiliate celebrity to buy traffic through the Amazon affiliate. In the early days, the main source of profit for alliance influencers was platform rebates. Sellers paid commissions to the platform, and the platform paid part of the commission to alliance influencers. However, with the concept of off-site promotion or the maturity of this industry, sellers directly found alliance influencers. Afterwards, affiliate influencers received double commissions. For example, the seller paid $10 for affiliate customers to help post a post. After the product was placed, the affiliate customers then went to Amazon to ask for a commission, usually 2%-10% of the sales. %. So in the final analysis, the two commissions are paid by the seller.

2. What are the channels for off-site promotion?

You may be familiar with Facebook groups and Deal sites, such as Slickdeals and Dealnews, which are also affiliate channels.

We can divide off-site promotion into two parts,

Traffic promotion:

1) Facebook group

Facebook group is a kind of group that can post discount information established by the initial alliance celebrities. The development of the group needs a certain period of cultivation. Normally, a 10W group will take at least 1-2 years to develop. As alliance celebrities invite more and more buyers to join, they also need to meet more and more product needs, so more and more posts are posted. When the number of posts reaches a certain number, the previous posts will be heavy. Therefore, only a part of the posts can be seen by most sellers, which is why some posts are good and some are not.

Group is the most mature and earliest form of alliance. The group is characterized by quick results and short time. Generally, Beijing time is set during the day, and it is given to the group administrator at night, and the order may be blown up the next morning. However, as more and more sellers began to do off-site in 21 and 22, the development speed of the group could not keep up with the speed of the growth of sellers, and the overall effect of the group was not as good as before, so now it is mainly attracted by big discounts, 50% Even more, coupled with the browsing mechanism of group posts, usually the posts will not be seen for 1-2 days, resulting in a short duration of effect.

If the main demand of the seller is the order quantity, the group is still the best way. The premise is that the discount is large enough and the product is enough to attract fans to stay and pay attention.

2) Facebook Page

Some Facebook homepages are dedicated to serving groups, but there are also some bloggers who only attract fans through their homepages. We call them FB bloggers. These FB bloggers basically only do deals. The product is to attract fans’ attention by selecting and sharing products with different discounts for fans. This type of blogger has a limited number of posts per day, and often interacts with fans to collect fans’ needs, so fans are very sticky and active. The popularity is very good, so the quality of tas is generally much better than that of the same fan group.

If there is a long-term demand for product promotion, you can try more FB promotion.

3) Deal station

We are more familiar, such as Slickdeals and Dealnews

Deal is a website specially built by early affiliate celebrities, in order to attract traffic to the website, and then share Amazon affiliate discount information on the website. With slow development, there are relatively successful Deal stations such as SD and DN. Because the website has a relatively large number of visits, generally the website with the same fans has better effect than FB, but the price is also more expensive.

If you want to clear the inventory, you can try the Deal website, but the price is expensive and you may not place many orders

Brand Promotion:

For traffic promotion, on channels like Facebook and Deal, most sellers pay more attention to the immediate effect, the order volume that can be seen in the short term.

In fact, especially in the past two years, for Amazon, it has been a highly competitive platform, and the era of platform traffic dividends has passed: first, the growth rate of platform traffic cannot keep up with the growth rate of sellers, and second, the platform has begun to harvest traffic, which means It means that sellers need to spend more money on in-site advertisements to buy traffic from the platform.

With the end of the traffic bonus era, where is the way out for Amazon sellers?

The answer is the brand bonus

Going forward, the traffic will only become more and more expensive. If you only rely on the model of buying traffic, there is no way to cover your own profits. Only brands are the source of free traffic. In the past few years, due to the epidemic situation, the competition has been accelerated, and all walks of life are very difficult, but some brands in each industry are still living very well. When the general environment deteriorates, the first to be affected are those with serious homogeneity. For products, everyone started to roll wildly, then most people left the market, and finally reached a new equilibrium point, and so on. But the brand has indeed remained in this industry.

