Daily Archives: December 13, 2022

Sensor Tower says that 3 billion times have been spent downloading TikTok. The difference with TikTok is that people who use it are younger. Using the U.S. market as an example, 47.4% of Tiktok users are between the ages of 10 and 29 and are part of Generation Z. This group pays more attention to KOLs in the same age group and buys and consumes based on their advice and suggestions

For brand merchants, getting Generation Z’s attention and meeting their needs is important for the brand to keep going. In the past few years, we’ve seen that some international brands have started to focus on Generation Z KOLs. They use the influence of people their own age to get the attention of younger consumers.

Forbes will put out TikTok Internet celebrity in 2022

Charli D’Amelio leads with 110 million yuan. Brand owners are paying more attention to Generation Z KOLs as they become a social consumption force. Finding the ideal one on TikTok Reds, brand merchants will create more Gen Z-targeted marketing content.

How do you find the right person?

We think the following things can be done:

1. Search for words

When brands want to find influencers, the most direct way is to do keyword searches with specific terms. You can also quickly find relevant influencers by searching for keywords related to a product.

For example, a brand that makes monitors can search for words like LED, LCD, laptop, computer, etc. that are related to display materials, parameters, and use cases.

At the same time, brands can use “referral account” to find and connect with more relevant influencer accounts.

2. Reds docking platform

Celebrities collaborate on TikTok. A domestic star map. Brand owners can see celebrity data in the background and use basic data indicators like fans and average playback volume to evaluate celebrities. branding Promotion should use influencers. There are two major ways to collaborate: paying influencers or offering them free things.

PongoShare is a SaaS platform for influencers that we also like to recommend here. This platform brings together more than 1 million content creators from around the world. This can help brand owners get the grass and recommendations of popular people through commissions, tasks, etc., and increase the network’s exposure and sales conversion.

3. Find out about your competitors and big names in the field.

By looking at the brand information of competitors in the same industry, brand owners can find relevant influencers. The celebrities chosen by competitors tend to have a high degree of matching, a high cooperation safety factor, and a high level of influence.

Taking women’s clothing as an example, the two overseas brands SHEIN and ZAFUL are rivals, and they often work with the same celebrities. For example, kalistadwyer, who has 391,400 fans, shows off clothes from both SHEIN and ZAFUL in the video they made together with the brand.

In the beginning of a brand’s life, its owners can follow the social accounts of industry leaders to find influencers who will work with them. There are many official accounts for big brands that will share videos of celebrities and @cooperating with celebrities in the video introduction.

Taking 3C brands as an example, brand owners can follow the official account of Anker, the leader in the industry, to find videos of collaborations between Anker and KOLs. They can also look at profiles or comments to find high-quality influencers who work with big names in the industry.

4: Use # to find KOLs

When KOLs post videos, they’ll use hashtags to get more people to watch the videos. This feature can help brand owners find KOLs who are a good fit for their products.

Try #outdoors and #sport to find a company that makes products for the outdoors. When companies that make beauty products look for hashtags like #beauty and #makeup, there’s a good chance that they’ll find KOLs who fit their needs.

At the same time, you can search for popular tags on tiktok. For example, grass-growing celebrities often add the tag #tiktokmademebuyit, which has had 8.6 billion views. Here, it’s easier for business owners to find celebrities who have worked with them in the past.

How to find the right influencers for a brand?

If a brand owner has adequate money, they can cooperate with several top KOLs to quickly attract the most users. To maximize ROI with a limited budget, brand owners must carefully select KOLs with a high matching degree.

1. Stay true to the brand

For brand owners to get more sales, it’s important that KOLs and brands work well together. 92% of Anker’s fans are men between the ages of 25 and 45, and 80% of them have at least a bachelor’s degree. From this, it’s clear that Anker’s audience is mostly well-educated men in the early stages of their careers who are more interested in beauty and technology. You can try to find tech KOLs and beauty influencers to show off when choosing an influencer.

