Are you planning for Q4 cross-border shopping and boost Google advertising? Here are a few tips for optimizing Google advertising that can help overseas sellers lower their Google advertising costs, improve their return on investment, make more money, and make the most of Google advertising.
- Optimization of content and creativity
- Optimization of Keywords
- Optimization of the crowd
- Optimization of delivery time
- Optimization of where things are
- Optimization of landing pages
- Optimization of the A/B test
Getting the most out of creative content
Sellers can make two different sets of content and give them different kinds of ads, like search and display ads. Two different sets of creative materials with different content can solve the problems of one set of materials at a time and promote the theme at the same time. At the same time, if there is a small language market, it is important to prepare both English and small language advertising copy, so that the advertising will work better. Multiple groups of creative ideas are launched at the same time: selling points, features, positioning, etc., text + pictures (multiple pictures) + video multi-creative scrolling display, rather than a single set of materials to go around the world. Advertising can be made better for promoting new products, boosting sales of old products, and promoting brand projects.
Getting keywords to work better
Here, the main focus is on keyword optimization for search advertising, which can be broken down into the following categories: combination optimization with your company’s core brand keywords to keep old customers; optimization with your company’s related industry keywords to get more new users; optimization with your company’s relevant product model words to keep loyal users; combination optimization with your new product’s selling points and advantages as core keywords to promote it.
Getting the most out of the crowd
Set up crowd packages based on the product’s features and the types of people who will use it, such as students, educators, game animators, makers, figures, geeks, etc. You can also find out what your audience needs by using questionnaires, forums, and Facebook groups to find out what your users want and what they need. The effect of advertising is better when it reaches the right people.
Best use of time for delivery
People in different parts of the world, such as the Asia-Pacific, European, Central African, and North and South American regions, work at different times. This means that the delivery time needs to be optimized for each region.
Asia Pacific: 8:30 a.m. to 7:00 p.m. Beijing time; Europe: 3:00 p.m. to 12:00 p.m. The time in Central Africa is 3 p.m. Beijing time. to 12:00 p.m. North and South America: 8:00 p.m., Beijing time. By 8 am the next morning, Beijing time
Optimization of where to put things
Asia-Pacific: Australia, Japan, South Korea, and other markets; English advertising plus small-language advertising in those languages; Europe: English, French, German, Italian, Western, and other markets; English advertising plus small-language advertising in those languages; Central Africa: Turkey, United Arab Emirates, Saudi Arabia, South Africa, Israel, and other markets; English advertising plus Arabic, Tuan; North and South America: Chile, Brazil, Argentina, and other markets; English advertising plus Arabic, Tuan; North America: Chile, Brazil, Argentina
Landing page optimization
The speed of opening should be fast; the mobile terminal experience should be good; the information should be complete; and customers should be able to pay for expensive products in installments.
Getting the most out of A/B testing
Prepare more than one set of slogan titles and descriptions, more than one set of slogans in different languages, more than one set of pictures and videos, and more than one set of budget groups.
After you do the above seven things to improve your advertising, your advertising level will obviously go up. By optimizing the combined ads, you can find the best ad groups, increase the budget for these groups, and decrease the budget for the groups with bad running data.
At the same time, we will learn from other industries with great ad titles and descriptions, write new ad combinations, and then launch new ad groups to see which copy gets the most clicks and sales, which will improve advertising returns.
After optimizing the ads, you should look at what other brands are doing well. You can always see a lot further if you stand on the shoulders of giants. First, use Similarweb to look at how peer Google ads are doing in general.
This time, let’s use a makeup company as an example. The company’s website is www.colourpop.com.
Based on an analysis by Similarweb, their website gets 5.7 million visitors per month. Their brand awareness is quite high, with 56% of their traffic coming from direct links and 31% coming from search engines. These two make up more than 70% of the total. During synchronization, you can also see the Google ads that the other person placed, including URLs, headlines, landing pages, ad copy, and so on.