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Which cross-border e-commerce platform is better in 2023

Which cross-border e-commerce platform is better in 2023


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With the release of the epidemic and the recovery of the economy, the cross-border e-commerce market in 2023 is still very worth looking forward to.

So the question is, with so many cross-border platforms, which platforms are worth investing in in 2023?

Before preparing to do a big job, choosing a platform is the first priority!

The content of this issue is for everyone to take stock clearly. Which cross-border platforms are worth doing in 2023?

1. TikTok

TikTok launched by ByteDance, the overseas version of Douyin, has also accelerated the process of e-commerce under the background of the number of downloads in the world.

Domestic vibrato has been seriously involved, but looking at the world, TikTok’s live streaming is still a blue ocean.

Among the many sites launched by TikTok, Southeast Asia and the United States are very good choices.

But there is a certain threshold for entering, and there is a deposit mechanism.

Sellers who are not good at making videos and want to purely sell goods can do TikTok by bringing goods through experts.

In 2023, TikTok’s GMV goal is to increase by 10 times compared to 2022! Definitely worth the wait!

2. Amazon

Amazon, the leader among cross-border e-commerce platforms, has sites in 17 countries around the world.

As an American company, Amazon has the largest number of American sellers, while Chinese sellers account for about 30% of the market.

Due to the platform’s restriction on the registration process,product Quality has strict standards and specifications, and Amazon has certain requirements for the professionalism of cross-border sellers.

If you do not have a certain understanding of the platform, it is easy to be closed for violations.

Seller Feedback: Compared with other platforms, Amazon’s order volume and product profits are very good.

Amazon is suitable for sellers who have a source of goods and experience in cross-border e-commerce operations. The initial investment is relatively high, and advertising is a must.

3. AliExpress

The cross-border e-commerce platform created by Alibaba has the title of “International Taobao”.

Active buyers are located in 230 countries and regions around the world, and the overseas downloads of the AliExpress app have exceeded 600 million.

The key countries of AliExpress are: Russia, France, Spain, the United Kingdom, Brazil, Canada, Australia, Israel, and Ukraine. Among them, Russia is an important country. It is expected to reach 25 billion US dollars in 2023, with a growth rate of 45%.

The deposit for an AliExpress store starts at 10,000 yuan, and relatively speaking, the cost of building an AliExpress store group is relatively high.

It is recommended that sellers with high investment budget and supply chain advantages do it.

4. Ozon

Ozon, known as the “Russian version of Amazon”, was established in 1998. It is the only B2C e-commerce platform listed in Russia and the largest comprehensive e-commerce platform in Russia.

Ozon accounts for 62% of the Russian e-commerce market share, with a GMV growth rate of 144%. There are 100 million Internet users in Russia, and the Internet coverage rate is as high as 85%. The average daily UV of Ozon reaches 57,600.

Ozon has the most complete e-commerce industry in Russia logistics facility, offering door-to-door delivery to Russian buyers in 11 time zones.

Ozon plans to attract more than 100,000 Chinese sellers in 2024 and increase the turnover from Chinese sellers by 10 times.

It can be seen that the Ozon platform will usher in rapid development in the next two years.

At present, the entry threshold is relatively low, and novice sellers are recommended to enter.

5. Shopee

Shopee is the most popular e-commerce platform in Southeast Asia, ranking first in the downloads of shopping apps all the year round.

Pure white sellers want to do cross-border, it is recommended to start with Shopee, the platform operation rules are simple and easy to use.

Focusing on the Southeast Asian market, with similar cultures, SelectionEasier.

However, some sellers have reported that the prices of products on Shopee are generally low, and we must pay attention to differentiation during the product selection process.

In 2023, with the implementation of the Shopee3000 deposit system, some sellers will withdraw from the platform.

For sellers who continue to be Shopee, the store traffic will be more sufficient.

6. Lazada

Lazada is an e-commerce platform in Southeast Asia launched by Alibaba, targeting users in Indonesia, Malaysia, the Philippines and Thailand.

The difference between Lazada and Shopee, in simple terms, is that one focuses on Tmall stores and the other is similar to Taobao stores.

Lazada greatly supports the traffic of the flagship store in the mall, and the quality and price of products on the platform will be relatively high.

After Alibaba restructured the global e-commerce landscape, AliExpress focused on cross-border, while Lazada focused on local markets.

Therefore, if brand sellers want to enter the Southeast Asian market, Lazada is a good choice.

7. Temu

Temu is a cross-border e-commerce platform launched by Pinduoduo in North America, with the slogan “Team Up, Price Down”.

Obviously, Temu has continued Pinduoduo’s domestic development strategy, using low-price discounts to attract overseas users to place orders, and has achieved good results in the short term.