2. social media operation status

Brand owners pay attention to how many fans they have, but they also need to pay attention to the Brand owners should consider fan count, video quality, update frequency, and comment usage. Because there are many updates and many people viewing videos, there are many users, and the stable number of people watching videos can anticipate how many people will see the product. The comment section can help identify concerns, determine influence, and improve product performance.

3. Filter bad KOLs

Brands need to do good KOL background checks to understand what celebrities say, how they act, and what they stand for. If the KOLs who work with them have said things that are too extreme, it will hurt the brand.

PewDiePie was once YouTube’s most popular subscriber, but the Wall Street Journal attacked him for making anti-Semitic and racist comments. This led to the cancellation of his show and the end of his relationship with Disney.

Finding influencers, screening them, getting them to work together, and figuring out how well it worked is a long and hard process for brand merchants. We suggest that brand merchants work with MCN agencies that have localized teams to cut costs, improve efficiency, and avoid problems like KOLs who aren’t as good.

TikTok will definitely keep growing its e-commerce layout in 2022, giving sellers a bigger market. Follow us if you want to make it easy to work together with famous people from all over the world, lower your communication costs, and get the attention of young consumer groups.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Most companies use Facebook ads to keep in touch with their current customers and find new ones. Facebook ads can be used by anyone, but not all of them will work. So, how do you make sure that your Facebook ad works? You need to know the main parts of a successful paid advertising campaign on Facebook.

Facebook has a lot of users and keeps getting more. Social media has become the clear leader in its field, so it’s a great tool for digital marketers who want to get more clients. Still, because the social network is so big, there is a lot of competition.

Most businesses now use Facebook ads to connect with their current customers and to find new ones. Facebook ads can be used by anyone, but not all of them will work. So, how do you make sure that your Facebook ad works? You need to know the main parts of a successful paid advertising campaign on Facebook.

Here are the most important parts of Facebook ads. Keep reading this article to get your Facebook ads in focus and reach the right people.

1. Ads on Facebook

Ads on Facebook need to be creative.

A good Facebook ad has many parts, but creativity is still one of the most important ones. A good idea can make the ad feel new and make a deeper impression. If a Facebook user is looking around and your creative doesn’t catch his eye, he won’t read the copy or click on the ad. In the end, your ad won’t make the change happen either.

Text for ads on Facebook

Users often don’t read what’s on the screen, so try to use short sentences that say what you want to say and get to the point, like “Happy New Year, 20% off everything” or “Weekly, don’t miss out on daily deals!”

New ways to advertise on Facebook

In some ways, new ad formats that can improve the visual effect, like images, videos, or GIFs, are very important parts of ads. For example, a great, hard-to-miss photo or video can tell people about your brand and share important information about your business or product. People are more likely to stop and look at your ad if it has high-quality pictures. For the most impact, you should choose the right image. It was important to find the best size for 19 different types of ads within the limits set by Facebook in order to have the most impact on news sources and avoid being relegated to thumbnail sizes.

Most people who use the Internet, especially younger people, are interested in how things look. Facebook’s algorithm also likes visual ads more, so you’re more likely to make ads that do well on Facebook. You could make your ad more interesting by using creative images, image carousels, or video.

2. Exact targeting of advertising to the right people

Targeting the right people is a very important part of advertising on Facebook. Even though this is more important when setting up an ad. Imagine if you could make an ad where both the creative and the copy said this in a clear and effective way. If you show all of this to the wrong people, it won’t help.

When using Facebook ads to reach specific people, it can be very helpful to be able to target based on specific interests. This will give you a clear picture of who your audience is.

3. Choose your audience’s interests wisely to reach them

You should choose the interests that your audience will be most interested in. The problem is that the Facebook Ads Manager only shows suggestions for 25 interests, which usually isn’t enough for advertisers. But there are some tools on Facebook, like AdTargeting, that can help you get more people interested in your Facebook ads.

With this free online Facebook interest targeting tool, you can search for keywords and use advanced filtering to find the right hidden interest.