First of all, the brand has a high proportion of its own traffic, and the brand is continuous free traffic; second, the conversion rate, popularity and awareness of the brand are high, that is, if you advertise on the site, the conversion rate of the brand may be three times that of others. times, five times…; third, its high premium ability, on any platform, the brand must make money.

Return on Marketing Investment

Kantar, the world’s largest research institution, has conducted research on return on marketing investment (ROMI) that shows that for a healthy brand, 70% of sales come from brand equity, and 30% of sales come from short-term promotions and traffic conversion. However, most people put 90% of their energy into promotion and traffic with visible results. Traffic advertising may allow us to achieve short-term sales goals, but going forward, especially in the past two years, Amazon’s advertising fees have increased significantly, so everyone is focusing on researching Amazon advertising, whether it can really be achieved What about your sales target?

Everyone knows that as a platform, on a platform like Amazon, 30% of the seller’s traffic comes from Amazon’s advertising traffic, and 70% of the traffic comes from Amazon’s natural ranking traffic. But now this trend is slowly changing. Maybe within 3-5 years, Amazon will become 70% of advertising traffic and 30% of organic traffic. This is also a normal development trend of a platform.

So instead of spending so much time and money on Amazon’s traffic advertising, it’s better to promote your own brand from outside the site, build up the brand awareness of this category, and occupy the minds of users in this category.

So I think the more important long-term off-site promotion method should be brand promotion.

1). KOL (social media celebrity opinion leader)

YouTube

Youtube is an old-fashioned social media. From its early establishment to the present, its users cover different age groups. In addition, Youtube is the largest video platform in the world. Users can better understand their favorite celebrities and products through videos. Youtube features are:

• The video retention rate is high, and you can easily find videos from a few years ago.
• Video exposure is cumulative, and video exposure is growing all the time.
• Many users will go to Youtube to search before placing an order on Amazon, especially some complicated ones.
• Users have strong purchasing power.
• Platform users are sticky.

Youtube is a more suitable platform for combining brand promotion and product effects . Due to these characteristics, influencers charge more expensive than other platforms.

Celebrity Reference Price (USD):

• 1K-10K Proprietary Video 0-$500
• 10K-100K Proprietary video $100-$2000
• 100K-1000K Proprietary video $1000-$20000

Instagram

Instagram is mainly partial to pictures. Although Ins launched Stories, users are still accustomed to its picture function. Instagram is owned by Facebook, and the overlap between users and Facebook will be more serious. Ins was founded earlier than Youtube, so Ins is popular People’s growth rate is faster than Youtube. Due to the image style of Ins, people’s exposure and perception of the brand/product promoted above is not as strong as that of Youtube. Ins is more suitable for well-known brands, so it is recommended for new brands to invest less in Ins than Youtube.

Reference price of Ins celebrities (US dollars):

• 1K-10K Post 0-$200
• 10K-100K Post $100-$500
• 100K-1000K Post $200-$10000

Tiktok

Tiktok is the platform that everyone listens to the most. Because Tiktok users are younger, their purchasing power is not strong, and their fans are more sticky and traffic is relatively general. At present, branding or product promotion on TK is more of an attempt. However, TK is recognized by most as a platform with the most potential and the cheapest traffic. Now is the opportunity to enter. First cut in, you can slowly screen and cultivate users.

Basically, 99% of people follow these social media platforms, and KOLs of different categories are often well-known, also known as opinion leaders. Users mainly read content on these platforms, and no one will read advertisements, so how to make content well through these opinion leaders is the way for our brand to stand out.

2). PR

Including broad media public relations, soft articles, product reviews, etc., so as to achieve the effect of product publicity.

At present, the commonly used PR promotion in the industry is to publish press releases in professional and authoritative organizations or magazines in the industry, and endorse the brand to increase brand awareness and influence.

Do a good job in media public relations, make a good topic, and after the content is done, we also need hot things to spread the content better.

3). Brand advertising

Brand advertising and online conversion are mainly concentrated in some industry magazines, professional organization websites, etc. For now, because the entire promotion cost is relatively high, it is still only suitable for some big sellers.

Are Amazon sellers suitable for brands?

When most Amazon sellers mention brands, they may say: Do you think I don’t know how to be a brand? Do you know how much it costs to promote a brand? Do you know how many died on the way of the brand?

