Daily Archives: October 14, 2022

What is a Product Listing?

Product listing pages (Listings) are the greatest way for buyers to learn about Amazon products. It is made up of seven parts. A good listing (product details page) can help sellers sell more. Here is a full explanation of what the product details page is all about (Listing).

Listings are the key to increasing sales.

How a product is listed affects whether traffic becomes an order.The Listing page will eventually be in charge of adding new types of traffic. The listing is very important because it shows whether or not it can be turned into an order.

Listing is made up of seven parts.

The Amazon’s product detail page (Listing) shows all product details. It has seven important parts:

1. Title

That is, the product name is the name of the product that describes the product itself through the format of brand name + product name + product features/models and is easy for consumers to understand. Inside and outside of Amazon, the title is the most important search item.

2. Product points (Bullet Point)

Show buyers what’s important or unique about the product. Buyers use bullet points to understand what’s important about a product. You can write a “five-point description” with up to five product points.

3. Description of the product

The product description is a written explanation of the product that gives more information and details about it.

4. Item Picture

On the Amazon marketplace, each product needs at least one product image. “Main image” refers to the main picture of the product. The main product image appears in search results, browsing pages, and the product detail page. “Other image/Sub Image” is the name of the extra image. It should be supported by images showing the product from different angles, how it’s used, and other facts.

5. Keyword Search

Phrases and words that describe a product. These are used to match products for sale with the search terms that buyers use to find products. Buyers search for items by typing in keywords that match the information that sellers give about the item (item name, description, etc.). The position of a product in a buyer’s search results is based on things like text match, item price, availability, selection, and sales history. You can get more people to see and buy your products by giving them relevant and complete information about them.

6. EBC/A+ page

Combining pictures and text to describe a product has the effect of making the product easier to sell. When pictures and descriptions of a product are used together, they can better show the product’s features, differences, and charm, which can help people decide to buy it.

7. Look at Node

The classification node usually refers to the leaf node, which is the last node for classifying products and is used when adding new products. Amazon shoppers can find products by using the search and browse functions. Buyers can make their search even more specific by choosing certain product categories and sub-categories as they browse.

Why Listings Are Important

The product detail page gives a detailed description of the product and is the only place where all product information can be seen. Since customers can’t touch the product in person, they can only learn about it from the product page. So, a good product page is the key to whether or not a customer will buy the product in the end.

Seller’s Point of View

From the seller’s point of view, first of all, the product page is a great way to share information about the product in a variety of ways and to show how it works and what it can do. A good product page can make the product more appealing, help buyers decide what to buy, and increase the rate of conversion. Also, a detailed page with correct information can help buyers make good decisions, cut down on after-sale complaints and return rates, and save sellers money on maintenance costs.

Buyer’s Point of View

From the buyer’s point of view, they can fully understand what the product is by looking at the product page. When you buy your favorite things, try to avoid getting things that aren’t right after the sale. This helps to avoid needless comparisons, questions, returns, complaints after the sale, etc., and makes the whole purchase logistics process easier, so buyers can shop in a calm, efficient, and pleasant way.

Amazon’s Point of View

From Amazon’s point of view: A standard and unified product page is a way to make sure that Amazon gives buyers accurate information about a product, and it is also a way to make sure that sellers are all on an even playing field. At the same time, it is what the Amazon brand stands for.

The next step is to find the source of goods. To get product ideas, look at the data through the seller wizard. If you think something is selling well on Amazon, you can use 1688 to look for it by text and pictures.

The choices should be put in a vertical field that makes sense, like art prints under “home decor.”

Most of the time, beginners just think about what to sell, but they can’t buy it. When you receive an idea, check for a supply. After you think you can afford it, discover inspiration and research this category carefully.

How to Choose Products

Find the most popular items in this vertical category to find out what the top of the category is (you can pass the list). Some big sellers think that the most a category can sell each month is tens of thousands of items. But this isn’t always true for small sales. Small categories can earn $5,000 per month. This is the seller wizard plugin sales information. If a market is too small, you can’t buy soup, and small sellers have it even worse.

If the upper limit isn’t high enough, it means that the category is too small and shouldn’t be done. Watch out for items with fewer than 50 reviews. Then check their sales and traffic words using the seller wizard. 200-300 sales per month is sufficient (for small merchants), and 300-600 is preferable.

At the same time, it’s important to see if the “brand words” or “super words” that make up the core traffic words of these Listings. You want to see that these asins are made up of many small words, not just a few big words.

When you have this idea, feel like you can still do it, and are okay with the lower limit, you can start to figure out how much money you will make. For the calculation, you need a lot of information, such as the size and weight of the product, the price of a single or full box, the size and weight of the full box, and an estimate of the product’s selling price. Then, put these numbers into a certain Excel table and get a rough idea of the final profit percentage. If the final profit percentage is a good number, say 20–40%, then you can try to do it.

How do first-time sellers go about choosing products?

Calculate Logistics

When thinking about the cost, you should also think about things like volume and weight, as well as the estimated cost of promotion, the proportion of acos, etc., as well as the cost of return and exchange. In a real business setting, your costs will be higher for sure. Because of how big Amazon is, sellers will always run into problems. These problems could be caused by Amazon itself or by competitors. So, you need to make sure you have enough profit to cover these costs. A final profit margin of 15% is great in most cases.

Some businesses in the industry also share the profit margins of their own companies and products within the group. He said that his company made 15%, 25%, or 30%. In fact, you should never just believe what a business says about its profit and profit margin. Because they don’t know how many stocks can’t be sold, how many listings are killed by competitors, or how many evaluations are done behind the scenes on black operations.

FBA When the logistics are lost, the third party doesn’t know what to do. Out of country warehouse In the end, Amazon is in an industry with a very high level of cost complexity, both in the short and long term. It doesn’t mean that every business can’t figure out this account, but you shouldn’t trust a business that tells you the profit margin of its own company. The only people who know the real numbers are bosses and accountants.

Conclusion

For experts, they will have a pretty full list of things to check to see how dangerous it is for this product to go through logistics. For new sellers, contacting the logistics service provider directly is the easiest way to get started. A good logistics service provider is responsible, and Fulfillmen will give you the right help and let you know if the products you want to ship will have any problems with shipping or getting through customs.

One way to choose is to use selection software. Another way is to use tables and lists.

Sellers can use some of the product selection software on the market to look at what’s been selling well or what’s available based on how often certain keywords have been searched for or how popular they are. Using the product selection software to set filter conditions like site, category, monthly sales, customer unit price, product size, etc., you can get ideas from the Amazon products that meet your needs. Even data about searches, purchases, clicks, and trends can help you find the right product.

The Market Data analysis tool shows the most popular Selection Software.

There are Jungle Scout, Seller Wizard, Keepa, Google Trends, and many more. Tool for choosing between countries at home and abroad There are a lot of them, and you should use as many as you can. The goal of each selection tool is different, so you can get a full picture of the products and data.

You can also look at some lists for ideas. In addition to looking at the sales rankings, sellers can go to New Hot Release and Best Seller in other lists and see what popular or interesting categories or nodes are on these lists (or even the lists of other sites), then filter and check at the target site. Learn about the product trends on Amazon and pay attention to what sells well. Small sellers don’t have to look every day, so it’s easy to lose track of things.

Also, sellers can make a data selection table on their own to score products in multiple ways, such as market capacity, percentage of new products, number of brands, percentage of Amazon-owned businesses, and market share in the range of reviews, and then give a complete result. score. Through product ratings, it’s easy for new sellers to find out how much competition there is in the product categories they usually focus on and which products are on the rise.