Get the report on who your audience is.

Getting a report on your audience is also very important if you want to reach the right people. AdTargetingGet audience analytics reports can help you find the right people to target.

After Facebook took away Audience Insight, many advertisers said it was a big obstacle to getting to know their customers. AdTargeting uses Facebook’s big data analysis tools to look at the gender, age, relationship status, job title, etc. of each interest’s audience to set more accurate conditions in Facebook ads.

AdTargeting, The Facebook pages in are ranked by how much people like them. A page’s affinity is how likely it is that your audience will like it compared to everyone else on Facebook. So we can use it to find pages that the fans of our competitors might like and then go after those fans.

4. Tell people what you can do for them.

What makes people click on your ad? A big part of Facebook advertising is using beautiful pictures and well-written copy. But if you really want users to click and convert, you need to give them a good reason to do so. This means offering your unique value proposition. You need to give them a good reason to click on your Facebook ad after you’ve gotten their attention. You can say what makes your ad appealing and give a value proposition.

On Facebook, the best way to get people to do what you want them to do is to use social proof and special offers.

Information for advertising

Coupons and limited-time offers make people feel like they need to act quickly. You can highlight certain parts of these advertising messages to get people to click.

Valid social proof

Stats are a good way to show how valuable you are, and social proof can help convince people of your worth. Both of these can be used to show that something is true.

5. Show an invitation to take action

But at the end of the day, the call to action is the most important part of Facebook ads. If you reach the right people and they like what you say in your ad, they are more likely to buy from you. At this point, you can tell people what to do next by putting a “call-to-action” button at the bottom of the ad. Facebook will give you a call to action, like “Learn more” or “Sign up” or something else.

Not all ads have a button that tells people what to do. You can skip this step if your ad doesn’t have one. For Jasper’s Market, calls to action work very well. They used a call to action to suggest a number of new dips, and I clicked the “Learn More” button. When the user clicks or taps the button, they will be taken to their website, where they can read a more detailed description of the product.

5. A/B testing

If you don’t put an ad on the web, you’ll never know if it will connect with your audience. So, I think that A/B testing is the last most important part of Facebook advertising.

Facebook has started its own “split test” program to help brands get better results. This is a way for advertisers to improve their ads by showing different ads to audiences that look like them.

In the end, all you need to do is take care of these five important parts of Facebook ads. If you pay attention to each ad, you should be able to make campaigns that are not only good but also profitable.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Many brands that use TikTok live broadcast for the first time overseas will run into trouble because many brands using it for the first time overseas will struggle because the live broadcast room isn’t popular and they can’t get official streaming. No push flow, no popularity, endless loop. How can brands improve their stay and keep users watching live? Brand owners must first understand how TikTok retains users. They can then create strategies to meet users’ expectations and keep them on the app longer.

Methods for keeping users

The live broadcast room is like a reservoir in terms of how busy it is. Paid traffic, recommended traffic, and short video traffic are all constantly coming into it But there will also be a steady flow of traffic while the live is going on. Keeping users is the most important part of converting live broadcast traffic.

If the merchant invests a lot of time and money to obtain traffic from the three entrances of paid, free, and short movies but doesn’t block visitors from departing, the live broadcast room may have few online users. Merchants must attract and retain customers to keep the live broadcast room full.

The user’s time in the TikTok live broadcast room will be affected by the setting, what the anchor says, and how the goods are organized.

The live script can be read by the merchants themselves. When a lot of people come into the live broadcast room at once, what can be done to keep them there? What are people doing that makes them leave quickly? Merchants can find out how to keep customers coming back by analyzing and summarizing a number of live. They can also try to figure out what viewers are thinking while they watch live broadcasts, develop techniques to keep traffic coming back, and optimize scripts smartly to limit the amount of users who stop watching.

Managing what users want from the live broadcast

Businesses keep track of what users want, which can make the user’s time in the live broadcast room better. The main things users want from live are vision, creativity, authenticity, and cost-effectiveness.

