We all know that if cross-border sellers do a good job early on in the user life cycle marketing funnel, orders will go through the roof.

The three main stages of the Google Ads funnel are:

Top of the Funnel (TOFU) – Awareness Stage

The middle of the funnel: “consideration phase.”

Bottom of the Funnel (BOFU): Stage of Action or Conversion

With Google Ads channels, you can send personalized messages and relevant offers to users at every stage of the customer journey:

Strangers: A Cold Audience – People don’t know what you do and aren’t looking for what you have to offer. Make more people aware of your brand and introduce it.

Potential customers (moderate audience): When people see your ads and read your content, they start to realize that they need your product. Build interest and generate demand.

Active Searchers (Enthusiastic Audience): People who are actively looking for the product or service you offer. Get them to do something and buy the product.

Leads (Top Audiences) are users who are very interested and have given their contact info. Use persuasive advertising and special promotions to get them to buy.

A customer is someone who buys something from you.

Google Ads campaigns can help you reach a whole new group of people at the top of the funnel. These people probably haven’t heard of your brand and aren’t looking for what you have to offer. They might not even know they need your product. Utilize Google Ads to draw these new individuals into your funnel, gradually increase their awareness, and pique their interest with engaging content.