At present, the sellers recruited by Temu belong to the role of suppliers. The sellers are only responsible for the top products. Whether the products can be presented to the front end is up to the buyers.

After the product is sold, it will be settled with the platform at a fixed supply price.

There is a hoarding mode and a JIT mode that does not require hoarding. Sellers in Guangdong Province recommend the JIT mode to get started with light assets.

Temu is more suitable for domestic to cross-border sellers, especially factory sellers.

8. Jumia

Jumia, Africa’s No. 1 e-commerce platform, has great development potential and was listed on the New York Stock Exchange in 2019.

Africa has a population of 1.3 billion, 523 million Internet users, and an average age of 19.4.

According to the feedback from the seller, the economy in Africa is developing very fast, and most of them are young people, and most of them have the awareness of advanced consumption.

If consumers in Europe and the United States pay attention to product quality, then in Africa, they pay more attention to price at this stage.

Jumia’s entry threshold is low, and there is no deposit mechanism, and individual novice sellers can also do it.

Sellers with supply chain advantages can store goods in official overseas warehouses, and the platform’s logistics, payment collection and other mechanisms are very complete.

9. Wish

Before 2020, Wish has been favored by established sellers as one of the three major cross-border e-commerce platforms.

Before Temu went online, Wish had always had the title of the American version of Pinduoduo.

It can be seen that sellers on Wish have to have a low price to have an advantage.

In 2022, Wish’s strategic transformation will allow the platform to gain more traffic through the rebranding plan.

Seller Feedback: Wish’s order volume has started to increase, and the profit has also increased.

Wish is currently in an invitation-only state, and there are certain entry requirements. It is recommended that old sellers can open more stores in 2023 to form a store group.


Founded in 1999, Meikeduo is the largest local e-commerce platform in Latin America, covering 18 countries in Latin America, with the highest monthly visitors of 642 million.

There are 33 countries in Latin America with a population of 620 million.

Especially Brazil, which accounts for 1/3 of Latin America’s population and 42% of e-commerce. If you want to open up the Latin American market, the best starting point is to start with Brazil.

Meikeduo’s entry requirements have always been high, and it was hard to find a store after it exploded.

It is suitable for sellers who have experience in cross-border operations, and it is best for sellers who can accept overseas warehouses to store goods.

11. Wal-Mart

In North America, Wal-Mart’s e-commerce sales are second only to Amazon, surpassing eBay, and firmly ranking second in e-commerce.

Wal-Mart has nearly 4,700 offline stores in the United States, and these stores are distributed in the life circles of people in different parts of the United States, so Wal-Mart has a concentrated traffic flow and mostly repeat customers.

According to the 2022 financial report data released by Wal-Mart, the annual revenue for the 2022 fiscal year will be 572.8 billion US dollars, of which e-commerce business accounts for 13% of the total revenue, and the net sales of e-commerce will reach 73.2 billion US dollars, a year-on-year increase of 11%. , compared with the income of the previous two years, an increase of 90%, almost doubled.

Many sellers have always had the impression that Wal-Mart is unattainable and has high requirements for entry.

But in fact, Wal-Mart has quietly lowered the entry threshold, and the sellers who have tasted the first wave of opening bonuses have already made a lot of money.

Those who have experience in cross-border operations can try to be a Wal-Mart store group.

12. Allegro

Polish e-commerce platform Allegro is the largest auction website in Eastern Europe. Founded by Poles in 1999, it is known as the Polish version of eBay.

Allegro accounts for 57% of the e-commerce retail market in Poland, and 80% of respondents regard the Allegro platform as the first choice for e-commerce shopping.

Allegro is the fifth most visited online marketplace in Europe, with more than 125,000 sellers, 21 million registered users and 17 million visiting customers every month.

Many sellers have reported that it is easy to place an order after Allegro is on the market.

It is suitable for sellers who have experience in operating cross-border e-commerce platforms.

13. Joom

In addition to AliExpress and Ozon, Joom is the most engaged in the Russian market.

Founded in 2016, Joom is one of the fastest growing e-commerce platforms in the past two years.

Compared with the established e-commerce platforms, Joom has obvious advantages and is more friendly to novice sellers.

The platform has no deposit and other fees, and relatively speaking, the entry threshold will be relatively low.

Sellers do not need to set up customer service posts, which saves a lot of time.

At present, there are relatively few Chinese sellers, and the competition is relatively small.

It is recommended for sellers who are working in the Russian market and want to expand more platforms to do so.

How Fulfillmen Can Help You

If you’re looking for ways to enhance your e-commerce solutions, we can help you here at Fulfillmen.

Fulfillmen is the best Chinese fulfillment center. We help e-commerce entrepreneurs from China and all around the world.

We work with e-commerce solutions, logistics, dropshipping, product sourcing, and many more. Just reach us out and we’ll help you with your needs! You can reach us out here.

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