Visual needs

Users want to buy nice-looking items and have a good buying experience in the live broadcast room, so they will have “beautiful” expectations for the live broadcast content.

The live broadcast room is mostly beautiful because of two things. The “beauty” of the product is one. TikTok is used by a lot of people in Gen Z. The beauty of the product is more important to them than how useful it is. So, in the TikTok live room, a product that looks good can get more people to place an order. The “beauty” of the live broadcast room is the other. The background of a live and the product go well together. A live broadcast room with a sense of beauty can keep people coming back and make people like the product more.

The TikTok official brought up the official JD.com account in Indonesia, @jd id, as an example of a live broadcast. The color and tone of the live broadcast room set match the brand’s theme, and the key products are shown in the middle of the screen, which is eye-catching enough to attract the right kind of customers. He has a lot of experience putting things together. Using the needs of the users as a starting point, matching products that go well together can effectively get users to buy sets and increase GMV.

Creative content

TikTok is a way to share and sell content online. Merchants mix new, popular, and brain-hole elements to make live broadcast content that stands out. This can give users surprises they didn’t expect, which makes them more likely to pay for “content.”

We made a big advertisement for coocaa. Based on the fact that coocaa products start up quickly and the system responds quickly, we set up a series of challenges to get people to do one thing as quickly as possible. These challenges include “Challenge the fastest tongue twister,” “Challenge the fastest noodles,” and so on. The interesting live-streaming challenge fits with coocaa’s brand spirit of “exploration, discovery, and creation,” which makes customers think more about the selling point of the new product.

Real perspective

Operation Jojo said, “The process of promoting products in the live broadcast room is to impress users with sincerity.” The people who sell tea show the scene of the tea garden and how tea is picked and made. This clear scene impresses customers. sell batch The sellers demonstrate the factory’s production process. This can help consumers trust the live broadcast room more.

Cost-effective

Most people watch live broadcasts to see if they can get better prices than at flagship stores in person or online. But users are lazy when it comes to getting information. The live broadcast rooms of merchants should show preferential information in a way that makes sense, so that users can get it in one second. For example, discount information will be shown at the top of it. This will tell users how to combine and buy products to get the biggest discount

Remember that live’s cost-effectiveness depends on both product price and user time and effort. The anchor can professionally explain products based on customer needs, quickly explain how they work, and help customers buy the right product faster.

To conclude, retailers can enhance conversions by adding incentives to scenes, items, and activities in live streaming.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

Email marketing isn’t a popular way to drain money, and it’s not a short-term marketing method that works, so it’s often ignored. But email marketing is a very important way to get people to visit sites that aren’t yours.

Email marketing’s good points

Low cost:

Overseas, there are a lot of email marketing platforms that can send hundreds or thousands of emails for free every day. Email marketing is free for cross-border sellers as long as they stay within this range. But even if this limit is gone over, the extra cost won’t be too much.

Precise delivery:

The conversion rate will be very high if you analyze specific user data, group contacts, and send emails that consumers are interested in.

High input-to-output ratio:

Email has about 10 times the input-to-output ratio of paid advertising on other social media sites. Of course, this is mostly because email marketing costs so little, so if you spend the same amount, you’ll get better results from email marketing. Email marketing isn’t as quick and easy as paid advertising, that’s for sure.

Increase the repurchase rate:

It will cost much less to get old customers to buy again than to get new ones. And email marketing is one of the best ways to get people to buy from you again. Use the email address left by the customer who bought something to send promotional emails to the other party. Customers who have already bought from you may be more likely to buy again if you give them special discounts.

Examples of how email marketing is used

Promotion:

Thanksgiving, Black Friday Ads Cyber ​​Monday festival will be here soon. Before the holidays come, send promotional emails to customers who have already bought from you. Tell them what kinds of deals you have planned for the holidays to get them to buy again. Aside from holidays, you can send promotional emails to old customers for things like limited-time offers, membership days, weekend discounts, the launch of new products, etc.

