Amazon Trademark Infringement are in three ways:
Trademark infringement, copyright, or patent is something that Amazon sellers do often. First, let’s look at how the three types of infringement are different:
Amazon Trademark infringement
When a seller uses a specific sign or a confusingly similar sign, like the words, symbols, or designs of a brand’s trademark, or a combination of those things (like a brand name or logo), it makes people wonder if the goods being sold are trademarks. The owner’s goods make things hard to understand.
The seller puts the original works of the copyright owner, like videos, movies, songs, books, music works, video games, and paintings, on the product detail page without the copyright owner’s permission.
A patent is a legal way to protect an invention. Common examples include smart home patents, patents for mobile phone accessories, etc., and patent infringement is when the seller makes, uses, offers for sale, sells, or imports the invention into the country.
What mistakes will sellers make at different points that will lead to the above three types of violations?
During the selection
If the goods aren’t found or checked, they aren’t infringing. Copyrights and patents are not looked at; only trademarks are; Big-name clothing is changed and sold, thinking it doesn’t break the law; products with unique shapes are sold directly, thinking it doesn’t break the law.
Someone else’s logo is on the outsourced packaging, and the design of the outsourced packaging is protected by a patent.
Listings of other brands that were shared directly without permission; Inadvertently, someone else’s brand name is in the title of the listing; the image of the listing has other people’s brand icons or text; and the video of the listing uses music that is protected by intellectual property laws.
Most sellers don’t care about infringements that show up on the Listing (product detail page). You need to pay more attention to checking the Listing than to whether or not the product infringes on someone else’s rights. Also, making fake money is a more serious violation. If the shape (design/Logo) of your product looks a lot like that of a well-known brand, this is called counterfeiting.
What should I do if I find that someone has broken the law?
What are the first steps to take after finding out there is a problem with infringement to make sure the goods can still be sold and the store can keep running normally?
Basics: Fix problems quickly and clearly say what you want to say.
How to do it consists of three main steps:
1) Figure out why sales are blocked because of infringement.
What if a seller doesn’t know what kind of violation is causing the sales to be limited?
The editor announced the account violation self-check form for the first time. Please make sure to save it. With this form, sellers can do a self-examination to find out why they can’t sell something.
After it’s clear that the restriction is due to a violation, we also need to know what specific actions led to the violation. Attached is a list of ways to avoid infringement, which will help sellers know where to look into and find ways to stop and avoid infringement as soon as possible.
The seller can also go to the seller platform to check the performance and see if the account status rating shows any infringement problems. When the account rating is affected by “suspected intellectual property infringement,” “intellectual property complaint,” or “commodity authenticity buyer complaint,” it means that there is a problem with infringement.
Important facts that sellers should pay close attention to before collection!
How can Amazon sellers keep other people from stealing their products, in addition to avoiding infringement? I suggest the following two things:
- As soon as possible, you should sign up for and use your own trademark.
- As soon as possible, possible goods are suggested.
- request copyright or a patent
After looking at themselves, most sellers might be able to figure out what’s wrong, but what makes you more troublesome is that you don’t know how to fix it.
To fix the problem as soon as possible so that the sales authority can be given back? We’ll use a real-life example to show you how to solve the problem of restricted sales as soon as possible after finding the infringement.
Amazon told Seller A that he or she couldn’t sell that item anymore. Based on the self-inspection list, it was found that some packaging bought from outside sources may violate the patents of others because the products were not reviewed well enough. After talking to the person who made the complaint, it was clear that there was in fact an infringement. question.
What should Seller A do after figuring out the real problem?
2) Explain what has been done to deal with infringement problems.
Talk to the complainant to get them to drop the complaint
(1) Take everything out of its packaging.
(2) Come to an agreement about payment.
All customers who bought the product should get their money back.
In order to take action, you need to give Amazon records that can be tracked, such as:
(1) The record of the product order and the record of the refund
(2) Order from Seller Central to get rid of stock
(3) Agreement to Leave
3) Explain what steps will be taken to make sure it doesn’t happen again.
Optimize the purchasing system to make sure that goods bought are reviewed well.
(1) An infringement risk review is added to the process after a sample is bought.
(2) Keep the list of responsibilities and other related systems up-to-date.
for buying and shipping
People set up relevant training courses for infringement inspections to make sure that the person in charge can judge infringement inspections.
When taking action, it’s important to make sure it can be done or that it can be documented and tracked.
(1) Workflow + Document of Job Responsibilities + Review Work Record
(2) Purchase order for a training course, a course outline, and a training plan or record
A lot of teaching materials that are not good
It’s hard to win over people with bad communication!
“Some systems that require long-term monitoring can’t be finished right away, but you only have a certain amount of time to talk to the Amazon review team to get your account permissions back. How can I get my message across better?”
“There are three main reasons why communication doesn’t work well: subjectivity, content repetition, and leaving out important information. The editor has put together a list of “negative cases” of poor communication with the review team. Let’s look at what’s wrong with them and how they should be fixed.”
If the following invalid communication happens while appealing to the Amazon review team for sales authority, it is very likely that the appeal will not be successful. So, sellers must pay attention to whether or not the wording is objective, correct, and clear, so that the authority can get back to normal as soon as possible.
“We’ve stopped selling this product, and everyone who buys something will have to get the best consumables in the safest range.”
Directions for optimization: Don’t use subjective words like “must be” to describe what needs to be done. Instead, explain what needs to be done along with a clear plan for improvement.
Case in point 2
“The failure of XXXX is probably what caused this problem.”
Direction for optimization: Don’t use vague words like “maybe.” Instead, use clear words like “the root cause of this problem is XX.”
Case in point 3
“The quality audit team met to talk about the problems and look over our account. Several departments also thought this was a very important issue and held a serious meeting to talk about what went wrong.”
Optimization direction: You don’t need to go over what happened before again. Just talk about what happened and what decisions were made. Be brief.
Case in point 4
“There have been a lot of sales of this product in the past, but there haven’t been many problems. This shows that the quality of our products is still pretty good.”
Descriptions like “very considerable” and “very few” are subjective, and the quality of the products can be shown with clear sales data and the percentage of problems.
Case in point 5
“This is a problem because the description of inappropriate actions on the details page is not clear enough, and consumers can easily miss it. So, we talked with the sales operations team and changed how our page worked.”
Optimization direction: There aren’t enough detailed descriptions of the actions that have been changed to improve things. It can be made better by adding a clear XX logo to the XX spot on the details page.
Case in point 6
“Even though we guarantee the quality of our products, we are still happy to help buyers deal with compensation, apologies, and problems. We will continue to pay close attention to quality and safety during the next sales process.”
Optimization direction: There aren’t enough details about what has been done to solve compensation problems. It can be written as: “The complaints/payments for the following orders have been communicated and resolved” (list of order numbers).