Just like Professor Daniel Kahneman’s “Thinking Fast and Slow”, the human brain is divided into two systems: one is called the fast system, which is the intuitive response system, and the other is called the slow system, which is the rational thinking system. 95% of our life and work use the fast system, and 5% are the slow system. So when most people hear the word brand promotion, the first thing they think of is high cost and high failure rate.

So can we do it at low cost? In fact, many influencers can replace products for free. The current premise is that your product is good. Many influencers and even some PR editors will help you promote it for free with the purpose of acquiring your products or increasing fans.

Don’t do brand advertising first, do KOL first social mediaTo grow grass, if you have less funds, you should focus on breaking things first, such as focusing on Youtube first, or first gaining popularity in your own segmented fields.

So can we have brand thinking? When developing products, can you do some low-cost differentiation? Can you make a main image to embed brand awareness? ….

What’s more, now that the Amazon platform has entered a fierce competition, is there any other way out besides the brand?

How does off-site promotion help Amazon?

1) Link unit weight

Order volume is a very important algorithm weight. Amazon’s brand rebates can reach up to 10%, which shows that Amazon attaches great importance to off-site traffic. As long as you attract an order from outside the site, Amazon will not only acquire a user, but also earn commissions for this order. . It is a win-win for both the platform and the seller.

2) Activation link

When our new products are first launched, we don’t place many orders. At this time, we can activate the link by placing an order outside the website.

3) Cooperate with flash sales and other activities

Amazon’s algorithmic logic supports whoever can make money for him. Of course, it refers to making money for a long time, not a short-lived link, so try to keep the order quantity stable, so that it is easier to push the product and make it easier. Do off-site before the seckill, first pull up the ranking, the effect of the seckill will be better, and then do the off-site to extend the high order volume after the seckill.

4) FBT: Frequently Bought Together

FBT is also called buying together, that is, two products are often purchased by the same buyers together. This is a very good traffic portal. When your product can be bound with a complementary Best Seller, then your traffic will be very large. of. So how can it be bound together? Advertising ASINs? Of course not, this is a complementary product, and using ASIN will make your traffic miss. So the best way is to promote outside the site. Research which channels complementary products are often put on. You also invest in these channels. There is a high probability that these audiences are the same. Buying complementary products will basically have demand for your products. In this way, together Buying is easy to do FBT.

5) Request a review

The price outside the website is generally much cheaper than the natural price on the website. Many buyers feel that they have found a bargain when they buy the product. At this time, we go to ask for reviews, and the probability of getting a good review is higher, and the feedback rate is much higher than that on the website.

6) Clear inventory

For Amazon sellers, the inventory determines the profit. Many sellers often complain that they have earned an inventory all year round, so if we can clear out these unsalable inventory outside the site and reserve the inventory for products with better sales, will there be profits? up?

7) Ton storage capacity

Amazon is limiting inventory again.peak seasonThe storage fee has started to increase again.

8) Build your brand

Current status and future direction of off-site promotion:

1) Only focus on short-term transformation or effect

At present, no matter whether it is an Amazon seller or a service provider, everyone puts most of their resources, time and energy into the group. It often takes several years to establish a group. However, as more and more sellers do off-site promotion, the group The group effect is also slowly getting worse.

2) Few Amazon sellers pay attention to brand promotion.

What everyone cares about is the short-term visible effect, and few Amazon sellers pay attention to brand promotion. We can find celebrities with vertical fans to promote our brand and products. Influencer fans are very accurate, Amazon needs high-quality buyers, and these accurate buyers can be converted into fans of our brand.

Assuming that we are engaged in maternal and infant products, the brand’s maternal and infant audience may be around 10 million. If we can find 10 maternal and infant bloggers with 10W followers to cooperate, it means that 10% of the people in the entire market have seen my brand or A small part of my products can be converted in a short period of time, but most of them will search our brand and find our products when there is demand, or when we advertise on Amazon, you have already used influencers to advertise Exposure, at this time your on-site advertising conversion rate can be greatly improved.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.