Scenario – triggered email:

An abandoned purchase recovery email is sent when a customer puts an item in their shopping cart but doesn’t buy it and leaves the website at the same time. The seller can then send the other person a recovery email. Most customers are ready to buy at this point, so the cross-border seller needs to push it.

Greeting emails:

Cross-border sellers can send each other greeting emails for important holidays or the birthdays of their customers. This can help cross-border sellers build emotional connections with their old customers.

Process email:

Most of the time, order confirmation, ShipReminders, delivery reminders, and other emails that are sent as part of the process are used to improve the shopping experience for customers.

Mail is a very important part of how independent stations work, so cross-border sellers still need to use it as much as they can.

What are keywords?

Keywords will be a big part of our business and the SEO optimization process as a whole. Keywords are the most important part of marketing. If you don’t know what keywords are and how to use them well, we may have to go in a lot of different directions.

Keywords are the best way to explain what our pages are about and what they are about. Keywords match what users are looking for. Google When someone searches for some words on the Internet, Google will bring up the web pages it has indexed. If we have a page whose topic just matches the user’s search, then we will show up in Google’s search results.

Keywords are the words that users can use to find our page when they search for something. Keywords are very important because they tell us whether or not we can get views.

What’s a long tail keyword?

Long-tail keywords are often mentioned when we talk about SEO. Long-tail keywords are very important, according to everyone. What exactly are long-tail keywords, and why are they important?

First of all, a long-tail keyword is a group of keywords with a lot of words. It could be a phrase, sentence, or other piece of writing with more than 4 words. One example of a long-tail keyword is the question we often ask.

ThThe long tail is driven by extended search queries in Google. Long search intent shows what people are looking for. Is “26 black nike sneakers” a better search term than “nike shoes”? It’s obvious which product people want.

Long-tail keywords also don’t get a lot of traffic, so there aren’t as many people competing for them. Everyone wants to use words that get a lot of traffic and get more traffic. Because of this, there is no competition when we use long-tail keywords with low traffic. So intense. If there isn’t a lot of competition, we can focus on content and rankings and move up quickly.

Lastly, the ranking of a single long-tail keyword may not have much of an effect on the overall ranking of our website. However, the ranking of a large number of long-tail keywords will increase the overall weight and ranking of our website, which will drive other keywords. Those high-traffic words are also part of the process of making word rankings better. Because of this, there are still some chances for long-tail keywords. Long-tail keywords with low traffic, low competition, and high conversion rates may rank faster.

What is Keyword Search Volume

Most SEO indicators are keyword searches. In keyword analysis, we usually focus on keyword search volume. The amount of searches helps us analyze each keyword’s popularity. Estimate our keyword search volume if ranked.

Keyword search volume is the number of times a keyword was looked up over time. A given time usually indicates a year, and a certain range usually means Google’s average number of searches for a keyword in a year. A number of keyword searches. Because SEO tools collect and interpret data differently, keyword search numbers may vary. These programs estimate keyword search volumes using Google keyword planner, therefore their results will differ. Distinctive.

Keyword search volume can estimate how often a keyword is searched over time. Two reasons prevent every search from being clicked. Google is now focused on user requirements, and I hope it can meet them soon. Some questions, like those below, can be answered without clicking through.

Another reason is that your keywords rank too low, so even if people see your ads, they won’t click on them. So, keywords with a lot of searches don’t always mean more traffic coming in. There are a lot of other things to consider, like clicks, search intent, ranking, etc. We don’t look for keywords with the most searches when we do keyword research. Instead, we look for keywords with the most opportunities and the most value.

The number of searches may not tell us everything we need to know about our keywords. A few more questions, like:

If this keyword ranks, will it get more clicks?

Will this keyword help our business? What will the conversion rate be?

How do you get to the top for this keyword?

How much traffic does this keyword get compared to other keywords that are similar?

Can I do better than the page that ranks first for this keyword?

How Hard Is It to Find a Keyword?

When we use SEO tools to do keyword analysis, we often see a field called “keyword difficulty,” which tells us how hard it is to rank for that keyword. Keyword difficulty is a way to figure out how hard it is to get a certain keyword to show up on the first page of Google’s index. Also, if the keywords are hard, it will take you a lot of time and work to get on page one.

How do SEO tools usually figure out the difficulty factor of a keyword?

SEMrush, To determine the keyword’s difficulty factor, Semrush considers the ranking page’s authority, content quality, amount and quality of backlinks, whether they are follow or nofollow, and other keyword information.

The difficulty of keywords lets us make a first guess about how hard it will be to do this keyword and how much work will be paid. This keyword difficulty metric can be used to analyze and change the keywords we choose. It can also be used to figure out what kind of content plan we should have and how many resources we should use to rank for it.

What are the target keywords?

Target keywords are the search terms you want to rank for that best describe the topic of your page or article. There should be a set of keywords for each page. Different pages have different keywords that they want to rank for. If the target keywords of two or more pages are the same, the page’s content may be duplicated or the page’s keywords may be lost, which could hurt how the page is indexed and how well it works. ranking.

Each keyword has the potential to become a target keyword. Whether or not a certain keyword can become a target keyword depends on your page’s theme, keyword strategy, keyword search volume, keyword difficulty, keyword type, keyword Trends, the value of keywords, etc.

A keyword analysis is a very thorough way to find out what the target keywords are.

After doing a keyword analysis, we might choose as the target keyword a keyword that is valuable, has a low level of competition, and can be ranked quickly. So, when people search for this keyword, our page just uses it as the target keyword and ranks high, so people will click to go to our website.

What Does keyword Cannibalism Mean?

Keyword cannibalism is when different pages or blog posts on our site cover the same topic or use the same target keywords. This makes them rank for the same search query in Google. When two pages that have a lot in common are ranked for a keyword, when someone searches for that keyword, Google shows them both. There’s no way to tell which article or page should rank highest for a search. In other words, Google will show your two pages at different times, which is the same as competing with yourself and hurting each other’s chances of ranking.

Also, when you make backlinks or do other marketing activities, the same or similar anchor text may go to different pages. With so few links to other sites, our pages will lose their weight. But if these backlinks all lead to the same page, this page’s authority will grow faster and it will be easier to rank.

Keyword cannibalism can hurt a website’s ranking, so we need to be aware of it. As a website grows, the risk of keyword cannibalism goes up, and we may target a topic key by accident. Word has written a lot of articles that hurt our website in ways we can’t see. So, we need to check our website’s keywords every so often to see if there are more than one page that ranks for this keyword. Once we find it, we’ll fix it right away.

How Many Keywords Are There?

Keyword density is the number of times a keyword shows up on a web page or piece of content as a percentage of the total number of words. This is also called keyword frequency. For example, an article with 1000 words and 26 uses of a keyword has a keyword density of 2.6%.

Keyword density has always been thought of as a factor in how well a site ranks. In the early days of SEO, when Google’s algorithm wasn’t as smart, pages with a high keyword density could rank quickly. However, with the update to Google’s algorithm, it’s no longer enough to just stack keywords. If it works again, Google may see it as over-optimization, ranking manipulation, etc.
Now, though, there aren’t enough keywords, so Google might not be able to figure out what the page is about. Google will think you are keyword stuffing if you use too many keywords and will flag or punish you for it. So what is the right amount of keywords? In fact, there is no clear rule about what percentage is the best keyword density. However, some senior SEO experts have done a lot of research and believe that if a web page has 200-word paragraphs, then it should have a keyword that is about once every 100 words. But this is just a suggestion and not a hard and fast rule.

Overall, the right keyword density can make your page’s theme clearer, make it easier for Google to understand your page, and make it easier for it to match users’ search intentions, which can lead to better rankings.